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Beauty and Personal Care - Ireland - August 2011

Virtually everyone in Europe uses beauty and personal care items each day, with the European Cosmetics Industry Association (Colipa) valuing the cosmetics industry across Europe (including personal hygiene and beauty products) at €67 billion for 2010. The all-Ireland beauty and personal care market is valued at €988 million for 2011, and is due to grow by 3% over the year, breaching the €1 billion mark. The colour cosmetics market has the greatest value by sector on an all-Ireland basis, with an estimated retail value of €171.1 million for 2011. The market for facial skincare is predicted to show the greatest growth between 2011 and 2015, when retail value sales are predicted to hit €151.2 million.

Increasing exposure to airbrushed advertisements, a largely unattainable standardised ideal of beauty, is helping to drive increased self-consciousness about personal appearance amongst Irish consumers.

Some questions answered in this report include:

  • On which beauty and cosmetic products do Irish consumers spend the most? – Which type of beauty and cosmetic items do Irish consumers buy the most? How do buying habits differ among men and women?
  • Do men and women have substantially different requirements from universal products, eg shampoo? – Men are known to be more prone to scalp conditions such as dandruff, whilst women are more likely to have coloured hair; how does this influence their choice in beauty and cosmetic products?
  • Are consumers spending more on beauty and personal care products in times of economic concern (as per the ‘Lipstick Index’), or are consumers downgrading expenditure on their beauty regime? – How is the recession affecting consumer spending on these products? What can be done to encourage higher spending?
  • Which consumers are most concerned about their appearance? – The Mintel report Colour Cosmetics – UK, August 2011 suggests that women in employment are the heaviest users of make-up. Could a similar trend be expected in Ireland?

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definitions
          • Data sources
            • Abbreviations
            • Insights and Opportunities

              • Natural hair growth
                • Try before you buy
                  • Dress for success
                  • Market in Brief

                    • Colour cosmetics have the highest value by sector
                      • Irish consumers love fragrance
                        • Young single women in employment are key consumers
                          • Scalp conditions common, yet largely untreated
                          • Fast Forward Trends

                              • Trend 1: Premiumization and Indulgence
                                • What’s it about?
                                  • What we’ve seen
                                    • What next?
                                      • Trend 2: Girly Men
                                        • What’s it about?
                                          • What we’ve seen
                                            • What next?
                                            • Internal Market Environment

                                              • Key points
                                                • Pressure to be perfect
                                                  • Exposure to media driving body issues
                                                    • … although some of this is user-driven
                                                      • Figure 1: Frequency of use of selected social networks, by all demographics, RoI, August 2011
                                                    • Gender divide
                                                      • Growth in natural products
                                                        • Additives a concern
                                                            • Figure 2: Agreement with the statement “I only buy products from a company with whose ethics I agree”, 2007-11
                                                          • Impact on relationships and career
                                                            • Seasonality
                                                              • Figure 3: Gifts purchased for Christmas, NI and RoI, 2010
                                                          • Broader Market Environment

                                                            • Key points
                                                              • Ageing population
                                                                • Figure 4: Population, by age, RoI, 2006-41
                                                                • Figure 5: Population, by age, NI, 2008-58
                                                              • Women in the workplace
                                                                • Figure 6: Employment rate for women, RoI, 1961-2008
                                                              • Economy bad for employment, good for lipstick
                                                                • Figure 7: Economic outlook, RoI and NI, 2008-10
                                                              • Scaling back on brands
                                                                  • Figure 8: Consumers who agreed that the following have led them to make a purchase when choosing toiletries, RoI and NI, 2011
                                                              • Strengths and Weaknesses

