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- Beauty Retailing - Europe - January 2012
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Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
Executive Summary
Consumer spending on personal care goods
Figure 1: Consumer spending on personal care goods, incl. VAT, UK, France, Germany, Italy, Spain, Netherlands, 2009-10
Figure 2: Consumer spending on personal care goods, UK, France, Germany, Italy, Spain, Netherlands, 2009-10
Consumer spending on beauty products
Figure 3: Annual per-capita consumer spending on colour cosmetics/hair care/facial care/fragrances, UK, France, Germany, Spain, Italy, Netherlands, 2010
Where this is spent
Figure 4: Estimated distribution of consumer spending on personal care goods, UK, France, Germany, Italy, Spain, Netherlands, 2010
Health and beauty specialists sector sizes
Figure 5: European health and beauty specialists sector sales, by country, UK, France, Germany, Spain, Italy, Netherlands, 2009-11 (f)
Beauty specialists sector sizes
Figure 6: European beauty specialists sector sales, by country, UK, France, Germany, Spain, Italy, Netherlands, 2010
The leading beauty specialists
Figure 7: Leading European beauty specialists by European revenues, 2009/10-2010/11
Report Scope
Beauty and personal care retailing
Sources for consumer spending
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 8: Country codes
VAT
Figure 9: Europe: Standard VAT rates, 2010/11
European Summary and Outlook
The market: How much do consumers spend on personal care?
Definition
Spending data
Figure 10: Consumer spending on personal care goods, incl. VAT, UK, France, Germany, Italy, Spain, Netherlands, 2009-10
Figure 11: Consumer spending on personal care goods, UK, France, Germany, Italy, Spain, Netherlands, 2006-10
Figure 12: Annual per-capita consumer spending on personal care goods, UK, France, Germany, Italy, Spain, Netherlands, 2009-10
The market: How much is spent on beauty products?
Figure 13: Annual per-capita consumer spending on colour cosmetics/hair care/facial care/fragrances, UK, France, Germany, Spain, Italy, Netherlands, 2010
Figure 14: Consumer spending on colour cosmetics, UK, France, Germany, Spain, Italy, Netherlands, 2010-11
Figure 15: Consumer spending on hair care products, UK, France, Germany, Spain, Italy, Netherlands, 2010-11
Figure 16: Consumer spending on facial care products, UK, France, Germany, Spain, Italy, Netherlands, 2010-11
Figure 17: Consumer spending on fragrances, UK, France, Germany, Spain, Italy, Netherlands, 2010-11
The market: Which channels do consumers shop?
Figure 18: Estimated distribution of consumer spending on personal care goods, UK, France, Germany, Italy, Spain, Netherlands, 2010
The consumer: Where do they choose to shop?
UK:
Figure 19: UK: Outlets where make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
France:
Figure 20: France: Outlets where make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011 (%)
Germany:
Figure 21: Germany: Outlets where make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011 (%)
Spain:
Figure 22: Spain: Outlets where make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
Italy:
Figure 23: Italy: Outlets where make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011 (%)
The market: Performance of the H&B specialists sector
Figure 24: European health and beauty specialists sector sales, by country, 2006-10
The market: Sales forecasts for the H&B specialists sector
Figure 25: European health and beauty specialists sector sales forecasts, by country, 2011-16
The market: How big are Europe’s beauty specialists’ sectors?
Figure 26: European beauty specialists’ sector sales, by country, 2010
The retailers: Performance of the leading specialists
Figure 27: Leading European beauty specialists, by European revenues, 2009/10-2010/11
Figure 28: Leading European beauty specialists, by European revenues, 2009/10-2010/11
Where next?
