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Baby Food and Drink - Europe - March 2011

Baby foods and drink suppliers need to work persistently to counter negative opinions of their products. Consumers are increasingly wary of processed food, and home-cooked food is growing in popularity. However, convenience is working in opposition to this change in perception.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • More babies, less breastfeeding and rising product expectations drive sales up
                • Milk extend its consumer base, though snacks catch on
                  • Quality scores over price, even over convenience
                  • European Market Size and Forecast

                    • Key points
                      • Europe
                        • Overall growth is impressive
                          • Breastfeeding is at a low level in France, Germany and the UK
                            • While many mums would ideally cook more from-scratch, time constraints mean that convenience is king
                              • Birth rates are rising slowly overall, but fall sharply in Germany
                                • Figure 1: Birth rates per thousand inhabitants, 1999 and 2009
                              • Analysis by country
                                • Figure 2: Baby food: Value in local currency, 2004-14
                                • Figure 3: Baby food: Value in local currency, index, 2005-14
                                • Figure 4: Baby food: Volume, 2004-14
                                • Figure 5: Baby food: Volume, Index, 2005-14
                                • Figure 6: Baby food: Spend per capita (population), 2004-14
                              • France
                                • Germany
                                  • Italy
                                    • Spain
                                      • The UK
                                      • Market Segmentation

                                        • Key points
                                          • France
                                            • Figure 7: France - Baby food: Market segmentation, by volume, 2009
                                            • Figure 8: France - Baby food: Market segmentation, by value
                                          • Germany
                                            • Figure 9: Germany – Baby food: Market segmentation by volume, 2009
                                            • Figure 10: Germany – Baby food: Market segmentation, by value
                                          • Italy
                                            • Figure 11: Italy – Baby food: Market Segmentation, by value, 2009
                                          • Spain
                                            • Figure 12: Spain – Baby food: Market segmentation, by volume, 2009
                                            • Figure 13: Spain – Baby food: Market segmentation, by value, 2009
                                          • UK
                                            • Figure 14: UK – Baby food: Market segmentation, by volume, 2009
                                            • Figure 15: UK – Baby food: Market segmentation, by value, 2009
                                        • Companies and Product Innovation

                                          • Key points
                                            • Figure 16: New product activity in baby food and drink, % share, by global region, 2010
                                            • Figure 17: New product activity in baby food and drink, Europe, % share by country, 2010
                                            • Figure 18: New product activity in baby food and drink, % share by sector and by country, Big 5, 2010
                                            • Figure 19: New product activity in baby food and drink, % share by top 5 claims in the Big 5 European Countries, 2010
                                          • France
                                            • Figure 20: New product activity in baby food and drink, % share by sector, France 2007-10
                                            • Figure 21: New product activity in baby food and drink, % share, top five claims, France, 2007-10
                                          • Most innovative products
                                            • Germany
                                              • Figure 22: New product activity in baby food and drink, by sector, Germany, 2007-10
                                              • Figure 23: New product activity in baby food and drink, % share by claim, top five claims, Germany, 2007-10
                                            • Most innovative products
                                              • Italy
                                                • Figure 24: New product activity in baby food and drink, % share by sector, Italy, 2007-10
                                                • Figure 25: New product activity in baby food and drink, % share by claim, top 5 claims, Italy, 2007-10
                                              • Most innovative products
                                                • Spain
                                                  • Figure 26: New product activity in baby food and drink products, % share by sector, Spain, 2007-10
                                                  • Figure 27: New product activity in baby food and drink, % share by claim, top 5 claims, Spain, 2007-10
                                                • Most innovative products
                                                  • UK
                                                    • Figure 28: New product activity in baby food and drink, % share by sector, UK, 2007-10
                                                    • Figure 29: Top five claims on new product development, UK, 2007-10
                                                  • Most innovative products
                                                  • The Consumer

                                                    • Key points
                                                      • Baby milk
                                                        • Figure 30: Trends in usage and frequency of use of baby milk, Europe, 2006-10
                                                      • France
                                                        • Figure 31: Trends in frequency of use of baby milk, France, 2006-09
                                                        • Figure 32: Use of baby milk, France, 2010
                                                      • Germany
                                                        • Figure 33: Trends in frequency of use of baby milk, Germany, 2006-10
                                                      • Spain
                                                        • Figure 34: Trends in frequency of use of baby milk, Spain, 2006-10
                                                      • GB
                                                        • Figure 35: Trends in frequency of use of baby milk, GB, 2006-10
                                                      • Baby food
                                                        • Figure 36: Trends in usage and frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, Europe, 2006-10
                                                      • France
                                                        • Figure 37: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, France, 2006-09
                                                        • Figure 38: Frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, France, 2010
                                                        • Figure 39: Trends in types of baby or junior foods, cereals, rusks, yogurt and fromage frais used, France, 200609
                                                        • Figure 40: Types of baby or junior foods, cereals, rusks, yogurt and fromage frais used, France, 2010
                                                      • Germany
                                                        • Figure 41: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, Germany, 2006-10
                                                        • Figure 42: Trends in types of baby or junior foods, cereals, rusks, yogurt and fromage frais used most often, Germany, 2006-10
                                                      • Spain
                                                        • Figure 43: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, Spain, 2006-10
                                                        • Figure 44: Trends in types of baby or junior foods, cereals, rusks, yogurt and fromage frais used most often, Spain, 2007-10
                                                      • GB
                                                        • Figure 45: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, GB, 2006-10
                                                        • Figure 46: Trends in types of baby or junior foods, cereals, rusks, yogurt and fromage frais used most often, GB, 2007-10
                                                      • Lifestyle statements
                                                        • Figure 47: Trends in agreement with selected lifestyle statements, France, 2006-10
                                                        • Figure 48: Trends in agreement with selected lifestyle statements, Germany, 2007-10
                                                        • Figure 49: Trends in agreement with selected lifestyle statements, Spain, 2006-10
                                                        • Figure 50: Trends in agreement with selected lifestyle statements, GB, 2006-10

                                                    Companies Covered

                                                    To learn more about the companies covered in this report please contact us.

                                                    Baby Food and Drink - Europe - March 2011

                                                    £1,407.00 (Excl.Tax)