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Beauty Devices - US - October 2017

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Long replenishment cycle and high prices stifle consumer engagement
            • Figure 1: Total US retail sales of select haircare and skincare beauty devices, by type, at current prices, 2012-17
          • Hair appliance devices struggle in saturated market
            • Figure 2: Haircare routine, July 2017
          • Topical beauty products are a competitive threat to beauty devices
            • Figure 3: Share of total US retail sales of haircare, facial skincare, and beauty devices, by market, 2016
          • The opportunities
            • Use of skincare device is limited, but potential is significant
              • Figure 4: Interest in skincare devices – Never used but interested in trying, July 2017
            • Diminishing the difference between in-office and at-home skincare
              • Figure 5: Reasons for using skincare devices, July 2017
            • Smart technology offers promise to drive growth
              • Figure 6: Interest in innovations, July 2017
            • What it means
            • The Market – What You Need to Know

              • Market is dependent on category innovation
                • Skincare devices drive market performance
                  • Saturation and long purchase cycles challenge hair appliance sales
                    • Marketing synergies between beauty devices and topical products
                      • Strong economy is a positive market factor
                        • Population shifts in key consumer groups impact market
                        • Market Size Trends

                          • Category experiences upturn in 2017
                            • Figure 7: Total US sales of select hair and skincare beauty devices, at current prices, 2012-17
                        • Market Breakdown

                          • Skincare devices drive market performance
                            • Figure 8: Total US retail sales of select haircare and skincare beauty devices, by segment, at current prices, 2015 and 2017
                          • Skincare devices represent a larger share of the market
                            • Figure 9: Share of select US haircare and skincare beauty devices, by segment, 2017
                        • Market Perspective

                          • Topical products are both competitive and complementary
                            • Figure 10: Total US retail sales of haircare, skincare, and beauty devices, by market, 2016
                          • Beauty from within trend can fuel interest in beauty devices
                          • Market Factors

                            • High consumer confidence bodes well for discretionary beauty devices
                              • Figure 11: Consumer Sentiment Index, January 2007-July 2017
                            • Shifts in female population can influence market performance
                                • Figure 12: Female population, by age, 2012-22
                              • Hispanics offer market potential
                                • Figure 13: US Population, by Hispanic origin, 2012-22
                              • Health and wellness trends offer positive platform for beauty devices
                              • Key Initiatives – What You Need to Know

                                • Innovation in skincare devices rival in-office treatments
                                  • Amazon allows women to research beauty devices
                                    • Hair appliance devices struggle in saturated market
                                      • Technology creates opportunity
                                        • Add value through multifunctional capabilities
                                        • What’s Working?

                                          • Skincare devices rival in-office treatments
                                            • Figure 14: Total US retail sales of skin and facial care appliances, at current prices, 2012-17
                                          • Amazon is a go-to retailer for beauty devices
                                            • Figure 15: Amazon.com shoppers, by demographic, July 2017
                                            • Figure 16: Attitudes toward beauty devices, July 2017
                                        • What’s Struggling?

                                          • Hair appliance devices struggle in saturated market
                                            • Figure 17: Total US retail sales of hair dryers and styling irons, at current prices, 2012-17
                                        • What’s Next?

                                          • Smart technology advances innovative opportunities
                                            • Multifunctional purpose
                                            • The Consumer – What You Need to Know

                                              • Strong interest in skincare devices suggest market potential
                                                • Long-lasting results provide the impetus for skincare device use
                                                  • Newer hair appliances can encourage use by key demographic cohorts
                                                    • Little change in haircare routine
                                                      • Online reviews and broad selection boost Amazon to top retailer
                                                        • Smart beauty device innovations show promise
                                                        • Skincare Device Usage