Preparing for a lower-growth future
France
Executive summary
The market: Economic and demographic context
The economy
Figure 29: France: Quarterly GDP growth, 1991-2011 (Q3)
Figure 30: France: Indicator of consumer confidence, January 2007-November 2011
Inflation
Figure 31: France: Inflation in beauty and other major categories, 2006-11 (Nov)
Figure 32: France: Percentage change in Consumer Price Index vs average wages, 2006-11
Demographics
Figure 33: France: Over 65s as % total French population, 1950-2030
The market: Consumer spending
Figure 34: France: Consumer spending on beauty and selected other goods, 2006-10
Personal care goods vs all consumer spend
Figure 35: France: Spending on personal care goods as % of all consumer spending, 2005-10
Personal care goods vs personal care services
Figure 36: France: Spending on personal care goods vs spending on personal care services, 2005-10
Product market breakdown
Figure 37: France: Consumer spending on personal care, by major category, 2010-11
The market: The health and beauty specialists sector
Retail sales and forecast
Figure 38: France: Health and beauty retailers’ sales, 2006-10
Figure 39: France: Beauty specialists’ retail sales forecasts, 2011-16
The retailers: Channels of distribution
Figure 40: France: Personal care goods, spending by channel of distribution, 2010
The retailers: Online
Figure 41: France: Top transactional beauty websites, by number of visits, July 2011
The retailers: Leading specialists
Yves Rocher leads the sector
Marionnaud bounces back
Sephora loses second place
Steady growth maintained at Nocibé
Figure 42: France: Leading beauty retailers, 2010/11
The retailers: Market shares
Figure 43: France: Beauty retailers’ market shares, 2010
The consumer: Where they shop
Figure 44: France: Outlets from which make-up/hair care/skin care/fragrance products were bought, by female consumers in the last 12 months, March 2011
Where they shop by age group and product type
Figure 45: France: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 46: France: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 47: France: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 48: France: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
Germany
Executive summary
The market: Economic and demographic context
The economy
Figure 49: Germany: Real-terms, year-on-year GDP growth, Q1 2006-Q3 2011
Figure 50: Germany: Selected labour market indicators, Q1 2009-Q3 2011
Figure 51: Germany: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
Inflation
Figure 52: Germany: Consumer prices index, Jan 2006-Oct 2011
Demographics
Figure 53: Germany: Over 65s as % total population, 1960-2030
Implications for beauty retailers
Economy:
Demographics:
The market: Consumer spending
Personal care spending data
Figure 54: Germany: Consumer spending on personal care and other selected categories, 2006-10
Personal care goods spending per capita
Figure 55: Germany: Annual per-capita consumer expenditure on personal care goods, 2006-10
Personal care goods spending as a share of all expenditure
Figure 56: Germany: Consumer spending on personal care goods as percentage of total consumer spending, 2006-10
Spending on personal care goods relative to services
Figure 57: Germany: Spending on personal care goods vs spending on personal care services, 2006-10
Trade association data
Figure 58: Germany: Total consumption of cosmetics and toiletries products, 2010-11
Spending breakdown by category
Figure 59: Germany: Consumer spending on skin care and hair care, 2010-11f
Figure 60: Germany: Consumer spending on personal care, by major category, 2010-11
Category performance and prospects
The market: The health and beauty specialists sector
Economic outlook
Retail sales and forecasts
Figure 61: Germany: Beauty retailers’ sales, 2006-10
Figure 62: Germany: Beauty retailers’ sales forecasts, 2011-16
Index of retail sales
Figure 63: Germany: Index of retail sales: Annual % change, Jan 2010-Oct 2011 (current prices)
The market: Outlet and enterprise data
Figure 64: Germany: Number of retail enterprises, 2005-09
Figure 65: Germany: Number of outlets, 2005-09
The retailers: Channels of distribution
Drugstores dominate the beauty market
Perfumeries led by Douglas
Grocers gain share thanks to Schlecker’s crisis
Department stores in decline
Online
Others
Direct selling
Figure 66: Germany: Specialist beauty members of the direct selling association, 2011
The retailers: Online
Proportion of consumers shopping online
Figure 67: Germany: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
Figure 68: Percentage of female consumers who have purchased beauty products online in the 12 months to March 2011, Italy, Spain, Germany, France and UK
Leading websites by usage
Figure 69: Germany: Leading transactional beauty websites, July 2011
The retailers: Leading specialists
Schlecker in crisis – files for insolvency
dm set to take market leader position
Dynamic Rossmann
Müller lagging a little, but still outperforming Schlecker
Douglas dominates in perfumery
Budnikowsky, a regional player
Figure 70: Germany: Leading beauty retailers, 2010/11
The retailers: Market shares
Figure 71: Germany: Leading beauty retailers’ estimated shares of sector sales, 2010
The consumer: Where they shop
Figure 72: Germany: Outlets from which make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
Where they shop by age group and product type
Figure 73: Germany: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 74: Germany: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 75: Germany: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 76: Germany: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
Italy
Executive summary
The market: Economic and demographic context
Long-standing economic problems
Pharmacy liberalisation
The economy
Figure 77: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q2 2011
Figure 78: Italy: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
Austerity
Bond markets
