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Beauty Retailing - Europe - January 2013

Beauty Retailing Europe provides detailed coverage of the beauty retail sectors in six Western European markets: the UK, France, Germany, Italy, Spain and the Netherlands. The data in its entirety is contained in the single copy six-country report, which gives a full overview of beauty retailing in these markets. Single country reports are also available for the UK, France, Germany, Italy and Spain.

In our European Summary section we also provide data for European beauty retailing beyond these six countries including consumer spending on personal care goods and services and health and beauty sector sales and forecasts to 2018 for 18 European countries.

This year, our coverage of France, Germany, Italy and Spain includes exclusive Mintel consumer research, exploring consumer attitudes to shopping for beauty products and asking consumers which types of retailers they buy cosmetic products from. As ever, our UK report includes substantial consumer and brand research.

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Table of contents

  1. Executive Summary

    • Consumer spending
      • Figure 1: Europe: Estimated consumer spending on personal care goods (incl. VAT), 2007-11
    • Core Western European markets
      • Figure 2: Europe: Consumer spending on all personal care goods (incl. VAT), 2011-12
      • Figure 3: Europe: Consumer spending on core beauty products through retail channels (incl. VAT), 2007-12
    • H&B sector sales
      • Figure 4: Europe: Health and beauty specialists’ sales and forecasts (excl. VAT), 2007-13
      • Figure 5: Europe: Breakdown of European health and beauty specialists’ sales by country, 2012
    • Market shares
      • Figure 6: Europe’s ten leading beauty specialists: shares of total spending on personal care goods in Europe, 2011
  2. Report Scope and Technical Notes

    • Coverage
      • New report format
        • Definitions
          • Defining ‘beauty’
            • Beauty specialists
              • Consumer spending
                • Abbreviations
                  • VAT
                      • Figure 7: Europe: Standard VAT rates, 2010-13
                  • European Summary and Outlook

                    • Key points
                      • The core Western Europe market
                        • Figure 8: Europe: Consumer spending on all personal care goods (incl. VAT), 2007-12
                        • Figure 9: Europe: Personal care goods spend per capita (incl. VAT), 2012
                        • Figure 10: Europe: Consumer spending on core beauty products through retail channels (incl. VAT), 2007-12
                        • Figure 11: Europe: Beauty spend per capita (incl. VAT), 2012
                        • Figure 12: Europe: Consumer spending on beauty products through retail channels (incl. VAT), by category, 2012
                      • The wider European market
                          • Figure 13: Europe: Consumer spending on personal care goods and services (incl. VAT), 2007-11
                          • Figure 14: Europe: Compound annual growth rates in consumer spending on personal care goods and services (incl. VAT), domestic currency basis, 2007-11
                          • Figure 15: Europe: Per-capita spending on personal care goods and services (incl. VAT), 2012
                        • European H&B retail sector sales
                          • Figure 16: Europe: Health and beauty specialists’ sales (excl. VAT), 2007-12
                          • Figure 17: Europe: Health and beauty specialists’ sales forecasts (excl. VAT), 2013-18
                          • Figure 18: Europe: Compound annual growth rates in health and beauty sector sales (excl. VAT), domestic currency basis, 2007-12 and 2013-18 (fore)
                        • The retailers
                          • The retailers: European presence
                              • Figure 19: Europe’s 15 leading beauty specialists: Presence in core European markets, 2012
                              • Figure 20: Europe’s 15 leading beauty specialists: presence in other European markets, 2012
                            • The retailers: Financials and outlets
                                • Figure 21: Europe’s 15 leading beauty specialists: net turnover, 2009-11
                                • Figure 22: Europe’s 15 leading beauty specialists: Store numbers, 2009-11
                                • Figure 23: Europe’s 15 leading beauty specialists: annual sales per outlet, 2009-11
                              • The retailers: Market shares
                                • Figure 24: Europe’s 15 leading beauty specialists: Share of total spending on personal care goods in Europe, 2009-11
                              • The Consumer: Where they shop
                                  • Figure 25: Europe: Types of retailer where make-up products are bought, by country, September 2012
                                  • Figure 26: UK: Where they bought beauty products in last 12 months, November 2012
                                • The Consumer: Attitudes to shopping
                                    • Figure 27: Attitudes to purchasing make-up, by country, September 2012
                                    • Figure 28: UK: Attitudes towards beauty/grooming treatments and products, November 2012
                                • France

                                  • Executive summary
                                    • Spending and inflation
                                      • Key points
                                        • Figure 29: France: Consumer spending on beauty and selected other goods (incl vat), 2007-12
                                      • Relative performance of personal care goods
                                        • Figure 30: France: Spending on personal care as % of all household consumption spending, 2007-12
                                        • Figure 31: France: Spending on personal care relative to all retail sales, 2007-12
                                      • Product market breakdown
                                        • Figure 32: France: Main beauty and personal care markets (incl vat), 2007-12
                                      • Consumer prices inflation
                                        • Figure 33: France: Consumer price inflation on health & beauty products, annual % change, 2011-12 (Nov)
                                      • Channels of distribution
                                          • Figure 34: France: Personal care goods, spending by channel of distribution, 2011
                                        • Sector size and forecast
                                          • Key points
                                            • Sector sales
                                              • Figure 35: France: Health and beauty Specialists sales, (excl. VAT), 2007-12
                                              • Figure 36: France: Health and beauty Specialists sales forecasts, excl. VAT, 2013-18
                                            • Enterprises and employment
                                              • Figure 37: France: Health and beauty retailers: Enterprise and employment data, 2008-10
                                            • The retailers: Financials and outlets
                                                • Figure 38: France: Leading beauty specialists’ sales, 2009-11
                                                • Figure 39: France: Leading beauty specialists’ outlet numbers, 2009-11
