Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beauty for Teens and Tweens - UK - November 2016

“The popularity of beauty vloggers has proved hugely beneficial for piquing the interest of girls from a generation which is too old for toys and too young for boys in the beauty market. However, with the focus heavily on improving appearance with make-up, there exists an issue of low self-esteem amongst girls that brands have some responsibility to help address. Brands operating in the market can also focus on the under catered-for male audience to create loyalty which can last into adult years.”

– Charlotte Libby, Senior Beauty Analyst

This report will cover the following areas:

  • The impact of the vloggers on girls
  • Engaging with male teen and tweens

The beauty and personal care market for teens and tweens has benefitted strongly from the popularity of beauty bloggers encouraging girls from a young age to be involved in the market. However, the focus placed on the female market by retailers and brands has resulted in under catered-for and disengaged male teens and tweens, despite their affinity for haircare and styling products.

Low self-esteem has become a growing issue amongst an impressionable online generation. This is particularly true for girls, with many turning to the beauty category to improve their confidence, indicating that the industry has some responsibility to promote lifestyles that are well-rounded and not solely dependent on appearance.

Tween and teenagers are defined for the purposes of this Report as 10-15-year-olds. Mintel has used the following definitions of Beauty and Personal Care products:

  • Facial skincare products
  • Bodycare products
  • Haircare products
  • Hair styling products
  • Fragrances
  • Colour cosmetics
  • Deodorants
  • Self-tan
  • Hair colourants.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The number of tweens growing
            • Figure 1: Trends in the age structure of the UK teen and tween population, by gender, 2011-21
          • Girls use more social media
            • Figure 2: Social media usage, by gender, May 2016
          • Innovation increased in 2015
            • Figure 3: New product launches targeted at children aged 5-12 or teens aged 13-17, by launch type, January 2013-September 2016
          • Male and female NPD trends
            • Figure 4: Fastest growing product positioning claims of BPC product launches targeted at children aged 5-12 or teens aged 13-17, 2014-15
          • Hygiene essentials most commonly used
            • Figure 5: Children’s usage of BPC Products, by gender, August 2016
          • Make-up used by nine in ten teens
            • Figure 6: Girls’ usage of make-up products, by age, August 2016
          • Colour alteration restricted by parents
            • Figure 7: BPC products which are disallowed by parents, by gender, August 2016
          • Girls become more confident than boys
            • Figure 8: Parents’ opinions of how teen and tween grooming routines have changed, August 2016
          • Fragrance a personal choice
            • Figure 9: Responsibility for choosing BPC products, August 2016
          • Girls spend their personal money on BPC
            • Figure 10: Total average monthly spend on BPC products for teens and tweens, by age of child, August 2016
          • Vulnerability and self-esteem an issue
            • Figure 11: Reasons for using BPC products, by gender, August 2016
          • Brand image key in appealing to tweens
            • Figure 12: Factors which influence children when choosing BPC products, by gender, August 2016
          • Airbrushing not as noticed by boys
            • Figure 13: Teen and tween attitudes towards BPC products, August 2016
          • What we think
          • Issues and Insights

            • The impact of the vloggers on girls
              • The facts
                • The implications
                  • Engaging with male teen and tweens
                    • The facts
                      • The implications
                      • The Market – What You Need to Know

                        • The number of tweens growing
                          • Girls use more social media
                            • Lack of self-confidence a growing issue
                              • Rise of the vlogger
                                • EU legislation on social media age restrictions
                                  • Parents still hold influence
                                  • Market Drivers

                                    • The number of tweens growing
                                      • Figure 14: Trends in the age structure of the UK teen and tween population, by gender, 2011-21
                                    • Teens spend more time online than watching TV
                                      • Figure 15: Estimated weekly hours of media consumption at home or elsewhere, by age, 2015
                                    • Lack of self-confidence a growing issue
                                      • Figure 16: Social media usage, by gender, May 2016
                                    • Rise of the vlogger
                                      • New EU social media policy to be introduced
                                        • Parents still hold influence
                                          • Figure 17: People that children and teens are influenced by when choosing a new toiletry or beauty product, March 2015
                                      • Companies and Brands – What You Need to Know

                                        • Innovation increased in 2015
                                          • Haircare products boost NPD in 2016
                                            • Popular bloggers boost colour cosmetics
                                              • Male market set to receive more attention
                                                • H&A and Kokomo lead NPD
                                                • Launch Activity and Innovation

