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Automotive Retailing - Ireland - April 2017

“The Brexit’s effects can already be felt on both sides of the borders, with new car registration levels in the year to date down compared to 2016. Further to this, the shift in the £/€ exchange rate has seen a surge in RoI consumers importing used cars from NI and the wider UK.”
– Brian O’Connor, Senior Consumer Analyst

This report answers the following key questions:

  • What types of car ownership arrangements are common in Ireland?
  • How did Irish consumers fund the purchase of their last car?
  • Which features are most likely to influence Irish consumers when buying a car?

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Passenger cars by engine type, UK and RoI, 2016
          • Forecast
            • Figure 2: Indexed total new car registrations, IoI, NI and RoI, 2012-22
          • Market factors
            • Crude oil prices pushing fuel costs up in 2017
              • Growing congestion
                • RoI consumers more positive in future economic and personal financial outlook
                  • The consumer
                    • Three quarters of consumers personally own a car
                      • Figure 3: Ownership of a car, NI and RoI, February 2017
                    • One in five has bought a new car in the last two years
                      • Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, February 2017
                    • Lack of license main reason for non-ownership
                      • Figure 5: Reasons that consumers do not currently personally own a car, NI and RoI, February 2017
                    • Most consumers use savings to buy car
                      • Figure 6: Methods of funding used to purchase or lease last car, NI and RoI, February 2017
                    • Low emissions and fuel efficiency key features for future car purchases
                      • Figure 7: Factors (excluding price) that consumers show any interest in when considering buying a future car, NI and RoI, February 2017
                    • What we think
                    • The Market – What You Need to Know

                      • Brexit taking its toll on new car registrations in NI
                        • Oil price hike sees fuel costs increase
                          • Congestion levels in Belfast and Dublin increase
                            • RoI consumers more positive about economy and personal finances
                            • Market Size and Segmentation

                                • New car registrations expected to decline in 2017
                                  • Figure 8: Total new car registrations, IoI, NI and RoI, 2012-22
                                • Exchange rate sees 56% jump in used car imports for RoI
                                  • Figure 9: Number of used imported cars registered, RoI, June 2013 to March 2017
                                  • Figure 10: If consumers intend to shop for various goods/services in NI/UK during the next six months to take advantage of the shift in the £/€ exchange rate, by demographics, RoI, August 2016
                                • Strong growth in petrol and hybrid car registrations in RoI
                                  • Figure 11: Passenger cars by engine type, RoI, 2012-16
                                • Petrol car registrations more dominant in the UK
                                  • Figure 12: Sales of cars by fuel type, UK (including NI), 2011-16
                                • Toyota accounted for most new car registrations in RoI
                                  • Figure 13: New car registrations, by top 10 brands of cars, RoI, 2012-16
                                • Ford accounts for more new car registrations within the UK in 2016
                                  • Figure 14: Manufacturer shares of new car registrations, UK (including NI), 2010-16
                                • Strong increase in RoI jeep and MPV registrations
                                  • Figure 15: Top selling types of cars (body type), RoI, 2014-16
                              • Market Drivers

                                • Crude oil prices increase between 2016 and 2017
                                  • Figure 16: Annualised Brent crude oil price per barrel, global, 2011-17*
                                • Petrol and diesel costs back to 2015 levels
                                  • Figure 17: Indexed consumer prices for petrol and diesel, RoI, January 2013-March 2017
                                  • Figure 18: Indexed consumer prices for petrol and diesel, UK/NI, January 2013-March 2017
                                • Growing congestion may see fewer consumers choosing to drive
                                  • Figure 19: Most congested cities in the UK (including NI) and Ireland, 2012-15
                                • Fewer bus journeys in NI, but train sees marginal increase
                                  • Figure 20: Total number of public transport journeys (bus and rail), NI, 2014-16
                                • 10 million more passenger journeys in RoI via public transport
                                  • Figure 21: Total passenger numbers using public transport, RoI, 2014-16
                                • City bikes scheme in Belfast harmed by vandalism
                                  • Figure 22: Total journeys using Belfast Bikes scheme, NI, May 2015-February 2017
                                • Dublin bikes usage increases, with more stations on the way
                                  • Figure 23: Total journeys using Dublin Bikes scheme, RoI, April 2010-March 2017
                                • RoI consumers more positive in future economic outlook
                                  • Figure 24: How consumers think the general economic condition of the country will change over the next 12 months, NI and RoI, April 2017
                                  • Figure 25: How consumers think their own personal financial situation shall change over the next 12 months, NI and RoI, April 2017
                              • Companies and Brands – What You Need to Know

                                • Peugeot releases self-driving concept vehicle, INSTINCT
                                  • Renault introducing a range of electric cars and chargers in Sicily
                                    • Chevrolet introduce unlimited data subscriptions
                                      • Porsche shares record profits with employees
                                        • Self-service comes to car retail
                                        • Who’s Innovating?

