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Automotive Retailing - Ireland - April 2014

“Along with the rising cost of learning to drive, the high motor insurance premiums for consumers aged 16-24 likely explains why they are the least likely to personally own a car. As such, new car dealerships could consider offering one year’s free insurance for consumers in this age group after a specified period of time, possibly three years, should they demonstrate safe driving standards and remain with their insurer. This will not only help them to manage the costs of insuring a car but also encourage safer driving among young consumers, thus growing sales and developing a level of brand loyalty from this demographic.”

– James Wilson, Research Analyst

Some questions answered in this report include:

  • What factors do Irish consumers consider important when buying a car?
  • How has the current economic outlook impacted new car registrations?
  • What types of car ownership arrangements are common in Ireland?
  • What do Irish consumers think about the process of buying a car?
  • Are public transport and cycling schemes credible alternatives to purchasing and travelling by car?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Forecast
                    • Figure 1: Indexed new car registrations, IoI, NI and RoI, 2009-19
                  • Market factors
                    • Irish consumers likely to maintain cautious spending plans as personal finances deteriorate
                      • Self-driving technology a major area of investment
                        • Growing elderly demographic key for automotive industry
                          • Companies, brands and innovations
                            • The consumer
                              • Second-hand cars popular among RoI consumers
                                • Figure 2: Ownership of a car bought new or second-hand, by demographics, NI and RoI, March 2014
                              • Irish consumers spending at the lower end of the market
                                • Figure 3: Amount spent on last car – Either new or second-hand, by demographics, NI, March 2014
                                • Figure 4: Amount spent on last car – Either new or second-hand, by demographics, RoI, March 2014
                              • Value driving preference for second-hand cars
                                • Figure 5: Agreement with statements relating to buying cars, by demographics, NI and RoI, March 2014
                              • What we think
                              • Issues and Insights

                                • What factors do Irish consumers consider important when buying a car?
                                  • How has the current economic outlook impacted new car registrations?
                                    • What types of car ownership arrangements are common in Ireland?
                                      • What do Irish consumers think about the process of buying a car?
                                        • Are public transport and cycling schemes credible alternatives to purchasing and travelling by car?
                                        • Trend Application

                                            • Collective Intelligence
                                              • Return to the Experts
                                                • Mintel futures: Old Gold
                                                • Market Overview

                                                  • Key points
                                                    • Second-hand dealers key channel in Irish automotive retailing industry
                                                      • Figure 6: Automotive retailing industry, by type of dealership, IoI, 2014
                                                      • Figure 7: Automotive retailing industry, by type of dealership, NI and RoI, 2014
                                                    • Irish consumer confidence grows
                                                      • Figure 8: Consumer confidence index, NI, September 2008-December 2013
                                                      • Figure 9: Annualised consumer sentiment index, RoI, 2009-13
                                                    • RoI consumers’ finances improve
                                                      • Figure 10: How consumers rate their current financial situation, NI and RoI, November 2013-March 2014
                                                    • Self-driving cars have potential to improve driving experience
                                                      • Figure 11: Road deaths, IoI, NI and RoI, 2009-13
                                                    • Baby Boomers a potentially key market for automotive retailers
                                                      • Figure 12: Population, by age, NI, 2012 and 2024
                                                      • Figure 13: Population, by age, RoI, 2011 and 2026
                                                      • Figure 14: Ownership of comprehensive motor insurance, by age, NI and RoI, May 2013
                                                    • Congestion increases in Ireland’s capital cities
                                                      • Figure 15: Top 10 most congested cities in the UK (including NI), 2011-13
                                                      • Figure 16: Congestion levels in Dublin, RoI, 2010-12
                                                      • Figure 17: Ownership of a car, by location, NI and RoI, March 2014
                                                  • Competitive Context

