Babies' & Children's Personal Care Products - UK - March 2012
“Children’s wipes (targeted at 3-9-year-olds) are worth only 5% of the total wipes market. Parents are finding more reasons to use wipes on older children, such as on-the-go clean-ups after playtime and eating, and frequency of use is growing the fastest amongst these groups. Manufacturers could introducing a range positioned as ‘school wipes’, which are ideal for cleaning hands before eating lunch or snacks or for general cleaning after playing or art lessons”.
– Ricky Lakhani, Personal Care Analyst
Some questions answered in this report include:
- What impact is the poor economic climate having on the babies’ and children’s personal care market?
- How can manufacturers boost usage of children’s wipes?
- Does potential exist to boost usage of children’s suncare products?
- How can manufacturers encourage more parents to use child-specific formulations for themselves?
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