Baby Food and Drink - UK - July 2012
For baby, only the best will do. In the last decade the baby food and drink market has evolved unrecognisably – giving parents greater choice than ever before. As a nation of food lovers, parents want to expose their babies to a wide variety of flavours to develop their palates. As a result, more sophisticated and exotic baby foods are coming onto the market.
Despite cutting costs in other areas, parents remain reluctant to compromise on the quality of the food they give to their little ones. This has insulated the baby food and drink market from the economic downturn more than many other markets, and it has continued to enjoy healthy growth until 2011. The fact that growing numbers of mothers are returning to full-time employment makes the speed and convenience of prepared baby food a necessity in their hectic lives.
However, the rate of value growth has slowed, the market stagnating in volume terms in 2011, as more parents turn to homemade baby food. This is perceived to a safer, cheaper and more controllable alternative to manufactured baby food, affording health-conscious parents greater peace of mind, though some of the switching has been fuelled by cost considerations.
This report looks at the baby food and drink market in 2012, analysing what parents buy for their babies and toddlers, and their attitudes towards these products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.