                                                                • Strengths
                                                                  • Weaknesses
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • A highly innovative sector
                                                                        • Lipstick NPD accounts for one quarter of the market
                                                                          • Figure 9: New product launches in colour cosmetics by category, UK and Ireland, November 2010-November 2011
                                                                          • Figure 10: Top claims for new products launched in face colour cosmetics, UK and Ireland, November 2010- November 2011
                                                                        • All haircare categories show innovation
                                                                          • Figure 11: New product launches in haircare by category, UK and Ireland, November 2010- November 2011
                                                                        • Facial products dominate skincare
                                                                          • Figure 12: New product launches in skincare by category, UK and Ireland, November 2010- November 2011
                                                                          • Figure 13: Top five claims for face/neck care and eye care launches, UK and Ireland, November 2010- November 2011
                                                                        • Women’s fragrances account for almost two thirds of launches
                                                                          • Figure 14: New product launches in fragrances, by category, UK and Ireland, November 2010- November 2011
                                                                        • Deodorants
                                                                          • Figure 15: New product launches in deodorants by format type, UK and Ireland, November 2010- November 2011
                                                                        • New lines common in dental care
                                                                          • Figure 16: New product launches in oral hygiene by category, UK and Ireland, November 2010- November 2011
                                                                        • Innovation highest for shaving preparations
                                                                          • Figure 17: New product launches in shaving and depilatories by category, UK and Ireland, November 2010- November 2011
                                                                        • Ethical a key concern for soaps, bath and shower products
                                                                          • Figure 18: New product launches in soap and bath products by category, UK and Ireland, November 2010- November 2011
                                                                      • Market Size and Segmentation

                                                                        • Key points
                                                                          • Eurozone crisis causing concern in cosmetics industry
                                                                              • Figure 19: Total estimated retail sales value for the beauty and personal care market, IoI, RoI and NI, 2005-15
                                                                            • Colour cosmetics have greatest value
                                                                              • Figure 20: Estimated retail value sales of colour cosmetics, IoI, RoI and NI, 2005-15
                                                                            • Haircare first to demonstrate cut-backs
                                                                                • Figure 21: Estimated retail value sales of hair care products (including shampoo, conditioner, styling products and colourants), IoI, RoI and NI, 2005-15
                                                                              • Fragrance market fluctuates most
                                                                                • Figure 22: Estimated retail value sales of male and female fragrances, IoI, RoI and NI, 2005-15
                                                                              • Facial skincare bore least recessionary impact
                                                                                • Figure 23: Estimated retail value sales of facial skincare products for women, IoI, RoI and NI, 2005-15
                                                                              • Oral hygiene shows the least loss
                                                                                • Figure 24: Estimated retail value sales of oral hygiene products (including toothbrushes, toothpastes and mouthwash), IoI, RoI and NI, 2005-15
                                                                              • Personal hygiene markets have lower value
                                                                                • Soap, bath and shower products hit by price promotions
                                                                                  • Figure 25: Estimated retail value sales of soap, bath and shower products, IoI, RoI and NI, 2005-15
                                                                                • Deodorants also heavily affected by discounting
                                                                                  • Figure 26: Estimated retail value sales of deodorants (including aerosols, sticks, roll-ons and others), IoI, RoI and NI, 2005-15
                                                                                • Body and sun care are the smallest markets
                                                                                  • Figure 27: Estimated retail value sales of body care products, IoI, RoI and NI, 2005-15
                                                                                  • Figure 28: Estimated retail value sales of sun care products (including sun protection, after-sun and self-tanning products), IoI, RoI and NI, 2005-15
                                                                                • Razors are the favoured hair removal product
                                                                                  • Figure 29: Estimated retail value sales of hair removal products (including razors and blades, creams, sugars, waxes, bleaches and shaving preparations), IoI, RoI and NI, 2005-15
                                                                                  • Figure 30: Estimated retail value sales of hair removal products by category, IoI, 2005-15
                                                                              • Companies and Products

                                                                                • Key points
                                                                                  • Estée Lauder Companies
                                                                                    • L’Oréal
                                                                                      • Unilever
                                                                                        • Procter and Gamble
                                                                                          • Coty
                                                                                            • Boots
                                                                                              • Avon
                                                                                                • Flourish Organics
                                                                                                  • Rí Na Mara
                                                                                                  • Consumer Usage – Skincare

