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Beauty Retailing - Canada - February 2016

"Various demographic groups will require specific types of beauty products, and age and gender play a vital role in shaping these consumer demands. Technology also plays an increasing role, as people are shopping differently today – more so online and via mobile devices while value continues to be a key driver.  Furthermore, online shopping has made access to beauty products easier than before"

- Andrew Zmijak, Research Analyst

This report looks at the following areas:

  • Most beauty product shopping still occurs in-store with online lagging behind
  • Demographic challenges and population growth from immigration
  • Competitive landscape within beauty retailing and for beauty brands

The focus of this report is on the retail experience where shopping for items in the beauty category is concerned, based largely on the results of Mintel’s exclusive consumer research. For the purpose of this report, Mintel defines the beauty category to include the following: haircare, bath & body, skincare, face make-up, eye make-up, nail care, beauty appliances/tools, depilatory products, men’s fragrances and women’s fragrances.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Most beauty product shopping still occurs in-store with online lagging behind
            • Figure 1: Usage of beauty products and location of purchase, any product, November 2015
          • Demographic challenges and population growth from immigration
            • Figure 2: Projected trends in the age structure of the Canada population, 2014-19
          • Competitive landscape within beauty retailing and for beauty brands
            • The opportunities
              • Growing online sales
                • Figure 3: Products purchased online, November 2015
              • More interest in digital technology and social media among younger cohorts
                • Figure 4: Attitudes towards digital technology and social media in regards to beauty products, by age, November 2015
              • Aging consumers and immigration present new opportunities for beauty retailers and brands
                • Figure 5: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
              • What it means
              • The Market – What You Need to Know

                • Beauty retailing to see healthy but modest growth
                  • Facial and suncare to see largest percentage growth
                    • The future is not so bright for hair styling agents and hair colourants
                      • Canada’s population is expected to age in the coming years
                        • The population is growing and ethnically diverse
                        • Market Size and Forecast

                          • Beauty retailing to see healthy but modest growth
                            • Figure 6: Canada value sales of beauty retail, at current prices, 2010-20
                            • Figure 7: Forecast of Canada value sales of beauty retail, 2010-20
                          • Facial and suncare to see largest percentage growth
                            • Figure 8: Forecast of value sales of facial care, 2010-20
                            • Figure 9: Forecast of value sales of suncare, 2010-20
                          • The future is not so bright for hair styling agents and hair colourants
                            • Figure 10: Forecast of value sales of hair colourants, 2010-20
                            • Figure 11: Forecast of value sales of hair styling agents, 2010-20
                          • Forecast methodology
                          • Market Factors

                            • Canada’s population is expected to age in the coming years
                              • Figure 12: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
                              • Figure 13: Projected trends in the age structure of the Canada population, 2014-19
                            • The population is growing and ethnically diverse
                              • Proportion of highly indebted households continues to rise
                              • Key Players – What You Need to Know

                                • Mass merchandisers and drugstores lead the pack
                                  • Online sales could use a boost
                                    • Department stores fight for market share
                                      • Marketing to men
                                        • The Sephora effect
                                          • Competitive environment for beauty retailers and brands
                                            • Department stores are trying to catch up
                                              • Demographic and economic challenges
                                              • Retail Environment

                                                • Mass merchandisers and drugstores lead the pack
                                                  • Online sales could use a boost
                                                    • Department stores fight for market share
                                                    • What’s Working?

                                                      • Mass merchandisers edge out drugstores to take the lead
                                                        • Figure 14: Walmart, everyday low prices, online ad, July 2015
                                                      • Marketing to men
                                                        • Figure 15: Dollar Shave Club, online ad, February 2016
                                                      • The Sephora effect
                                                      • What’s Struggling?

                                                        • Competitive environment for beauty retailers and brands
                                                          • Demographic and economic challenges
                                                          • The Consumer – What You Need to Know

                                                            • The vast majority of beauty product shopping still occurs in-store
                                                              • Growing online sales
                                                                • Room to increase usage among men
                                                                  • Reasonable prices and convenient location top the list
                                                                    • Women’s buying habits are more impulsive and open to new products
                                                                      • Younger cohorts display more interest in digital technology and social media
                                                                        • More free stuff please
                                                                        • Usage of Beauty Products and Location of Purchase

                                                                          • The vast majority of beauty product shopping still occurs in-store
                                                                            • Figure 16: Usage of beauty products and location of purchase, any product, November 2015
                                                                          • Growing online sales
                                                                            • Figure 17: Products purchased online, November 2015
                                                                          • Room to increase usage among men
                                                                            • Figure 18: Usage of beauty products and location of purchase (any product), by gender, November 2015
                                                                        • Retailer-specific Reasons for Purchasing Beauty Products

                                                                          • Reasonable prices and convenient location top the list of reasons for shopping at beauty product retailers
                                                                            • Figure 19: Reasons for purchasing beauty products from a particular retailer, November 2015
                                                                          • Driving growth by expanding beauty product range and diversifying
                                                                            • Free samples are a bonus in attracting consumers
                                                                              • Women’s buying habits are more impulsive and open to new products
                                                                                • Figure 20: Reason beauty products have been purchased in the last 12 months, by gender, November 2015
                                                                              • Higher-income households more likely to use coupons
                                                                              • Attitudes towards Digital Technology and Social Media

                                                                                • Younger cohorts display more interest in digital technology and social media
                                                                                  • Figure 21: Attitudes towards digital technology and social media in regards to beauty products, by age, November 2015
                                                                                • Tech-savvy Chinese Canadians
                                                                                  • Figure 22: Attitudes towards digital technology and social media in regards to beauty products (any agree), Chinese Canadians vs overall population, November 2015
                                                                                • Mothers should not be underestimated
                                                                                  • Figure 23: Attitudes towards digital technology and social media in regards to beauty products (any agree), mothers vs overall population, November 2015
                                                                              • Shopping Innovation/Improvements

                                                                                • More free stuff please
                                                                                  • Figure 24: Innovations/improvements when shopping for beauty products (any rank), November 2015
                                                                                  • Figure 25: Innovations/improvements when shopping for beauty products (any rank), by gender, November 2015
                                                                                • Men are keen on gift sets
                                                                                  • Omni-channel retailing offers convenience and can drive sales growth
                                                                                    • Interactive in-store features and expert advice boost retail experience
                                                                                    • Appendix – Data Sources and Abbreviations

                                                                                      • Data sources
                                                                                        • Consumer survey data
                                                                                          • Consumer qualitative research
                                                                                            • Abbreviations and terms
                                                                                              • Abbreviations
                                                                                              • Appendix – Market Size and Forecast

                                                                                                • Charts by segment
                                                                                                  • Figure 26: Forecast of value sales of bodycare, 2010-20
                                                                                                  • Figure 27: Forecast of value sales of colour cosmetics, 2010-20
                                                                                                  • Figure 28: Forecast of value sales of deodorants, 2010-20
                                                                                                  • Figure 29: Forecast of value sales of shampoo and conditioner, 2010-20
                                                                                                  • Figure 30: Forecast of value sales of shaving and depilatory products, 2010-20
                                                                                                  • Figure 31: Forecast of value sales of soap, bath and shower products, 2010-20

                                                                                              Companies Covered

                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                              Beauty Retailing - Canada - February 2016

                                                                                              £3,199.84 (Excl.Tax)