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Backpacker Trails in Asia Pacific - November 2011

Backpacker Trails in Asia Pacific - November 2011

Thirty-five years ago, two British adventurers, Tony and Maureen Wheeler, published a cheap-and-cheerful guidebook based on their travels, called Across Asia on the Cheap. It proved so successful that two years later their second title, South-East Asia on a shoestring, became – and remains – a standard text for budget travellers to the region. In essence, those two titles recognised the arrival of low-cost backpacking as an established tourism genre, and catalysed the growth of a multi-million-dollar media and retail industry focused on low-cost, long-duration travel – or ‘backpacking’....

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Thirty-five years ago, two British adventurers, Tony and Maureen Wheeler, published a cheap-and-cheerful guidebook based on their travels, called Across Asia on the Cheap. It proved so successful that two years later their second title, South-East Asia on a shoestring, became – and remains – a standard text for budget travellers to the region. In essence, those two titles recognised the arrival of low-cost backpacking as an established tourism genre, and catalysed the growth of a multi-million-dollar media and retail industry focused on low-cost, long-duration travel – or ‘backpacking’.

The choice of Asia for launching a travel publishing endeavour was emblematic of the time. In the late 1960s and 1970s, independent and free-spirited travellers whose luggage was contained in easy-to-carry backpacks were increasingly drawn to the Asia-Pacific region. They travelled through nations still finding their way in an uncertain post-colonial world of self-expression and self-government. A potent combination of mystical Eastern philosophies and cuisines plus spectacular landscapes enriched by ancient temples, soaring mountain ranges, untouched beaches and pristine rainforests enchanted young travellers from the affluent nations of Europe and North America.

This report starts with a brief history of the evolution of backpacker travel across Asia Pacific, followed by the key factors impacting its current and future development. Destination summaries are divided into three sections: established destinations, including India, Indonesia, Malaysia, Nepal, the Philippines and Thailand; the emerging nations of Cambodia, China, Laos, Myanmar (Burma), Sri Lanka and Vietnam; and places traditionally less visited by backpackers, such as Japan, South Korea and Taiwan. Analysis is also provided of the established backpacker gateway entry/exit hubs of Hong Kong and Singapore, and alternative entranceways such as Bangkok in Thailand and Kuala Lumpur in Malaysia. Finally, commentary is provided on established and emerging backpacker trails, plus insight into the future of the Asia-Pacific backpacking consumer and the budget travel economy that sustains them.


Introduction


Defining Asia Pacific


Data Sources


The Evolution of Backpacking in Asia Pacific


The trailblazers


The tech-powered modern backpacker


Annualisation of backpacking


The changing appeal and profile of Asia Pacific


A global dialogue


UNESCO World Heritage sites


Figure 1: UNESCO World Heritage sites in Asia Pacific by country, July 2011

Sports and festival tourism


Factors Impacting Backpacker Tourism in Asia Pacific


Marketing to backpackers


Infrastructure developments


Railways


Air travel


The Information Market


Growing affluence, currency appreciation and inflation


Figure 2: British currency rates compared to leading Asia-Pacific currencies, 2000-11

Backpacking and working


Backpacker Destinations


Entry/exit hubs


Figure 3: Top 10 routes between Europe and South East Asia by total available seats, September 2011

Established destinations


India


Figure 4: Tourism arrivals growth in India, 2000-11

Indonesia


Figure 5: Tourism arrivals growth in Indonesia, 2002-11

Malaysia


Figure 6: Tourism arrivals growth in Malaysia, 2000-11

Nepal


Figure 7: Tourism arrivals growth in Nepal, 2000-10

The Philippines


Figure 8: Comparative source markets, January 2010 and January 2011

Thailand


Figure 9: Comparative inbound tourism arrivals by quarter, 2007-11

Emerging nations


Cambodia


Figure 10: Tourism arrivals growth in Cambodia, 2005-11

China


Laos


Figure 11: Tourism arrivals growth in Laos, 2005-11

Myanmar (Burma)


Sri Lanka


Figure 12: Monthly tourism arrivals growth in Sri Lanka, 2010-11*

Vietnam


Figure 13: Tourism arrivals growth in Vietnam, 2005-11

The road less travelled


Japan


Figure 14: Comparative monthly tourism arrivals in Japan, 2010-11

South Korea


Taiwan


Developing Trends in the Sector


Greater Mekong tourism collaboration


Figure 15: Greater Mekong Sub-region tourism arrivals, 2000, 2005 and 2010

Well-loved backpacker trails


Emerging loops


What Next?


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