Consumer price inflation
Figure 79: Italy: Harmonised index of consumer prices: Annual % change, Jan 2006-Nov 2011
The consumer
Figure 80: Selected labour market indicators, Q1 2009-Q2 2011
Demographics
Figure 81: Italy: Foreign resident population on 1 January, 2007-11
Implications for beauty retailers
Economy:
Demographics:
The market: Consumer spending
Personal care spending data
Figure 82: Italy: Consumer spending on selected categories, 2006-10
Personal care goods spending per capita
Figure 83: Italy: Annual per-capita consumer expenditure on personal care goods, 2006-10
Personal care goods spending as a share of all expenditure
Figure 84: Italy: Consumer spending on personal care goods as a percentage of total consumer spending, 2006-10
Spending on personal care goods relative to services
Figure 85: Italy: Consumer spending on personal care goods relative to spending at hairdressing salons & personal grooming establishments, 2006-10
Trade association data
Figure 86: Italy: Total consumption of cosmetics and toiletries products, 2006-10
Spending breakdown by category
Figure 87: Italy: Consumer spending on skin care and hair care, 2010-11
Figure 88: Italy: Consumer spending on personal care by major category, 2010-11
Category performance and prospects
The market: The health and beauty specialists sector
Economic and consumer outlook
Retail sales and forecasts
Figure 89: Italy: Estimated retail sales, 2006-10
Figure 90: Italy: Retail sales forecasts, 2011-16
Index of retail sales
Figure 91: Italy: Index of retail sales: Annual % change, Jan 2010-Sep 2011
Enterprise numbers
Figure 92: Italy: Retail enterprises, by sector, 2008-09
Outlet numbers
Figure 93: Italy: Outlet numbers, 2007
Figure 94: Italy: Estimated enterprise numbers, 2010
The retailers: Channels of distribution
Figure 95: Italy: Personal care goods, estimated channels of distribution, 2010
Pharmacies, parapharmacies and legislation
Direct selling
Figure 96: Italy: Specialist beauty members of the direct selling association, 2011
The retailers: Online
Proportion of consumers shopping online
Figure 97: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
Figure 98: Percentage of female consumers who have purchased beauty products online in the 12 months to March 2011, Italy, Spain, Germany, France and UK
Barrier to online growth: Cash culture
Barrier to online growth: Low levels of internet access
Figure 99: Italy: Percentage of households with any internet access/broadband connection, 2006-11
Leading websites by usage
Figure 100: Italy: Leading transactional beauty websites, July 2011
The retailers: Leading specialists
Characteristics of the sector
Bridgepoint builds scale in perfumery
Private label a focus for perfumery
The drugstores
Bottega Verde
Figure 101: Italy: Identified leading beauty specialists, 2010/11
The retailers: Market shares
Figure 102: Italy: Leading beauty specialists’ estimated shares of sector sales, 2010
The consumer: Where they shop
Figure 103: Italy: Outlets from which make-up/haircare/skincare/fragrance products were bought by female consumers in the last 12 months, March 2011
Where they shop by age group and product type
Figure 104: Italy: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 105: Italy: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 106: Italy: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 107: Italy: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
The Netherlands
Executive summary
The market: Economic and demographic context
The economy
Figure 108: Netherlands: Real-terms, year-on-year GDP growth, Q1 2006-Q3 2011
Figure 109: Netherlands: Selected labour market indicators, Q1 2009-Q3 2011
Figure 110: Netherlands: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
Demographics
Figure 111: Netherlands: Over 65s as % total population, 1960-2060
Inflation
Figure 112: Netherlands: Consumer prices index, Jan 2006-Oct 2011
Implications for beauty retailers
Economy:
Demographics:
The market: Consumer spending
Figure 113: Netherlands: Consumer spending on personal care and other selected categories, 2006-10
Personal care goods spending per capita
Figure 114: Netherlands: Annual per-capita consumer expenditure on personal care goods (estimated), 2006-10
Personal care goods spending as a share of all expenditure
Figure 115: Netherlands: Consumer spending on personal care goods (estimated) as percentage of total consumer spending, 2006-10
Spending breakdown by category
Figure 116: Netherlands: Consumer spending on personal care, by major category, 2010-11
The market: The health and beauty specialists sector
Economic outlook
Retail sales and forecasts
Figure 117: Netherlands: Health and beauty retailers’ sales, 2006-10
Figure 118: Netherlands: Health and beauty retailers’ sales forecasts, 2011-16
Index of retail sales
Figure 119: Netherlands: Index of retail sales: Annual % change, Jan 2010-Nov 2011 (current prices)
The market: Outlet and enterprise data
Figure 120: The Netherlands: Number of retail enterprises, 2006-10
Figure 121: The Netherlands: Number of retail outlets, 2006-10
The retailers: Channels of distribution
Direct selling
Figure 122: Netherlands: Specialist beauty members of the direct selling association, 2011
The retailers: Online
Figure 123: Netherlands: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
The retailers: Leading specialists
A.S. Watson dominates
Etos second largest drugstore chain
DA expanding under private ownership
Schlecker pulls out
Douglas leads in perfumery
Others
Figure 124: Netherlands: Leading beauty retailers, 2010/11
The retailers: Market shares
Figure 125: Netherlands: Leading beauty retailers’ estimated shares of sector sales, 2010
Spain
Executive summary
The market: Economic and demographic context
Demographics
Figure 126: Spain: Over 65s as % total Spanish population, 2005-30
The economy
Figure 127: Spain: Quarterly GDP growth, 2006-11 (Q3)
Consumer confidence
Figure 128: Spain: Indicator of consumer confidence, January 2007-November 2011
