Bathrooms and Bathroom Accessories - UK - August 2013
“Standing out from the rest is difficult in a market like bathrooms. Retailers need to build a wide suite of skills to service the complex requirements of a bathroom make-over. So we expect to see more development of quality own-label products with differentiated styles and designs. Alongside this, services will become increasingly sophisticated, with branded elements to add reassurance for shoppers.”
– Jane Westgarth, Senior Retail Analyst
Some questions answered in this report include:
- Are people buying bathrooms online?
- Do people want a complete end-to-end service from their retailers including design and fitting?
- How do people respond to water saving appliances?
- Is there more that retailers could do to stimulate demand?
- What will be the impact of John Lewis moving into bathrooms?
Demand for bathroom refits has been weak for several years. Following the onset of the banking crisis in 2008 sales of homes slumped, because of the difficulty getting mortgages as well as lack of confidence. Housing sales have remained low over subsequent years. Buying a home is one of the main stimulants to refitting bathrooms and so the slight improvement in the housing market for 2013 is positive news for the bathroom industry. This report looks at the numbers of bathroom refits and forecasts how the market will develop in the next five years.
New building legislation and government targets for reducing the UK’s carbon footprint are setting the scene for energy and water-saving fittings in bathrooms. The industry has responded and brought in consumer-facing water labels, so that consumers can make informed decisions about what to buy. This report asks if people want to save water and if they understand the benefits.
We also look at what people want from their bathroom retailers and what services they seek. The report also examines online shopping for bathrooms.
This report addresses the market for bathroom furniture and accessories bought for use in domestic premises, either by end users or small professional installers on behalf of end users.
Bathroom furniture includes: sanitaryware (washbasins, WCs and baths), showers, shower enclosure, screens and trays, fitted bathroom furniture/modular bathroom furniture, mixers and taps.
The product areas included in bathroom accessories are: toilet brushes and holders, bath racks, toilet roll holders, mirrors (shaving etc), soap holders, toothbrush or mug racks and holders, small cabinets, shelves, towel rails and rings, flush handles, light pulls.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.