Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beauty & Personal Care - Ireland - February 2017

“Mass market brands continue to dominate the beauty and personal care market however the rise in non-specialised retailers signals scope for growth of premium own-label brands in 2017. In terms of new product development the increased prevalence of allergies and lifestyle-related skin complaints highlights opportunities for brands that boast ‘dermatologically tested’ claims. Going forward companies would be advised to capitalise on the clean eating trend by promoting any use of natural ingredients and their benefits on product packaging”.  
- Aisling Kearney Research Analyst

This report covers the following areas:

  • Body skincare
  • Colour cosmetics
  • Fragrance
  • Personal grooming products

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated value of the beauty and personal care market, NI and RoI, 2012-21
          • Forecast
            • Figure 2: Estimated value of the beauty and personal care market, NI and RoI, 2012-21
          • Market factors
            • Brexit and BPC market
              • Irish consumers trade up for fragrance
                • Sexist pricing being addressed by retailers
                  • Companies, brands and innovations
                    • The consumer
                      • Irish consumers favour mass market skincare products
                        • Figure 3: Types of facial skincare products that consumers typically buy (NI and RoI), November 2016
                      • NI consumers more likely to buy premium make-up
                        • Figure 4: Type of make-up products that consumers typically buy (NI and RoI), November 2016
                      • Boots is retailer of choice in BPC market
                        • Figure 5: Retailers that consumers have bought beauty and personal care items from in the last 12 months, RoI, November 2016
                        • Figure 6: Retailers that consumers have bought beauty and personal care items from in the last 12 months, NI, November 2016
                      • Irish consumers wary of claims
                        • Figure 7: Agreement with statements relating to beauty and personal care, NI and RoI, November 2016
                      • What we think
                      • The Market – What You Need to Know

                        • Growth forecast for Irish BPC market
                          • Brexit and BPC market
                            • Colour cosmetics market buoyed for growth
                              • Increased accessibility of prestige fragrances drives growth
                                • Male beauty trend gains momentum
                                  • BPC brands cut prices following sexist pricing allegations
                                  • Market Size and Forecast

                                      • Growth forecast for BPC market in 2017
                                        • Figure 8: Estimated value of IoI, RoI and NI beauty and personal care markets 2012-21
                                      • Online BPC market expected to experience growth
                                        • Personal care accounts for half of Irish market
                                          • Figure 9: Estimated value of BPC market, by category, IoI, 2017
                                        • Accessibility of luxury brands drives growth in fragrance market
                                          • Figure 10: Share of branded and private label launches in the fragrance category, UK and Ireland, Feb 2012-16
                                      • Market Drivers

                                        • Brexit and BPC market
                                          • Figure 11: Consumer sentiment index, NI, Q1 2012-Q4 2016
                                          • Figure 12: Consumer confidence index, RoI, October 2015-December 2016
                                        • Male beauty trend gains momentum
                                          • Figure 13: Men who typically purchase beauty and personal care products, by type, NI, November 2016
                                          • Figure 14: Men who typically purchase beauty and personal care products, by type, RoI, November 2016
                                          • Figure 15: Men who typically buy beauty and personal care products, by type, NI, November 2015 and 2016
                                        • Greater number of clothing retailers enter the beauty retailing market
                                          • Social media and bloggers influence buying in BPC market
                                            • Figure 16: Consumers who log onto Facebook regularly (at least once per week) by age, NI and RoI, April 2016
                                          • Sexist pricing continued to be seen as an issue
                                            • Government ban on microbeads expected to impact BPC market
                                              • Technology revolutionises consumer BPC regime
                                              • Companies and Brands – What You Need to Know

                                                • Coty acquires 60% stake in Younique
                                                  • P&G launches world’s first recyclable shampoo bottle
                                                    • Dermatological-tested claims surge in colour cosmetics
                                                      • Beauty Pie revolutionises beauty market
                                                        • Waterless trend transcends into male beauty market
                                                          • Unisex fragrances gain traction
                                                          • Who’s Innovating?

                                                              • Busier lives driving demand for long-lasting cosmetics
                                                                • Figure 17: Top 10 claims of new product launches in colour cosmetics market, UK and Ireland, January 2012-December 2016
                                                              • Dermatologically-tested claims on the rise for colour cosmetics
                                                                • Beauty Pie revolutionises beauty market
                                                                  • Waterless trend transcends male BPC market
                                                                    • Unisex fragrances experience growth
                                                                      • Figure 18: New launches in fragrance category, UK and Ireland, January 2012-December 2016
                                                                  • Companies and Brands

                                                                    • Manufacturers
                                                                      • Coty Inc
                                                                        • Estée Lauder
                                                                          • Johnson and Johnson
                                                                            • L’Oréal UK and L’Oréal Ireland
                                                                              • LVMH Group (Louis Vuitton, Moet, Hennessy)
                                                                                • Unilever
                                                                                  • Procter and Gamble
                                                                                    • Retailers
                                                                                      • A.S. Watson (Superdrug, Perfume Shop, Savers)
                                                                                        • Debenhams
                                                                                          • Gordon’s Chemist
                                                                                            • LUSH
                                                                                              • The Body Shop
                                                                                                • Walgreens Boots Alliance
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Mass market brands dominate skincare and bodycare markets
                                                                                                    • Irish consumers favour premium fragrance/aftershave
                                                                                                      • Boots is retailer of choice for buying BPC products
                                                                                                        • Irish consumers are wary of claims
                                                                                                        • The Consumer – Types of Beauty and Personal Care Products Bought