                                                • Figure 40: France: Leading beauty specialists’ sales per outlet, 2009-11
                                              • The retailers: Market shares
                                                • Figure 41: France: Leading drugstores and perfumeries, share of beauty and personal care sales, 2009-11
                                              • The consumer: Where they shop for make-up
                                                • Key points
                                                  • Speciality beauty chains lead the way
                                                      • Figure 42: France: Where women shop for make-up, September, 2012
                                                      • Figure 43: France: Profile of shoppers of main formats for makeup, September 2012
                                                    • The consumer: What drives them to try new products
                                                        • Figure 44: France: Main factors for trying new makeup products, September 2012
                                                      • Online
                                                        • Figure 45: France: Proportion of population that has bought products online in last three months, 2007-11
                                                    • Germany

                                                      • Executive summary
                                                        • Spending and inflation
                                                          • Key points
                                                              • Figure 46: Germany: Consumer spending on personal care (incl. VAT), 2007-12
                                                            • Relative performance of personal care goods
                                                              • Figure 47: Germany: Spending on personal care as % all household consumption spending, 2007-12
                                                              • Figure 48: Germany: Spending on personal care relative to all retail sales, 2007-12
                                                            • Product market breakdown
                                                              • Figure 49: Germany: Main beauty and personal care markets (incl vat), 2007-12
                                                            • Consumer prices inflation
                                                              • Figure 50: Germany: Consumer price inflation on health & beauty products by month, Annual % change, 2011-12 (Nov)
                                                            • Channels of distribution
                                                                • Figure 51: Germany: Beauty and personal care products, estimated channels of distribution, 2011
                                                              • Sector size and forecast
                                                                • Key points
                                                                  • Sector sales
                                                                      • Figure 52: Germany: Health & beauty retailers sales (excl. VAT), 2007-12
                                                                      • Figure 53: Germany: Health & Beauty retailers forecast sales (excl. VAT), 2013-18
                                                                    • Enterprises and employment
                                                                      • Figure 54: Health and beauty retailers: Enterprise and employment data, 2008-10
                                                                    • The retailers: Financials and outlets
                                                                        • Figure 55: Germany: Leading beauty specialists’ net sales, 2009-12
                                                                        • Figure 56: Germany: Leading beauty specialists’ outlet numbers, 2009-12
                                                                        • Figure 57: Germany: Leading beauty specialists’ sales per outlet, 2009-12
                                                                      • The retailers: Market shares
                                                                          • Figure 58: Germany: Leading drugstores and perfumeries, share of beauty and personal care sales, 2009-12
                                                                        • The consumer: Where they shop for make-up
                                                                          • Key points
                                                                            • Drugstores dominate
                                                                                • Figure 59: Germany: Where women shop for make-up, September 2012
                                                                                • Figure 60: Germany: Profile of makeup shoppers by main formats, September 2012
                                                                              • The consumer: What drives them to try new products
                                                                                  • Figure 61: Germany: Main factors for trying new makeup products, September 2012
                                                                                  • Figure 62: Germany: Main factors influencing consumers to try new makeup brands, September 2012.
                                                                                • Online
                                                                                  • Figure 63: Germany: Proportion of population that has bought products online in last 3 months
                                                                              • Italy

                                                                                • Executive summary
                                                                                  • Spending and inflation
                                                                                    • Key points
                                                                                        • Figure 64: Italy: Consumer spending on personal care (incl. VAT), 2007-12
                                                                                        • Figure 65: Italy: Spending on personal care as % all household consumption spending, 2007-12
                                                                                        • Figure 66: Italy: Spending on personal care relative to all retail sales, 2007-12
                                                                                      • Product market breakdown
                                                                                        • Figure 67: Italy: Main beauty and personal care markets (incl vat), 2007-12
                                                                                      • Consumer prices inflation
                                                                                        • Figure 68: Italy: Consumer price inflation in health & beauty products, annual % change, Jan 2011 – Nov 2012
                                                                                      • Channels of distribution
                                                                                          • Figure 69: Italy: Beauty and personal care products, channels of distribution, 2011 (est.)
