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Beauty Online - UK - December 2010

Beauty is a small, yet rapidly developing online market. It has more than doubled in size between 2005 and 2010 to an estimated value of £420 million and experienced a hike in the number of shoppers in first quarter of 2010.

  • A successful start to 2010 saw growing numbers of internet users shop online for cosmetics, fragrances and toiletries. Purchase penetration peaked at 17% (November 2009 to January 2010), after a strong Christmas period. Mintel estimates sales of beauty products online at £420 million in 2010, equivalent to 5% of the cosmetics and toiletries market.
  • Customers stand to reap more rewards from loyalty schemes in the future, as retailers consider introducing points-based programmes, while Boots has pioneered partnerships with other retailers to benefit Advantage Card holders.
  • Fragrance represents one of the best prospects in the online beauty market for future sales. Over a third (36%) of consumers say they would consider buying scent in a future purchase.
  • Government demographic projections show that the number of 25-34-year-olds will rise by 11.4% (936,000) within the next five years. Mintel research shows that this age group is most likely to buy beauty online (55% vs. 44% of all adults).The rise in ABs by 6.7% (727,000) will also favour the market as this socio-economic group are also most like to buy beauty online (49%).
  • The increase in fibre optic broadband packages is rapidly growing, enabling consumers to fully utilise site features and interactive tools.
  • Perhaps the most promising strength of the market is the innovation amongst online retailers. More retailers are engaging consumers with tutorial videos, implementing user-generated content, search and selection tools, sampling and expert panels to enrich user experience and bring beauty products to life.

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Table of contents

  1. Issues in the Market

      • Main themes
        • Definitions
          • Abbreviations
          • Future Opportunities

              • With a little help from your friends
                • Proud, not obsessed
                • Market in Brief

                  • Online beauty – a fledgling market that needs to be nurtured
                    • What is limiting growth?
                      • Turning obstacles into opportunities
                        • What do consumers want?
                          • Who is leading the market?
                            • What does the future hold?
                            • Internal Market Environment

                              • Key points
                                • Seasonal purchasing drives online beauty market
                                  • Figure 1: Type of websites purchased from in the last three months, April 2009-July 2010
                                • Price is the biggest driver of online sales
                                  • The 2D beauty barrier: Inability to feel, touch and smell is main obstacle
                                    • Using online video to engage consumers and encourage sales
                                      • Multi-channels capitalise on convenience with flexibility
                                        • Beauty’s e-consumer: e-ducated and e-mpowered
                                          • Battle of the fakes
                                            • M-commerce for the multichannel mix
                                              • First e-commerce, then m-commerce... next up is f-commerce
                                              • Broader Market Environment

                                                • Key points
                                                  • ABs forecast to rise
                                                      • Figure 2: Forecast adult population trends, by socio-economic group, 2005-15
                                                    • Consumer expenditure to remain fragile in 2011
                                                        • Figure 3: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
                                                      • Boom in best buyers: 25-34s
                                                        • Figure 4: Trends in the age structure of the UK population, 2005-15
                                                      • The rise of the over-65s
                                                        • Rise in broadband penetration boosts e-commerce
                                                            • Figure 5: Trends in broadband penetration, by age and socio-economic group, 2004-10
                                                          • Royal Mail under fire from UK e-tailers
                                                          • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Turning e-commerce into a luxury experience
                                                                    • Bringing online make-up out of the shade
                                                                      • User-generated content for the future
                                                                        • Focus on Cult Beauty: Queen of expertise, integrity and functionality
                                                                          • Targeted sampling
                                                                            • Feelunique’s re-order reminder service
                                                                              • Boots – streets ahead with loyalty scheme
                                                                                • Max Factors in F-commerce
                                                                                  • The search for scent
                                                                                  • Market in Context

