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Automotive Retailing - Ireland - April 2015

“Moving forward, as new car registrations increase, and the level of income consumers save declines, it could fuel a massive increase in the level of credit options sought for buying a new or used car.”
– Brian O’Connor, Production Manager

This report answers the following key questions:

  • What impact has improving consumer confidence had on the Irish automotive industry?
  • What types of car ownership arrangements are common in Ireland? 
  • How do consumers fund the purchase or lease of a vehicle? 
  • How important are insurance/road tax considerations when choosing a car to buy?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Passenger cars by engine type, RoI, 2014
                • Forecast
                  • Figure 2: Indexed total new car registrations, IoI, NI and RoI, 2010-20
                • Market factors
                  • Decline in fuel costs
                    • Improving consumer confidence
                      • Consumers less likely to use savings to buy a car in future
                        • Changing household composition could alter types of cars bought
                          • Innovations
                            • The consumer
                              • Seven in 10 personally own a car
                                • Figure 3: Ownership of a car, NI and RoI, March 2015
                              • Irish drivers most likely to own a second-hand car
                                • Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, March 2015
                              • Using savings the most common method of funding a car purchase
                                • Figure 5: Types of funding used for the last car that consumers bought or leased, NI and RoI, March 2015
                              • Consumers see second-hand cars as better value for money
                                • Figure 6: Agreement with statements relating to buying cars, NI and RoI, March 2015
                              • What we think
                              • Issues and Insights

                                  • What impact has improving consumer confidence had on the Irish automotive industry?
                                    • The facts
                                      • The implications
                                        • What types of car ownership arrangements are common in Ireland?
                                          • The facts
                                            • The implications
                                              • How do consumers fund the purchase or lease of a vehicle?
                                                • The implications
                                                  • How important are insurance/road tax considerations when choosing a car to buy?
                                                    • The facts
                                                      • The implications
                                                      • Market Overview

                                                        • Key points
                                                          • Petrol and diesel price decline
                                                            • Figure 7: Crude oil price per barrel, global, March 2010-March 2015
                                                            • Figure 8: Road fuel prices (monthly), for unleaded petrol and diesel, UK (including NI), January 2013 to March 2015
                                                            • Figure 9: Road fuel prices (monthly), for unleaded petrol and diesel, RoI, January 2013 to April 2015
                                                          • Prices may be lower, but motorists are not driving more
                                                            • Figure 10: How consumers rate their current financial situation, NI and RoI, March 2014 and 2015
                                                          • Consumer confidence improves, paving way for car spending
                                                            • Figure 11: Consumer Confidence Index, NI, January 2012 -March 2015
                                                            • Figure 12: Consumer Confidence Index, RoI, January 2021- March 2015
                                                          • Savings deposits from Irish households show slow growth
                                                            • Figure 13: Total deposits from private households, RoI and NI, 2010-20
                                                          • Demand for car financing set to grow?
                                                            • Figure 14: Household savings ratio as proportion of household income, UK (including NI) and RoI, actual and forecast, 2008-15
                                                          • Changes to household sizes will impact upon the types of cars bought
                                                            • Figure 15: Household size projections, NI, 2012-20
                                                            • Figure 16: Household sizes, RoI, 1991-2011
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • New car registrations grow by a fifth
                                                              • Figure 17: Total new car registrations, IoI, NI and RoI, 2010-20
                                                            • Market recovery set to continue between 2015 and 2020
                                                              • Figure 18: Indexed total new car registrations, IoI, NI and RoI, 2010-20
                                                            • Volkswagen top brand for 2014
                                                              • Figure 19: New car registrations, by top 10 brands of cars, RoI, 2010-15
                                                            • Strong growth of electric and hybrid car registrations
                                                              • Figure 20: Passenger cars by engine type, RoI, 2012-14
                                                            • Electric and hybrid car sales growing
                                                              • Hatchback and saloon cars account for 60% of new cars in RoI
                                                                • Figure 21: Top selling types of cars (body type), RoI, 2014 and 2015
                                                            • Strengths and Weaknesses

                                                              • Strengths
                                                                • Weaknesses
                                                                • Companies and Innovations

                                                                  • Key facts
                                                                    • Innovations
                                                                      • Mercedes-Benz launches its new range of self-drive cars
                                                                        • BMW launches its new car with self-parking technology
                                                                          • Audi opens the next chapter in car innovation with its new Audi A3 Sportback e-tron
                                                                            • Company profiles
                                                                              • Agnew Group
                                                                                • Key facts
                                                                                  • Recent developments
                                                                                    • Audi Ireland
                                                                                      • Key facts
                                                                                        • Recent developments
                                                                                          • BMW Ireland
                                                                                            • Key facts
                                                                                              • Recent developments
                                                                                                • Charles Hurst
                                                                                                  • Key facts
                                                                                                    • Recent developments
                                                                                                      • Donnelly Group
                                                                                                        • Key facts
                                                                                                          • Recent developments
                                                                                                            • Ford Ireland
                                                                                                              • Key facts
                                                                                                                • Recent developments
                                                                                                                  • Mercedes-Benz Ireland
                                                                                                                    • Key facts
                                                                                                                      • Recent developments
                                                                                                                        • MSL (Motor Services Limited) Motor Group
                                                                                                                          • Key facts
                                                                                                                            • Recent developments
                                                                                                                              • Nissan Ireland
                                                                                                                                • Key facts
                                                                                                                                  • Recent developments
                                                                                                                                    • Opel Ireland
                                                                                                                                      • Key facts
                                                                                                                                        • Recent developments
                                                                                                                                          • Peugeot Ireland
                                                                                                                                            • Key facts
                                                                                                                                              • Recent developments
                                                                                                                                                • Renault Ireland
                                                                                                                                                  • Key facts
                                                                                                                                                    • Recent developments
                                                                                                                                                      • Toyota Ireland
                                                                                                                                                        • Key facts
                                                                                                                                                          • Recent developments
                                                                                                                                                          • The Consumer – Car Ownership and When Last Car Was Purchased