                                                                                                    • Key points
                                                                                                      • Facial skincare – Men
                                                                                                        • “Normal” is the norm
                                                                                                          • Figure 31: Facial skin type, as self-identified by men, NI and RoI, 2011
                                                                                                        • Shaving is most popular means of hair removal among men
                                                                                                          • Figure 32: Used any razors/razor blades or electric shavers over the past 12 months, by men, NI and RoI, 2011
                                                                                                          • Figure 33: Frequency of usage for any razors/razor blades or electric shavers, by men, NI and RoI, 2011
                                                                                                          • Figure 34: Used shaving foam, gel, cream and sticks in the last 12 months, NI and RoI, 2011:
                                                                                                        • Growth in creams, lotions etc amongst men
                                                                                                          • Facial skincare – Women
                                                                                                            • Scrubs preferred to masks
                                                                                                              • Figure 35: Facial skin type, as self-identified by women, NI and RoI, 2011
                                                                                                            • Face masks see higher usage among women
                                                                                                                • Figure 36: Frequency of usage of face masks and scrubs by women, NI and RoI, 2011
                                                                                                              • Standalone cleansing products dominate
                                                                                                                  • Figure 37: Usage of cleansing products in the past 12 months, by type, NI and RoI, 2011
                                                                                                                • Lotions and potions
                                                                                                                  • Figure 38: Frequency of usage of face creams and lotions by women, NI and RoI, 2011
                                                                                                              • Consumer Usage – Haircare

                                                                                                                • Key points
                                                                                                                  • NI consumers more likely to self-identify hair as fine
                                                                                                                    • Figure 39: Hair type, by gender, NI and RoI, 2011
                                                                                                                    • Figure 40: Concerns about thinning hair/hair loss, by age and gender, NI and RoI, 2011
                                                                                                                  • Hair treatments – shampoo is ubiquitous
                                                                                                                    • Figure 41: Frequency of usage of shampoo and conditioner by men, NI and RoI, 2011
                                                                                                                  • Conditioners more commonly used by women
                                                                                                                    • Figure 42: Frequency of usage of shampoos and conditioners by women, NI and RoI, 2011
                                                                                                                  • Intensive treatments more popular in RoI
                                                                                                                    • Hair styling products – Gel most popular styling aid amongst men…
                                                                                                                      • Figure 43: Usage of hair styling products by men, NI and RoI, 2011
                                                                                                                    • Women favour hairspray
                                                                                                                      • Figure 44: Usage of hair styling and finishing products by type, women, NI and RoI, 2011
                                                                                                                    • More than half of Irish women use hair dye
                                                                                                                      • Figure 45: Hair treatments, by women, NI and RoI, 2011
                                                                                                                      • Figure 46: Usage of hair colourants, bleaches or lighteners at home by women, NI and RoI, 2007-11
                                                                                                                  • Consumer Usage – Colour Cosmetics

                                                                                                                    • Key points
                                                                                                                      • Base more popular with younger women
                                                                                                                        • Figure 47: Usage of foundation and face powder (loose or compressed) over the past 12 months by women, NI and RoI, 2011
                                                                                                                        • Figure 48: Frequency of usage of foundation in the past 12 months by women, NI and RoI, 2011
                                                                                                                      • Increase in usage of foundation
                                                                                                                        • Figure 49: Trend in foundation usage by women, NI and RoI, 2008-2011
                                                                                                                      • Blusher and highlighter used by half of women
                                                                                                                        • Figure 50: Usage of blusher or highlighter in the past 12 months by women, NI and RoI, 2011
                                                                                                                      • Mascara most popular in NI, eye shadow in RoI
                                                                                                                        • Figure 51: Usage of eye make-up in the past 12 months by women, NI and RoI, 2011
                                                                                                                        • Figure 52: Frequency of usage for eye make-up in the past 12 months by women, NI and RoI, 2011
                                                                                                                        • Figure 53: Usage of particular eye make-up products in the past 12 months by women, NI and RoI, 2011
                                                                                                                      • Lip products most commonly used cosmetics
                                                                                                                          • Figure 54: Usage of lipstick/lipgloss in the past 12 months by women, NI and RoI, 2011
                                                                                                                          • Figure 55: Trend in usage of lipsticks, by women, NI and RoI, 2007-11
                                                                                                                        • Around six out of ten women have used nail varnishes
                                                                                                                        • Consumer Usage – Body Care and Sun Care