                                                                                                            • Mass market brands dominate facial skincare market
                                                                                                              • Figure 19: Types of facial skincare products that consumers typically buy, NI and RoI, November 2016
                                                                                                            • Millennials favour premium own-brand bodycare products
                                                                                                              • Figure 20: Type of bodycare products that Irish consumers typically buy, NI and RoI, November 2016
                                                                                                              • Figure 21: Type of make-up products that consumers typically buy, NI and RoI, November 2016
                                                                                                            • Premium luxury brands prove popular in fragrance market
                                                                                                              • Figure 22: Types of fragrance/aftershave products that consumers typically buy, NI and RoI, November 2016
                                                                                                          • The Consumer – Retailers Used to Purchase Beauty and Personal Care Items

                                                                                                              • Boots leads in Irish BPC market
                                                                                                                • Figure 23: Retailers that consumers have bought beauty and personal care items from in the last 12 months, NI and RoI, November 2016
                                                                                                              • Women more likely to use specialised retailers for BPC products
                                                                                                                • Figure 24: Consumers who purchased beauty and personal care products from boots in the last 12 months by gender, NI and RoI, November 2016
                                                                                                              • Men prefer to use supermarkets when buying BPC products
                                                                                                                • Figure 25: Retailers that consumers have bought BPC items from in the last 12 months, by gender, NI, November 2016
                                                                                                                • Figure 26: Retailers that consumers have used to buy BPC products in the last 12 months, by gender, RoI, November 2016
                                                                                                              • Millennials more likely to use online-only retailer
                                                                                                                • Figure 27: Consumers who have used online-only retailers for BPC products in the last 12 months, by age, November 2016
                                                                                                            • The Consumer – Attitudes towards Beauty and Personal Care

                                                                                                                • Irish consumers wary of certain claims
                                                                                                                  • Figure 28: Agreement with statements relating to beauty and personal care, NI and RoI, November 2016
                                                                                                                • Beauty/fragrance sets are the ideal gift
                                                                                                                  • Discounters used for personal care items
                                                                                                                    • Figure 29: Agreement with the statement ‘I am more likely to buy personal care items (eg deodorants) from discounter outlets’, by gender and age, NI and RoI, November 2016
                                                                                                                  • Men buy premium BPC products for gifts
                                                                                                                    • Figure 30: Agreement with statement ‘I prefer to buy premium brands (eg Lancôme) as a gift rather than for myself’, by gender, NI and RoI, November 2016
                                                                                                                  • Packaging matters most to Millennials
                                                                                                                    • Figure 31: Agreement with statement ‘Packaging does not matter to me when buying beauty products’, by age, NI and RoI, November 2016
                                                                                                                  • Irish women want natural ingredients
                                                                                                                    • Figure 32: Agreement with statement ‘I would like to see more beauty ranges with all natural ingredients’, by gender, NI and RoI, November 2016
                                                                                                                  • Scope for more male vloggers
                                                                                                                    • Figure 33: Agreement with the statement ‘I am more likely to buy beauty and personal care products that have been reviewed by influential bloggers/youtube (eg Zoella)’, by gender, NI and RoI, November 2016
                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                  • Data sources
                                                                                                                    • Generational cohort definitions
                                                                                                                      • Abbreviations
                                                                                                                      • Appendix – The Consumer

                                                                                                                        • NI Toluna data
                                                                                                                          • Figure 34: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, NI, November 2016
                                                                                                                          • Figure 35: Types of bodycare products (eg moisturisers, exfoliators) that consumers typically buy, by demographics, NI, November 2016
                                                                                                                          • Figure 36: Types of make–up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, NI, November 2016
                                                                                                                          • Figure 37: Types of fragrances/aftershave products that consumers typically buy, by demographics, NI, November 2016
                                                                                                                          • Figure 38: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, NI, November 2016
                                                                                                                          • Figure 39: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016
                                                                                                                          • Figure 40: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016 (continued)
                                                                                                                          • Figure 41: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016 (continued)
                                                                                                                          • Figure 42: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016 (continued)
                                                                                                                          • Figure 43: Agreement with statements relating to beauty and personal care items, by demographics, NI, November 2016
                                                                                                                          • Figure 44: Agreement with statements relating to beauty and personal care items, by demographics, NI, November 2016 (continued)
                                                                                                                          • Figure 45: Agreement with statements relating to beauty and personal care items, by demographics, NI, November 2016 (continued)
                                                                                                                        • RoI Toluna data
                                                                                                                          • Figure 46: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, RoI, November 2016
                                                                                                                          • Figure 47: Types of bodycare products (eg moisturisers, exfoliators) that consumers typically buy, by demographics, RoI, November 2016
                                                                                                                          • Figure 48: Types of make–up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, RoI, November 2016
                                                                                                                          • Figure 49: Types of fragrances/aftershave products that consumers typically buy, by demographics, RoI, November 2016
                                                                                                                          • Figure 50: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, RoI, November 2016
                                                                                                                          • Figure 51: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016
                                                                                                                          • Figure 52: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016 (continued)
                                                                                                                          • Figure 53: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016 (continued)
                                                                                                                          • Figure 54: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016 (continued)
                                                                                                                          • Figure 55: Agreement with statements relating to beauty and personal care items, by demographics, RoI, November 2016
                                                                                                                          • Figure 56: Agreement with statements relating to beauty and personal care items, by demographics, RoI, November 2016 (continued)
                                                                                                                          • Figure 57: Agreement with statements relating to beauty and personal care items, by demographics, RoI, November 2016 (continued)

                                                                                                                      Companies Covered

                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                      Beauty & Personal Care - Ireland - February 2017

                                                                                                                      US $1,417.92 (Excl.Tax)