                                                                                    • Key points
                                                                                      • Online sales slow during recession
                                                                                        • Figure 6: Online and total retail sales, at current prices, excluding VAT), 2005-10
                                                                                      • Beauty lags behind other online categories
                                                                                        • Figure 7: Estimated online sales of cosmetics and toiletries and total online retail sales, at current prices, (including VAT), 2005-10
                                                                                      • Work in progress
                                                                                        • Online represents just 5% of beauty spending
                                                                                          • Figure 8: Online spending, as a percentage of total spending on cosmetics and toiletries,2005-10
                                                                                        • Free delivery is a competitive selling point
                                                                                        • Market Size and Forecast

                                                                                          • Key points
                                                                                            • Online beauty sales up 25% in 2009
                                                                                              • Figure 9: Market size and forecast of online consumer expenditure on cosmetics and toiletries, 2005-15
                                                                                            • Forecast
                                                                                              • Figure 10: Market size and forecast of online consumer expenditure on cosmetics and toiletries, 2006-15
                                                                                          • Brand Communication and Promotion

                                                                                            • Key points
                                                                                              • Adspend declined in 2009
                                                                                                • Figure 11: Main monitored media advertising spend on online beauty, 2006-10
                                                                                              • Press and TV spend curtailed
                                                                                                • Figure 12: Main monitored media advertising spend on online beauty, by media type, 2006-10*
                                                                                              • Boots: Here Come The Ads
                                                                                                  • Figure 13: Total unique visitors to feelunique.com, 12 months to September 2010
                                                                                                  • Figure 14: Profile of visitors to Feelunique.com, by age, September 2010
                                                                                                • Promotions with a difference
                                                                                                  • Figure 15: Main monitored media advertising spend on online beauty, by company, 2006-10
                                                                                                • Brands get creative with social media
                                                                                                  • Internet browsing habits
                                                                                                    • Figure 16: Visitors to fragrances/cosmetics websites, top 30, September 2010
                                                                                                    • Figure 17: Profile of visitors to Cheapsmells.com, by age, September 2010
                                                                                                    • Figure 18: Total unique visitors to Cheapsmells.com, 12 months to September 2010
                                                                                                    • Figure 19: Visitors to selected fragrances/cosmetics retailer websites, September 2010
                                                                                                  • Brands launch apps to build loyalty
                                                                                                  • Channels of Distribution

                                                                                                    • Key points
                                                                                                      • Brand shares
                                                                                                        • Figure 20: Brand shares in online sales of cosmetics and toiletries, 2010
                                                                                                      • Boots dominates online as well as offline
                                                                                                        • Supermarkets are functional leaders
                                                                                                          • Pureplays offer strong online experience
                                                                                                            • Lookfantastic vs. Feelunique
                                                                                                              • Channel 4 opts 4Beauty sales
                                                                                                                • Figure 21: Websites from where beauty and personal care products have been bought online in the last year, September 2010
                                                                                                              • Specialist retailers
                                                                                                                • Department stores
                                                                                                                  • Brands mostly cynical but the proof is in the Burberry
                                                                                                                  • Companies and Products

                                                                                                                    • Major players
                                                                                                                      • Amazon
                                                                                                                          • Figure 22: Profile of visitors to Amazon.com, by age, September 2010
                                                                                                                          • Figure 23: Total unique visitors to Amazon.com, 12 months to September 2010
                                                                                                                        • ASOS
                                                                                                                            • Figure 24: Profile of visitors to ASOS.com, by age, September 2010
                                                                                                                            • Figure 25: Total unique visitors to ASOS.com, 12 months to September 2010
                                                                                                                          • Boots
                                                                                                                              • Figure 26: Profile of visitors to Boots.com, by age, September 2010
                                                                                                                            • Cult Beauty
                                                                                                                              • Eyeslipsface
                                                                                                                                  • Figure 27: Total unique visitors to Eyeslipsface.com, December 2009-September 2010
                                                                                                                                • HQHair
                                                                                                                                    • Figure 28: Profile of visitors to HQHair.com, by age, September 2010
                                                                                                                                    • Figure 29: Total unique visitors to HQHair.com, 12 months to September 2010
                                                                                                                                  • Lookfantastic
                                                                                                                                      • Figure 30: Profile of visitors to Lookfantastic.com, by age, September 2010
                                                                                                                                      • Figure 31: Total unique visitors to Lookfantastic.com, 12 months to September 2010
                                                                                                                                    • Mankind
                                                                                                                                        • Figure 32: Total unique visitors to Mankind.com, 12 months to September 2010
                                                                                                                                      • VIE at home
                                                                                                                                          • Figure 33: Profile of visitors to Vieathome.com, by age, September 2010
                                                                                                                                          • Figure 34: Total unique visitors to Vieathome.com, 12 months to September 2010
                                                                                                                                        • Zuneta
                                                                                                                                        • Who Buys Beauty Online?

