Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beauty Retailing - Brazil - July 2013

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

To subscribe to Mintel events, please email bigconversations@mintel.com.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Brazilian health and beauty retail revenues, 2008-12
              • Figure 2: Consumer Price Index and index of per-capita expenditure on health and beauty and food retail, 2008-12
              • Figure 3: Number of health and beauty retail stores in Brazil, 2008-12
              • Figure 4: Market share of health and beauty retail channels in Brazil, by number of stores and value, 2011
            • Forecast
              • Figure 5: Forecast of Brazilian health and beauty retail stores, 2008-18
              • Figure 6: Forecast of Brazilian health and beauty retail revenues, 2008-18
            • Companies
              • Figure 7: Market share of top 10 Brazilian health and beauty retailers, by value, 2008-11
              • Figure 8: Market share of main health and beauty retailers in Brazil, by value, 2011
              • Figure 9: Brazilian market share of top 10 health and beauty retailers in Brazil, number of stores, 2008-11
            • The issues
              • Are beauty retailers capitalizing on the male grooming market?
                • Figure 10: Most frequent channels for the purchase of beauty products, in the last 12 months, by gender, January 2013
              • What women like: each consumer type has their own beauty retail preferences
                • Figure 11: Women who consider listed factors as “very important” or “important” when purchasing beauty products, by age group, January 2013
              • The direct selling channel does not fully utilize its sales potential in Brazil
                • Figure 12: Conversion from declared to effective preference for the direct selling channel, January 2013
              • Understanding local and regional differences in consumer behavior is key to successful strategies
                • Figure 13: Consumers who have visited two or more channels to buy beauty products in the last 12 months, by Brazilian region, January 2013
              • What we think
              • Are Beauty Retailers Capitalizing on the Male Grooming Market?

                • Key points
                  • Unlike women, men have a clear preference for buying beauty products in stores
                    • Figure 14: Beauty products purchasing channels in the last 12 months, by gender, January 2013
                    • Figure 15: Most frequent channel for the purchase of beauty products in the last 12 months, by gender, January 2013
                  • Men’s loyalty to stores seems to be related to convenience and practicality
                    • Figure 16: Consumers who bought beauty products in a single channel in the last 12 months, by gender, January 2013
                    • Figure 17: Consumers who buy beauty products always in the same stores, by gender, January 2013
                    • Figure 18: Consumers who consider factors as “very important” or “important” in the purchase of beauty products, by gender, January 2013
                    • Figure 19: Importance given to the advice by store assistants, by all men and those who are loyal to the same stores, January 2013
                  • An opportunity for dedicated men’s beauty sections or men-only stores
                    • Figure 20: Men's purchase of beauty products in the last 12 months by type of store, January 2013
                  • Online retail is a good opportunity to reach male consumers
                    • What it means
                    • What Women Like: Each Consumer Profile Has its Own Beauty Retail Preferences

                      • Key points
                        • Younger women are much more involved in the beauty world, valuing variety and innovation in products
                          • Figure 22: number of channels used by women when purchasing beauty products, by age group, January 2013
                          • Figure 23: Channels used by women when purchasing beauty products, by age group, January 2013
                          • Figure 24: Women who consider listed factors as “very important” or “important” in the purchase of beauty products, by age group, January 2013
                        • The moment of purchase is key for more mature women
                          • Figure 25: Evolution of the percentage of women aged 45+ who are economically active* in Brazil, 2000 and 2010
                          • Figure 26: Women who consider listed factors as “very important” or “important” in the purchase of beauty products, by age group, January 2013
                        • Due to a tight budget, low-income women cannot afford to make mistakes when buying beauty products
                          • Figure 27: Number of different channels used by women when purchasing beauty products, by socioeconomic group, January 2013
                          • Figure 28: Usage of selected channels among women when buying beauty products, by socioeconomic group, January 2013
                          • Figure 29: Women who consider the factors listed as “very important” or “important” when buying beauty products, by socioeconomic group, January 2013
                        • What it means
                        • The Direct Selling Channel Does Not Utilize its Full Sales Potential in Brazil

