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Beauty and Personal Care Packaging Trends - UK - November 2014

“First-and-foremost, packaging needs to be practical, however, the in-home longevity offered from the BPC (Beauty and Personal Care) category adds greater potential for companies to focus on the aesthetics of their products in order to add value; raising their profile with impressionable young Millennials in particular. Further opportunities exist in addressing the needs of ageing users, such as easy-grip containers, whilst encouraging consumers to recycle packs could result in an improved profile and long-term loyalty.”

–    Charlotte Libby, Senior Beauty Analyst


This report looks at the following issues:

  • Environmentally friendly initiatives can inspire loyalty
  • BPC packaging needs to adapt for ageing consumers
  • Younger Millennials seek BPC packaging for home décor 

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Table of contents

  1. Introduction

      • Products covered in this report
        • Abbreviations
        • Executive Summary

            • Rate of recycling continues to grow
              • Figure 1: Household waste recycling in England, 2000/01-2012/13
            • New products still dominate in BPC market
              • Figure 2: Product innovation in the UK BPC market, by launch type, 2011-14
            • Functional packaging leads consumer interest
              • Figure 3: Interest in using different BPC packaging concepts, August 2014
            • Size does matter
              • Figure 4: Product packaging read before purchase, August 2014
            • Consumers do give thought to recyclable packaging
              • Figure 5: Consumer attitudes towards beauty and personal care product packaging, August 2014
            • What we think
            • Issues and Insights

                • Environmentally friendly initiatives can inspire loyalty
                  • The facts
                    • The implications
                      • BPC packaging needs to adapt for ageing consumers
                        • The facts
                          • The implications
                            • Younger Millennials seek BPC packaging for home décor
                              • The facts
                                • The implications
                                • Trend Application

                                    • Trend: Life Hacking
                                      • Trend: Minimize Me
                                        • Futures Trend: Old Gold
                                        • Market Drivers

                                          • Key points
                                            • Ageing population brings new packaging demands
                                              • Figure 6: Trends in the age structure of the UK population, 2009-19
                                            • Urbanisation and growth in smaller households
                                              • Figure 7: UK households, by size, 2009-19
                                            • Online shopping facilitates buying in bulk or heavy items
                                              • Figure 8: Beauty and personal care products bought online in the last year and consideration for future buying, October 2013
                                            • Rate of recycling growing
                                              • Figure 9: Household waste recycling in England, 2000/01-2012/13
                                            • Target and Walmart co-host sustainable beauty forum
                                              • 3D printing brings evolution of product materials
                                              • Who’s Innovating?

                                                • Key points
                                                  • New products still dominate in BPC market
                                                    • Figure 10: Product innovation in the UK BPC market, by launch type, 2011-14
                                                    • Figure 11: Examples of leading BPC brands with new-look packaging in the UK, 2013-14
                                                  • Skincare leads new packaging launches
                                                    • Figure 12: New packaging launches in the UK BPC market, by category, 2011-14
                                                  • Tubes and bottles dominate in BPC
                                                    • Figure 13: New product launches in UK BPC market, by packaging type, 2011-14
                                                  • Luxury and limited edition packaging a trend in 2014
                                                    • Figure 14: Examples of UK BPC products with anniversary limited edition packaging, 2013-14
                                                  • Designer and artist collaborations
                                                    • Figure 15: Examples of UK BPC products with designer or artist-designed packaging, 2013-14
                                                  • Fragrances go for gold and jewellery
                                                    • Figure 16: Examples of UK fragrance new packaging launches with gold designs, 2013-14
                                                  • Ethical initiatives shape the BPC packaging market
                                                    • Refills = reducing waste and cost
                                                      • Providing instant, personal benefits to recyclers
                                                        • Raising the bar on environmental claims
                                                          • BPC brands show support for charities
                                                            • Figure 17: Examples of UK BPC products with charity packaging, 2013-14
                                                          • Convenient and on-the-go products target busy modern lifestyles
                                                            • Figure 18: Examples of UK BPC products with new convenient or on-the-go packaging, 2013-14
                                                          • On-pack diagnostics a future trend
                                                            • Customisation appeals to consumers
                                                              • Festive fun for seasonal products
                                                              • The Consumer – Desired BPC Packaging Characteristics