                                                                                                                          • Key points
                                                                                                                            • Body lotion more popular in RoI
                                                                                                                                • Figure 56: Trend in usage of body lotions and creams for a slow build-up of tan, by women, NI and RoI, 2007-11
                                                                                                                              • Hand care products favoured by older women
                                                                                                                                  • Figure 57: Frequency of usage of hand lotions and creams by women, NI and RoI, 2011
                                                                                                                                • Disposable wet shave most popular means of hair removal
                                                                                                                                    • Figure 58: Usage of hair removers/shavers/razors over the past 12 months, by age, NI and RoI, 2007-11
                                                                                                                                    • Figure 59: Hair removal method used over the past 12 months, by women, NI and RoI, 2007-11
                                                                                                                                  • Tanning and sun protection – Self-tanners grew in RoI but fell in NI
                                                                                                                                    • Men’s usage is also higher in RoI
                                                                                                                                      • Figure 60: Types of suntan and sun protection products used by men, NI and RoI, 2011
                                                                                                                                  • Consumer Usage – Personal Care (including Fragrances)

                                                                                                                                    • Key points
                                                                                                                                      • Over 90% of women have worn fragrance…
                                                                                                                                          • Figure 61: Frequency of using perfume/eau de toilette by women, NI and RoI, 2011
                                                                                                                                          • Figure 62: Trend in usage of perfume/eau de toilette by women, NI and RoI, 2007-11
                                                                                                                                        • … compared to under 80% of men
                                                                                                                                            • Figure 63: Men’s usage of aftershave or male fragrance over the past year, by age, NI and RoI, 2011
                                                                                                                                            • Figure 64: Trends in usage of aftershave/male fragrance by men, NI and RoI, 2007-11
                                                                                                                                          • Personal grooming – Normal shower gels and creams most popular
                                                                                                                                              • Figure 65: Usage of shower gels and bath products over the last 12 months, NI and RoI, 2011
                                                                                                                                            • Aerosol is most common deodorant format
                                                                                                                                                • Figure 66: Frequency of usage of deodorants, NI and RoI, 2011
                                                                                                                                                • Figure 67: Deodorant format used within the past 12 months, NI and RoI, 2011
                                                                                                                                            • Consumer Attitudes to Beauty and Personal Care

                                                                                                                                              • Key points
                                                                                                                                                • Young, single women place the greatest importance on image
                                                                                                                                                    • Figure 68: Agreement with the statement “I look after my appearance, my image”, NI and RoI, 2011
                                                                                                                                                  • Youthful appearance valued, but not acted upon
                                                                                                                                                      • Figure 69: Agreement with statements relating to youthfulness, NI and RoI, 2011
                                                                                                                                                    • Consumers claim to value quality…
                                                                                                                                                        • Figure 70: Agreement with the statement “I only use good quality toiletries”, NI and RoI, 2011
                                                                                                                                                      • … but at a perceived low price
                                                                                                                                                          • Figure 71: Agreement with the statement “I spend a lot of money on toiletries and cosmetics for personal use”, NI and RoI, 2011
                                                                                                                                                        • Young consumers value brands, but don’t pay for them
                                                                                                                                                          • Figure 72: Agreement with the statement “I always pay attention to the brand of toiletries”, NI and RoI, 2011
                                                                                                                                                        • Men care less about their looks overall...
                                                                                                                                                            • Figure 73: Agreement with the statement “What I want most is to look attractive/well-groomed”, NI and RoI, 2011
                                                                                                                                                          • ... but care more about attracting a partner
                                                                                                                                                              • Figure 74: Agreement with the statement “It is important to be attractive to the opposite sex”, NI and RoI, 2011
                                                                                                                                                            • Ethical concerns
                                                                                                                                                                • Figure 75: Agreement with statements regarding environmental concerns, NI and RoI, 2011
                                                                                                                                                              • Older consumers less in favour of male skincare
                                                                                                                                                                • Figure 76: Agreement with the statement “Skincare products are for women, not for men”, NI and RoI, 2011
                                                                                                                                                              • A fifth of under 35s in NI would consider cosmetic surgery
                                                                                                                                                                • Figure 77: Agreement with the statement “I would consider having cosmetic surgery”, NI and RoI, 2011
                                                                                                                                                            • Consumer Typologies