Inflation
Figure 129: Spain: Consumer prices inflation, Jan 2006-Nov 2011
Figure 130: Spain: Percentage change in Consumer Price Index vs average wage growth, 2006-11
Implications for retailers
The market: Consumer spending
Figure 131: Spain: Consumer spending on beauty and selected other goods, 2006-10
Personal care vs all consumer spend
Figure 132: Spain: Estimated spending on personal care goods and services as % of all consumer spending, 2006-10
Product market breakdown
Figure 133: Spain: Consumer spending on personal care by major category, 2010-11
The market: The health and beauty specialists sector
Retail sales and forecast
Figure 134: Spain: Health and beauty retailers’ sales, 2006-10
Figure 135: Spain: Health and beauty retailers’ sales forecasts, 2011-16
Enterprise and outlet numbers
Figure 136: Spain: Retail enterprises, 2005-09
Figure 137: Spain: Retail outlets, 2005, 2007 and 2009
The retailers: Channels of distribution
Figure 138: Spain: Beauty and toiletries market, retail channels of distribution, 2010
The retailers: Online
Figure 139: Spain: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
Figure 140: Spain: Top transactional beauty websites, by number of visits, July 2011
The retailers: Leading specialists
Tough year for Schlecker
French players post mixed performance
Douglas struggles
Wider ranges
Building scale
Figure 141: Spain: Leading beauty retailers, 2010/11
The retailers: Market shares
Figure 142: Spain: Leading beauty retailers’ market shares, 2010
The consumer: Where they shop
Figure 143: Spain: Outlets from which make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
Where they shop by age group and product type
Figure 144: Spain: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 145: Spain: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 146: Spain: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 147: Spain: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
United Kingdom
Introduction
Beauty and personal care retailing
Beauty specialists
Sources
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 148: Country codes
VAT
Figure 149: Europe: Standard VAT rates, 2010/11
Executive summary
The market
Figure 150: All spending on beauty and personal care products, 2006-16
Economic outlook
The notion of treating will become a harder sell
Winners and losers
Market factors
Competition heats up
Multi-channel steams ahead
M-commerce will gather momentum
Maximising the impact of marketing campaigns
Companies, brands and innovation
Figure 151: Leading retailers: Market shares of all beauty and personal care spending, 2010
Figure 152: Leading specialists: Share of cosmetic & toiletries specialists’ sales, 2010
Innovation – loyalty, digital and collaborative developments
Channels of distribution
Figure 153: Beauty and personal care spending: Channels of distribution, 2009 and 2010
The consumer
Figure 154: Purchase drivers for beauty products, November 2011
Figure 155: Attitudes to beauty shopping, November 2011
Figure 156: Beauty target groups, November 2011
What we think
Issues in the market
Which factors most influence purchasing decisions?
Can Superdrug take on Boots with its loyalty card?
And what does the future hold for loyalty schemes?
How can retailers retain the interest of young people?
The enduring challenge – how can retailers get more men into the grooming market?
Future opportunities
Let’s Make a Deal
Why buy?
Who’s innovating?
Sephora’s mirror app
Superdrug loyalty roadshow
Do not disturb
Figure 157: Clinique’s ‘browsing bracelets’
Harrods Beauty Apothecary and Colour Hall
Taking in-store services further
Figure 158: John Lewis Retreat, Reading
Cadbury’s Blissful treats
Sephora unveils its mobile checkout system
Sensory experiences from Sephora
Figure 159: Sephora’s Sensorium, New York
The market: Economic and demographic background
Key points
Demographic shifts
Ethnic diversity
Figure 160: Number of passengers given leave to enter the UK for work and study by region of nationality, and grants of settlement by region of nationality, 2010
Figure 161: Population estimate, by ethnic group, 2009
Ageing population
Figure 162: UK: Over-65s as a percentage of the total UK population, 1991-2020
Implications for retailers
The economy
Figure 163: UK: Real-terms, year-on-year GDP growth, Q1 2009-Q3 2011(p)
Figure 164: UK: consumer confidence and retail trade confidence, Dec 2010-Nov 2011
Inflation
Figure 165: Consumer prices inflation in selected categories, Dec 2010-Nov 2011
Implications for retailers
The market: Consumer spending on beauty products
Definitions
Consumer spending breakdown
Figure 166: UK: Consumer spending on selected categories, 2006-11
Beauty spending as a share of all spending
Figure 167: Consumer spending on personal care goods as a percentage of total consumer spending, 2006-11
Spending on goods relative to services
Figure 168: Consumer spending on personal care goods relative to spending at hairdressing salons & personal grooming establishments, 2006-11
Category performance and prospects
The market: Sector size and forecast
Key points
Economic and consumer outlook
Health warning
Economic outlook
Beauty retailers’ prospects
Winners and losers
New investment
Online developing fast
M-commerce will gather momentum too
Maximising the impact of marketing campaigns
Collaborative links
Market size forecast
Figure 169: Personal care spending forecast, 2006-16
Forecast methodology
Sector sales
Figure 170: UK: Estimated total health and beauty retailers’ sales, 2006-10
Outlet data
Figure 171: UK: Retail outlets by sector, 2005-09
The market: Strengths and weaknesses
Strengths
Weaknesses
The retailers: Channels of distribution
Key points
Figure 172: UK beauty and personal care market, channels of distribution, 2009 and 2010
The retailers: Leading retailers
Key points
Technical note
Leading beauty specialists
Mixed results
Superdrug initiatives should start to bear fruit
What lies ahead for Savers and The Perfume Shop?