                                                                                                                                          • Key points
                                                                                                                                              • Figure 35: Beauty and personal care products bought online in the last year and consideration for future buying, September 2010
                                                                                                                                            • 44% buy beauty online... the majority remain to be convinced
                                                                                                                                              • Over half of females and 25-34s have bought beauty
                                                                                                                                                • Figure 36: Beauty and personal care products bought online in the last year, by gender, September 2010
                                                                                                                                              • Men’s market is much smaller, but shows potential
                                                                                                                                                • Fragrance and everyday toiletries are top sellers
                                                                                                                                                  • Spa – spotting opportunity
                                                                                                                                                  • Where They Buy Beauty

                                                                                                                                                    • Key points
                                                                                                                                                        • Figure 37: Websites from where beauty and personal care products have been bought online in the last year, September 2010
                                                                                                                                                        • Figure 38: Websites from where beauty and personal care products have been bought online in the last year, (continued) September 2010
                                                                                                                                                      • Supermarkets dominate overall and attract families
                                                                                                                                                        • Chemists attract 37% but lack stand-out category purchases
                                                                                                                                                          • Fragrance shoppers favour specialist retailers
                                                                                                                                                            • Three in ten buy from the brand
                                                                                                                                                                • Figure 39: Websites from where would consider buying beauty and personal care products online, September 2010
                                                                                                                                                                • Figure 40: Websites from where would consider buying beauty and personal care products online, September 2010
                                                                                                                                                              • Golden opportunities: chemists appeal to 6 in 10 young female consumers
                                                                                                                                                                • Could supermarkets tempt make-up and fragrance shoppers?
                                                                                                                                                                  • Speciality retailers have further scope with fragrance buyers
                                                                                                                                                                  • How Engaged Are Consumers Online?

                                                                                                                                                                    • Key points
                                                                                                                                                                        • Figure 41: Online activities undertaken in the last 12 months and future consideration, September 2010
                                                                                                                                                                        • Figure 42: Online activities undertaken in the last 12 months, by gender, September 2010
                                                                                                                                                                      • Finding the best price is crucial for beauty shoppers
                                                                                                                                                                        • Turning research into sales
                                                                                                                                                                          • Who reads and posts reviews online?
                                                                                                                                                                            • Students most likely to read blogs
                                                                                                                                                                              • The future in feedback
                                                                                                                                                                                • Web attracts beauty bargain-hunters
                                                                                                                                                                                  • Department store customers are more engaged online
                                                                                                                                                                                  • Attitudes Towards Buying Beauty Online

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Competitive pricing drives online appeal
                                                                                                                                                                                        • Figure 43: Attitudes towards shopping online for beauty and personal care products, September 2010
                                                                                                                                                                                        • Figure 44: Attitudes towards shopping online for beauty and personal care products, by gender, September 2010
                                                                                                                                                                                      • Six in ten know what they want to buy
                                                                                                                                                                                        • Convenience appeals to 25-34s
                                                                                                                                                                                          • Mums spend significantly more on beauty online than in-store
                                                                                                                                                                                            • Barriers to shopping online
                                                                                                                                                                                              • Figure 45: Attitudes towards shopping online for beauty and personal care products, September 2010
                                                                                                                                                                                              • Figure 46: Attitudes towards shopping online for beauty and personal care products, by gender, September 2010
                                                                                                                                                                                            • Consumers want to try before they buy
                                                                                                                                                                                              • Inability to test is an obstacle for women
                                                                                                                                                                                                • Women more likely to repeat purchase
                                                                                                                                                                                                  • Returns and delays in delivery are a problem for 16-24s
                                                                                                                                                                                                    • Free delivery most important to those with babies and toddlers
                                                                                                                                                                                                      • Over half of women are nervous buying from unfamiliar sites
                                                                                                                                                                                                        • Under-35s like bargain beauty, while 45-54s seek quality
                                                                                                                                                                                                        • Target Groups

