Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beauty and Personal Care Retailing - Ireland - February 2015

“With Irish consumers keen to see more beauty ranges with natural ingredients, brands should look to innovate across beauty and personal care sectors with a focus on botanical extracts as well as newer ingredients such as argan oil to appeal to skin-conscious consumers.”

– Sophie Dorbie, Research Analyst

This report covers the following issues:

  • How can beauty and personal care brands appeal to the changing demographics?
  • Which brands are Irish consumers opting for – Premium or budget? Does brand preference change depending on the beauty products that consumers buy?
  • What opportunities are there for beauty and personal care brands to appeal to Irish consumers?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Key themes in the report
        • Definition
          • Consumer research
            • Data sources
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Estimated segmentation of the beauty and personal care market, IoI, 2015
                  • Forecast
                    • Figure 2: Estimated index value of the beauty and personal care market, IoI, 2010-20
                  • Market factors
                    • Ageing population poses challenges and opportunities
                      • Online and social networks are important channels in the beauty and personal care market
                        • Consumer confidence improving, while prices of beauty and personal care items continue to fall
                          • Companies and Innovations
                            • The consumer
                              • Two thirds use facial skincare products
                                • Figure 3: Types of facial skincare products (eg cleansers, toners) that consumers typically use, NI and RoI, December 2014
                                • Figure 4: Types of body care products (eg cleansers, toners) that consumers typically use, NI and RoI, December 2014
                              • Around four in 10 use premium/luxury fragrances
                                • Figure 5: Types of fragrances/aftershaves that consumers typically use, NI and RoI, December 2014
                              • Majority of women use make-up
                                • Figure 6: Women who typically use make-up, NI and RoI, December 2014
                              • Boots the beauty and personal care retailer of choice amongst Irish consumers
                                • Figure 7: Main retailers used to purchase beauty and personal care products in the last 12 months, NI and RoI, December 2014
                              • Consumers wary of anti-ageing claims
                                • Figure 8: Agreement with statements relating to beauty and personal care, NI and RoI, December 2014
                              • What we think
                              • Issues and Insights

                                  • How can beauty and personal care brands appeal to the changing demographics?
                                    • The facts
                                      • The implications
                                        • Which brands are Irish consumers opting for – Premium or budget? Does brand preference change depending on the beauty products that consumers buy?
                                          • The facts
                                            • The implications
                                              • What opportunities are there for beauty and personal care brands to appeal to Irish consumers?
                                                • The facts
                                                  • The Implications
                                                  • Market Overview

                                                    • Key points
                                                      • Upward trends in consumer confidence bode well for premium/luxury brands?
                                                        • Figure 9: Consumer confidence index, NI, December 2011-14
                                                        • Figure 10: Consumer sentiment index, RoI, December 2011-14
                                                      • Prices of beauty and personal care products continue to fall
                                                        • Figure 11: Consumer price index vs appliances and products for personal care sub-index, UK (including NI), December 2010-14
                                                        • Figure 12: Consumer price index vs personal care, cosmetics and skincare products indices, RoI, December 2010-14
                                                      • But wages are falling also
                                                        • Ageing population poses challenges and opportunities
                                                          • Figure 13: Population, by age, RoI, 2011-26
                                                          • Figure 14: Population, by age, NI, 2012 and 2024
                                                        • Online is an important channel in the beauty and personal care market
                                                          • Figure 15: Consumers who have purchased beauty/personal care items online via a laptop/desktop computer in the last 12 months, NI and RoI, December 2014
                                                        • Social networking making beauty and personal care interactive
                                                          • Figure 16: Social networking sites used in the last three months, NI and RoI, April 2014
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Year-on-year growth for the Irish beauty and personal care market
                                                            • Figure 17: Estimated value of the IoI, RoI and NI beauty and personal care markets, 2010-20
                                                          • Growth expected to continue
                                                            • Figure 18: Forecast index growth in the beauty and personal care market, NI and RoI, 2010-20
                                                          • Colour cosmetics account for almost a fifth of the market value
                                                            • Figure 19: Estimated segmentation of the IoI beauty and personal care market, 2015
                                                          • Fragrances contributing 16% of market value
                                                            • Male market can offer skincare brands an opportunity to increase their share of the beauty and personal care market
                                                            • Strengths and Weaknesses