The Body Shop in need of fresh ideas
Niche players hold up well
Figure 173: UK: Leading beauty specialists, 2010/11
Leading non-specialists and non-store retailers
Figure 174: Leading non-specialists, 2010/11
Non-specialist and non-store retailers’ profiles
Tesco
Figure 175: Tesco: Beauty consumer profile (relative to the average), by gender, age and socio-economic group, November 2011
J. Sainsbury
Figure 176: J. Sainsbury exclusive brands, Mandara Spa and Dirty Works, and point-of-sale merchandising
Figure 177: Sainsbury’s: Beauty consumer profile (relative to the average), by gender, age and socio-economic group, November 2011
Asda
Figure 178: Asda: Beauty consumer profile (relative to the average), by gender, age and socio-economic group, November 2011
Morrisons
Figure 179: Morrisons: Beauty consumer profile (relative to the average), by gender, age and socio-economic group, November 2011
Debenhams
Figure 180: Bliss spa, Debenhams, Oxford Street
Figure 181: Debenhams: Beauty consumer profile (relative to the average), by gender, age and socio-economic group, November 2011
John Lewis
House of Fraser
Marks & Spencer
Figure 182: Beauty section, Marks & Spencer, Marble Arch
Figure 183: Marks & Spencer: Beauty consumer profile (relative to the average), by gender, age and socio-economic group, November 2011
Avon Cosmetics
The retailers: Market shares
Figure 184: Leading retailers of personal care products’ shares of consumer spending on personal care goods, 2010
Figure 185: Leading cosmetics and toiletries specialists’ shares of the cosmetics/toiletries specialists sector, 2010
The retailers: Online
Key points
Prospects for beauty online
Market size
Figure 186: Estimated market size and forecast of online consumer spending on cosmetics and toiletries, 2006-11
Figure 187: Estimated distribution of online consumer spending on cosmetics and toiletries, by segment, 2010
Leading pureplay retailers
Figure 188: Leading home shopping retailers’ online beauty and toiletries sales, 2010/11
Website usage
Figure 189: Leading cosmetics/fragrance retail websites, three-month average to October 2011
Figure 190: Leading healthcare retail websites, three-month average to October 2011
The online consumer
Figure 191: Proportion of adult population buying toiletries/cosmetics/fragrances online in the preceding three months, July 2010-July 2011
Figure 192: Proportion of adult population buying toiletries/cosmetics/fragrances online in the preceding three months, by socio-economic group, age and gender, July 2011
The consumer: Brand research
Brand map
Figure 193: Attitudes towards and usage of brands in the beauty retail sector, November 2011
Correspondence analysis
Brand attitudes
Figure 194: Attitudes by beauty retail brand, November 2011
Brand personality
Figure 195: Beauty retail brand personality – macro image, November 2011
Figure 196: Beauty retail brand personality – micro image, November 2011
Brand experience
Figure 197: Beauty retail brand usage, November 2011
Figure 198: Satisfaction with various beauty retail brands, November 2011
Figure 199: Consideration of beauty retail brands, November 2011
Figure 200: Consumer perceptions of current beauty retail brand performance, November 2011
Figure 201: Beauty retail brand recommendation – Net Promoter Score, November 2011
Brand index
Figure 202: Beauty retail brand index, November 2011
Figure 203: Beauty retail brand index vs. recommendation, November 2011
Target group analysis
Figure 204: Target groups, November 2011
Figure 205: Beauty retail brand usage, by target groups, November 2011
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
The consumer – Who shops where for beauty products
Key points
Figure 206: Where they bought beauty products in the last 12 months, November 2011
Shopper numbers fall in 2011
Figure 207: Where they bought beauty products in the last 12 months, November 2009, 2010 and 2011
Figure 208: Trends in those spending extra money on fragrances/toiletries/make-up and beauty treatments/haircuts, January-October 2011
Boots maintains its lead
Superdrug targets younger beauty shoppers
Tesco cranks up its beauty proposition
Other supermarkets…
… and department stores
The internet
Retailer market positioning
Figure 209: UK: Market positioning of leading retailers/channels, November 2011
Repertoire – the young and the affluent are more promiscuous
Figure 210: Repertoire of where they bought beauty products in the last 12 months, by demographics, November 2011
The consumer – What drives beauty purchasing
Key points
What drove choice in 2011
Figure 211: Purchase drivers for beauty products, November 2011
Location, location
The dichotomy of quality and low prices
Choice drivers by age and affluence
Deals, loyalty cards and own brands more important to women
Figure 212: Select purchase drivers for beauty, by gender, November 2011
Pre-/no family choices driven first and foremost by quality
