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Baltics Outbound - November 2017

“Outbound travel in the Baltic region generated 4.5 million outbound trips in 2016, aided by strong market economies and a growing desire to travel. Lithuania, Latvia and Estonia made a swift recovery from the world recession in 2010, enabling the outbound market to quickly rebound. From 2012 onwards, outbound travel steadily expanded in Lithuania and Estonia, although Latvia witnessed a 10% contraction in the outbound market.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Which is the most dynamic outbound market in the Baltic region?
  • Where do Baltic citizens travel when they go abroad?
  • What are the main modes of transportation used by Baltic travellers?
  • How has the Baltic outbound market developed since the global recession?
  • What factors are shaping the Baltic outbound market?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

            • Figure 1: Baltic outbound travel, 2012-16
        • Estonia

          • Market drivers
            • Population
                • Figure 2: Estonian population, 1950-2050
              • Economy
                  • Figure 3: Estonia GDP, 2008-16
                • Exchange rates
                  • Figure 4: Selected exchange rates against the Euro, 2012-16
                • Tourism balance
                  • Figure 5: Estonia’s tourism balance, 2011-16
                • Outbound tourism
                  • Arrivals
                      • Figure 6: Outbound travel from Estonia, 2009-16
                    • Destinations
                      • Finland
                        • Sweden
                          • Latvia
                            • Russia
                              • Lithuania
                                • Others
                                  • Figure 7: Estonian outbound travel by destination, 2012-16
                                • Market characteristics
                                  • Pre-booking behaviour and booking methods
                                    • Demographics
                                      • Purpose of visit
                                        • Figure 8: Estonian outbound travel by main purpose of trip, 2015-16
                                      • Expenditure
                                        • Figure 9: Estonian outbound trip expenditure by purpose of trip, 2015-16
                                      • Length of stay
                                        • Figure 10: Estonian outbound travel by length of trip, 2014-16
                                      • Seasonality
                                        • Figure 11: Estonian outbound travel by quarter, 2015-16
                                      • Transport
                                        • Air
                                          • Nordica
                                            • Ryanair
                                              • EasyJet
                                                • Other
                                                  • Road
                                                    • Rail
                                                      • Sea
                                                        • Accommodation
                                                          • Figure 12: Estonian outbound trips by accommodation type, 2016
                                                      • Latvia

                                                        • Market drivers
                                                          • Population
                                                              • Figure 13: Latvian population, 1950-2050
                                                            • Economy
                                                              • Figure 14: GDP in Latvia, 2008-16
                                                            • Exchange rates
                                                              • Figure 15: Selected exchange rates against the Euro, 2012-16
                                                            • Tourism balance
                                                              • Figure 16: Latvia’s tourism balance, 2010-16
                                                            • Outbound tourism
                                                              • Arrivals
                                                                • Figure 17: Latvian outbound travel, 2012-16
                                                              • Destinations
                                                                • Lithuania
                                                                  • Estonia
                                                                    • Russia
                                                                      • Germany
                                                                        • Other
                                                                          • Figure 18: Latvian outbound trips to leading destinations, 2012-16
                                                                        • Market characteristics
                                                                          • Pre-booking behaviour
                                                                            • Figure 19: Outbound travel undertaken by tourism companies in Latvia, 2001-16
                                                                          • Booking methods
                                                                            • Demographics
                                                                              • Figure 20: Demographic profile of Latvian outbound travellers, 2015-16
                                                                            • Purpose of visit
                                                                              • Figure 21: Latvian outbound travel by purpose of visit, 2013-16
                                                                            • Expenditure
                                                                              • Length of stay
                                                                                • Seasonality
                                                                                  • Transport
                                                                                    • Figure 22: Mode of transport used by Latvians on overnight trips abroad, 2015-16
                                                                                  • Air
                                                                                    • Road
                                                                                      • Rail
                                                                                        • Sea
                                                                                          • Accommodation
                                                                                          • Lithuania

                                                                                            • Market drivers
                                                                                              • Population
                                                                                                  • Figure 23: Lithuania’s population, 1950-2050
                                                                                                • Economy
                                                                                                    • Figure 24: GDP in Lithuania, 2008-16
                                                                                                  • Exchange rates
                                                                                                    • Figure 25: Selected exchange rates against the Euro, 2012-16
                                                                                                  • Tourism balance
                                                                                                    • Figure 26: Lithuania’s tourism balance, 2010-16
                                                                                                  • Outbound tourism
                                                                                                    • Arrivals
                                                                                                      • Figure 27: Outbound trips by Lithuanians, 2009-16
                                                                                                    • Destinations
                                                                                                      • Latvia
                                                                                                        • UK
                                                                                                          • Belarus
                                                                                                            • Other
                                                                                                              • Figure 28: Lithuanian outbound travel by destination, 2014-16
                                                                                                            • Market characteristics
                                                                                                              • Pre-booking behaviour
                                                                                                                • Booking methods
                                                                                                                  • Demographics
                                                                                                                    • Purpose of visit
                                                                                                                      • Figure 29: Outbound trips of Lithuanian tourists by purpose of visit, 2015-16
                                                                                                                    • Expenditure
                                                                                                                      • Figure 30: Outbound travel expenditure of Lithuanians, 2012-16
                                                                                                                      • Figure 31: Lithuanian outbound travel expenditure by type, 2015-16
                                                                                                                    • Length of stay
                                                                                                                      • Figure 32: Lithuanian outbound travel by length of stay, 2015-16
                                                                                                                    • Seasonality
                                                                                                                      • Transport
                                                                                                                        • Figure 33: Outbound travel by mode of transport, 2014-16
                                                                                                                      • Air
                                                                                                                        • Road
                                                                                                                          • Rail
                                                                                                                            • Sea
                                                                                                                              • Accommodation
                                                                                                                                • Figure 34: Lithuanian outbound travel by accommodation choice, 2016
                                                                                                                            • What Next?

                                                                                                                              Baltics Outbound - November 2017

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