                                                    • Key points
                                                      • Use of public transport increasing in NI, but falls in RoI
                                                        • Figure 18: Total passenger numbers using public transport (bus and train). NI, 2008-12
                                                      • Lack of tourists and high job losses see lower RoI public transport usage
                                                        • Figure 19: Total passenger numbers, by national carrier (bus and train), RoI, 2008-12
                                                        • Figure 20: Average yearly rail price inflation vs. overall consumer price index (CPI), RoI, 2010-13
                                                      • Mixed picture for public transport services in Dublin
                                                        • Figure 21: Total passenger numbers using public transport in Dublin, RoI, 2008-12
                                                      • Public hire bicycles popular with local authorities and consumers
                                                        • Figure 22: Total journeys using Dublin Bikes scheme, RoI, April 2010-November 2013
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • New car registrations expected to fall in 2014
                                                          • Figure 23: Total new car registrations, IoI, NI and RoI, 2007-13
                                                        • Smaller, cheaper cars driving appeal to cash-constrained consumers
                                                          • Figure 24: Top 10 car brands, by market share, RoI, 2007-13
                                                        • Diesel engine popular with RoI consumers
                                                          • Figure 25: Passenger cars by engine type, RoI, 2007-13
                                                      • Strengths and Weaknesses

                                                        • Strengths
                                                          • Weaknesses
                                                          • Companies and Innovations

                                                            • Key points
                                                              • Examples of innovation
                                                                • ‘My car knows me’
                                                                  • Solar powered driving
                                                                    • Toyota’s FV2 concept car reflects drivers mood
                                                                      • Company profiles
                                                                        • Agnew Group
                                                                          • Audi Ireland
                                                                            • BMW Ireland
                                                                              • Charles Hurst
                                                                                • Donnelly Group
                                                                                  • Mercedes-Benz Ireland
                                                                                    • MSL (Motor Services Limited) Motor Group
                                                                                      • Nissan Ireland
                                                                                        • Opel Ireland
                                                                                          • Peugeot Ireland
                                                                                            • Renault Ireland
                                                                                              • Toyota Ireland
                                                                                              • The Consumer – Car Ownership

                                                                                                • Key points
                                                                                                  • Majority of Irish consumers personally own a car
                                                                                                    • Figure 26: Ownership of a car, by demographics, NI and RoI, March 2014
                                                                                                    • Figure 27: Consumers that personally own a car, by gender and age, NI and RoI, March 2014
                                                                                                  • Young consumers least likely to own a car
                                                                                                    • Figure 28: Consumers that do not personally own a car, by age, NI and RoI, March 2014
                                                                                                    • Figure 29: Average yearly youth unemployment (18-24 year olds) rate vs. total unemployment rate, RoI, 2011-14
                                                                                                  • RoI consumers most likely to purchase second-hand cars
                                                                                                    • Figure 30: Ownership of a car bought new or second-hand, NI and RoI, March 2014
                                                                                                  • ABC1s just as likely to own a second-hand car
                                                                                                    • Figure 31: Consumers that bought a second-hand car more than two years ago, by social class, NI and RoI, March 2014
                                                                                                  • Over-35s bought new car more than two years ago
                                                                                                    • Figure 32: Consumers that have bought a new car more than two years ago, by gender and age, NI and RoI, March 2014
                                                                                                    • Figure 33: Ownership of a car bought new or second-hand, by gender, NI and RoI, March 2014
                                                                                                  • Consumers in full-time employment buying new cars more recently
                                                                                                    • Figure 34: Consumers that have bought a new car less than two years ago, by work status, NI and RoI, March 2014
                                                                                                • The Consumer – Amount Irish Consumers Spent On Their Last Car

                                                                                                  • Key points
                                                                                                    • NI consumers spent £5,001-£10,000 on their last car
                                                                                                      • Figure 35: Amount spent on last car – Either new or second-hand, by demographics, NI, March 2014
                                                                                                      • Figure 36: Consumers spending up to £5,000, £5,001-£10,001 and £10,001-£15,000 on their last car – Either new or second-hand, by gender and age, NI, March 2014
                                                                                                    • Third of RoI consumers spent up to €6,000 on last car
                                                                                                      • Figure 37: Amount spent on last car – Either new or second-hand, by demographics, RoI, March 2014
                                                                                                      • Figure 38: Consumers spending up to €6,000 on their last car – Either new or second-hand, by work status, RoI, March 2014
                                                                                                  • The Consumer – Attitudes Towards Automotive Retailing

