Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Automotive Retailing - Ireland - April 2016

“Safety is an important consideration for Irish consumers when buying a car. Introducing innovative safety features such as night vision and pedestrian detection can help car manufacturers to boost the appeal of their brands to consumers and reduce the number of accidents, injuries and deaths, thus improving the overall road safety of Ireland’s roads.”
– James Wilson, Research Analyst

This report answers the following key questions:

  • What types of car ownership arrangements are common in Ireland?
  • How did Irish consumers fund the purchase of their last car?
  • Which features are most likely to influence Irish consumers when buying a car?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Passenger cars by engine type, RoI, 2015
          • Forecast
            • Figure 2: Indexed total new car registrations, NI and RoI, 2011-21
          • Market factors
            • Petrol and diesel prices fall as the price of oil weakens
              • ‘Dieselgate’ could boost interest in cleaner cars
                • Congestion an issue in Belfast and Dublin
                  • Mixed picture for personal finances in Ireland
                    • Companies, brands and innovation
                      • The consumer
                        • Ownership of cars high across Ireland
                          • Figure 3: Ownership of a car, NI and RoI, February 2016
                        • Irish consumers most likely to own a second-hand car
                          • Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, February 2016
                        • Savings the main source of funding used to buy a car
                          • Figure 5: Methods of funding used to purchase or lease last car, NI and RoI, February 2016
                        • Engine type, transmission and safety key considerations in the car buying process
                          • Figure 6: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, NI and RoI, February 2016
                        • What we think
                        • Issues and Insights

                          • What types of car ownership arrangements are common in Ireland?
                            • The facts
                              • The implications
                                • How did Irish consumers fund the purchase of their last car?
                                  • The facts
                                    • The implications
                                      • Which features are most likely to influence Irish consumers when buying a car?
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • 2016 sees new car registrations increase
                                              • Low oil prices reducing the running costs of cars
                                                • Emissions scandal could see a move towards cleaner car technology
                                                  • Consumers increase usage of public transport
                                                  • Market Size and Forecast

                                                      • New car registrations to grow in 2016
                                                        • Figure 7: Total new car registrations, IoI, NI and RoI, 2011-21
                                                      • Growth in new car registrations to continue through to 2021
                                                        • Figure 8: Indexed total new car registrations, NI and RoI, 2011-21
                                                      • Volkswagen the top car brand in RoI
                                                        • Figure 9: New car registrations, by top 10 brands of cars, RoI, 2011-15
                                                      • Diesel engines popular among RoI consumers
                                                        • Figure 10: Passenger cars by engine type, RoI, 2011-15
                                                      • MPV’s see strongest market share growth over the last five years
                                                        • Figure 11: Top selling types of cars (body type), RoI, 2011-15
                                                    • Market Drivers

                                                      • Crude oil prices almost a third of 2011 value
                                                        • Figure 12: Annualised Brent crude oil price per barrel, global, 2011-16
                                                      • Cost of petrol and diesel declines
                                                        • Figure 13: Annualised road fuel prices, for unleaded petrol and diesel, UK, 2011-15
                                                        • Figure 14: Annualised road fuel prices, for unleaded petrol and diesel, RoI, 2011-15
                                                      • Road deaths decline in 2015 following 2014 peak
                                                        • Figure 15: Road deaths, IoI, NI and RoI, 2010-15
                                                      • Ireland’s capital cities see congestion levels increase
                                                        • Figure 16: Top 10 most congested cities in the UK (including NI), 2012-15
                                                        • Figure 17: Congestion levels in Dublin, RoI, 2010-15
                                                      • Usage of public transport increases throughout Ireland
                                                        • Figure 18: Total passenger numbers using public transport, NI, 2010-15
                                                        • Figure 19: Total passenger numbers using public transport, RoI, 2010-15
                                                      • Public bike schemes proving popular among Irish consumers
                                                        • Figure 20: Total journeys using Belfast Bikes scheme, NI, May 2015-February 2016
                                                        • Figure 21: Total journeys using Dublin Bikes scheme, RoI, April 2010-February 2016
                                                      • Personal finances improving in RoI, mixed picture in NI
                                                        • Figure 22: Financial health of Irish consumers, RoI, March 2015-February 2016
                                                        • Figure 23: Financial health of Irish consumers, NI, March 2015-February 2016
                                                      • Volkswagen engulfed in ‘Dieselgate’ scandal
                                                      • Companies and Brands – What You Need to Know

                                                        • Tesla unveils first mainstream electric car
                                                          • Volvo trails autonomous cars in China
                                                            • Audi Ireland is first to offer online accessories site
                                                              • Peugeot extends Just Add Fuel scheme to 18-year-olds
                                                                • BMW making strides in the plug-in hybrid sector
                                                                • Who’s Innovating?

                                                                    • Examples of innovation
                                                                      • Tesla unveils the first mainstream electric car
                                                                        • Volvo trials autonomous cars
                                                                          • BMW launches online buying service
                                                                          • Competitive Strategies – Key Players

                                                                              • Agnew Group
                                                                                • Key facts
                                                                                  • Recent developments
                                                                                    • Audi Ireland
                                                                                      • Key facts
                                                                                        • Recent developments
                                                                                          • BMW Ireland
                                                                                            • Key facts
                                                                                              • Recent developments
                                                                                                • Ford Ireland
                                                                                                  • Key facts
                                                                                                    • Recent developments
                                                                                                      • Mercedes-Benz Ireland
                                                                                                        • Recent developments
                                                                                                          • Nissan Ireland
                                                                                                            • Key facts
                                                                                                              • Recent developments
                                                                                                                • Peugeot Ireland
                                                                                                                  • Key facts
                                                                                                                    • Recent developments
                                                                                                                      • Renault Ireland
                                                                                                                        • Key facts
                                                                                                                          • Recent developments
                                                                                                                            • Volkswagen Ireland
                                                                                                                              • Key facts
                                                                                                                                • Recent developments
                                                                                                                                • The Consumer – What You Need To Know