                                                          • Use of skincare device is limited, but potential is solid
                                                              • Figure 18: Skincare device usage, July 2017
                                                            • Younger women drive skincare device usage; older women show interest
                                                              • Figure 19: Any skincare device usage, by age, July 2017
                                                            • Income drives use, though lower-income groups offer potential
                                                              • Figure 20: Any skincare device usage, by household income, July 2017
                                                            • Hispanics are key users of skincare beauty devices
                                                              • Figure 21: Any skincare device usage, by race/Hispanic origin, July 2017
                                                          • Reasons for Using Skincare Devices

                                                            • Long-lasting results top reason for using skincare devices
                                                              • Figure 22: Reasons for using skincare devices, July 2017
                                                            • Instant results and time-saving benefits important to young women
                                                              • Figure 23: Reasons for using skincare devices, by age, July 2017
                                                            • Hispanics look to skincare devices to save money
                                                              • Figure 24: Reasons for using skincare devices, by race/Hispanic origin, July 2017
                                                          • Hair Appliance Usage

                                                            • Widespread use of hair appliances
                                                              • Figure 25: Hair appliance usage, July 2017
                                                            • Adoption of newer appliances prevalent among young women
                                                              • Figure 26: Any use or interest (net) of hair appliances, by age, July 2017
                                                            • Hispanics use newer appliance formats; Black women rely on flat irons
                                                              • Figure 27: Any use or interest (net) of hair appliances, by race/Hispanic origin, July 2017
                                                          • Haircare Routine

                                                            • Declining engagement in haircare routine
                                                              • Figure 28: Haircare routine, July 2017
                                                            • Younger women are more engaged in haircare routine
                                                              • Figure 29: Haircare routine – More responses, by age, July 2017
                                                            • Hispanics increase time, effort, and spending in haircare routine
                                                              • Figure 30: Haircare routine – More responses, by race/Hispanic origin, July 2017
                                                          • Retailers Shopped

                                                            • Most shoppers consider Amazon when buying a new beauty device
                                                                • Figure 31: Retailers shopped, July 2017
                                                              • Young women shop specialty retailers
                                                                • Figure 32: Retailers shopped, by age, July 2017
                                                              • Hispanics consider a variety of retailers
                                                                • Figure 33: Retailers shopped, by race/Hispanic origin, July 2017
                                                            • Attitudes toward Beauty Devices

                                                              • Online reviews are a powerful tool for beauty device shoppers
                                                                • Figure 34: Attitudes toward shopping for beauty devices, July 2017
                                                              • Young women tend to be savvy shoppers
                                                                • Figure 35: Attitudes toward shopping for beauty devices, by age, July 2017
                                                              • Hispanics tend to research online, but buy in-store
                                                                • Figure 36: Attitudes toward shopping for beauty devices, by race/Hispanic origin, July 2017
                                                            • Interest in Innovations

                                                              • Smart technology emerges as valuable innovation
                                                                • Figure 37: Interest in innovations, July 2017
                                                              • Young women most receptive to smart beauty device innovation
                                                                • Figure 38: Interest in innovations, by age, July 2017
                                                              • Hispanic women are receptive to new innovations
                                                                • Figure 39: Interest in innovations, by race/Hispanic origin, July 2017
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Consumer survey data
                                                                    • Abbreviations and terms
                                                                      • Abbreviations
                                                                      • Appendix – The Market

                                                                          • Figure 40: Total US sales of select haircare and skincare beauty devices, at inflation-adjusted prices, 2012-17
                                                                          • Figure 41: Total US sales of hair dryers, at inflation-adjusted prices, 2012-17
                                                                          • Figure 42: Total US sales of styling irons, at inflation-adjusted prices, 2012-17
                                                                          • Figure 43: Total US sales of skin and facial care appliances, at inflation-adjusted prices, 2012-17
                                                                          • Figure 44: Disposable personal income change from previous period, January 2007-July 2017
                                                                          • Figure 45: Unemployment and underemployment, January 2007-July 2017

                                                                      Companies Covered

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                                                                      Beauty Devices - US - October 2017

                                                                      US $3,995.00 (Excl.Tax)