                                                  • Innovation increased in 2015
                                                    • Figure 18: New product launches targeted at children aged 5-12 or teens aged 13-17, by launch type, January 2013 -September 2016
                                                    • Figure 19: Teen and tween BPC products with new packaging, 2016
                                                    • Figure 20: New product launches targeted at children aged 5-12 or teens aged 13-17, by sub category, January 2013-September 2016
                                                    • Figure 21: New haircare product launches targeted at children aged 5-12 or teens aged 13-17, 2016
                                                  • Popular bloggers boost colour cosmetics
                                                    • Figure 22: New colour cosmetic product launches targeted at children aged 5-12 or teens aged 13-17, 2015
                                                  • Male market set to receive more attention
                                                    • Figure 23: Fastest growing product positioning claims of BPC product launches targeted at children aged 5-12 or teens aged 13-17, 2014-15
                                                  • Natural claims also taking focus in teen and tween market
                                                    • Figure 24: Organic or vegan BPC product launches targeted at children aged 5-12 or teens aged 13-17, 2016
                                                  • H&A and Kokomo lead NPD
                                                    • Figure 25: Ultimate company shares in BPC product launches targeted at children aged 5-12 or teens aged 13-17, by top five companies in Jan-Sep 2016
                                                • The Consumer – What You Need to Know

                                                  • Hygiene essentials most commonly used
                                                    • Make-up used by nine in ten teens
                                                      • Colour alteration restricted by parents
                                                        • Girls become more confident than boys
                                                          • Fragrance a personal choice
                                                            • Girls spend their personal money on BPC
                                                              • Vulnerability and self-esteem an issue
                                                                • Brand image key in appealing to tweens
                                                                  • Friends and family as influencers
                                                                    • Airbrushing not as noticed by boys
                                                                    • Using BPC Products

                                                                      • Hygiene essentials most commonly used
                                                                        • Figure 26: Children’s usage of BPC Products, by gender, August 2016
                                                                      • Fragrances much more popular amongst girls
                                                                        • Figure 27: Stella McCartney’s POP campaign, May 2016
                                                                      • Make-up used by nine in ten teens
                                                                        • Figure 28: Girls’ usage of make-up products, by age, August 2016
                                                                    • Parental Restrictions on Products

                                                                      • Colour alteration restricted by parents
                                                                        • Figure 29: BPC products which are disallowed by parents, by gender, August 2016
                                                                      • Tweens and face make-up
                                                                      • Changing BPC Routines

                                                                        • Girls become more confident than boys
                                                                          • Figure 30: Parents' opinions of how teen and tween grooming routines have changed, August 2016
                                                                        • Both genders begin to seek more expensive brands
                                                                        • Choosing BPC Products

                                                                          • Fragrance a personal choice
                                                                            • Figure 31: Responsibility for choosing BPC products, August 2016
                                                                          • Girls are choosing their own make-up
                                                                            • Figure 32: Responsibility for choosing girls’ make-up, August 2016
                                                                        • Amount Spent on BPC Products

                                                                          • Girls spend their personal money on BPC
                                                                            • Figure 33: Spending personal money on BPC, August 2016
                                                                          • Average spend increases with age
                                                                            • Figure 34: Total average monthly spend on BPC products for teens and tweens, by age of child, August 2016
                                                                        • Reasons for Using BPC Products

                                                                          • Fragrance is the most important
                                                                            • Figure 35: Reasons for using BPC products, by gender, August 2016
                                                                          • Girls more interested in BPC
                                                                            • Vulnerability and self-esteem an issue
                                                                            • BPC Product Influencers

                                                                              • Brand image key in appealing to tweens
                                                                                • Figure 36: Factors which influence children when choosing BPC products, by gender, August 2016
                                                                              • Friends and family as influencers
                                                                                • The power of social media
                                                                                  • Figure 37: Examples of blogger beauty ranges, 2015-16
                                                                              • Attitudes towards BPC Products

                                                                                • Girls’ enjoyment is clearer
                                                                                  • Figure 38: Teen and tween attitudes towards BPC products, August 2016
                                                                                • Airbrushing not as noticed by boys
                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                    • Abbreviations
                                                                                      • Consumer research methodology
                                                                                      • Appendix – Companies and Brands

                                                                                          • Figure 39: Top ten product positioning claims in Jan-Oct 2016 of BPC products targeted at children aged 5-12 or teens aged 13-17, January 2013 - October 2016
                                                                                          • Figure 40: New BPC product launches targeted at children aged 5-12 or teens aged 13-17, by sub category, January 2013 - October 2016

                                                                                      Companies Covered

                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                      Beauty for Teens and Tweens - UK - November 2016

                                                                                      US $2,583.33 (Excl.Tax)