Bathrooms and Bathroom Accessories - UK - August 2012
“People are living in smaller homes and yet the amount of stuff they need to store continues to grow. Bathrooms are filled with toiletries, cosmetics, shavers, electric toothbrushes and more, so demand for stylish storage continues to rise. All this is helping to fuel demand for modular bathroom furniture – one of today’s key style trends in bathrooms.
Innovations in bathroom fixtures and fitting are wide-ranging, embracing stylish modern design, toilets or showers that use the minimum amount of water. Features can transform the bathroom into a sanctuary with massage showers, spa-style bathing and mood lighting. This is helping to raise expectations and moving the bathroom away from being a functional space into a stylish feature of the home.
For the future, retailers need to encourage consumers to replace their old bathrooms more regularly, upgrade to higher price points and to continue to release more space in their homes for en-suite bath and shower rooms.”
– Jane Westgarth, Senior Market Analyst, Mintel
Some questions answered in this report include:
- What is the customer journey for bathrooms?
- How much spending for bathrooms goes online?
- Are consumers aware of water-saving possibilities?
- Is demand for cabinet furniture in the bathroom growing?
- Which retailers are gaining share of bathroom retailing?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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