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Figure 47: Marketing targets for online beauty, September 2010
                                                                                                                                                                                                          • Online Enthusiasts (34%)
                                                                                                                                                                                                            • Net Neutrals (33%)
                                                                                                                                                                                                              • Bargain Hunters (34%)
                                                                                                                                                                                                              • Appendix – Who Buys Beauty Online?

                                                                                                                                                                                                                  • Figure 48: Beauty and personal care products bought online in the last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 49: Beauty and personal care products bought online in the last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 50: Beauty and personal care products would consider buying in future, by non-online buyers in last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 51: Beauty and personal care products would consider buying in future, by non-online buyers in last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 52: Beauty and personal care products would consider buying in future, by non-online buyers in last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 53: Beauty and personal care products would consider buying in future, by non-online buyers in last year, by demographics, September 2010
                                                                                                                                                                                                              • Appendix – Where They Buy Beauty

                                                                                                                                                                                                                  • Figure 54: Websites from where beauty and personal care products bought online in the last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 55: Websites from where beauty and personal care products bought online in the last year, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 56: Products bought online in the last year from supermarket, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 57: Products bought online in the last year from online chemist, by type of product and demographics, September 2010
                                                                                                                                                                                                                  • Figure 58: Products bought online in the last year from online specialist or opureplay retailer, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 59: Would consider buying beauty products online, by type of online retailer and demographics September 2010
                                                                                                                                                                                                                  • Figure 60: Would consider buying beauty products online, by type of online retailer and demographics September 2010
                                                                                                                                                                                                                  • Figure 61: Would consider buying beauty products online from online supermarket, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 62: Would consider buying beauty products online from online supermarket, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 63: Would consider buying beauty products online from online chemist/drugstore, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 64: Would consider buying beauty products online from online chemist/drugstore, by type of product and demographics, September 2010
                                                                                                                                                                                                                  • Figure 65: Would consider buying beauty products online from online specialist retailer, by type of product and demographics, September 2010
                                                                                                                                                                                                                  • Figure 66: Would consider buying beauty products online from online department store, by type of product and demographic, September 2010
                                                                                                                                                                                                                  • Figure 67: Would consider buying beauty products online from direct seller, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 68: Would consider buying beauty products online from direct seller, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 69: Would consider buying beauty products online from online only store, by type of product and demographics, September 2010
                                                                                                                                                                                                                  • Figure 70: Would consider buying beauty products online from online only store, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 71: Would consider buying beauty products online direct from a brand’s website, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 72: Would consider buying beauty products online directly from a brand’s website, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 73: Would consider buying beauty products online from other website, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 74: Would consider buying beauty products online but don’t know from which type of website, by type of product and demographics September 2010
                                                                                                                                                                                                                  • Figure 75: Would consider buying beauty products online but don’t know from which type of website, by type of product and demographics, September 2010
                                                                                                                                                                                                              • Appendix – How Engaged Are They Online?

                                                                                                                                                                                                                  • Figure 76: Online activities done in the last 12 months, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 77: Online activities done in the last 12 months, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 78: Online activities done in the last 12 months, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 79: Online activities would consider doing in future, by non-participants in last 12 months, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 80: Online activities would consider doing in future, by non-participants in last 12 months, September 2010
                                                                                                                                                                                                                  • Figure 81: Online activities would consider doing in future, by non-participants in last 12 months, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 82: Online activities not done in the last 12 months and would not consider in future, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 83: Online activities not done in the last 12 months and would not consider in future, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 84: Online activities not done in the last 12 months and would not consider in future, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 85: Online activities done in the last 12 months and future consideration, by websites from where beauty and personal care products bought online in the last year, September 2010
                                                                                                                                                                                                                  • Figure 86: Online activities done in the last 12 months and future consideration, by websites from where beauty and personal care products bought online in the last year, September 2010
                                                                                                                                                                                                              • Appendix – Attitudes Towards Buying Online