                                                                                        • Sector size and forecast
                                                                                          • Key points
                                                                                            • Sector sales
                                                                                              • Figure 70: Italy: Health & beauty specialists’ sales (excl VAT), 2007-12
                                                                                              • Figure 71: Italy: Health & beauty specialists’ forecast sales (excl. VAT), 2013-18
                                                                                            • Enterprises and employment
                                                                                              • Figure 72: Italy: Health and beauty retailers: Enterprise and employment data, 2008 and 2009
                                                                                            • The retailers: Financials and outlets
                                                                                                • Figure 73: Italy: Leading beauty specialists’ net sales, 2009-11
                                                                                                • Figure 74: Italy: Leading beauty specialists’ outlet numbers, 2009-11
                                                                                                • Figure 75: Italy: Leading beauty specialists’ sales per outlet, 2009-11
                                                                                              • The retailers: Market shares
                                                                                                • Figure 76: Italy: Leading beauty specialists’ market shares, 2009-11
                                                                                              • The consumer: Where they shop for make-up
                                                                                                • Key points
                                                                                                  • Drugstores dominate
                                                                                                      • Figure 77: Italy: Where women shop for make-up, September, 2012
                                                                                                      • Figure 78: Italy: Profile of beauty shoppers of main formats, September 2012
                                                                                                    • The consumer: What drives them to try new products
                                                                                                        • Figure 79: Italy: Main factors for trying new beauty products, September 2012
                                                                                                      • Online
                                                                                                        • Figure 80: Italy: Proportion of population that has bought products online in last 3 months, 2007-11
                                                                                                    • Netherlands

                                                                                                      • Executive summary
                                                                                                        • Spending and inflation
                                                                                                          • Key points
                                                                                                            • Consumer spending on personal care
                                                                                                                • Figure 81: Netherlands: Consumer spending on personal care (incl. Vat), 2007-12
                                                                                                              • Relative performance of personal care goods
                                                                                                                • Figure 82: Netherlands: Consumer spending on personal care goods (estimated) as percentage of total consumer spending, 2007-12
                                                                                                                • Figure 83: Netherlands: Consumer spending on personal care relative to all retail sales, 2007-12
                                                                                                              • Product market breakdown
                                                                                                                • Figure 84: Netherlands: Consumer spending on beauty and personal care, by major category, 2007-12
                                                                                                              • Consumer prices inflation
                                                                                                                • Figure 85: Netherlands: indices of consumer prices: Annual % change, Jan 2011-Dec 2012
                                                                                                              • Channels of distribution
                                                                                                                • Sector size and forecast
                                                                                                                  • Key points
                                                                                                                    • Sector sales
                                                                                                                      • Figure 86: Netherlands: Retail sales (excl. VAT), 2007-12
                                                                                                                      • Figure 87: Netherlands: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                    • Enterprises and employment
                                                                                                                      • Figure 88: Netherlands: Number of retail enterprises, 2006-10
                                                                                                                      • Figure 89: Netherlands: Number of retail outlets, 2006-10
                                                                                                                    • The retailers: Financials and outlets
                                                                                                                      • Key points
                                                                                                                          • Figure 90: Netherlands: Leading drugstores and beauty specialists, by sales (excl. vat), 2009-11
                                                                                                                          • Figure 91: Netherlands: Leading drugstores and beauty specialists, by outlet numbers, 2009-11
                                                                                                                          • Figure 92: Netherlands: Drugstores and beauty specialists, by sales per outlet, 2010-11
                                                                                                                        • The retailers: Market shares
                                                                                                                          • Figure 93: Netherlands: Drugstores and beauty specialists, Market shares, 2009-11
                                                                                                                        • Online
                                                                                                                          • Key points
                                                                                                                            • Online shoppers
                                                                                                                              • Figure 94: Netherlands: Percentage of individuals purchasing online* in the past 12 months, 2006-12
                                                                                                                            • Online retailers
                                                                                                                            • Spain

                                                                                                                              • Executive summary
                                                                                                                                • Spending and inflation
                                                                                                                                  • Key points
                                                                                                                                    • Consumer spending on personal care
                                                                                                                                      • Figure 95: Spain: Consumer spending on personal care (incl. Vat), 2007-12
                                                                                                                                    • Relative performance of personal care goods
                                                                                                                                      • Figure 96: Spain: Consumer spending on personal care as % of all household spending, 2002-12
                                                                                                                                      • Figure 97: Spain: Consumer spending on personal care relative to all retail sales, 2002-12
                                                                                                                                    • Product market breakdown
                                                                                                                                      • Figure 98: Spain: Main beauty and personal care markets, 2007-12
                                                                                                                                    • Consumer prices inflation
                                                                                                                                      • Figure 99: Spain: Consumer price inflation on beauty products and services: Annual % change, Jan 2011-Nov 2012
                                                                                                                                    • Channels of distribution
                                                                                                                                      • Figure 100: Spain: Estimated retail distribution of spending on beauty and personal care goods (excl. vat), 2011
                                                                                                                                    • Sector size and forecast
                                                                                                                                      • Key points
                                                                                                                                        • Sector sales
                                                                                                                                          • Figure 101: Spain: Retail sales (excl. VAT), 2007-12
                                                                                                                                          • Figure 102: Spain: Retail sales forecasts (exc. VAT), 2013-18
                                                                                                                                        • Outlet and enterprise data
                                                                                                                                          • Figure 103: Spain: Retail enterprise and outlet numbers, 2008 and 2009
                                                                                                                                        • The retailers: Financials and outlets
