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Automotive After Market - China - November 2016

“The auto aftermarket in China is expected to exceed RMB one trillion in 2017. Chinese car owners spend RMB 5K-6K on maintenance annually on average. 4S store remains a key channel to visit with the leading satisfaction rate. Yet, Mintel’s study shows experienced maintainers have switched to franchise stores and online platforms to look for more cost-efficient solutions with the same quality.”

- Aaron Guo, Senior Analyst, China

This report will cover the following areas:

  • Are online platforms threatening existing aftermarket players?
  • What is the car maintenance pattern of Chinese car owners?
  • How could an aftermarket service provider be more attractive?

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definition
          • Excluded
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast for China auto aftermarket sales value, 2011-21
              • Companies and brands
                • Figure 2: Top ten players in automobile aftermarket, by sales value, 2015
              • The consumer
                • Figure 3: Car ownership, July 2016
                • Figure 4: Owned car type, July 2016
                • Figure 5: Car maintenance responsibilities, by gender and age, July 2016
                • Figure 6: Car usage duration, July 2016
                • Figure 7: Annual spending on maintenance, July 2016
                • Figure 8: Percentage of very satisfied car owners, by maintenance providers and service types, July 2016
                • Figure 9: Annual speeding on maintenance, by service providers, July 2016
                • Figure 10: Importance of satisfaction factors, percentage of choosing ‘very important’, July 2016
              • What we think
              • Issues and Insights

                • Are online platforms threatening existing aftermarket players?
                  • The facts
                    • The implications
                      • What is the car maintenance pattern of Chinese car owners?
                        • The facts
                          • The implications
                            • How could an aftermarket service provider be more attractive?
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Steady growth of aftermarket
                                    • Robust market drivers
                                    • Market Size and Forecast

                                      • A buoyant market
                                        • Figure 11: Best- and worst-case forecast for China auto aftermarket sales value, 2011-21
                                    • Market Drivers

                                      • Growing car parc
                                        • Figure 12: Passenger car parc in China, million units, 2010-16(est)
                                      • Increasing maintenance spending
                                        • Investments of online platforms
                                          • Figure 13: Top investments in online auto aftermarket maintenance providers, 2015
                                      • Key Players – What You Need to Know

                                        • The auto aftermarket in China is highly fragmented
                                          • Both online and offline are critical for maintenance service providers
                                            • Catering to higher frequency maintenance services
                                            • Market Share

                                              • The fragmented auto aftermarket
                                                • Figure 14: Top ten players in automobile aftermarket, by sales value, 2015
                                              • Diversified business models of online service providers
                                                • Figure 15: Categories of specialised online car maintenance service providers
                                                • Figure 16: Leading online car maintenance service providers, 2015
                                            • Competitive Strategies

                                              • Online strategies of auto dealers in aftermarket
                                                • Online platforms establishing a brick and mortar presence
                                                  • Standardising working procedures
                                                    • Cooperating with insurance companies
                                                    • Who’s Innovating?

                                                      • Lower maintenance fees for ‘good’ drivers
                                                        • Emerging players focusing on daily car usage occasions
                                                        • The Consumer – What You Need to Know

                                                          • Family cars and compacts are welcomed
                                                            • Most car owners intend to use their cars for 5-6 years
                                                              • Maintenance spending grows with usage year
                                                                • Fresh car owners are valuable for maintenance service providers
                                                                  • Professionalism and genuine components are the most valued
                                                                  • Car Ownership and Maintenance Responsibility

                                                                    • 6% of car owners have two or more cars
                                                                      • Figure 17: Number of cars owned by current car owners, July 2016
                                                                    • 60% of car owners have future purchase plans
                                                                      • Lion share of compacts/family cars
                                                                          • Figure 18: Car ownership by type of car, July 2016
                                                                        • Female power in car maintenance
                                                                          • Figure 19: Car maintenance responsibilities, by gender and age, July 2016
                                                                      • The Consumer – Car Usage Duration