                                                                                                                                                            • Key points
                                                                                                                                                              • Majority of Irish consumers personally own a car
                                                                                                                                                                • Figure 22: Ownership of a car, NI and RoI, March 2015
                                                                                                                                                                • Figure 23: Ownership of a car, by gender, NI and RoI, March 2015
                                                                                                                                                              • Ownership lower among the young
                                                                                                                                                                • Figure 24: Ownership of a car, by age, NI and RoI, March 2015
                                                                                                                                                              • Lack of driving licence main barrier for those who do not own a car
                                                                                                                                                                • Figure 25: Reasons that consumers do no currently personally own a car, NI and RoI, March 2015
                                                                                                                                                              • NI women and consumers of low affluence less likely to have a driving licence
                                                                                                                                                                • Figure 26: Consumers who do not currently own a driving licence, by gender and social grade, NI and RoI, March 2015
                                                                                                                                                              • Irish consumers most likely to own a second-hand car bought over two years ago
                                                                                                                                                                • Figure 27: When consumers bought their car, and if it was new or second-hand, NI and RoI, March 2015
                                                                                                                                                              • Mature consumers most likely to own a new car
                                                                                                                                                                • Figure 28: When consumers bought new cars, by gender and age, NI and RoI, March 2015
                                                                                                                                                            • The Consumer – Methods Used to Purchased Last Car

                                                                                                                                                              • Key points
                                                                                                                                                                • Half of buyers used savings
                                                                                                                                                                  • Figure 29: Types of funding used for the last car the car that consumers bought or leased, NI and RoI, March 2015
                                                                                                                                                                • More mature consumers more likely to use savings to fund car purchasing
                                                                                                                                                                  • Over one in five uses part-exchange to finance car
                                                                                                                                                                    • RoI consumers twice as likely to use a personal loan to pay for car
                                                                                                                                                                      • Figure 30: Consumers who used took out a personal loan (eg from a bank or building society), by gender, NI and RoI, March 2015
                                                                                                                                                                  • The Consumer – Attitudes towards Automotive Retailing

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Second-hand cars seen as better value
                                                                                                                                                                        • Figure 31: Agreement with statements relating to buying cars, NI and RoI, March 2015
                                                                                                                                                                      • C2DEF consumers in NI more likely to opt for second-hand motors
                                                                                                                                                                        • Figure 32: Agreement with the statement ‘Second-hand cars are better value for money than new cars’, by gender and social class, NI and RoI, March 2015
                                                                                                                                                                      • RoI consumers show strong intentions to use price comparison sites in the future
                                                                                                                                                                        • Figure 33: Agreement with the statement ‘I am more likely to use price comparison sites when buying a car in future’, by age, NI and RoI, March 2015
                                                                                                                                                                      • Greater demand for road tax/insurance information when buying a car
                                                                                                                                                                        • Irish men more likely to enjoy the car buying process; women tend to be more stressed
                                                                                                                                                                          • Figure 34: Agreement with statements relating to buying a car, by gender, NI and RoI, March 2015
                                                                                                                                                                      • Appendix

                                                                                                                                                                        • NI Toluna data
                                                                                                                                                                          • Figure 35: If consumers personally own a car, by demographics, NI, March 2015
                                                                                                                                                                          • Figure 36: When consumers bought their car, and if it was new or second-hand, NI and RoI, March 2015, by demographics, NI, March 2015
                                                                                                                                                                          • Figure 37: Reasons that consumers do no currently personally own a car, by demographics, NI, March 2015
                                                                                                                                                                          • Figure 38: Types of funding used for the last car the car that consumers bought or leased, NI, March 2015
                                                                                                                                                                          • Figure 39: Types of funding used for the last car the car that consumers bought or leased, NI, March 2015 (continued)
                                                                                                                                                                          • Figure 40: Agreement with statements relating to purchasing cars, by demographics, NI, March 2015
                                                                                                                                                                          • Figure 41: Agreement with statements relating to purchasing cars, by demographics, NI, March 2015 (continued)
                                                                                                                                                                          • Figure 42: Agreement with statements relating to purchasing cars, by demographics, NI, March 2015 (continued)
                                                                                                                                                                        • RoI Toluna data
                                                                                                                                                                          • Figure 43: If consumers personally own a car, by demographics, RoI, March 2015
                                                                                                                                                                          • Figure 44: When consumers bought their car, and if it was new or second-hand, by demographics, RoI, March 2015
                                                                                                                                                                          • Figure 45: Reasons that consumers do no currently personally own a car, by demographics, RoI, March 2015
                                                                                                                                                                          • Figure 46: Types of funding used for the last car the car that consumers bought or leased, RoI, March 2015
                                                                                                                                                                          • Figure 47: Types of funding used for the last car the car that consumers bought or leased, RoI, March 2015 (continued)
                                                                                                                                                                          • Figure 48: Agreement with statements relating to purchasing cars, by demographics, RoI, March 2015
                                                                                                                                                                          • Figure 49: Agreement with statements relating to purchasing cars, by demographics, RoI, March 2015 (continued)
                                                                                                                                                                          • Figure 50: Agreement with statements relating to purchasing cars, by demographics, RoI, March 2015 (continued)

                                                                                                                                                                      Companies Covered

                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                      Automotive Retailing - Ireland - April 2015

                                                                                                                                                                      £1,095.00 (Excl.Tax)