                                                                                                                                                              • RoI target groups – Men
                                                                                                                                                                • Figure 78: Consumer typologies, RoI Men, 2011
                                                                                                                                                              • Dieters
                                                                                                                                                                • Unengaged
                                                                                                                                                                  • Alpha-Males
                                                                                                                                                                    • Youth-Seekers
                                                                                                                                                                      • Big Spenders
                                                                                                                                                                        • NI target groups – Men
                                                                                                                                                                          • Figure 79: Consumer typologies, NI Men, 2011
                                                                                                                                                                        • Macho Men
                                                                                                                                                                          • Facial Fans
                                                                                                                                                                            • Unengaged
                                                                                                                                                                              • Image Conscious
                                                                                                                                                                                • RoI target groups – Women
                                                                                                                                                                                  • Figure 80: Consumer typologies, RoI Women, 2011
                                                                                                                                                                                • Disinterested
                                                                                                                                                                                  • Women-only
                                                                                                                                                                                    • Weight Conscious
                                                                                                                                                                                      • Beauty Aware
                                                                                                                                                                                        • Surgery Fans
                                                                                                                                                                                          • NI target groups – Women
                                                                                                                                                                                            • Figure 81: Consumer typologies, NI women, 2011
                                                                                                                                                                                          • Self-accepters
                                                                                                                                                                                            • Mrs Average
                                                                                                                                                                                              • Unengaged
                                                                                                                                                                                                • Beauty Aware
                                                                                                                                                                                                  • Glamourous Grannies
                                                                                                                                                                                                  • Appendix