Figure 213: Select purchase drivers for beauty, by pre-/no family lifestage, November 2011
Low prices are key for families
Figure 214: Select purchase drivers for beauty, by family lifestage, November 2011
Third age choices driven by deals and promotions
Figure 215: Select purchase drivers for beauty, by third age lifestage, November 2011
Variety stores and supermarket shoppers most sensitive to price
Figure 216: Those driven by low prices, by where they shop, November 2011
Specialist beauty store shoppers most driven by quality
Figure 217: Those driven by good quality, by where they shop, November 2011
The power of the internet for personal recommendations
Figure 218: Those driven by personal recommendation, by where they shop, November 2011
The consumer – Attitudes towards beauty shopping
Key points
Figure 219: Attitudes to beauty shopping, November 2011
The gender divide
Figure 220: Attitudes to beauty shopping, by gender, November 2011
The consumer – Target groups
Figure 221: Beauty target groups, November 2011
Figure 222: Attitudes towards beauty purchasing, by target groups, November 2011
Group 1: The Loyalists (24%)
Who are The Loyalists?
Group 2: The Canny Treaters (11%)
Who are The Canny Treaters?
Group 3: The Enthusiasts (9%)
Who are The Enthusiasts?
Group 4: The Indifferent (56%)
Who are The Indifferent?
Where people shop by typology
Figure 223: Where they bought beauty products in the last 12 months, by target groups, November 2011
Appendix – The consumer – Brand research
Figure 224: Brand usage, November 2011
Figure 225: Brand commitment, November 2011
Figure 226: Brand momentum, November 2011
Figure 227: Brand diversity, November 2011
Figure 228: Brand satisfaction, November 2011
Figure 229: Brand recommendation, November 2011
Figure 230: Brand attitude, November 2011
Figure 231: Brand image – macro image, November 2011
Figure 232: Brand image – micro image, November 2011
Figure 233: Profile of target groups, by demographics, November 2011
Figure 234: Psychographic segmentation, by target groups, November 2011
Figure 235: Brand usage, by target group, November 2011
Brand index
Figure 236: Brand index, November 2011
Appendix – The consumer – Who shops where for beauty products
Figure 237: Most popular where they bought beauty products in the last 12 months, by demographics, November 2011
Figure 238: Next most popular where they bought beauty products in the last 12 months, by demographics, November 2011
Figure 239: Other where they bought beauty products in the last 12 months, by demographics, November 2011
Figure 240: Repertoire of where they bought beauty products in the last 12 months, by demographics, November 2011
Appendix – The consumer – What drives beauty purchasing
Figure 241: Most popular important factors in the purchasing decision, by demographics, November 2011
Figure 242: Next most popular important factors in the purchasing decision, by demographics, November 2011
Appendix – The consumer – Attitudes towards beauty purchasing
Figure 243: Most popular attitudes towards beauty purchasing, by demographics, November 2011
Figure 244: Next most popular attitudes towards beauty purchasing, by demographics, November 2011
Appendix – The consumer – Target groups
Figure 245: Target groups, by demographics, November 2011
A.S. Watson (Europe)
Figure 246: A. S. Watson (Europe): Sales as share of Health & beauty specialists’ sales in Europe, 2008-10
Strategic evaluation
Revenues by region and operation
Figure 247: A. S. Watson (Europe): Estimated sales breakdown by operation, 2010
Mixed fortunes for Marionnaud
UK: Superdrug
Figure 248: Superdrug: Optimum and brand-similar products, launched 2011
UK: The Perfume Shop
Background
Figure 249: A. S. Watson: European health and beauty operations, 2011
Company performance
Figure 250: A. S. Watson (Europe): Estimated sales, 2008-10
Figure 251: A. S. Watson (Europe): Outlet data, 2008-10
Retail offering
Rossmann joint venture
Figure 252: A. S. Watson (Europe): Rossmann store numbers, 2006-10
Figure 253: A. S. Watson (Europe): Rossmann JV store numbers by territory, December 2010
UK profile
UK: Company performance
Figure 254: A. S. Watson (UK): Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-10
Figure 255: A. S. Watson (UK): Financial performance, 2006-10
Figure 256: A. S. Watson (UK): Outlet data, 2006-10
UK: Superdrug consumer profile
Figure 258: Superdrug: Consumer profile (relative to average), by location, November 2011
Figure 259: Superdrug: Consumer profile (relative to average), by ACORN classification, November 2011
UK retail offering
UK: E-commerce and home shopping
Figure 260: A.S. Watson (UK): Online consumer demographics for Superdrug.com, three month average to October 2011
Figure 261: A.S. Watson (UK): Online consumer demographics for ThePerfumeShop.com, three month average to October 2011
Boots UK
Figure 262: Boots UK beauty and toiletries sales: as share of all UK spending on beauty and personal care, 2006-10
Strategic evaluation
Background