                                                              • Strengths
                                                                • Weaknesses
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Long-lasting claims most prevalent on colour cosmetics
                                                                      • Figure 20: Share of new product launches within the UK/Irish colour cosmetics market, by top five claims in 2014, 2010-14
                                                                    • Micellar waters offer convenience for the facial skincare category
                                                                      • Innovation in the celebrity fragrance category
                                                                        • Brands innovating for beards
                                                                          • Argan oil featuring across categories
                                                                          • Companies and Products

                                                                              • Manufacturers
                                                                                • Estée Lauder
                                                                                  • Key facts
                                                                                    • Brands and products
                                                                                      • Brand NPD
                                                                                        • Recent developments
                                                                                          • L’Oréal UK & Ireland
                                                                                            • Key facts
                                                                                              • Brands and products
                                                                                                • Brand NPD
                                                                                                  • Recent developments
                                                                                                    • Johnson & Johnson
                                                                                                      • Key facts
                                                                                                        • Brands and products
                                                                                                          • Brand NPD
                                                                                                            • Recent developments
                                                                                                              • LVMH (Moët Hennessy – Louis Vuitton)
                                                                                                                • Key facts
                                                                                                                  • Brands and products
                                                                                                                    • Brand NPD
                                                                                                                      • Procter & Gamble Co. (P&G)
                                                                                                                        • Key facts
                                                                                                                          • Brands and products
                                                                                                                            • Brand NPD
                                                                                                                              • Recent developments
                                                                                                                                • Unilever (Dove, Vaseline, Simple)
                                                                                                                                  • Key facts
                                                                                                                                    • Brands and products
                                                                                                                                      • Brand NPD
                                                                                                                                        • Recent developments
                                                                                                                                          • Retailers
                                                                                                                                            • A.S. Watson (Superdrug, Perfume Shop, Savers)
                                                                                                                                              • Key facts
                                                                                                                                                • Brands and products
                                                                                                                                                  • Brand NPD
                                                                                                                                                    • Recent developments
                                                                                                                                                      • Debenhams
                                                                                                                                                        • Key facts
                                                                                                                                                          • Brands and products
                                                                                                                                                            • Recent developments
                                                                                                                                                              • Gordons Chemist
                                                                                                                                                                • Key facts
                                                                                                                                                                  • Brands and products
                                                                                                                                                                    • Recent developments
                                                                                                                                                                      • Lush Retail
                                                                                                                                                                        • Key facts
                                                                                                                                                                          • Brands and products
                                                                                                                                                                            • Brand NPD
                                                                                                                                                                              • Recent developments
                                                                                                                                                                                • Space NK Apothecary
                                                                                                                                                                                  • Key facts
                                                                                                                                                                                    • Brands and products
                                                                                                                                                                                      • Brand NPD
                                                                                                                                                                                        • The Body Shop
                                                                                                                                                                                          • Key facts
                                                                                                                                                                                            • Brands and products
                                                                                                                                                                                              • Brand NPD
                                                                                                                                                                                                • Recent developments
                                                                                                                                                                                                  • Walgreens Boots Alliance
                                                                                                                                                                                                    • Key facts
                                                                                                                                                                                                      • Brands and products
                                                                                                                                                                                                        • Brand NPD
                                                                                                                                                                                                          • Recent developments
                                                                                                                                                                                                          • The Consumer – Types of Beauty Products Purchased

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Two thirds use facial and body care products
                                                                                                                                                                                                                • Figure 21: Types of facial skincare products (eg cleansers, toners) that consumers typically use, NI and RoI, December 2014
                                                                                                                                                                                                              • Seven in 10 use body care products
                                                                                                                                                                                                                • Figure 22: Types of body care products (eg moisturiser, exfoliator) that consumers typically use, NI and RoI, December 2014
                                                                                                                                                                                                                • Figure 23: Usage of body care products, by age group, NI and RoI, December 2014
                                                                                                                                                                                                              • Three in 10 women use premium own-brand make-up
                                                                                                                                                                                                                • Figure 24: Type of make-up (eg lipstick, concealer, eyeliner) that women typically use, NI and RoI, December 2014
                                                                                                                                                                                                              • Premium brands popular in the fragrance market
                                                                                                                                                                                                                • Figure 25: Types of fragrances/aftershave that consumers typically use, NI and RoI, December 2014
                                                                                                                                                                                                            • The Consumer – Stores Used to Purchase Beauty and Personal Care Items

