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- Babies' and Children's Personal Care - Europe - December 2010
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Supported by active new product development and sustained value growth, the UK baby care market remains the largest of the ‘Big 5’, equalling some £375 million (or €447 million) in 2010. Recent European product innovation has generally focused on baby care for sensitive skin and botanical/herbal products, with parents increasingly concerned about the ingredients used in children’s personal care.
Issues in the Market
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
UK the biggest and best-performing
Further value growth forecast
Skincare dominates new product launches
Own-labels have their strongest foothold in basic toiletries
Gentle, more natural products
Suppliers and retailers vie for overseas opportunities
European Market Size and Forecast
Key points
Figure 1: Retail value sales of baby care, by country, 2005-13
Figure 2: Retail value sales growth, by country, 2005-13
Market Segmentation
Key points
France
Figure 3: Retail value sales of baby care, by sector, France, 2009
Germany
Figure 4: Retail value sales of baby care, by sector, Germany, 2009
Italy
Figure 5: Retail value sales of baby care, by sector, Italy, 2009
UK
Figure 6: UK value sales of baby care, by sector, UK, 2009
Companies and Product Innovation
Key points
Global region
Figure 7: New product launches in babies’ and children’s products, % by region, 2009
European region
Figure 8: New product launches in babies’ and children’s products, % by European country, 2009
Figure 9: New product launches in babies’ and children’s products, % by category in the ‘Big 5’, 2006-10
France
Figure 10: Top players in the babies’ and children’s products, France 2010
Figure 11: New product launches in babies’ and children’s products, % by sector, France, 2006-10
Figure 12: New product launches in babies’ and children’s products, % by product claim, France, 2006-10
Most innovative products
Gently does it
Bathing time
Character merchandising is important
Germany
Figure 13: Top players in babies’ and children’s products market in Germany, 2010
Figure 14: New product launches in babies’ and children’s products, % by sector, Germany, 2006-10
Figure 15: New product development in babies’ and children’s products, % by product claim, Germany, 2006-10
Most innovative products
Sun protection
Limited editions
Products for boys and girls
Italy
Figure 16: Top players in babies’ and children’s products, in Italy, 2010
Figure 17: New product launches in babies’ and children’s products, % by sector, Italy, 2006-10
Figure 18: New product development in babies’ and children’s products, % by product claim, Italy, 2006-10
Most innovative products
Making dental care more fun
Fast-acting sun spray
Hydration for baby skin
Spain
Figure 19: Top players in babies’ and children’s products market in Spain, 2010
Figure 20: New product launches in babies’ and children’s products,% by category, Spain, 2006-10
Figure 21: New product development in babies’ and children’s products, by product claim, Spain, 2006-10
Most innovative products
Fun factor
Natural products
Multi-sensory bubble bath
UK
Figure 22: Top players in the baby care market in UK, 2010
Figure 23: New product launches in babies’ and children’s products, % by category, UK, 2006-10
Figure 24: New product launches in babies’ and children’s products, % by product claim, UK, 2006-10
Most innovative products
Multi-tasking hair styling product
Tasty toothpastes
All-in-one
Organic offering
The Consumer – Types of Baby and Children’s Products Used
Key points
France
Figure 25: Purchasing of babies’ and children’s products, by type, France, June 2010
Figure 26: Purchasing of baby care products, by type and most popular attitudes towards baby care and children's products, France, June 2010
Figure 27: Purchasing of baby care products, by type and by next most popular attitudes towards baby care and children's products, France, June 2010
Germany
Figure 28: Purchasing of babies’ and children’s products, by type, Germany, June 2010
Figure 29: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, Germany, June 2010
Figure 30: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, Germany, June 2010
Italy
Figure 31: Purchasing of babies’ and children’s products, by type, Italy, June 2010
Figure 32: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, Italy, June 2010