                                                                                                                                                                                                                  • Figure 87: Attitudes towards shopping online for beauty and personal care products, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 88: Attitudes towards shopping online for beauty and personal care products, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 89: Attitudes towards shopping online for beauty and personal care products, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 90: Attitudes towards shopping online for beauty and personal care products, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 91: Attitudes towards shopping online for beauty and personal care products, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 92: Attitudes towards shopping online for beauty and personal care products, by demographics, September 2010
                                                                                                                                                                                                              • Appendix – Target Groups

                                                                                                                                                                                                                  • Figure 93: Target groups, by demographics, September 2010
                                                                                                                                                                                                                  • Figure 94: Attitudes towards shopping online for beauty and personal care products, by target groups, September 2010
                                                                                                                                                                                                                  • Figure 95: Attitudes towards shopping online for beauty and personal care products, by target groups, September 2010
                                                                                                                                                                                                                  • Figure 96: Beauty and personal care products bought online in the last year and consideration for future buy, by target groups, September 2010
                                                                                                                                                                                                                  • Figure 97: Websites from where would consider buying beauty and personal care products online, by target groups, September 2010
                                                                                                                                                                                                                  • Figure 98: Online activities done in the last 12 months and future consideration, by target groups, September 2010

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              • Advertising Standards Authority
                                                                                                                                                                                                              • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                              • Alliance Boots
                                                                                                                                                                                                              • Amazon.co.uk
                                                                                                                                                                                                              • Asda Group Ltd
                                                                                                                                                                                                              • ASOS (UK retail sales)
                                                                                                                                                                                                              • Avon Cosmetics Ltd
                                                                                                                                                                                                              • Bank of England
                                                                                                                                                                                                              • Beiersdorf UK Ltd
                                                                                                                                                                                                              • Braun GmbH
                                                                                                                                                                                                              • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                              • BT Group plc
                                                                                                                                                                                                              • Bulgari S.p.A. [Bvlgari]
                                                                                                                                                                                                              • Burberry Group Plc
                                                                                                                                                                                                              • Butter London
                                                                                                                                                                                                              • Chanel Ltd (UK)
                                                                                                                                                                                                              • Channel 4
                                                                                                                                                                                                              • Chantecaille
                                                                                                                                                                                                              • Charles Worthington
                                                                                                                                                                                                              • Chartered Institute of Personnel and Development [CIPD]
                                                                                                                                                                                                              • Christian Dior
                                                                                                                                                                                                              • Clarins UK Ltd
                                                                                                                                                                                                              • Clinique Laboratories Ltd (UK)
                                                                                                                                                                                                              • Co-operative Group
                                                                                                                                                                                                              • Condé Nast Publications Inc.
                                                                                                                                                                                                              • Coty Inc
                                                                                                                                                                                                              • Coty UK Ltd
                                                                                                                                                                                                              • Crabtree & Evelyn Ltd
                                                                                                                                                                                                              • Debenhams Total (GTV)
                                                                                                                                                                                                              • Dermalogica
                                                                                                                                                                                                              • Diesel
                                                                                                                                                                                                              • Dixons Retail Plc
                                                                                                                                                                                                              • Elizabeth Arden, Inc.
                                                                                                                                                                                                              • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                                              • Freeview
                                                                                                                                                                                                              • Givenchy
                                                                                                                                                                                                              • Good Hair Day (GHD)
                                                                                                                                                                                                              • Google UK
                                                                                                                                                                                                              • Government Actuary's Department (GAD)
                                                                                                                                                                                                              • Grazia
                                                                                                                                                                                                              • Guerlain
                                                                                                                                                                                                              • Halfords Ltd
                                                                                                                                                                                                              • Harrods Group Total
                                                                                                                                                                                                              • Hearst Magazines
                                                                                                                                                                                                              • HMV Retail Ltd
                                                                                                                                                                                                              • House of Fraser Plc
                                                                                                                                                                                                              • Institute of Practitioners in Advertising
                                                                                                                                                                                                              • J. Sainsbury
                                                                                                                                                                                                              • John Lewis Partnership