                                                                        • Less than four years’ usage of current car
                                                                            • Figure 20: Car usage duration, July 2016
                                                                          • Car owners intend to drive their cars for another two and a half years
                                                                            • Two distinct groups of luxury car owners
                                                                                • Figure 21: The number of years planning to drive current car, by car models owned, July 2016
                                                                            • The Consumer – Spending on Maintenance

                                                                              • An average spending of RMB 5-6K on car maintenance
                                                                                  • Figure 22: Annual speeding on maintenance, July 2016
                                                                                • The peak of maintenance spending appears in the fifth year
                                                                                    • Figure 23: Annual spending on maintenance, by usage length and planned usage length, July 2016
                                                                                  • Maintenance spending varies with car model
                                                                                      • Figure 24: Annual spending on maintenance, by car model, July 2016
                                                                                      • Figure 25: Mintel estimated share of auto aftermarket spending, by car models, July 2016
                                                                                  • The Consumer – Choice of Service Providers

                                                                                    • 4S stores remain the key maintenance venue
                                                                                        • Figure 26: Place to get maintenance, by different service providers, July 2016
                                                                                      • Choices vary by maintenance types
                                                                                        • A high proportion of DIYers are new car owners
                                                                                          • Experienced Drivers are stepping away from 4S stores
                                                                                              • Figure 27: Place to get maintenance (selected), experienced drivers versus average, July 2016
                                                                                            • Online platform users spend the most
                                                                                                • Figure 28: Annual speeding on maintenance, by service providers, July 2016
                                                                                            • The Consumer –Penetration of Maintenance Providers

                                                                                              • Limited loyalty in maintenance providers
                                                                                                  • Figure 29: Car maintenance providers used in the past 12 months, July 2016
                                                                                                • O2O Service Fans tend to be affluent consumers
                                                                                                    • Figure 30: The number of years planned to drive current car, by total car owners and O2O service fans, July 2016
                                                                                                • The Consumer – Service Satisfaction

                                                                                                  • Independent stores score the lowest
                                                                                                      • Figure 31: Satisfaction rate, by maintenance places, July 2016
                                                                                                    • 4S stores leads satisfaction levels across all service types
                                                                                                        • Figure 32: Percentage of very satisfied car owners, by maintenance providers and service types, July 2016
                                                                                                      • Experienced Drivers more satisfied about online platforms
                                                                                                        • Figure 33: Satisfaction rate, by car usage years, July 2016
                                                                                                    • The Consumer – Satisfaction Factors

                                                                                                      • Professionalism and genuine components are most valued
                                                                                                          • Figure 34: Importance of satisfaction factors, July 2016
                                                                                                        • O2O Service Fans are highly demanding
                                                                                                            • Figure 35: Importance of satisfaction factors, by custom group, % of very important, July 2016
                                                                                                        • The Consumer – Meet the Mintropolitans

                                                                                                          • MinTs contribute one fourth of the total auto aftermarket
                                                                                                            • Figure 36: Share of car owners and auto aftermarket spending, by MinTs and Non-MinTs, July 2016
                                                                                                          • MinTs own better cars and replace them faster than Non-MinTs
                                                                                                              • Figure 37: Owned car type, by MinTs and Non-MinTs, July 2016
                                                                                                            • MinTs contains a higher portion of O2O Service Fans than Non-MinTs
                                                                                                                • Figure 38: Importance of satisfaction influencing factors, by MinTs and Non-MinTs, % of very important, July 2016
                                                                                                              • MinTs are quality service seekers
                                                                                                                • Figure 39: Place to get maintenance (selected), MinTs versus Non-MinTs, July 2016
                                                                                                                • Figure 40: Satisfaction rates on different maintenance places, by MinTs and Non-MinTs, % of very satisfied, July 2016
                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                • Figure 41: Total sales value of auto aftermarket, 2011-21
                                                                                                            • Appendix – Methodology and Abbreviations

                                                                                                              • Methodology
                                                                                                                • Fan chart forecast
                                                                                                                  • Abbreviations

                                                                                                                  Companies Covered

                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                  Automotive After Market - China - November 2016

                                                                                                                  US $3,990.00 (Excl.Tax)