                                                                                                                                                                                                    • Consumer usage – RoI – Women
                                                                                                                                                                                                      • Figure 82: Natural hair colour, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 83: Condition of hair, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 84: Condition of hair, by all demographics, RoI, 2011 (continued)
                                                                                                                                                                                                      • Figure 85: Hair and scalp conditions prone to, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 86: Facial skin type, 2011
                                                                                                                                                                                                      • Figure 87: Used face creams and lotions in last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 88: Types of face creams and lotions used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 89: Frequency of usage – Face creams and lotions, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 90: Used cleansers (cream, milk, lotion, toner, wipes, washes) in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 91: All types of cleanser (cream, milk, lotion, toner, wipes, washes) used in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 92: Used facial scrubs and masks in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 93: Frequency of usage – facial scrubs and masks, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 94: Used body creams and lotions in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 95: Properties of body creams and lotions used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 96: Used hand creams and lotions in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 97: Frequency of usage of hand creams or lotions, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 98: Used suntan and sun protection products (including self-tanning) in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 99: Used any foundation or face powder in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 100: Type of foundation or face powder used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 101: Type of foundation or face powder used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 102: Frequency of usage of foundation/tinted moisturiser, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 103: Frequency of usage of face powder, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 104: Used any blusher or highlighter in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 105: Frequency of usage of blushers and highlighters, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 106: Used any eye make-up in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 107: Frequency of usage of eye make-up, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 108: Used any lipstick/lipgloss in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 109: Frequency of usage of lipstick/lipgloss, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 110: Used any perfume or eau de toilette in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 111: Frequency of usage of perfume/eau de toilette, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 112: Used any nail varnish or nail care product in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 113: Frequency of usage of nail varnish/nail care products, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 114: Used shampoo in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 115: Types of shampoo used in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 116: Frequency of usage of shampoo, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 117: Used conditioners (excluding treatments and masques) in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 118: Frequency of usage of hair conditioners (excluding treatments and masques), by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 119: Used hair conditioning treatments and masques in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 120: Frequency of usage of hair conditioning treatments and masques, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 121: Used hair styling and finishing products in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 122: Types of hair styling and finishing products used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 123: Used hair colourants/bleaches/lighteners in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 124: Used shower gels and bath products in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 125: Types of shower gels and bath products used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 126: Used deodorant in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 127: Frequency of usage of deodorants, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 128: Types of deodorant format used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 129: Used any hair removal/razor/shaver in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 130: Types of hair removal product used, by all demographics, RoI, 2011
                                                                                                                                                                                                    • Consumer Usage – RoI – Men
                                                                                                                                                                                                      • Figure 131: Condition of hair, by all demographics, RoI, 2011:
                                                                                                                                                                                                      • Figure 132: Hair and Scalp conditions prone to, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 133: Used hair colourants in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 134: Facial skin type, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 135: Facial hair, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 136: Used face creams and lotions in last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 137: Frequency of usage – Face creams and lotions (including masks and scrubs), by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 138: Types of face creams and lotions (including masks and scrubs) used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 139: Suntan and sun protection products (including self-tanning) used in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 140: Used any aftershave or male fragrance in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 141: Frequency of usage of aftershave/male fragrance, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 142: Used shampoo and conditioners in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 143: Frequency of usage of shampoo, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 144: Frequency of usage of conditioner, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 145: Types of shampoo and conditioner used in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 146: Used hair styling products (excluding hairspray) in the last 12 months, by all demographics, RoI, 2011:
                                                                                                                                                                                                      • Figure 147: Types of hair styling products used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 148: Frequency of usage of hair styling products (excluding hairspray), by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 149: Used shower gels and bath products in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 150: Types of shower gels and bath products used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 151: Used deodorant in the last 12 months, by all demographics, RoI, 2011:
                                                                                                                                                                                                      • Figure 152: Frequency of usage of deodorants, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 153: Types of deodorant format used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 154: Used any razors/razor blades/electric shavers in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 155: Frequency of usage of any razors/ razor blades/ electric shavers, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 156: Type of razors/razor blades/electric shavers used, by all demographics, RoI, 2011
                                                                                                                                                                                                      • Figure 157: Used shaving foam, gel, cream and sticks in the last 12 months, by all demographics, RoI, 2011
                                                                                                                                                                                                    • Consumer attitudes – RoI
                                                                                                                                                                                                      • Figure 158: Agreement with statements relating to personal care and image, RoI, 2011
                                                                                                                                                                                                      • Figure 159: Agreement with statements relating to personal care and image, RoI, 2011
                                                                                                                                                                                                      • Figure 160: Agreement with statements relating to personal care and image, RoI, 2011
                                                                                                                                                                                                      • Figure 161: Agreement with statements relating to personal care and image, RoI, 2011
                                                                                                                                                                                                    • Consumer usage – NI – Women
                                                                                                                                                                                                      • Figure 162: Natural hair colour, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 163: Condition of hair, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 164: Condition of hair, by all demographics, NI, 2011 (continued)
