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Babies' and Children's Personal Care - Europe - December 2010

Supported by active new product development and sustained value growth, the UK baby care market remains the largest of the ‘Big 5’, equalling some £375 million (or €447 million) in 2010. Recent European product innovation has generally focused on baby care for sensitive skin and botanical/herbal products, with parents increasingly concerned about the ingredients used in children’s personal care.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • UK the biggest and best-performing
                • Further value growth forecast
                  • Skincare dominates new product launches
                    • Own-labels have their strongest foothold in basic toiletries
                      • Gentle, more natural products
                        • Suppliers and retailers vie for overseas opportunities
                        • European Market Size and Forecast

                          • Key points
                            • Figure 1: Retail value sales of baby care, by country, 2005-13
                            • Figure 2: Retail value sales growth, by country, 2005-13
                        • Market Segmentation

                          • Key points
                            • France
                              • Figure 3: Retail value sales of baby care, by sector, France, 2009
                            • Germany
                              • Figure 4: Retail value sales of baby care, by sector, Germany, 2009
                            • Italy
                              • Figure 5: Retail value sales of baby care, by sector, Italy, 2009
                            • UK
                              • Figure 6: UK value sales of baby care, by sector, UK, 2009
                          • Companies and Product Innovation

                            • Key points
                              • Global region
                                • Figure 7: New product launches in babies’ and children’s products, % by region, 2009
                              • European region
                                • Figure 8: New product launches in babies’ and children’s products, % by European country, 2009
                                • Figure 9: New product launches in babies’ and children’s products, % by category in the ‘Big 5’, 2006-10
                              • France
                                • Figure 10: Top players in the babies’ and children’s products, France 2010
                                • Figure 11: New product launches in babies’ and children’s products, % by sector, France, 2006-10
                                • Figure 12: New product launches in babies’ and children’s products, % by product claim, France, 2006-10
                              • Most innovative products
                                • Gently does it
                                  • Bathing time
                                    • Character merchandising is important
                                      • Germany
                                        • Figure 13: Top players in babies’ and children’s products market in Germany, 2010
                                        • Figure 14: New product launches in babies’ and children’s products, % by sector, Germany, 2006-10
                                        • Figure 15: New product development in babies’ and children’s products, % by product claim, Germany, 2006-10
                                      • Most innovative products
                                        • Sun protection
                                          • Limited editions
                                            • Products for boys and girls
                                              • Italy
                                                • Figure 16: Top players in babies’ and children’s products, in Italy, 2010
                                                • Figure 17: New product launches in babies’ and children’s products, % by sector, Italy, 2006-10
                                                • Figure 18: New product development in babies’ and children’s products, % by product claim, Italy, 2006-10
                                              • Most innovative products
                                                • Making dental care more fun
                                                  • Fast-acting sun spray
                                                    • Hydration for baby skin
                                                      • Spain
                                                        • Figure 19: Top players in babies’ and children’s products market in Spain, 2010
                                                        • Figure 20: New product launches in babies’ and children’s products,% by category, Spain, 2006-10
                                                        • Figure 21: New product development in babies’ and children’s products, by product claim, Spain, 2006-10
                                                      • Most innovative products
                                                        • Fun factor
                                                          • Natural products
                                                            • Multi-sensory bubble bath
                                                              • UK
                                                                • Figure 22: Top players in the baby care market in UK, 2010
                                                                • Figure 23: New product launches in babies’ and children’s products, % by category, UK, 2006-10
                                                                • Figure 24: New product launches in babies’ and children’s products, % by product claim, UK, 2006-10
                                                              • Most innovative products
                                                                • Multi-tasking hair styling product
                                                                  • Tasty toothpastes
                                                                    • All-in-one
                                                                      • Organic offering
                                                                      • The Consumer – Types of Baby and Children’s Products Used

                                                                        • Key points
                                                                          • France
                                                                            • Figure 25: Purchasing of babies’ and children’s products, by type, France, June 2010
                                                                            • Figure 26: Purchasing of baby care products, by type and most popular attitudes towards baby care and children's products, France, June 2010
                                                                            • Figure 27: Purchasing of baby care products, by type and by next most popular attitudes towards baby care and children's products, France, June 2010
                                                                          • Germany
                                                                            • Figure 28: Purchasing of babies’ and children’s products, by type, Germany, June 2010
                                                                            • Figure 29: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, Germany, June 2010
                                                                            • Figure 30: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, Germany, June 2010
                                                                          • Italy
                                                                            • Figure 31: Purchasing of babies’ and children’s products, by type, Italy, June 2010
                                                                            • Figure 32: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, Italy, June 2010
                                                                            • Figure 33: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, Italy, June 2010
                                                                          • Spain
                                                                            • Figure 34: Purchasing of babies’ and children’s products, by type, Spain, June 2010
                                                                            • Figure 35: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, Spain, June 2010
                                                                            • Figure 36: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, Spain, June 2010
                                                                          • UK
                                                                            • Figure 37: Purchasing of babies’ and children’s products, by type, UK, June 2010
                                                                            • Figure 38: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, UK, June 2010
                                                                            • Figure 39: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, UK, June 2010
                                                                        • Consumer – Purchase Influencers and Target Groups