                                                                                                                                          • Key points
                                                                                                                                            • Schlecker stores will be renamed and continue to operate as drugstores
                                                                                                                                              • Acquisition activity
                                                                                                                                                • Pockets of strength
                                                                                                                                                  • Sephora teams up with El Corte Inglés
                                                                                                                                                    • Buying groups
                                                                                                                                                      • Figure 104: Spain: Leading drugstores and beauty specialists, by sales (excl. VAT), 2009-11
                                                                                                                                                      • Figure 105: Spain: Leading drugstores and beauty specialists, outlet numbers, 2009-11
                                                                                                                                                      • Figure 106: Spain: Leading drugstores and beauty specialists, sales per outlet, 2009-11
                                                                                                                                                    • The retailers: Market shares
                                                                                                                                                      • Figure 107: Spain: Drugstores and beauty specialists, market shares, 2009-11
                                                                                                                                                    • The consumer: Where they shop for make-up
                                                                                                                                                      • Department stores dominate
                                                                                                                                                          • Figure 108: Spain: Where women shop for make-up, November 2012
                                                                                                                                                        • Who shops where
                                                                                                                                                            • Figure 109: Spain: Leading retailers for make-up, by average age and affluence of customers, November 2012
                                                                                                                                                          • The consumer: What drives them to try new products
                                                                                                                                                            • Free samples are the biggest driver
                                                                                                                                                                • Figure 110: Spain: What would drive them to buy new make-up, November 2012
                                                                                                                                                              • Who thinks what
                                                                                                                                                                  • Figure 111: Spain: What would drive them to buy new make-up by age and socio-economic group, November 2012
                                                                                                                                                                • Online
                                                                                                                                                                  • Online retailers
                                                                                                                                                                    • Online purchasing
                                                                                                                                                                      • Figure 112: Spain: Proportion of individuals purchasing online* in the past 3 months, 2003-11
                                                                                                                                                                      • Figure 113: Spain: Proportion of individuals purchasing online* in the past 3 months by region, 2006 and 2011
                                                                                                                                                                  • United Kingdom

                                                                                                                                                                    • Introduction
                                                                                                                                                                      • Report scope
                                                                                                                                                                        • Changes to our UK report
                                                                                                                                                                          • Sources
                                                                                                                                                                            • Definitions and abbreviations
                                                                                                                                                                              • Financial definitions
                                                                                                                                                                                • VAT
                                                                                                                                                                                  • Sales per store, sales per sq m
                                                                                                                                                                                    • Other
                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                          • The market
                                                                                                                                                                                            • Figure 114: UK: Consumer spending on beauty and personal care products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                            • Figure 115: Consumer spending on beauty products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                          • Market factors
                                                                                                                                                                                            • Online
                                                                                                                                                                                              • Figure 116: UK: Estimated annual sales of beauty and personal care goods online, 2007-13
                                                                                                                                                                                            • Companies, brands and innovation
                                                                                                                                                                                              • Figure 117: UK: Leading 15 beauty retailers’ share of total consumer spending on personal care goods, 2011
                                                                                                                                                                                            • Space allocation
                                                                                                                                                                                              • Figure 118: Health and beauty space allocations, December 2012
                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                              • Figure 119: UK: Estimated distribution of spending on beauty and personal care goods, 2012
                                                                                                                                                                                            • The consumer
                                                                                                                                                                                              • Where they buy
                                                                                                                                                                                                • Figure 120: UK: Where they buy beauty products, November 2012
                                                                                                                                                                                              • How they shop
                                                                                                                                                                                                • Figure 121: UK: How they buy beauty products, November 2012
                                                                                                                                                                                              • Important factors in buying
                                                                                                                                                                                                • Figure 122: UK: What factors are very/fairly important in consumer choices, November 2012
                                                                                                                                                                                              • Attitudes towards beauty treatments and products
                                                                                                                                                                                                • Figure 123: UK: Attitudes towards beauty/grooming treatments and products, November 2012
                                                                                                                                                                                              • Mobile shopping attitudes
                                                                                                                                                                                                • Figure 124: UK: Mobile shopping attitudes, November 2012
                                                                                                                                                                                              • What we think
                                                                                                                                                                                                • Issues in the market
                                                                                                                                                                                                  • How has the beauty treatments market changed and what opportunities has this delivered to store based retailers?