                                            • Auto manufacturers infotainment systems left wanting, Apple and Android occupy the void
                                              • Ford partners with Amazon to introduce Alexa
                                                • Designworks (BMW) collaborates with Shell to improve Hydrogen car refuelling
                                                  • Autonomous driving technology
                                                  • Competitive Strategies – Key Players

                                                      • Agnew Group
                                                        • Key facts
                                                          • Recent developments
                                                            • BMW Ireland
                                                              • Key facts
                                                                • Recent developments
                                                                  • Ford Ireland
                                                                    • Key facts
                                                                      • Recent developments
                                                                        • Mercedes-Benz Ireland
                                                                          • Key facts
                                                                            • Recent developments
                                                                              • Nissan Ireland
                                                                                • Key facts
                                                                                  • Recent developments
                                                                                    • Peugeot Ireland
                                                                                      • Key facts
                                                                                        • Recent developments
                                                                                          • Renault Ireland
                                                                                            • Key facts
                                                                                              • Recent developments
                                                                                                • Volkswagen Ireland
                                                                                                  • Key facts
                                                                                                    • Recent developments
                                                                                                      • Audi Ireland
                                                                                                        • Key facts
                                                                                                          • Recent developments
                                                                                                          • The Consumer – What You Need To Know

                                                                                                            • Car ownership high in Ireland
                                                                                                              • Savings key method of funding for car purchasing
                                                                                                                • Lower emissions and fuel efficiency key considerations for next car purchase
                                                                                                                • Car Ownership and When Last Car was Purchased

                                                                                                                    • Car ownership remains strong in 2017
                                                                                                                      • Figure 26: Ownership of a car, NI and RoI, February 2017
                                                                                                                      • Figure 27: Ownership of a car, by gender, NI and RoI, February 2017
                                                                                                                      • Figure 28: Ownership of a car, by age group, NI and RoI, February 2017
                                                                                                                    • One in five bought a new car in the last two years
                                                                                                                      • Figure 29: When consumers bought their car, and if it was new or second-hand, NI and RoI, February 2017
                                                                                                                    • Third of car owners have bought second-hand more than two years ago
                                                                                                                      • Figure 30: If consumers bought a second-hand car in the last two years, NI and RoI, February 2016 and 2017
                                                                                                                    • Lack of license chief reason that consumers do not own a car
                                                                                                                      • Figure 31: Reasons that consumers do not currently personally own a car, NI and RoI, February 2017
                                                                                                                      • Figure 32: Consumers that do not currently have a driving license, by gender, NI and RoI, February 2017
                                                                                                                  • Methods Used to Purchase Last Car

                                                                                                                      • Savings a key source of funding
                                                                                                                        • Figure 33: Methods of funding used to purchase or lease last car, NI and RoI, February 2017
                                                                                                                      • Men more likely to rely on savings to buy car
                                                                                                                        • Figure 34: Consumers who used savings (ie paid for the car outright) to purchase or lease last car, by gender and age, NI and RoI, February 2017
                                                                                                                      • Part-exchange more likely among mature consumers
                                                                                                                        • Figure 35: Consumers who part-exchanged their old car for a new one to purchase or lease last car, by age, NI and RoI, February 2017
                                                                                                                        • Figure 36: Consumers who part-exchanged their old car for a new one to purchase or lease last car, by gross annual household income, NI and RoI, February 2017
                                                                                                                      • More debt conscious consumers avoiding car loans
                                                                                                                        • Figure 37: Consumers who used a personal loan to purchase or lease last car, NI and RoI, February 2016 and 2017
                                                                                                                        • Figure 38: Indexed outstanding loans to households, consumer credit and other loans, IoI, NI and RoI, 2012-17
                                                                                                                    • Features Consumers Would Be Interested in for a Future Car Purchase

                                                                                                                        • Low emissions and fuel efficiency key features for future car purchases
                                                                                                                          • Figure 39: Factors (excluding price) that are likely to influence a consumer’s decision when buying a car in the future, NI and RoI, February 2017
                                                                                                                        • ‘Dieselgate’ helping to throw the spotlight on lower emission engines
                                                                                                                          • Figure 40: Consumers who indicated that they are very interested in low emissions features when buying a car in the future, by gender, NI and RoI, February 2017
                                                                                                                        • Fuel efficiency increasingly important
                                                                                                                            • Figure 41: Consumers who indicated that they are very interested in fuel efficiency features when buying a car in the future, by social class, NI and RoI, February 2017
                                                                                                                          • Half of RoI and a third of NI consumers very interested in enhanced safety features
                                                                                                                            • Figure 42: Consumers who indicated that they are very interested in enhanced safety features when buying a car in the future, by age of children, NI and RoI, February 2017
                                                                                                                          • Driver assist technology also desired
                                                                                                                            • Figure 43: Selected technologies that are likely to influence a consumer’s decision when buying a car in the future, NI and RoI, February 2017
                                                                                                                          • Hybrid cars more desired than fully electric cars
                                                                                                                            • Figure 44: Selected engine types that are likely to influence a consumer’s decision when buying a car in the future, NI and RoI, February 2017
                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                          • Data sources
                                                                                                                            • Generational cohort definitions
                                                                                                                              • Market size rationale
                                                                                                                                • Abbreviations

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Automotive Retailing - Ireland - April 2017

                                                                                                                                US $1,417.92 (Excl.Tax)