                                                                                                    • Key points
                                                                                                      • Second-hand cars seen as better value
                                                                                                        • Figure 39: Agreement with statements relating to buying cars, by demographics, NI and RoI, March 2014
                                                                                                      • NI students most likely to prefer second-hand cars
                                                                                                        • Figure 40: Ownership of a car, by work status, NI and RoI, March 2014
                                                                                                        • Figure 41: Agreement with the statement ‘I prefer to buy second-hand cars as they are better value for money than new cars’, by work status, NI and RoI, March 2014
                                                                                                      • Customer service most important to Baby Boomers
                                                                                                        • Figure 42: Agreement with the statement ‘The customer service offered by a car dealer is very important to me’, by age, NI and RoI, March 2014
                                                                                                        • Figure 43: Agreement with the statement ‘The internet has made me more confident when it comes to buying a car (eg online buying guides)’ by gender and age, NI and RoI, March 2014
                                                                                                      • Irish women find buying cars stressful
                                                                                                        • Figure 44: Agreement with the statement ‘I enjoy the process of buying a car’, by gender, NI and RoI, March 2014
                                                                                                        • Figure 45: Agreement with statements relating to buying cars, by gender, NI and RoI, March 2014
                                                                                                      • Married RoI consumers feel they can negotiate better prices
                                                                                                        • Figure 46: Agreement with the statement ‘I feel I can negotiate much more in the current financial climate’, by marital status, NI and RoI, March 2014
                                                                                                        • Figure 47: Agreement with the statement 'The internet has made me more confident when it comes to buying a car (eg online buying guides)', by marital status, NI and RoI, March 2014
                                                                                                    • Appendix

                                                                                                      • NI Toluna data
                                                                                                        • Figure 48: Ownership of a car, by demographics, NI, March 2014
                                                                                                        • Figure 49: Ownership of a car bought new or second-hand, by demographics, NI, March 2014
                                                                                                        • Figure 50: Consumers who do not personally own a car, but have access to a car, by demographics, NI, March 2014
                                                                                                        • Figure 51: Consumers who do not personally own a car, but have access to a car, by demographics, NI, March 2014
                                                                                                        • Figure 52: Amount spent on last car – Either new or second-hand, by demographics, NI, March 2014
                                                                                                        • Figure 53: Agreement with statements relating to buying cars, by demographics, NI, March 2014
                                                                                                        • Figure 54: Agreement with statements relating to buying cars, by demographics, NI, March 2014 (continued)
                                                                                                        • Figure 55: Agreement with statements relating to buying cars, by demographics, NI, March 2014 (continued)
                                                                                                      • RoI Toluna data
                                                                                                        • Figure 56: Ownership of a car, by demographics, RoI, March 2014
                                                                                                        • Figure 57: Ownership of a car bought new or second-hand, by demographics, RoI, March 2014
                                                                                                        • Figure 58: Consumers who do not personally own a car, but have access to a car, by demographics, RoI, March 2014
                                                                                                        • Figure 59: Amount spent on last car – Either new or second-hand, by demographics, RoI, March 2014
                                                                                                        • Figure 60: Agreement with statements relating to buying cars, by demographics, RoI, March 2014
                                                                                                        • Figure 61: Agreement with statements relating to buying cars, by demographics, RoI, March 2014 (continued)
                                                                                                        • Figure 62: Agreement with statements relating to buying cars, by demographics, RoI, March 2014 (continued)

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    Automotive Retailing - Ireland - April 2014

                                                                                                    £1,095.00 (Excl.Tax)