Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Baby Food and Drink - UK - May 2013

“Critically, only 30% of parents trust organic baby food over non-organic, suggesting the label is not doing enough to justify a price premium. Furthermore, agreement falls to 24% of parents with a youngest child aged under six months, suggesting that failure to win over these young parents could hinder future growth in organic baby food.”

– Alex Beckett, Senior Food Analyst

Some questions answered in this report include:

  • How can manufacturers improve parents’ trust in pre-made baby food?
  • How can organic brands increase engagement among parents of babies/toddlers?
  • Which NPD areas offer potential in baby drinks?
  • How can manufacturers benefit from the baby-led weaning trend?

 

The UK baby food, drink and milk market recorded a 53% leap in value sales between 2007 and 2012 to reach £617 million. This growth was primarily fuelled by price inflation – particularly within baby milk – as overall volume sales in the market climbed by 11% to 98 million kilograms over the period.

The baby boom years of 2010-13 are forecast to support overall volume sales in the market going forward, although a drive towards home-cooked baby food should offset this expanding user base.

This report includes products manufactured specifically for babies and infants aged primarily under 2 years, although manufacturers are targeting older infants with commercial products.

The report covers:

  • milks, including liquid ready-to-feed (RTF) products
  • meals and desserts (wet and dry, including cereals and dairy-based)
  • baby drinks
  • finger foods, including rusks, ‘extruded snacks’, baby rice cakes, biscuits and fruit snacks.

Baby drinks include ready-to-drink (RTD) liquids, which are generally presented in plastic bottles for decanting into a feeding bottle or beaker, as well as concentrates, and powdered granulated drinks, for dilution with water.

 

Take a look inside a sample report to see what you will receive: Download now.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Total UK retail value sales of baby food, drink and milk, 2007-17
              • Figure 2: Total UK retail volume sales of baby food, drink and milk, 2007-17
            • Segment performance
              • Figure 3: UK retail value sales of baby food, milk and drink, by sector, 2012
            • Market factors
              • Immigration helps to accelerate the UK’s rising number of births
                • Figure 4: Forecast number of live births in the UK, 2010-17
              • Mothers are breastfeeding for longer
                • UK experiences baby milk shortages owing to exports to China
                  • Frugal spending habits may be taking their toll on organic baby products
                    • Companies, brands and innovation
                      • New product lines decline between 2011 and 2012
                        • Baby food: Cow & Gate suffers as Ella’s soars
                          • Baby milk: Danone records strong growth for Cow & Gate and Aptamil
                            • Total adspend reaches highest point since at least 2009
                              • The consumer
                                • Over two thirds of parents feed their child homemade food at least twice a day
                                  • Figure 5: Frequency of usage of baby food, by type, March 2013
                                • Level of affluence has a key impact on purchasing levels of baby food
                                  • Two thirds of parents trust homemade over pre-made baby food
                                    • Figure 6: Attitudes towards baby food and drink, March 2013
                                  • The importance of variety
                                    • Baby-led weaning comes to the fore
                                      • Only three in ten parents trust organic baby food over non-organic
                                        • Figure 7: Further attitudes towards baby food and drink, March 2013
                                      • What we think
                                      • Issues in the Market

                                          • How can manufacturers improve parents’ trust in pre-made baby food?
                                            • How can organic brands increase engagement among parents of babies/toddlers?
                                              • Which NPD areas offer potential in baby drinks?
                                                • How can manufacturers benefit from the baby-led weaning trend?
                                                • Trend Application

                                                    • Trend: Extend my Brand
                                                      • Trend: Many Mes
                                                        • Mintel Futures: Human
                                                        • Market Drivers

                                                          • Key points
                                                            • Immigration helps to accelerate the UK’s rising number of births
                                                              • Figure 8: Forecast number of live births in the UK, 2010-17
                                                              • Figure 9: Population forecasts, by infant age group, England, 2011-17
                                                            • Mothers are breastfeeding for longer
                                                              • UK experiences baby milk shortages owing to imports to China
                                                                • Frugal spending habits may be taking their toll on organic baby products
                                                                • Strengths and Weaknesses

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Who’s Innovating?