                          • Key points
                            • The direct selling channel benefits the least from the behavior of today’s multichannel consumers
                              • Figure 30: Purchasing of beauty products from store-based retail and door to door channel in the last 12 months, by gender, January 2013
                              • Figure 31: Beauty products distribution channels used in the last 12 months, by gender, January 2013
                              • Figure 32: Number of different distribution channels used by consumers when purchasing beauty products, by gender, January 2013
                              • Figure 33: Channels used to purchase beauty products by number of channels visited by consumers when purchasing beauty products, January 2013
                            • The majority of consumers who prefer buying beauty products from catalogs end up buying them in the store-based retail channel
                              • Figure 34: Channel used to buy beauty products in the last 12 months by consumers who report to prefer buying beauty products from catalogs, January 2013
                              • Figure 35: Most frequent channel when buying beauty products in the last 12 months among consumers who report to prefer buying beauty products from catalogs, January 2013
                              • Figure 36: Conversion of declared preference to effective preference in buying from a catalogue, January 2013
                              • Figure 37: Channels used when buying beauty products in the last 12 months by consumers who said they prefer buying beauty products from catalogs, January 2013
                            • Direct selling companies are less associated with launches and promotions than store-based retailers
                              • Figure 38: Comparison of the channel usually used when buying beauty products in the last 12 months among consumers who buy beauty products and those who cite buying whatever is on promotion, January 2013
                              • Figure 39: Comparison of usage of different retail channels for the purchase of beauty products in the last 12 months among consumers who buy beauty products and those who said they buy whatever is on special offer, January 2013
                              • Figure 40: Comparison of the usual channel when buying beauty products in the last 12 months among all consumers who buy beauty products and those who prefer to go to stores that offer new product launches, January 2013
                              • Figure 41: Comparison of usage of retail channels for the purchase of beauty products in the last 12 months among consumers who buy beauty products and those who said they prefer to go to stores that offer new launches, January 2013
                            • What it means
                            • Understanding Regional Shopping Habits is Key to Successful Strategies

                              • Key points
                                • The importance of distribution channels varies by region
                                  • Figure 42: Consumers who have used 2 or more channels to buy beauty products in the last 12 months, by Brazilian region, January 2013
                                  • Figure 43: Channels for the purchase of beauty products in the last 12 months, average Brazil and the North Region, January 2013
                                  • Figure 44: Purchase of beauty products by channel in the last 12 months, average Brazil and the North-East region, January 2013
                                  • Figure 45: Purchase of beauty products by channel in the last 12 months, average Brazil and the Central-West region, January 2013
                                  • Figure 46: Purchase of beauty products by channel in the last 12 months, average Brazil and the South-East region, January 2013
                                  • Figure 47: Purchase of beauty products by channel in the last 12 months, average Brazil and the South region, January 2013
                                • Consumers in Belo Horizonte are the most loyal, but good sales advice could change their minds
                                  • Figure 48: Consumer attitudes toward buying beauty product, by city, January 2013
                                  • Figure 49: Purchase of beauty products by channel in the last 12 months, average Brazil and Belo Horizonte, January 2013
                                  • Figure 50: Consumers who consider factors as very important or important in the purchase of beauty products, Brazilian average and Belo Horizonte, January 2013
                                • CHAID analysis
                                  • Methodology
                                    • Beauty retailers—Advice in stores
                                      • Figure 51: Beauty retail—CHAID analysis, January 2013
                                      • Figure 52: Beauty retail—CHAID analysis—result chart, January 2013
                                    • What it means
                                    • Appendix – Market Data

                                        • Figure 53: Brazilian health and beauty retail sales, by value, 2008-12
                                        • Figure 54: Number of health and beauty retail stores in Brazil, 2008-12
                                        • Figure 55: Number of health and beauty retail stores in Brazil, by segment, 2011
                                        • Figure 56: Sales of Brazilian health and beauty retail, by segment, by value, 2011
                                        • Figure 57: Number of health and beauty retail stores in Brazil, 2008-12
                                        • Figure 58: Revenues of health and beauty retail stores in Brazil, 2008-11
                                        • Figure 59: Forecast of the number of health and beauty retail stores in Brazil, 2013-17
                                    • Appendix – The Consumer – Beauty Products Purchasing Channels

