Attitudes towards Weddings - UK - December 2016
“Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to benefit from stronger associations with the highly emotive event, perhaps by encouraging more couples to ask for donations to a cause instead of - or even in addition to - a more conventional wedding gift.”
– Jack Duckett, Senior Consumer Lifestyles Analyst
This report will cover the following areas:
- Tying the knot between weddings and charitable giving
- Putting the fun in weddings
Although the number of marriages in the UK has declined over the last 40 years, the trend for bigger and more extravagant weddings has given rise to expanding guest lists. Indeed, nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, indicating that the retail sector could benefit from tapping into the need for new outfits and wedding gifts amongst future guests.
For many of today’s brides and grooms the focus for their wedding day is on having fun with their guests. There is a myriad of different ways operators can help couples to make their wedding day more entertaining, ranging from less formal foodservice options to funfair-type rides for reception guests, while gamification could also be used to encourage attendees to mingle.
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