                                                                • Key points
                                                                  • Format most important in skincare categories
                                                                    • Figure 19: Most important characteristics of packaging for facial moisturisers, August 2014
                                                                  • Shampoo seen as most functional packaging
                                                                    • Figure 20: Most important characteristics of packaging for shampoo, August 2014
                                                                  • Bacteria in make-up a concern
                                                                    • Figure 21: Most important characteristics of packaging for foundation, August 2014
                                                                  • Fragrances need to be visually appealing
                                                                    • Figure 22: Most important characteristics of packaging for fragrances, August 2014
                                                                • The Consumer – BPC Packaging Aesthetics

                                                                  • Key points
                                                                    • Seven in 10 women prefer fragrances in glass bottles
                                                                      • Figure 23: Desired packaging material of BPC products, by type, August 2014
                                                                    • Plastic foundation offers durability
                                                                      • Convenience of flip-top appeals in shampoo market
                                                                        • Figure 24: Desired lid type of BPC products, by type, August 2014
                                                                      • Hygiene essentials sought in larger sizes
                                                                        • Figure 25: Desired size of BPC products, by type, August 2014
                                                                      • Transparent packaging can be utilised by free-from products
                                                                        • Figure 26: Desired packaging designs of BPC products, by type, August 2014
                                                                        • Figure 27: Examples of Method’s Minnie Mouse packaging, May 2014
                                                                    • The Consumer – On-pack Information

                                                                      • Key points
                                                                        • Size does matter
                                                                          • Figure 28: Product packaging read before purchase, August 2014
                                                                        • Men less likely to read product claims
                                                                          • Promotions important to young women
                                                                            • Allergen and preservative fears prompt 17% to read ingredients
                                                                            • The Consumer – Interest in Packaging Concepts

                                                                              • Key points
                                                                                • Functional packaging leads consumer interest
                                                                                  • Figure 29: Interest in using different BPC packaging concepts, August 2014
                                                                                • Urbanisation leads to lack of storage space
                                                                                  • Diagnostic tools a growing trend
                                                                                    • Limited edition appeal to fashion-focused young women
                                                                                    • The Consumer – Attitudes towards BPC Packaging

                                                                                      • Key points
                                                                                        • Consumers do give thought to recyclable packaging
                                                                                          • Figure 30: Consumer attitudes towards beauty and personal care product packaging, August 2014
                                                                                        • Value for money sought from larger sizes
                                                                                          • Millennials use packaging for home decoration
                                                                                          • Appendix – Who’s Innovating?

                                                                                              • Figure 31: New product launches in UK BPC market, by packaging material, 2011-14

                                                                                          Companies Covered

                                                                                          • Burberry Group Plc
                                                                                          • Clarins UK Ltd
                                                                                          • Coca-Cola GB
                                                                                          • Crabtree & Evelyn Ltd
                                                                                          • Dolce & Gabbana
                                                                                          • Electrolux
                                                                                          • Elemis Ltd.
                                                                                          • Estée Lauder Companies Inc. (The)
                                                                                          • Global Gillette
                                                                                          • Jo Malone
                                                                                          • John Lewis Plc (department store)
                                                                                          • L'Occitane Ltd
                                                                                          • L'Oréal (UK)
                                                                                          • Lancôme
                                                                                          • Liz Earle
                                                                                          • Marks & Spencer (UK)
                                                                                          • Molton Brown
                                                                                          • Olay Company, Inc.
                                                                                          • Samsung Electronics (UK) Ltd
                                                                                          • Sephora (UK)
                                                                                          • Superdrug Stores Plc
                                                                                          • The Body Shop - Retail Sales
                                                                                          • Unilever Plc
                                                                                          • Yves Saint Laurent

                                                                                          Beauty and Personal Care Packaging Trends - UK - November 2014

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