                                        • Figure 61: Purchasing channels for beauty products, January 2013
                                        • Figure 62: Most popular channels for the purchase of beauty products, January 2013
                                        • Figure 63: Next most popular channels for the purchase of beauty products, by demographics, January 2013
                                        • Figure 64: Other channels for the purchase of beauty products, January 2013
                                        • Figure 65: Most popular beauty retail channels, by gender and socioeconomic groups, January 2013
                                        • Figure 66: Next most popular beauty retail channels, by gender and socioeconomic groups, January 2013
                                        • Figure 67: Other beauty retail channels, by gender and socioeconomic groups, January 2013
                                        • Figure 68: Number of channels consumers bought beauty products from, by demographics, January 2013
                                        • Figure 69: Beauty products purchasing channel, by most common attitudes towards beauty products and treatments, January 2013
                                        • Figure 70: Beauty products purchasing channel, by other attitudes towards beauty products and treatments, January 2013
                                      • Usual way of shopping for beauty products
                                        • Figure 71: Usual way of shopping for for beauty products, January 2013
                                        • Figure 72: Usual way of shopping for for beauty products, by demographics, January 2013
                                        • Figure 73: Usual way of shopping for beauty products, by most popular channel for purchasing beauty products, January 2013
                                        • Figure 74: Usual way of shopping for beauty products, by next most popular channels for purchasing beauty products, January 2013
                                        • Figure 75: Usual way of shopping for beauty products, by other channels for purchasing beauty products, January 2013
                                        • Figure 76: Usual way of shopping for beauty products, by most common attitudes towards beauty products and treatments, January 2013
                                        • Figure 77: Usual way of shopping for beauty products, by other attitudes towards beauty products and treatments, January 2013
                                    • Appendix – Key Factors in Purchase Decision

                                        • Figure 78: Key factors in beauty products purchase decision, January 2013
                                        • Figure 79: Most important factors in beauty products purchase decisions, by demographics, January 2013
                                        • Figure 80: Least important factors in beauty products purchase decisions, by demographics, January 2013
                                        • Figure 81: Most important factors in beauty products purchase decisions, by gender and socioeconomic group, January 2013
                                        • Figure 82: Least important factors in beauty products purchase decisions, by gender and socioeconomic group, January 2013
                                        • Figure 83: Key factors in beauty products purchasing decisions, by most popular channels for buying beauty products, January 2013
                                        • Figure 84: Key factors in beauty products purchasing decisions, by next most popular channels for buying beauty products, January 2013
                                        • Figure 85: Key factors in beauty products purchasing decisions, by other channels used for buying beauty products, January 2013
                                        • Figure 86: Key factors in beauty products purchasing decisions, by most common attitudes towards beauty products and treatments, January 2013
                                        • Figure 87: Key factors in beauty products purchasing decisions, by other attitudes towards beauty products and treatments, January 2013
                                        • Figure 88: Least important factors in beauty products purchasing decisions, by most popular channels for purchasing beauty products, January 2013
                                        • Figure 89: Least important factors in beauty products purchasing decisions, by other popular channels for buying beauty products, January 2013
                                        • Figure 90: Least important factors in beauty products purchasing decisions, by other channels for buying beauty products, January 2013
                                        • Figure 91: Least important factors in beauty products purchasing decisions, by most common attitudes towards beauty products and treatments, January 2013
                                        • Figure 92: Least important factors in beauty products purchasing decisions, by other attitudes towards beauty products and treatments, January 2013
                                        • Figure 93: Key factors in beauty products purchasing decisions, by most popular attitudes towards beauty products and treatments, January 2013
                                        • Figure 94: Key factors in beauty products purchasing decisions, by next most popular attitudes towards beauty products and treatments, January 2013
                                        • Figure 95: Key factors in beauty products purchasing decisions, by other attitudes towards beauty products and treatments, January 2013
                                    • Appendix – Attitudes towards Beauty Treatment/Products

                                        • Figure 96: Attitudes towards beauty treatments/products, January 2013
                                        • Figure 97: Most common attitudes towards beauty treatments/products, by demographics, January 2013
                                        • Figure 98: Other attitudes towards beauty treatments/products, by demographics, January 2013
                                        • Figure 99: Most common attitudes towards beauty treatment/products, by gender and socioeconomic group, January 2013
                                        • Figure 100: Next most popular attitudes towards beauty treatment/products, by gender and socioeconomic group, January 2013
                                        • Figure 101: Other attitudes towards beauty treatment/products, by gender and socioeconomic group, January 2013
                                        • Figure 102: Attitudes towards beauty treatments/products, by most popular channels for buying beauty products, January 2013
                                        • Figure 103: Attitudes towards beauty treatments/products, by next most popular channels for buying eauty products, January 2013
                                        • Figure 104: Attitudes towards beauty treatments/products, by other channels for buying beauty products, January 2013
                                        • Figure 105: Attitudes towards beauty treatments/products, by most popular way of buying, January 2013

                                    Companies Covered

                                    To learn more about the companies covered in this report please contact us.

                                    Beauty Retailing - Brazil - July 2013

                                    £3,277.28 (Excl.Tax)