Beauty Online - UK - January 2016
“The continued use of technology has resulted in 2015 being an innovative year for beauty brands online, with apps and social media initiatives expanding audiences. The importance of video content in the beauty market keeps consumer engagement; tutorials have become invaluable for young women especially. However, the threat of counterfeit products and increasing delivery charges has resulted in a more challenging market for retail and, as a result, the pace of sales has begun to slow.”
– Charlotte Libby, Senior Beauty Analyst
This report looks at the following areas:
- A more challenging environment for online beauty sales
- Less blogging, more vlogging for today’s Millennials
- Men need more guidance in the online BPC arena
Young women are a core audience for beauty brands online, with video sites such as YouTube being one of the preferred platforms. Beauty bloggers remain powerful influencers, with retailers and brands exploring partnerships with social media stars in 2015. The success of newer male bloggers indicates there is scope for similar marketing strategies targeting young men.
In the last year beauty apps have become a growth area with consumers able to virtually test products, shop and easily watch tutorials. The popularity of fitness and food trackers can be expanded into the beauty market, helping consumers alleviate bad beauty habits.
This report looks at the online beauty market, and includes sales of:
- Men’s and women’s fragrance
- Colour cosmetics
- Bath & shower products and toiletries.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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