                                                                                                                                                                                                    • How engaged are beauty shoppers with m-commerce and how can retailers capitalise on this?
                                                                                                                                                                                                      • How is new technology driving innovation in beauty product testing?
                                                                                                                                                                                                        • How can retailers leverage the power of personal recommendations and trust?
                                                                                                                                                                                                          • Who are the retail winners and losers?
                                                                                                                                                                                                            • Trend application
                                                                                                                                                                                                              • Inspire trend: FSTR and HYPR
                                                                                                                                                                                                                • Inspire trend: Slow It All Down
                                                                                                                                                                                                                  • 2015 trend: Transumers
                                                                                                                                                                                                                    • The market environment
                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Demography
                                                                                                                                                                                                                          • Figure 125: Ethnic composition of England and Wales, 2011
                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                          • Figure 126: Harmonised indices of consumer prices: annual % change, selected categories, Jan 2011-Oct 2012
                                                                                                                                                                                                                          • Figure 127: Annual % change in harmonised indices of consumer prices versus annual % change in average weekly earnings, Jan 2011-Oct 2012
                                                                                                                                                                                                                        • Economy
                                                                                                                                                                                                                          • Figure 128: Gross domestic product: Real-terms growth, Q1 2010-Q3 2012
                                                                                                                                                                                                                          • Figure 129: Consumer confidence levels, Jan-Dec 2012
                                                                                                                                                                                                                        • Market size, forecast and segmentation
                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Defining ‘beauty’
                                                                                                                                                                                                                              • Figure 130: UK: Total consumer spending on personal care goods (Incl. VAT), 2007-12
                                                                                                                                                                                                                            • Forecasts to 2017
                                                                                                                                                                                                                              • Spending on beauty and personal care products
                                                                                                                                                                                                                                • Figure 131: UK: Consumer spending on beauty and personal care products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                                                                • Figure 132: UK: Consumer spending on beauty and personal care products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                                                              • Spending on beauty products
                                                                                                                                                                                                                                • Figure 133: Consumer spending on beauty products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                                                                • Figure 134: UK: Consumer spending on beauty products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                                                              • Spending on personal care products
                                                                                                                                                                                                                                • Figure 135: Consumer spending on personal care products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                                                                • Figure 136: UK: Consumer spending on personal care products through retail channels (incl. VAT), 2007-17
                                                                                                                                                                                                                              • Segmentation by product category
                                                                                                                                                                                                                                • Figure 137: Breakdown of spending through retail channels on beauty and personal care products, 2012
                                                                                                                                                                                                                                • Figure 138: Consumer spending through retail channels on major beauty and personal care categories (incl. VAT), 2007-12
                                                                                                                                                                                                                              • The Mintel forecast
                                                                                                                                                                                                                                • Sector size
                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • H&B specialists sector sales
                                                                                                                                                                                                                                        • Figure 139: Health and beauty specialists’ sales (Incl. VAT), 2007-12
                                                                                                                                                                                                                                      • Enterprises, outlets, and employees
                                                                                                                                                                                                                                        • Figure 140: Health and beauty specialists: Number of enterprises, 2008-11
                                                                                                                                                                                                                                        • Figure 141: Health and beauty specialists: Number of outlets, 2008-10
                                                                                                                                                                                                                                        • Figure 142: Health and beauty specialists: Number of employees – full-time equivalents, 2008-10
                                                                                                                                                                                                                                      • Strengths and weaknesses
                                                                                                                                                                                                                                        • Strengths
                                                                                                                                                                                                                                          • Weaknesses
                                                                                                                                                                                                                                            • The consumer – Customer profile comparisons
                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • Age profile
                                                                                                                                                                                                                                                  • Figure 143: Beauty retailers customer age profile, December 2012
                                                                                                                                                                                                                                                • Regional profile
                                                                                                                                                                                                                                                  • Figure 144: Beauty retailers customer regional profile, December 2012
                                                                                                                                                                                                                                                • Socio-economic groups
                                                                                                                                                                                                                                                  • Figure 145: Beauty retailers customer socio-economic group profile, December 2012
                                                                                                                                                                                                                                                • Finances
                                                                                                                                                                                                                                                  • Figure 146: State of finances of beauty product purchasers, December 2012
                                                                                                                                                                                                                                                  • Figure 147: Beauty retailers customer finances profile, December 2012
                                                                                                                                                                                                                                                • The consumer – Where they buy
                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • What we asked
                                                                                                                                                                                                                                                      • Where consumers buy
                                                                                                                                                                                                                                                        • Figure 148: UK: Where they buy beauty products, November 2012
                                                                                                                                                                                                                                                      • Why they choose particular retailers
                                                                                                                                                                                                                                                        • Where consumers buy – offline/online split
                                                                                                                                                                                                                                                          • Figure 149: UK: Where they buy beauty products, in-store or online, November 2012
                                                                                                                                                                                                                                                        • Perceived benefits of online and in-store shopping
                                                                                                                                                                                                                                                          • Click and collect
                                                                                                                                                                                                                                                            • Who shops where
                                                                                                                                                                                                                                                              • Figure 150: UK: Where they buy by age and affluence, November 2012
                                                                                                                                                                                                                                                            • Shopping repertoire
                                                                                                                                                                                                                                                              • Men and older age groups are the most loyal
