Beauty Devices - US - March 2015
"There is disparity in the beauty devices market, with sales of skincare devices gaining momentum, while growth in the hair appliance market is stagnant. The promise of professional results at home is helping to drive sales of skincare devices."
- Shannon Romanowski, Senior Beauty & Personal Care Analyst
This report covers the following issues:
- Prices of skincare devices remain out of reach
- Hair appliance sales are stagnant
- Replacement is primary reason for beauty device purchase
Long purchase cycles and a move towards a more natural-looking, healthy hair is negatively impacting sales of hair appliances. Looking forward, innovation in skincare devices will come from smart devices, wearable tech, and apps, while hair appliances that can minimize hair damage while also delivering salon-quality results should stand to gain.
This Report covers the US market for beauty devices and is defined as follows:
- Skincare devices such as cleansing brushes, exfoliation systems, LED/laser treatments, hair removal devices, and massagers/infusion systems.
- Haircare appliances such as blow dryers, flat irons, curling irons, and hot rollers.
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