                                                                                                                                  • Car ownership high in Ireland
                                                                                                                                    • Irish consumers using savings to fund car purchases
                                                                                                                                      • Fuel type is an important consideration for car buyers
                                                                                                                                        • Manual transmissions preferred to automatic cars
                                                                                                                                        • The Consumer – Car Ownership and When Last Car Was Purchased

                                                                                                                                            • Majority of consumers own a car
                                                                                                                                              • Figure 24: Ownership of a car, NI and RoI, February 2016
                                                                                                                                              • Figure 25: Ownership of a car, by gender, NI and RoI, February 2016
                                                                                                                                            • Car ownership lowest among young consumers
                                                                                                                                              • Figure 26: Ownership of a car, by age, NI and RoI, February 2016
                                                                                                                                              • Figure 27: Average yearly youth unemployment (18-24 year olds) rate vs total unemployment rate, RoI, 2011-16
                                                                                                                                            • Older second-hand cars popular among Irish consumers
                                                                                                                                              • Figure 28: When consumers bought their car, and if it was new or second-hand, NI and RoI, February 2016
                                                                                                                                            • Millennials most likely to have bought a used car in the last two years
                                                                                                                                              • Figure 29: When consumers bought their car, and if it was new or second-hand, by age, NI, February 2016
                                                                                                                                              • Figure 30: When consumers bought their car, and if it was new or second-hand, by age, RoI, February 2016
                                                                                                                                            • Lack of driving licence key barrier to driving
                                                                                                                                              • Figure 31: Reasons that consumers do not currently personally own a car, NI and RoI, February 2016
                                                                                                                                            • Irish women most likely to not have a driving licence
                                                                                                                                              • Figure 32: Consumers who do not currently own a driving licence, by gender, age and social class, NI and RoI, February 2016
                                                                                                                                          • The Consumer – Methods Used to Purchase Last Car

                                                                                                                                              • Savings a key source of funding
                                                                                                                                                • Figure 33: Methods of funding used to purchase or lease last car, NI and RoI, February 2016
                                                                                                                                              • Older consumers using savings to purchase cars
                                                                                                                                                • Figure 34: Consumers that have used their savings (ie paid for the car outright) to purchase or lease their last car, by age, NI and RoI, February 2016
                                                                                                                                              • Late Millennials and early Gen Xers taking out loans to buy a car
                                                                                                                                                • Figure 35: Consumers that have used a personal loan to purchase or lease last car, by age, NI and RoI, February 2016
                                                                                                                                              • Part-exchange appeals to men and Boomers
                                                                                                                                                • Figure 36: Consumers that have part-exchanged an old car for a new one, by gender and age, NI and RoI, February 2016
                                                                                                                                            • The Consumer – Influences on Car Purchasing

                                                                                                                                                • Safety a key influence on purchase decision
                                                                                                                                                  • Figure 37: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, NI and RoI, February 2016
                                                                                                                                                • Manual cars have broad appeal among Irish consumers
                                                                                                                                                  • Figure 38: Type of transmission that is likely to influence a consumers decision when buying a car in the future, by age, NI and RoI, February 2016
                                                                                                                                                • Additional features important to affluent car buyers
                                                                                                                                                  • Figure 39: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by social class, NI and RoI, February 2016
                                                                                                                                                • RoI consumers consider diesel a key factor in future car purchases
                                                                                                                                                  • Figure 40: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by age, RoI, February 2016
                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                • Data sources
                                                                                                                                                  • Generational cohort definitions
                                                                                                                                                    • Market size rationale
                                                                                                                                                      • Abbreviations
                                                                                                                                                      • Appendix – The Consumer

                                                                                                                                                        • NI Toluna
                                                                                                                                                          • Figure 41: If consumers personally own a car, by demographics, NI, February 2016
                                                                                                                                                          • Figure 42: Consumer agreement with statements relating to car ownership, by demographics, NI, February 2016
                                                                                                                                                          • Figure 43: Consumer agreement with statements relating to car usage, by demographics, NI, February 2016
                                                                                                                                                          • Figure 44: Methods of funding used to purchase or lease last car, by demographics, NI, February 2016
                                                                                                                                                          • Figure 45: Methods of funding used to purchase or lease last car, by demographics, NI, February 2016 (continued)
                                                                                                                                                          • Figure 46: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, NI, February 2016
                                                                                                                                                          • Figure 47: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, NI, February 2016 (continued)
                                                                                                                                                          • Figure 48: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, NI, February 2016 (continued)
                                                                                                                                                        • RoI Toluna
                                                                                                                                                          • Figure 49: If consumers personally own a car, by demographics, RoI, February 2016
                                                                                                                                                          • Figure 50: Consumer agreement with statements relating to car ownership, by demographics, RoI, February 2016
                                                                                                                                                          • Figure 51: Consumer agreement with statements relating to car usage, by demographics, RoI, February 2016
                                                                                                                                                          • Figure 52: Methods of funding used to purchase or lease last car, by demographics, RoI, February 2016
                                                                                                                                                          • Figure 53: Methods of funding used to purchase or lease last car, by demographics, RoI, February 2016 (continued)
                                                                                                                                                          • Figure 54: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, RoI, February 2016
                                                                                                                                                          • Figure 55: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, RoI, February 2016 (continued)
                                                                                                                                                          • Figure 56: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, RoI, February 2016 (continued)

                                                                                                                                                      Companies Covered

                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                      Automotive Retailing - Ireland - April 2016

                                                                                                                                                      £1,095.00 (Excl.Tax)