                                                                                                                                                                                                                                                                • And the under 35s are the most fickle
                                                                                                                                                                                                                                                                    • Figure 151: repertoire of where they bought beauty products in the last 12 months, by demographic, November 2012
                                                                                                                                                                                                                                                                  • The consumer – How they buy
                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                                                        • How consumers buy
                                                                                                                                                                                                                                                                          • Figure 152: UK: How they buy usually beauty products, November 2012
                                                                                                                                                                                                                                                                        • Convenience and speed are important to men
                                                                                                                                                                                                                                                                          • Figure 153: UK: How they buy beauty products, by gender, November 2012
                                                                                                                                                                                                                                                                        • One in five 25-34-year-olds habitually use the internet to shop for beauty
                                                                                                                                                                                                                                                                          • Figure 154: Those who usually look and buy online by age, November 2012
                                                                                                                                                                                                                                                                          • Figure 155: Where 25-34-year-olds shop online for beauty products, November 2012
                                                                                                                                                                                                                                                                        • The consumer – Key drivers
                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                            • What we asked
                                                                                                                                                                                                                                                                              • The power of friends and family
                                                                                                                                                                                                                                                                                • Figure 156: UK: what factors are very/fairly important in consumer choices, November 2012
                                                                                                                                                                                                                                                                              • Free samples
                                                                                                                                                                                                                                                                                • Face-to-face advice
                                                                                                                                                                                                                                                                                  • Social media opportunities
                                                                                                                                                                                                                                                                                    • Who thinks what
                                                                                                                                                                                                                                                                                      • Figure 157: What factors are very/fairly important in consumer choices by age and affluence, November 2012
                                                                                                                                                                                                                                                                                      • Figure 158: What factors are fairly/very important in consumer choices, by age, November 2012
                                                                                                                                                                                                                                                                                    • Unimportant factors
                                                                                                                                                                                                                                                                                      • Figure 159: What factors are fairly unimportant/not at all important in consumer choices, November 2012
                                                                                                                                                                                                                                                                                      • Figure 160: What factors are fairly unimportant/not at all important in consumer choices, by age, November 2012
                                                                                                                                                                                                                                                                                    • The consumer – Attitudes towards beauty treatments and products
                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                                                          • Trying out products in-store matters
                                                                                                                                                                                                                                                                                            • Figure 161: UK: Attitudes towards beauty/grooming treatments and products, November 2012
                                                                                                                                                                                                                                                                                          • One in five are prepared to have beauty treatments on the shopfloor
                                                                                                                                                                                                                                                                                            • Who thinks what
                                                                                                                                                                                                                                                                                              • Figure 162: UK: Consumer attitudes to beauty products and treatments, by age and affluence, November 2012
                                                                                                                                                                                                                                                                                            • Attitudes by where they shop
                                                                                                                                                                                                                                                                                              • Figure 163: Those liking new technology in more stores by where they shop, November 2012
                                                                                                                                                                                                                                                                                              • Figure 164: Those liking more websites with virtual makeover tools, by where they shop, November 2012
                                                                                                                                                                                                                                                                                            • The consumer – Mobile shopping attitudes
                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                • What we asked
                                                                                                                                                                                                                                                                                                  • More consumers are browsing and shopping on-the-move
                                                                                                                                                                                                                                                                                                    • A captive audience
                                                                                                                                                                                                                                                                                                      • Figure 165: UK: Mobile shopping attitudes, November 2012
                                                                                                                                                                                                                                                                                                    • Where existing mobile shoppers buy beauty products
                                                                                                                                                                                                                                                                                                      • Figure 166: Those who have used a smartphone to buy beauty by where they shop for beauty products, November 2012
                                                                                                                                                                                                                                                                                                    • Potential mobile shoppers
                                                                                                                                                                                                                                                                                                      • Figure 167: Those who would consider using their smartphone to buy beauty products in future by where they shop for beauty products, November 2012
                                                                                                                                                                                                                                                                                                    • On-the-move researchers
                                                                                                                                                                                                                                                                                                      • Figure 168: Those who use their smartphone to check products and prices but not to buy, by where they shop for beauty products, November 2012
                                                                                                                                                                                                                                                                                                    • The under 35s and the ABs want more choice of beauty apps
                                                                                                                                                                                                                                                                                                      • Figure 169: UK: Mobile shopping attitudes, November 2012
                                                                                                                                                                                                                                                                                                    • ‘Mobile money’ – the next big thing on the digital horizon
                                                                                                                                                                                                                                                                                                      • CHAID analysis
                                                                                                                                                                                                                                                                                                        • Methodology
                                                                                                                                                                                                                                                                                                          • Virtual makeover tools are particularly important to young mothers in helping to decide what to buy
                                                                                                                                                                                                                                                                                                            • Figure 170: beauty retailing – CHAID – Tree output, November 2012
                                                                                                                                                                                                                                                                                                            • Figure 171: Beauty Retailing – CHAID – Table output, November 2012
                                                                                                                                                                                                                                                                                                          • Who’s innovating?