                                                                      • Key points
                                                                        • NPD in baby food falls after 2011 peak
                                                                          • Figure 10: Share of new product launches within the UK baby food, drink and milk market, by type, 2009-12
                                                                        • Hipp boosts NPD
                                                                          • Figure 11: Share of new product launches within the UK baby food, drink and milk market, by brand, 2012
                                                                          • Figure 12: Share of new product launches within the UK baby food, drink and milk market, by brand, 2009-12
                                                                        • Ella’s unveils the ‘spouch’ and debuts in breakfast cereal and chilled dairy
                                                                          • Branded NPD rallies in 2012
                                                                            • Exotic flavours flood into the market
                                                                              • Pouches boost share of NPD in 2012 as jars decline
                                                                                • Figure 13: Share of new product launches within the UK baby food, drink and milk market, by packaging type, 2009-12
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Price inflation in baby milk helps boost value growth
                                                                                  • Figure 14: UK retail value and volume sales of total baby food, drink and milk, 2007-17
                                                                                • The future of the baby food, drink and milk market
                                                                                  • Market forecasts
                                                                                    • Figure 15: Total UK retail value sales of baby food, drink and milk, 2007-17
                                                                                    • Figure 16: Total UK retail volume sales of baby food, drink and milk, 2007-17
                                                                                  • Forecast methodology
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Baby milk and finger food drive value sales
                                                                                        • Figure 17: UK retail value and volume sales of baby food, milk and drink, by sector, 2009-12
                                                                                      • Wet and dry baby food suffers volume and value sales declines
                                                                                        • Finger food loses volume share
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Cow & Gate suffers as Ella’s soars
                                                                                              • Figure 18: Leading brands’ sales and shares in the UK baby food and snacks market, by value and volume, 2012* and 2013**
                                                                                            • Contrasting performances from the organic brands
                                                                                              • Strong value growth across Danone’s milk portfolio
                                                                                                • Figure 19: Leading brands’ sales and shares in the UK baby milk market, by value and volume, 2012* and 2013**
                                                                                              • Danone records strong growth for its baby milk brands
                                                                                                • Nestlé adds troubled SMA to its brand stable
                                                                                                • Companies and Products

                                                                                                    • Figure 20: Leading companies and brands in the baby food and drink market, 2013
                                                                                                  • Danone Baby Nutrition
                                                                                                    • Ella’s Kitchen
                                                                                                      • Heinz
                                                                                                        • HiPP Organic
                                                                                                          • Little Dish
                                                                                                            • Nestlé SA
                                                                                                              • Organix
                                                                                                                • Plum Inc
                                                                                                                • Brand Communication and Promotion

                                                                                                                  • Key points
                                                                                                                    • Adspend improves on last year’s performance
                                                                                                                      • Figure 21: Main monitored media advertising spend in the baby food and drink market, 2009-12
                                                                                                                      • Figure 22: UK adspend on baby food and drink, by product category, 2009-12
                                                                                                                    • Danone dominates the advertising landscape
                                                                                                                      • Figure 23: Top advertisers in the UK baby food and drink category, 2009-12
                                                                                                                    • 2012 sees a growth in adspend on alternative media channels
                                                                                                                      • Figure 24: Adspend in the UK baby food and drink category by media type, 2009-12
                                                                                                                  • Consumer – Frequency of Usage of Baby Food by Type

                                                                                                                    • Key points
                                                                                                                      • Over two thirds of parents feed their child homemade food at least twice a day or more
                                                                                                                          • Figure 25: Frequency of usage of baby food, by type, March 2013
                                                                                                                        • Men are significantly more likely to feed their children pre-made baby/toddler food
                                                                                                                        • Consumer – Types of Baby Food and Drink Purchased

                                                                                                                          • Key points
                                                                                                                            • Level of affluence has a key impact on purchasing levels of baby food
                                                                                                                                • Figure 26: Types of baby food, milk and drink purchased, March 2013
                                                                                                                                • Figure 27: Types of baby food, drink and milk purchased, by socio-economic groups, March 2013
                                                                                                                              • Younger parents are the more likely to buy infant/formula milk
                                                                                                                                • Figure 28: Types of baby milk purchased, by age and ACORN groups, March 2013
                                                                                                                              • Purchase of baby juice drinks declines among higher earners
                                                                                                                              • Attitudes Towards Baby Food and Drink

                                                                                                                                • Key points
                                                                                                                                  • Lack of trust in homemade baby/toddler food offset by demand for varied foods
                                                                                                                                    • Figure 29: attitudes towards baby food and drink, March 2013
                                                                                                                                  • The importance of variety
                                                                                                                                    • Three in ten struggle to provide their child with their 5-a-day
                                                                                                                                    • Consumer – Further Attitudes Towards Baby Food and Drink