                                                                          • Key points
                                                                              • Figure 40: Attitudes towards baby and children's products, June 2010
                                                                            • Target groups
                                                                              • France
                                                                                • Figure 41: Attitudes towards baby and children's products, by target groups, France, June 2010
                                                                              • Germany
                                                                                • Figure 42: Attitudes towards baby and children's products, by target groups, Germany, June 2010
                                                                              • Italy
                                                                                • Figure 43: Attitudes towards baby and children's products, by target groups, Italy, June 2010
                                                                              • Spain
                                                                                • Figure 44: Attitudes towards baby and children's products, by target groups, Spain, June 2010
                                                                              • UK
                                                                                • Figure 45: Attitudes to baby and children's products, by target groups, UK, June 2010
                                                                            • Appendix: Types of Baby Care Products Used

                                                                                • Figure 46: Purchasing of baby care products, by demographics, France, June 2010
                                                                                • Figure 47: Purchasing of baby care products, by demographics, France, June 2010
                                                                                • Figure 48: Purchasing of baby care products, by demographics, France, June 2010
                                                                                • Figure 49: Purchasing of baby care products, by demographics, France, June 2010
                                                                                • Figure 50: Purchasing of baby care products, by demographics, Germany, June 2010
                                                                                • Figure 51: Purchasing of baby care products, by demographics, Germany, June 2010
                                                                                • Figure 52: Purchasing of baby care products, by demographics, Germany, June 2010
                                                                                • Figure 53: Purchasing of baby care products, by demographics, Germany, June 2010
                                                                                • Figure 54: Purchasing of baby care products, by demographics, Italy, June 2010
                                                                                • Figure 55: Purchasing of baby care products, by demographics, Italy, June 2010
                                                                                • Figure 56: Purchasing of baby care products, by demographics, Italy, June 2010
                                                                                • Figure 57: Purchasing of baby care products, by demographics, Italy, June 2010
                                                                                • Figure 58: Purchasing of baby care products, by demographics, Spain, June 2010
                                                                                • Figure 59: Purchasing of baby care products, by demographics, Spain, June 2010
                                                                                • Figure 60: Purchasing of baby care products, by demographics, Spain, June 2010
                                                                                • Figure 61: Purchasing of baby care products, by demographics, Spain, June 2010
                                                                                • Figure 62: Purchasing of baby care products, by demographics, UK, June 2010
                                                                                • Figure 63: Purchasing of baby care products, by demographics, UK, June 2010
                                                                                • Figure 64: Purchasing of baby care products, by demographics, UK, June 2010
                                                                                • Figure 65: Purchasing of baby care products, by demographics, UK, June 2010
                                                                            • Appendix: Purchase Influencers and Target Groups

                                                                                • Figure 66: Most popular attitudes to baby care and children's products, by demographics, France, June 2010
                                                                                • Figure 67: Next most popular attitudes to baby care and children’s products, by demographics, France, June 2010
                                                                                • Figure 68: Most popular attitudes to baby care and children's products, by demographics, Germany, June 2010
                                                                                • Figure 69: Next most popular attitudes to baby care and children's products, by demographics, Germany, June 2010
                                                                                • Figure 70: Most popular attitudes to baby care and children's products, by demographics, Italy, June 2010
                                                                                • Figure 71: Next most popular attitudes to baby care and children's products, by demographics, Italy, June 2010
                                                                                • Figure 72: Most popular attitudes to baby care and children's products, by demographics, Spain, June 2010
                                                                                • Figure 73: Next most popular attitudes to baby care and children's products, by demographics, Spain, June 2010
                                                                                • Figure 74: Most popular attitudes to baby care and children's products, by demographics, UK, June 2010
                                                                                • Figure 75: Next most popular attitudes to baby care and children’s products, by demographics, UK, June 2010
                                                                                • Figure 76: Target groups, by demographics, France, June 2010
                                                                                • Figure 77: Target groups, by demographics, Germany, June 2010
                                                                                • Figure 78: Target groups, by demographics, Italy, June 2010
                                                                                • Figure 79: Target groups, by demographics, Spain, June 2010
                                                                                • Figure 80: Target groups, by demographics, UK, June 2010

                                                                            Companies Covered

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                                                                            Babies' and Children's Personal Care - Europe - December 2010

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