                                                                                                                                                                                                              • Kantar Media
                                                                                                                                                                                                              • Kelkoo S.A.
                                                                                                                                                                                                              • King of Shaves Company Ltd.
                                                                                                                                                                                                              • L'Occitane Ltd
                                                                                                                                                                                                              • L'Oréal (UK)
                                                                                                                                                                                                              • Lakeland Ltd
                                                                                                                                                                                                              • Lancôme
                                                                                                                                                                                                              • Liberty Retail Plc
                                                                                                                                                                                                              • Lidl (UK)
                                                                                                                                                                                                              • Loewe
                                                                                                                                                                                                              • Lush Retail Ltd
                                                                                                                                                                                                              • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                                                                                                              • Mark Hill Salon
                                                                                                                                                                                                              • Market & Opinion Research International (MORI)
                                                                                                                                                                                                              • Marks & Spencer
                                                                                                                                                                                                              • MasterCard UK
                                                                                                                                                                                                              • Max Factor
                                                                                                                                                                                                              • Meadowhall Shopping Centre
                                                                                                                                                                                                              • mmO2 plc
                                                                                                                                                                                                              • Molton Brown
                                                                                                                                                                                                              • Mothercare Plc
                                                                                                                                                                                                              • Net-A-Porter Ltd
                                                                                                                                                                                                              • Netto Foodstores Ltd
                                                                                                                                                                                                              • Neutrogena Corporation
                                                                                                                                                                                                              • New Look Group Plc
                                                                                                                                                                                                              • Nivea
                                                                                                                                                                                                              • Ocado
                                                                                                                                                                                                              • Olay Company, Inc.
                                                                                                                                                                                                              • Ole Henriksen Of Denmark Inc
                                                                                                                                                                                                              • Orange plc (UK)
                                                                                                                                                                                                              • Oriflame Cosmetics (UK & Ireland)
                                                                                                                                                                                                              • P&G-Clairol, Inc.
                                                                                                                                                                                                              • Procter & Gamble UK & Ireland
                                                                                                                                                                                                              • Ralph Lauren Ltd
                                                                                                                                                                                                              • REN Ltd
                                                                                                                                                                                                              • Research in Motion Uk Ltd.
                                                                                                                                                                                                              • Selfridges Retail Ltd
                                                                                                                                                                                                              • Sephora
                                                                                                                                                                                                              • Space NK Ltd
                                                                                                                                                                                                              • Spotify AB
                                                                                                                                                                                                              • Superdrug Stores Plc
                                                                                                                                                                                                              • T-Mobile (UK) Ltd
                                                                                                                                                                                                              • Tesco Plc
                                                                                                                                                                                                              • The Fragrance Shop
                                                                                                                                                                                                              • The Perfume Shop Ltd
                                                                                                                                                                                                              • Thomas Cook Group PLC
                                                                                                                                                                                                              • TIGI Haircare
                                                                                                                                                                                                              • Toni & Guy
                                                                                                                                                                                                              • Topman old
                                                                                                                                                                                                              • Toys R Us
                                                                                                                                                                                                              • Twitter, Inc.
                                                                                                                                                                                                              • Vie at Home
                                                                                                                                                                                                              • Vie Cosmetics Ltd
                                                                                                                                                                                                              • Virgin Media Ltd
                                                                                                                                                                                                              • Virgin Mobile
                                                                                                                                                                                                              • Vodafone Group Plc (UK)
                                                                                                                                                                                                              • Waitrose
                                                                                                                                                                                                              • Wm Morrison Supermarkets
                                                                                                                                                                                                              • YouTube, Inc.
                                                                                                                                                                                                              • Yves Rocher UK

                                                                                                                                                                                                              Beauty Online - UK - December 2010

                                                                                                                                                                                                              US $2,648.76 (Excl.Tax)