                                                                                                                                      • Key points
                                                                                                                                        • Just three in ten parents trust organic baby food over non-organic
                                                                                                                                            • Figure 30: Further attitudes towards baby food and drink, March 2013
                                                                                                                                          • NPD opportunities in toddler drinks
                                                                                                                                            • Figure 31: Agreement with statements ‘I would be interested in buying non-sweet drinks for babies,’ and ‘I would buy baby juices/flavoured water containing added vitamins and nutrients,’ by age of youngest child, March 2013
                                                                                                                                          • A wider own-label variety of baby food appeals to nearly one in five
                                                                                                                                            • Parents with a baby aged between six and 12 months are keenest to see easier packaging on RTD formula
                                                                                                                                              • Figure 32: Agreement with attitudes towards baby milk, by age of youngest child, March 2013
                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                              • Figure 33: Total UK retail value sales of wet/dry baby food, 2007-17
                                                                                                                                              • Figure 34: Best- and worst-case forecasts for UK value sales of wet/dry baby food, 2012-17
                                                                                                                                              • Figure 35: Total UK retail value and volume sales of wet/dry baby food, 2007-17
                                                                                                                                              • Figure 36: Total UK retail volume (m kg) sales of wet/dry baby food, drink and milk, 2007-17
                                                                                                                                              • Figure 37: Best- and worst-case forecasts for UK volume sales of wet/dry baby food, 2012-17
                                                                                                                                              • Figure 38: Total UK retail value sales of baby milk, 2007-17
                                                                                                                                              • Figure 39: Best- and worst-case forecasts for UK value sales of baby milk, 2012-17
                                                                                                                                              • Figure 40: Total UK retail value and volume sales of baby milk, 2007-17
                                                                                                                                              • Figure 41: Total UK retail volume (m kg) sales of baby milk, 2007-17
                                                                                                                                              • Figure 42: Best- and worst-case forecasts for UK volume sales of baby milk, 2012-17
                                                                                                                                              • Figure 43: Total UK retail value sales of finger food, 2007-17
                                                                                                                                              • Figure 44: Best- and worst-case forecasts for UK value sales of finger food, 2012-17
                                                                                                                                              • Figure 45: Total UK retail value and volume sales of finger food, 2007-17
                                                                                                                                              • Figure 46: Total UK retail volume (m kg) sales of finger food, 2007-17
                                                                                                                                              • Figure 47: Best- and worst-case forecasts for UK volume sales of finger food, 2012-17
                                                                                                                                              • Figure 48: Total UK retail value sales of baby drinks, 2007-17
                                                                                                                                              • Figure 49: Best- and worst-case forecasts for UK value sales of baby drinks, 2012-17
                                                                                                                                              • Figure 50: Total UK retail value and volume sales of baby drinks, 2007-17
                                                                                                                                              • Figure 51: Total UK retail volume (m kg) sales of baby drinks, 2007-17
                                                                                                                                              • Figure 52: Best- and worst-case forecasts for UK volume sales of baby drinks, 2012-17
                                                                                                                                          • Appendix – Frequency of Usage of Baby Food by Type

                                                                                                                                              • Figure 53: Frequency of usage of baby food, by type, March 2013
                                                                                                                                              • Figure 54: Frequency of usage of homemade food, by type, by demographics, March 2013
                                                                                                                                              • Figure 55: Frequency of usage of baby food, by baby/toddler food products (in cartons, pouches, jars etc), by demographics, March 2013
                                                                                                                                          • Appendix – Types of Baby Food and Drink Purchased

                                                                                                                                              • Figure 56: Types of baby food and drink purchased, March 2013
                                                                                                                                              • Figure 57: Most popular types of baby food and drink purchased, by demographics, March 2013
                                                                                                                                              • Figure 58: Next most popular types of baby food and drink purchased, by demographics, March 2013
                                                                                                                                              • Figure 59: Other types of baby food and drink purchased, by demographics, March 2013
                                                                                                                                          • Appendix – Attitudes Towards Baby Food and Drink

                                                                                                                                              • Figure 60: Attitudes towards baby food and drink, March 2013
                                                                                                                                              • Figure 61: attitudes towards baby food and drink, by demographics, March 2013
                                                                                                                                          • Appendix – Further Attitudes Towards Baby Food and Drink

                                                                                                                                              • Figure 62: Further attitudes towards baby food and drink, March 2013
                                                                                                                                              • Figure 63: Most popular further attitudes towards baby food and drink, by demographics, March 2013
                                                                                                                                              • Figure 64: Next most popular further attitudes towards baby food and drink, by demographics, March 2013

                                                                                                                                          Companies Covered

                                                                                                                                          • Annabel Karmel
                                                                                                                                          • Baby Organix
                                                                                                                                          • Berkshire Hathaway Inc
                                                                                                                                          • Cow & Gate
                                                                                                                                          • Danone UK Ltd
                                                                                                                                          • Ella's Kitchen Ltd
                                                                                                                                          • Facebook, Inc.
                                                                                                                                          • Hipp UK Ltd
                                                                                                                                          • HJ Heinz Company UK
                                                                                                                                          • Little Dish
                                                                                                                                          • Nestlé UK Ltd
                                                                                                                                          • Pfizer Inc
                                                                                                                                          • Plum Baby
                                                                                                                                          • Royal Numico N.V.
                                                                                                                                          • SMA Nutrition
                                                                                                                                          • Tesco (UK)

                                                                                                                                          Baby Food and Drink - UK - May 2013

                                                                                                                                          US $2,583.33 (Excl.Tax)