                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                              • In-store clinics and beauty bars
                                                                                                                                                                                                                                                                                                                • Store makeovers for a more engaging shopping experience
                                                                                                                                                                                                                                                                                                                  • Men aisles
                                                                                                                                                                                                                                                                                                                    • Making shopping for beauty a special and enjoyable experience
                                                                                                                                                                                                                                                                                                                      • Fittings which bring beauty products to life in-store
                                                                                                                                                                                                                                                                                                                        • T-commerce and e-catalogues
                                                                                                                                                                                                                                                                                                                          • Social media
                                                                                                                                                                                                                                                                                                                            • Superdrug first to market with content rich magazine style app
                                                                                                                                                                                                                                                                                                                              • RoboShop
                                                                                                                                                                                                                                                                                                                                • Ground-breaking online health and beauty store
                                                                                                                                                                                                                                                                                                                                  • Online beauty store opens on the high street
                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                        • Figure 172: UK: Estimated distribution of spending on beauty and personal care goods, 2012
                                                                                                                                                                                                                                                                                                                                      • Space allocation summary
                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                          • Space allocations
                                                                                                                                                                                                                                                                                                                                            • Figure 173: Boots: Estimated space allocation, December 2012
                                                                                                                                                                                                                                                                                                                                            • Figure 174: Body Shop, Superdrug, Savers, Avon, John Lewis: Estimated space allocation, December 2012
                                                                                                                                                                                                                                                                                                                                            • Figure 175: Major food retailers: Estimated space allocation, December 2012
                                                                                                                                                                                                                                                                                                                                          • Summary
                                                                                                                                                                                                                                                                                                                                            • Figure 176: Health and beauty space allocations, December 2012
                                                                                                                                                                                                                                                                                                                                            • Figure 177: Proportion of H&B space allocated to BPC products, December 2012
                                                                                                                                                                                                                                                                                                                                            • Figure 178: Beauty and personal care products space allocations, December 2012
                                                                                                                                                                                                                                                                                                                                          • Sales mix
                                                                                                                                                                                                                                                                                                                                            • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                • Lessons learnt
                                                                                                                                                                                                                                                                                                                                                  • Boots
                                                                                                                                                                                                                                                                                                                                                    • Figure 179: Boots Health & Beauty UK: Revenue breakdown, 2007-11
                                                                                                                                                                                                                                                                                                                                                  • Superdrug
                                                                                                                                                                                                                                                                                                                                                    • Premium specialists
                                                                                                                                                                                                                                                                                                                                                      • Others
                                                                                                                                                                                                                                                                                                                                                        • 2012
                                                                                                                                                                                                                                                                                                                                                            • Figure 180: UK: Leading beauty specialists by revenues, 2007-11
                                                                                                                                                                                                                                                                                                                                                            • Figure 181: UK: Leading beauty specialists: CAGR in revenues, 2007-11
                                                                                                                                                                                                                                                                                                                                                          • Store numbers and sales per outlet
                                                                                                                                                                                                                                                                                                                                                            • Figure 182: UK: Leading beauty specialists’ outlet numbers, 2007-11
                                                                                                                                                                                                                                                                                                                                                            • Figure 183: UK: Leading beauty specialists’ sales per outlet, 2007-11
                                                                                                                                                                                                                                                                                                                                                            • Figure 184: UK: Leading beauty specialists: CAGR in sales per outlet, 2007-11
                                                                                                                                                                                                                                                                                                                                                          • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                            • Figure 185: UK: Leading beauty specialists’ operating profits, 2007-11
                                                                                                                                                                                                                                                                                                                                                            • Figure 186: UK: Leading beauty specialists’ operating margins, 2007-11
                                                                                                                                                                                                                                                                                                                                                          • The non-specialists: Leading retailers and profiles
                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                              • Leading non-specialists
                                                                                                                                                                                                                                                                                                                                                                  • Figure 187: UK: Leading non-specialist retailers’ estimated beauty and personal care sales, 2010-11
                                                                                                                                                                                                                                                                                                                                                                • The non-food discounters
                                                                                                                                                                                                                                                                                                                                                                  • The department stores
                                                                                                                                                                                                                                                                                                                                                                    • Debenhams: New moves bolster beauty