Company performance
Figure 263: Alliance Boots UK Health and Beauty Division: Financial performance, 2006/07-2010/11
Figure 264: Boots UK: Outlet data, 2007-2011
Store formats
Consumer profile
Figure 265: Boots shoppers in last 12 months, by gender, age and socio-economic group, November 2011
Figure 266: Boots shoppers in last 12 months, by region and ACORN group, November 2011
Retail offering
e-commerce
Figure 267: Boots: Online consumer demographics, three month average to October 2011
dm-drogerie markt
Figure 268: dm-drogerie markt’s Sales of share of health & beauty retailers’ sales in Germany, 2007-11
Strategic evaluation
Background
Company performance
Figure 269: DM-drogerie markt, 2006/07-2010/11
Figure 270: DM-drogerie markt: Outlet data, 2007-11
Store formats
Retail offering
e-commerce and home shopping
Douglas
Figure 271: Douglas perfumery: Share of European health and beauty specialists’/beauty specialists’ sales, 2007-11
Strategic evaluation
Figure 272: Douglas Perfumeries: Sales contribution of German/International stores, 2007-11
Figure 273: Douglas Perfumeries: German/International store portfolio, 2007-11
Figure 274: Douglas Perfumeries: Stores per million capita in selected countries, 2010
Figure 275: Douglas Perfumeries: Sales per store, 2010
Figure 276: Douglas Perfumeries: Sales per store growth rates in selected countries, 2006/07-2009/10
Background
Company performance
Figure 277: Douglas Holding: Group financial performance, 2006/07-2010/11
Figure 278: Douglas Perfumeries: Group financial performance, 2006/07-2010/11
Figure 279: Douglas Perfumeries: Outlet data, 2007-11
Retail offering
e-commerce and home shopping
Lush Retail Ltd
Figure 280: Lush Retail Ltd: Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-09
Strategic evaluation
Background
Company performance
Figure 281: Lush Retail Ltd: Group financial performance, 2005/06-2009/10
Figure 282: Lush Retail Ltd: Outlet data, 2006-10
Store formats
Retail offering
e-commerce
Figure 283: Lush: Online consumer demographics, three month average to October 2011
Müller
Figure 284: Müller: Estimated sales as share of health & beauty and beauty retailers’ sales in Germany, 2006-10
Strategic evaluation
Background
Company performance
Figure 285: Müller: Estimated group sales performance, 2006/07-2010/11
Figure 286: Müller: Estimated outlet data, 2007-11
Retail offering
e-commerce and home shopping
Nocibé
Figure 287: Nocibé: Sales as share of health and beauty and beauty specialists’ sales in France, 2006-10
Strategic evaluation
Background
Company performance
Figure 288: Nocibé: Group sales performance, 2006-10
Figure 289: Nocibé: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Rossmann
Figure 290: Rossman’s Sales of share of health & beauty retailers’ sales in Germany, 2006-10
Strategic evaluation
Background
Company performance
Figure 291: Rossmann, Sales performance, 2006-10
Store formats
Retail offering
e-commerce and home shopping
Schlecker (incl Ihr Platz)
Figure 293: Schlecker: Share of European health and beauty specialists’ sales, 2006-10
Strategic evaluation
Background
Company performance
Figure 294: Schlecker: Estimated sales performance, 2006-10
Figure 295: Schlecker: Estimated outlet data, 2006-10
Store format
Retail offering
e-commerce and home shopping
Sephora
Strategic evaluation
Background
Company performance
Figure 296: Sephora, Financial performance, 2006-10
Figure 297: Sephora, Estimated financial performance, European markets, 2009-10
Store formats
Figure 298: Sephora: Estimated Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Space NK Ltd
Figure 299: Space NK Ltd: Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-10
Strategic evaluation
Background
Company performance
Figure 300: Space NK Ltd: Group financial performance, 2006/07-2010/11
Figure 301: Space NK Ltd: Outlet data, 2007-2011
Store format
Retail offering
e-commerce
Figure 302: Space NK: Online consumer demographics, three month average to October 2011
The Body Shop
Figure 303: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists’ sales, 2006-10
Strategic evaluation
Background
Company performance
Figure 304: The Body Shop: Financial performance, 2006-10
Figure 305: The Body Shop: Estimated UK and RoI sales performance, 2006-10
Figure 306: The Body Shop: Outlet data, 2006-10
Store formats
Consumer profile
Figure 307: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011
Figure 308: The Body Shop shoppers in last 12 months, by region and ACORN group, November 2011
Retail offering
e-commerce and home shopping
Figure 309: The Body Shop: Online consumer demographics, three month average to October 2011
Yves Rocher Group
Figure 310: Yves Rocher’s Sales of share of health & beauty retailers’ sales in France, 2006-10
Strategic evaluation
Background
Company performance
Figure 311: Groupe Yves Rocher, Sales performance, 2006-10
Figure 312: Yves Rocher: Estimated outlet data, 2005 -11
Store formats
Retail offering