                                                                                                                                                                                                      • Figure 165: Hair and Scalp conditions prone to, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 166: Facial skin type, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 167: Used face creams and lotions in last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 168: Types of face creams and lotions used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 169: Frequency of usage – Face creams and lotions, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 170: Used cleansers (cream, milk, lotion, toner, wipes, washes) in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 171: All types of cleanser (cream, milk, lotion, toner, wipes, washes) used in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 172: Used facial scrubs and masks in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 173: Frequency of usage – facial scrubs and masks, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 174: Used body creams and lotions in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 175: Properties of body creams and lotions used, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 176: Used hand creams and lotions in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 177: Frequency of usage of hand creams or lotions, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 178: Used suntan and sun protection products (including self-tanning) in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 179: Used any foundation or face powder in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 180: Type of foundation or face powder used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 181: Type of foundation or face powder used, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 182: Frequency of usage of foundation/tinted moisturiser, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 183: Frequency of usage of face powder, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 184: Used any blusher or highlighter in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 185: Frequency of usage of blushers and highlighters, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 186: Used any eye make-up in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 187: Frequency of usage of eye make-up, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 188: Used any lipstick/lipgloss in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 189: Frequency of usage of lipstick/lipgloss, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 190: Used any perfume or eau de toilette in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 191: Frequency of usage of perfume/eau de toilette, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 192: Used any nail varnish or nail care product in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 193: Frequency of usage of nail varnish/nail care products, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 194: Used shampoo in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 195: Types of shampoo used in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 196: Frequency of usage of shampoo, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 197: Used conditioners (excluding treatments and masques) in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 198: Frequency of usage of hair conditioners (excluding treatments and masques), by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 199: Used hair conditioning treatments and masks in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 200: Frequency of usage of hair conditioning treatments and masques, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 201: Used hair styling and finishing products in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 202: Types of hair styling and finishing products used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 203: Used hair colourants/bleaches/lighteners in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 204: Used shower gels and bath products in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 205: Types of shower gels and bath products used, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 206: Used deodorant in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 207: Frequency of usage of deodorants, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 208: Types of deodorant format used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 209: Used any hair removal/ razor/ shaver in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 210: Types of hair removal product used, by all demographics, NI, 2011
                                                                                                                                                                                                    • Consumer usage – NI – Men
                                                                                                                                                                                                      • Figure 211: Condition of hair, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 212: Hair and scalp conditions prone to, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 213: Used hair colourants in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 214: Facial skin type, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 215: Facial hair, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 216: Used face creams and lotions in last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 217: Frequency of usage - Face creams and lotions (including masks and scrubs), by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 218: Types of face creams and lotions (including masks and scrubs) used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 219: Suntan and sun protection products (including self-tanning) used in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 220: Used any aftershave or male fragrance in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 221: Frequency of usage of aftershave/male fragrance, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 222: Used shampoo and conditioners in the last 12 months, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 223: Frequency of usage of shampoo, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 224: Frequency of usage of conditioner, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 225: Types of shampoo and conditioner used in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 226: Used hair styling products (excluding hairspray) in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 227: Types of hair styling products used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 228: Frequency of usage of hair styling products (excluding hairspray), by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 229: Used shower gels and bath products in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 230: Types of shower gels and bath products used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 231: Used deodorant in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 232: Frequency of usage of deodorants, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 233: Types of deodorant format used, by all demographics, NI, 2011:
                                                                                                                                                                                                      • Figure 234: Used any razors/razor blades/electric shavers in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 235: Frequency of usage of any razors/razor blades/electric shavers, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 236: Type of razors/razor blades/electric shavers used, by all demographics, NI, 2011
                                                                                                                                                                                                      • Figure 237: Used shaving foam, gel, cream and sticks in the last 12 months, by all demographics, NI, 2011
                                                                                                                                                                                                    • Consumer attitudes – NI
                                                                                                                                                                                                      • Figure 238: Agreement with statements relating to personal care and image, NI, 2011
                                                                                                                                                                                                      • Figure 239: Agreement with statements relating to personal care and image, NI, 2011
                                                                                                                                                                                                      • Figure 240: Agreement with statements relating to personal care and image, NI, 2011
                                                                                                                                                                                                      • Figure 241: Agreement with statements relating to personal care and image, NI, 2011
                                                                                                                                                                                                    • Consumer typologies – NI
                                                                                                                                                                                                      • Figure 242: Consumer typologies, NI, 2011
                                                                                                                                                                                                      • Figure 243: Agreement with statements relating to personal care and image, by consumer group, NI, 2011
                                                                                                                                                                                                      • Figure 244: Agreement with statements relating to personal care and image, by consumer group, (continued), NI, 2011
                                                                                                                                                                                                      • Figure 245: Consumer typologies, NI, 2011
                                                                                                                                                                                                      • Figure 246: Agreement with statements relating to personal care and image, by consumer group, NI, 2011
                                                                                                                                                                                                      • Figure 247: Agreement with statements relating to personal care and image, by consumer group (continued), NI, 2011
                                                                                                                                                                                                    • Consumer typologies – RoI
                                                                                                                                                                                                      • Figure 248: Consumer typologies, RoI, 2011
                                                                                                                                                                                                      • Figure 249: Agreement with statements relating to personal care and image, by consumer group, RoI, 2011
                                                                                                                                                                                                      • Figure 250: Agreement with statements relating to personal care and image, by consumer group (continued), RoI, 2011
                                                                                                                                                                                                      • Figure 251: Consumer typologies, RoI, 2011
                                                                                                                                                                                                      • Figure 252: Agreement with statements relating to personal care and image, by consumer group, RoI, 2011
                                                                                                                                                                                                      • Figure 253: Agreement with statements relating to personal care and image, by consumer group (continued), RoI, 2011

                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                  Beauty and Personal Care - Ireland - August 2011

                                                                                                                                                                                                  £1,095.00 (Excl.Tax)