Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Auto Service, Maintenance and Repair - Canada - June 2016

"Auto service, maintenance and repair are vital to the proper operation of any vehicle and prevent vehicle component failure and loss of money. Consumers today are looking for good customer service, but at the right price and at a facility that is conveniently located. Consumers want the job done right, but they do not want to overpay, and they also want to be treated professionally during the transaction."
- Andrew Zmijak, Research Analyst

This report discusses the following key topics:

  • Some consumers are less diligent about servicing or maintaining their vehicles 
  • Good customer service is a must 
  • Attracting the DIY consumer

This Report will look at the issues affecting the auto service, maintenance and repair market, as well as the effects of future trends in the automotive industry and how it might impact how consumers have their vehicles serviced or repaired. In addition, the Report will examine what is influencing the current market, what is driving consumer behaviour regarding auto service, maintenance and repair, where consumers are taking their vehicles for service, as well as what type of work they are having performed. The Report also looks at marketing and advertising campaigns from this category.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Some consumers are less diligent about servicing or maintaining their vehicles
            • Figure 1: Vehicle maintenance schedule, March 2016
          • Good customer service is a must
            • Figure 2: Top five decision factors when choosing a specific repair or maintenance facility for your vehicle, March 2016
          • Attracting the DIY consumer
            • The opportunities
              • A large share of consumers care for their vehicles
                • Figure 3: Vehicle maintenance schedule, March 2016
              • Older consumers are influenced by their past experience and the reputation of a facility
                • Figure 4: Factors influencing decision to choose one facility over another, March 2016
              • Vehicle sales growth via Millennials bodes well for auto service
                • What it means
                • The Market – What You Need to Know

                  • Canada’s population is expected to age in the future
                    • A growing population that is ethnically diverse
                      • Millennials bode well for vehicle sales and auto service
                        • Increasing household debt may put consumers off from purchasing cars
                        • Market Factors

                          • Canada’s population is expected to age in the coming years
                            • Figure 5: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
                            • Figure 6: Projected trends in the age structure of the Canada population, 2014-19
                          • A growing population that is ethnically diverse
                            • Millennials should help drive growth of vehicle sales
                              • Increasing household debt may deter consumers from new car purchase
                              • Key Players – What You Need to Know

                                • Highlighting seasonal and complimentary offers via marketing techniques
                                  • More cars on the road means more business for service facilities
                                    • DIY work on vehicles is becoming increasingly difficult
                                      • Automotive innovations and changing consumer preferences
                                        • Consumers don’t always follow recommended maintenance schedule
                                          • Mobile automotive services could impact the future of the industry
                                          • Marketing and Advertising

                                            • Spotlighting seasonal offers through advertising
                                              • Figure 7: Reliable Ford, Fergus, Ontario, loyalty mailing, November 2015
                                              • Figure 8: Speedy auto service, St. John’s, Newfoundland, acquisition mailing, November 2015
                                              • Figure 9: Speedy auto service, Halifax, Nova Scotia, acquisition mailing, August 2015
                                              • Figure 10: Mr. Lube, acquisition mailing, March 2016
                                            • Complimentary offerings to win the crowd
                                              • Figure 11: Mr. Lube, acquisition mailing, September 2015
                                              • Figure 12: Mr. Lube, acquisition mailing, November 2015
                                              • Figure 13: Mr. Lube, acquisition mailing, August 2015
                                            • Service reminders via loyalty mailing to keep on track of maintenance
                                              • Figure 14: Active Green + Ross, loyalty mailing, February 2016
                                          • What’s Working?

                                            • More cars on the road means more business for service facilities
                                              • DIY work on vehicles is becoming increasingly difficult
                                              • What’s Struggling?

                                                • Automotive innovations and changing consumer preferences
                                                  • Consumers don’t always follow recommended maintenance schedule
                                                  • What’s Next?

                                                    • Mobile automotive services could impact the future of the industry
                                                    • The Consumer – What You Need to Know

                                                      • The vast majority of consumers have at least one vehicle in their homes
                                                        • Consumers follow manufacturer maintenance schedules
                                                          • Dealerships are the most common facility chosen for oil changes
                                                            • Past experience and reputation of a facility are essential for older consumers
                                                              • Good customer service is vital
                                                              • Ownership of Vehicles and Service/Maintenance Schedule

                                                                • The vast majority of consumers have at least one vehicle in their homes
                                                                  • Figure 15: Number of vehicles in household, March 2016
                                                                • Consumers follow manufacturer maintenance schedules
                                                                  • Figure 16: Vehicle maintenance schedule, March 2016
                                                                • Young adults less meticulous about their vehicles’ maintenance
                                                                  • One in 10 maintain their vehicles on their own
                                                                  • Facility of Choice for Maintenance/Repair

                                                                    • Dealerships are the most common facility chosen for oil changes
                                                                      • Figure 17: Facility of choice for oil change, March 2016
                                                                    • Older consumers lean towards dealerships for their transmission service
                                                                      • Figure 18: Facility of choice for transmission service, March 2016
                                                                    • Nearly a third of consumers choose independent auto shops for tune-ups
                                                                      • Figure 19: Facility of choice for tune-ups, March 2016
                                                                    • Franchise auto shops attract male 18-24s for brake service
                                                                      • Figure 20: Facility of choice for brake service, March 2016
                                                                    • A fifth of men visit a tire retailer for their wheel and tire needs
                                                                      • Figure 21: Facility of choice for tire installation/wheel balancing/realignment, March 2016
                                                                    • Consumers are most likely to replace batteries/headlights themselves
                                                                      • Figure 22: Facility of choice for “other maintenance”, March 2016
                                                                  • Factors in Choosing Repair or Maintenance Facility

                                                                    • Past experience and reputation of a facility are vital for older consumers
                                                                      • Figure 23: Influencing factors when choosing a specific repair facility for your vehicle, March 2016
                                                                    • Price and location propel consumer choice
                                                                      • Chinese Canadians are more influenced by others
                                                                        • Figure 24: Influencing factors when choosing a specific repair facility for your vehicle, Chinese Canadians vs overall population, March 2016
                                                                      • Good customer service is key
                                                                        • Figure 25: Decision factors when choosing a specific repair or maintenance facility for your vehicle, March 2016
                                                                      • Over-45s are more particular about where they take their cars
                                                                        • Figure 26: Decision factors when choosing a specific repair or maintenance facility for your vehicle, 18-44s vs over-45s, March 2016
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Consumer survey data
                                                                          • Consumer qualitative research
                                                                            • Abbreviations and terms
                                                                              • Abbreviations
                                                                                • Terms

                                                                                Companies Covered

                                                                                To learn more about the companies covered in this report please contact us.

                                                                                Auto Service, Maintenance and Repair - Canada - June 2016

                                                                                £3,199.84 (Excl.Tax)