e-commerce and home shopping
Appendix – The Market
Population
Figure 313: Europe: Population, by age group, 2005
Figure 314: Europe: Population, by age group, 2010
Figure 315: Europe: Population, by age group, 2015
Figure 316: Europe: Population, by age group, 2020
GDP
Figure 317: Europe: GDP (current prices), 2010
Figure 318: Europe: GDP growth rates (current prices), 2001-Q3 2011
Figure 319: Europe: GDP growth rates (constant prices), 2001-Q3 2011
Consumer spending
Figure 320: Europe: Households’ consumer spending (current prices), 2010
Figure 321: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
Figure 322: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
Consumer prices
Figure 323: Europe: Harmonised index of consumer prices, 2001-10
Unemployment
Figure 324: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 325: Europe: Interest rates, 2005-Q4 2011
Consumer confidence
Figure 326: Europe: Consumer confidence, Jan 2011-Dec 2011
Appendix – Consumer Data
Make-up
Figure 327: Outlets from where make-up was bought in the last 12 months, UK, March 2011
Figure 328: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
Figure 329: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
Figure 330: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
Figure 331: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
Figure 332: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 333: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 334: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 335: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 336: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
Figure 337: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
Fragrances
Figure 338: Outlets from where fragrances were bought in the last 12 months, March 2011
Figure 339: Most popular outlets from where fragrance products were bought in the last 12 months, by demographics, UK, March 2011
Figure 340: Next most popular outlets from where fragrance products were bought in the last 12 months, by demographics, UK, March 2011
Figure 341: Most popular outlets from where fragrance products were bought in the last 12 months, by demographics, France, March 2011
Figure 342: Next most popular outlets from where fragrance products were bought in the last 12 months, by demographics, France, March 2011
Figure 343: Outlets from where fragrance products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 344: Most popular outlets from where fragrance products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 345: Next most popular outlets from where fragrance products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 346: Outlets from where fragrance products were bought in the last 12 months, by demographics, Italy, March 2011
Skincare
Figure 347: Outlets from where skincare was bought in the last 12 months, March 2011
Figure 348: Most popular outlets from where skincare products were bought in the last 12 months, by demographics, UK, March 2011
Figure 349: Next most popular outlets from where skincare products were bought in the last 12 months, by demographics, UK, March 2011
Figure 350: Most popular outlets from where skincare products were bought in the last 12 months, by demographics, France, March 2011
Figure 351: Next most popular outlets from where skincare products were bought in the last 12 months, by demographics, France, March 2011
Figure 352: Outlets from where skincare products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 353: Most popular outlets from where skincare products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 354: Next most popular outlets from where skincare products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 355: Most popular outlets from where skincare products were bought in the last 12 months, by demographics, Italy, March 2011
Figure 356: Next most popular outlets from where skincare products were bought in the last 12 months, by demographics, Italy, March 2011
Haircare
Figure 357: Outlets from where haircare was bought in the last 12 months, March 2011
Figure 358: Most popular outlets from where haircare products were bought in the last 12 months, by demographics, UK, March 2011
Figure 359: Next most popular outlets from where haircare products were bought in the last 12 months, by demographics, UK, March 2011
Figure 360: Most popular outlets from where haircare products were bought in the last 12 months, by demographics, France, March 2011
Figure 361: Next most popular outlets from where haircare products were bought in the last 12 months, by demographics, France, March 2011
Figure 362: Outlets from where haircare products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 363: Outlets from where haircare products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 364: Outlets from where haircare products were bought in the last 12 months, by demographics, Italy, March 2011
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