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Beauty specialists and supermarkets the most popular beauty and personal care retailers
                                                                                                                                                                                                                  • Figure 26: Main retailers used to purchase beauty and personal care products in the last 12 months, NI and RoI, December 2014
                                                                                                                                                                                                                • Women significantly more likely than men to purchase items from Boots
                                                                                                                                                                                                                  • Figure 27: Consumers who purchased beauty and personal care products from Boots in the last 12 months, by gender, NI and RoI, December 2014
                                                                                                                                                                                                                  • Figure 28: Main supermarkets consumers have purchased beauty and personal care products from in the last 12 months, by gender, NI, December 2014
                                                                                                                                                                                                                  • Figure 29: Main supermarkets consumers have purchased beauty and personal care products from in the last 12 months, by gender, RoI, December 2014
                                                                                                                                                                                                                • Discount stores more popular amongst younger consumers in RoI
                                                                                                                                                                                                                  • Figure 30: Consumers who purchased beauty and personal care products from discount stores in the last 12 months, by age, NI and RoI, December 2014
                                                                                                                                                                                                              • The Consumer – Attitudes towards Beauty and Personal Care

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Consumers wary of skincare claims
                                                                                                                                                                                                                    • Figure 31: Agreement with statements relating to beauty and personal care, NI and RoI, December 2014
                                                                                                                                                                                                                    • Figure 32: Agreement with the statement ‘I do not trust all the claims made by some skincare products (eg anti-ageing), by age group, NI and RoI, December 2014
                                                                                                                                                                                                                  • Packaging can act as an influencer when purchasing beauty products
                                                                                                                                                                                                                    • Figure 33: Agreement with the statement ‘Packaging is not important to me when buying beauty products’, by age group, NI and RoI, December 2014
                                                                                                                                                                                                                  • Demand for all-natural products
                                                                                                                                                                                                                    • Men prefer premium brands for gifts
                                                                                                                                                                                                                      • Figure 34: Agreement with the statement ‘I am more likely to buy premium brands (eg Lancôme) as a gift rather than for myself’, by gender, NI and RoI, December 2014
                                                                                                                                                                                                                    • A fifth check for animal testing
                                                                                                                                                                                                                      • Premium own-brand beauty products being trusted and considered better value for money
                                                                                                                                                                                                                        • RoI under-25s favouring budget/standard own-brands
                                                                                                                                                                                                                        • Appendix

                                                                                                                                                                                                                          • NI Toluna data tables
                                                                                                                                                                                                                            • Figure 35: Types of facial skincare products (eg cleaners, toners) that consumers typically use, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 36: Types of body care products (eg moisturisers, exfoliators) that consumers typically use, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 37: Types of Make-up (eg lipstick, concealer, eyeliner) that consumers typically use, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 38: Types of fragrances/aftershave that consumers typically use, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 39: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, body care), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 40: Beauty specialists that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 41: Supermarkets that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 42: Department stores that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 43: Other types of retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 44: Agreement with statements relating to beauty and personal care, by demographics, NI, December 2014
                                                                                                                                                                                                                            • Figure 45: Agreement with statements relating to beauty and personal care, by demographics, NI, December 2014 (continued)
                                                                                                                                                                                                                            • Figure 46: Agreement with statements relating to beauty and personal care, by demographics, NI, December 2014 (continued)
                                                                                                                                                                                                                          • RoI Toluna data tables
                                                                                                                                                                                                                            • Figure 47: Types of facial skincare products (eg cleaners, toners) that consumers typically use, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 48: Types of body care products (eg moisturisers, exfoliators) that consumers typically use, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 49: Types of Make-up (eg lipstick, concealer, eyeliner) that consumers typically use, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 50: Types of fragrances/aftershave that consumers typically buy, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 51: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, body care), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 52: Beauty specialists that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 53: Supermarkets that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 54: Department stores that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 55: Other types of retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 56: Agreement with statements relating to beauty and personal care, by demographics, RoI, December 2014
                                                                                                                                                                                                                            • Figure 57: Agreement with statements relating to beauty and personal care, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                                                                            • Figure 58: Agreement with statements relating to beauty and personal care, by demographics, RoI, December 2014 (continued)

                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                        Beauty and Personal Care Retailing - Ireland - February 2015

                                                                                                                                                                                                                        £1,095.00 (Excl.Tax)