Figure 33: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, Italy, June 2010
Spain
Figure 34: Purchasing of babies’ and children’s products, by type, Spain, June 2010
Figure 35: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, Spain, June 2010
Figure 36: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, Spain, June 2010
UK
Figure 37: Purchasing of babies’ and children’s products, by type, UK, June 2010
Figure 38: Purchasing of babies’ and children’s products, by type and most popular attitudes to baby care and children's products, UK, June 2010
Figure 39: Purchasing of babies’ and children’s products, by type and by next most popular attitudes to baby care and children's products, UK, June 2010
Consumer – Purchase Influencers and Target Groups
Key points
Figure 40: Attitudes towards baby and children's products, June 2010
Target groups
France
Figure 41: Attitudes towards baby and children's products, by target groups, France, June 2010
Germany
Figure 42: Attitudes towards baby and children's products, by target groups, Germany, June 2010
Italy
Figure 43: Attitudes towards baby and children's products, by target groups, Italy, June 2010
Spain
Figure 44: Attitudes towards baby and children's products, by target groups, Spain, June 2010
UK
Figure 45: Attitudes to baby and children's products, by target groups, UK, June 2010
Appendix: Types of Baby Care Products Used
Figure 46: Purchasing of baby care products, by demographics, France, June 2010
Figure 47: Purchasing of baby care products, by demographics, France, June 2010
Figure 48: Purchasing of baby care products, by demographics, France, June 2010
Figure 49: Purchasing of baby care products, by demographics, France, June 2010
Figure 50: Purchasing of baby care products, by demographics, Germany, June 2010
Figure 51: Purchasing of baby care products, by demographics, Germany, June 2010
Figure 52: Purchasing of baby care products, by demographics, Germany, June 2010
Figure 53: Purchasing of baby care products, by demographics, Germany, June 2010
Figure 54: Purchasing of baby care products, by demographics, Italy, June 2010
Figure 55: Purchasing of baby care products, by demographics, Italy, June 2010
Figure 56: Purchasing of baby care products, by demographics, Italy, June 2010
Figure 57: Purchasing of baby care products, by demographics, Italy, June 2010
Figure 58: Purchasing of baby care products, by demographics, Spain, June 2010
Figure 59: Purchasing of baby care products, by demographics, Spain, June 2010
Figure 60: Purchasing of baby care products, by demographics, Spain, June 2010
Figure 61: Purchasing of baby care products, by demographics, Spain, June 2010
Figure 62: Purchasing of baby care products, by demographics, UK, June 2010
Figure 63: Purchasing of baby care products, by demographics, UK, June 2010
Figure 64: Purchasing of baby care products, by demographics, UK, June 2010
Figure 65: Purchasing of baby care products, by demographics, UK, June 2010
Appendix: Purchase Influencers and Target Groups
Figure 66: Most popular attitudes to baby care and children's products, by demographics, France, June 2010
Figure 67: Next most popular attitudes to baby care and children’s products, by demographics, France, June 2010
Figure 68: Most popular attitudes to baby care and children's products, by demographics, Germany, June 2010
Figure 69: Next most popular attitudes to baby care and children's products, by demographics, Germany, June 2010
Figure 70: Most popular attitudes to baby care and children's products, by demographics, Italy, June 2010
Figure 71: Next most popular attitudes to baby care and children's products, by demographics, Italy, June 2010
Figure 72: Most popular attitudes to baby care and children's products, by demographics, Spain, June 2010
Figure 73: Next most popular attitudes to baby care and children's products, by demographics, Spain, June 2010
Figure 74: Most popular attitudes to baby care and children's products, by demographics, UK, June 2010
Figure 75: Next most popular attitudes to baby care and children’s products, by demographics, UK, June 2010
Figure 76: Target groups, by demographics, France, June 2010
Figure 77: Target groups, by demographics, Germany, June 2010
Figure 78: Target groups, by demographics, Italy, June 2010
Figure 79: Target groups, by demographics, Spain, June 2010
Figure 80: Target groups, by demographics, UK, June 2010
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