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Baltics Outbound - March 2010

Baltics Outbound - March 2010

Insight + Impact - Mintel's commitment to its clients is encapsulated in this simple formula.

Mintel's travel and tourism clients gain global insight into the latest consumer trends, issues and developments in the industry. Our high quality data, meaningful analysis and actionable recommendations always positively impact our clients' business.

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends....

£303.25

Insight + Impact - Mintel's commitment to its clients is encapsulated in this simple formula.

Mintel's travel and tourism clients gain global insight into the latest consumer trends, issues and developments in the industry. Our high quality data, meaningful analysis and actionable recommendations always positively impact our clients' business.

Travel and Tourism Analyst

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends.

Gain insight into:

  • The most significant developments in transport trends

  • Accommodation trends

  • Travel industry technology issues

  • Growth travel market sectors

  • Shifting outbound travel trends

  • Niche travel markets

Use Travel and Tourism Analyst to:

  • Identify opportunities for growth

  • Increase your market intelligence quickly and easily

  • Strategise consumer targeting

  • Translate consumer trends into business drivers

  • Pin-point threats and adjust your business plans accordingly


Introduction


Data Sources


Market Drivers


Population


Figure 1: Mid-year population, 1995-2020

Figure 2: Mid-year population, by demographic group, 2000-10

EU membership


Impact of accession to the EU


Economy


Consumer wealth


Economic contraction


Reducing budget deficits


Figure 3: Real GDP growth and GDP per capita, 2003-09

Exchange rates


The Euro


Tourism balance


Figure 4: International tourism receipts in the Baltic States, 1995-2008

Outbound Tourism


Arrivals


Figure 5: Outbound overnight travellers from Baltic States, 2004-08

Lithuania


Figure 6: Outbound trips and tourist numbers from Lithuania, 2004-08

Latvia


Figure 7: Latvian residents travelling abroad, 1999-2008

Estonia


Figure 8: Outbound travellers and number of overnight trips from Estonia, 2004-08

Destinations


Lithuania


Western Europe

Figure 9: Top 15 foreign destinations based on overnight trips made by Lithuanian citizens, 2007-08

Figure 10: Outbound travellers from Lithuania – trips by same-day visitors by destination, 2007-08

Latvia


Figure 11: Outbound overnight and same-day trips from Latvia, by destination, 2006-08

Estonia


Figure 12: Outbound tourist departures from Estonia, by destination, 2007-08

Market Characteristics


Pre-booking behaviour and booking methods


Figure 13: Organisation of outbound overnight trips – Estonian residents, 2006-08

Demographics


Lithuania


Figure 14: Outbound trips, by age demographics, 2007-08

Latvia


Estonia


Purpose of visit


Lithuania


Same-day trips

Overnight trips

Figure 15: Outbound overnight trips from Lithuania, by purpose, 2007-08

Latvia


Figure 16: Residents crossing Latvia’s border, by purpose of trip, 2007-08

Estonia


Figure 17: Outbound overnight trips, by purpose of trip, 2006-08

Expenditure


Lithuania


Figure 18: Average expenditure per trip and day for outbound travellers, by destination, 2008

Latvia


Figure 19: Total expenditure abroad, by Latvian residents, 1999-2008

Estonia


Figure 20: Average expenditure of travellers from Estonia to Finland, by main purpose of visit and type of expenditure, 2008

Length of stay


Lithuania


Figure 21: Length of stay for all outbound trips from Lithuania, 2007-08

Latvia


Figure 22: Outbound Latvians abroad, by purpose of visit, 2007-08

Figure 23: Average length of outbound trip, 1999-2008

Estonia


Seasonality


Lithuania


Figure 24: Seasonality of outbound trips from Lithuania, 2007-08

Latvia


Estonia


Transport


Developments in the Baltic airline industry


Figure 25: Air passengers (arriving and departing) at major airports in the Baltic States, 2004-09

Long-haul flights


Figure 26: Airlines flying from Baltic States via international airports, 2010

Lithuania


Figure 27: Number of outbound overnight trips from Lithuania, by means of transport, 2007-08

Latvia


Figure 28: Transportation used on outbound border crossings, by Latvian residents, 1999-2003

Figure 29: Passenger arrivals and departures at Riga airport and port, by season, 2008-09

Estonia


Air


Sea


Accommodation


Lithuania


Figure 30: Total outbound tourism, by type of accommodation, 2006-08

Figure 31: Outbound tourist trips, by type of accommodation in leading destinations, 2008

Latvia


Estonia


Figure 32: Total outbound tourism, by number of night spent on trips and type of accommodation, 2007-08

Tour Operators and Travel Agencies


Figure 33: Number of travel agencies’ and tour operators’ establishments, 1998-2008

What Next?


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