                                                                                                                                                                                                                                                                                                                                                                      • John Lewis: Excelling through investment
                                                                                                                                                                                                                                                                                                                                                                        • Marks & Spencer: moving forward at last
                                                                                                                                                                                                                                                                                                                                                                          • Figure 188: Marks & Spencer beauty departments: Old (Marble Arch, 2012), and new (Cheshire Oaks, 2012)
                                                                                                                                                                                                                                                                                                                                                                          • Figure 189: MarksandSpencer.com beauty homepage, January 2013
                                                                                                                                                                                                                                                                                                                                                                        • The grocers
                                                                                                                                                                                                                                                                                                                                                                          • Tesco: Investing and improving
                                                                                                                                                                                                                                                                                                                                                                              • Figure 190: Tesco.com’s beauty homepage, January 2013
                                                                                                                                                                                                                                                                                                                                                                            • J. Sainsbury: Trailing online
                                                                                                                                                                                                                                                                                                                                                                              • Asda: All about price
                                                                                                                                                                                                                                                                                                                                                                                • Figure 191: Asda.com: Health & beauty homepage, January 2013
                                                                                                                                                                                                                                                                                                                                                                              • Morrisons: Functional and undynamic
                                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                    • Fragmented spending…
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 192: UK: Leading 15 beauty retailers’ share of total consumer spending on personal care goods, 2011
                                                                                                                                                                                                                                                                                                                                                                                    • And a concentrated specialists sector
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 193: UK: Leading 20 beauty retailers’ share of total consumer spending on personal care goods, 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                                    • Online and social media
                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                        • The online market
                                                                                                                                                                                                                                                                                                                                                                                          • Online BPC sales
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 194: UK: Estimated annual sales of beauty and personal care goods online, 2007-13
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 195: UK: Estimated distribution of sales of beauty and personal care goods online, 2012
                                                                                                                                                                                                                                                                                                                                                                                          • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: Leading online beauty-retail pureplayers, (excl. vat), 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                                            • Profiling retailers’ online shoppers
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: UK: Where they buy beauty products online, by gender, November 2012
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: UK: Where they buy beauty products online, by age, November 2012
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 199: Where they buy beauty products online, by socio-economic group, November 2012
                                                                                                                                                                                                                                                                                                                                                                                            • The consumer: Shopping online by category
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 200: What has been bought online in the last 12 months, leading categories, May 2012
                                                                                                                                                                                                                                                                                                                                                                                            • The consumer: Shopping online by device
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 201: UK: Percentage of consumers having shopped online (for any goods) in the last three months, by type of device, September 2012
                                                                                                                                                                                                                                                                                                                                                                                            • Social media
                                                                                                                                                                                                                                                                                                                                                                                              • The consumer: Social media usage
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 202: Frequency of usage of Facebook and Twitter, January 2012
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 203: UK: Ways in which people have contacted or shared thoughts on new beauty and personal care products or brands, January 2012
                                                                                                                                                                                                                                                                                                                                                                                              • The consumer: Usage of Facebook and Twitter
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: Ways in which people have used Facebook or Twitter to discuss or contact a beauty and personal care brand, January 2012
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 205: Usage of Facebook and Twitter for making contact with or sharing thoughts on beauty and personal care brands, by age group and gender, January 2012
                                                                                                                                                                                                                                                                                                                                                                                              • Social media follower numbers
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 206: Leading retailers’ follower numbers on selected social media, December 2012
                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                    • Beauty advertising expenditure increasing
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 207: Leading retailers’ advertising spend on cosmetics, personal care, healthcare and bodycare, 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                      • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                        • Spending by media type
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 208: Percentage breakdown of leading beauty retailers’ advertising spend, by media type, 2011
                                                                                                                                                                                                                                                                                                                                                                                                        • What we saw in 2012
                                                                                                                                                                                                                                                                                                                                                                                                          • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 209: Attitudes towards and usage of brands in the beauty retail sector, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                              • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                                • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 210: Attitudes by beauty retail brand, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 211: Beauty retail brand personality – macro image, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 212: Beauty retail brand personality – micro image, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 213: Beauty retail brand usage, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 214: Satisfaction with various beauty retail brands, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 215: Consideration of beauty retail brands, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 216: Consumer perceptions of current beauty retail brand performance, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 217: Beauty retail brand recommendation – Net Promoter Score, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 218: Beauty retail brand index, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 219: Beauty retail brand index vs. recommendation, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                • Target group analysis
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: Target groups, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 221: Beauty retail brand usage, by target groups, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                • Group One – Conformists
                                                                                                                                                                                                                                                                                                                                                                                                                  • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                                    • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                                      • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                        • Group Five – Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 222: Brand usage, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 223: Brand commitment, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 224: Brand momentum, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 225: Brand diversity, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 226: Brand satisfaction, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 227: Brand recommendation, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 228: Brand attitude, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 229: Brand image – macro image, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 230: Brand image – micro image, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 231: Profile of target groups, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 232: Psychographic segmentation, by target groups, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 233: Brand usage, by target groups, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 234: Brand index, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The consumer – How they shop
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 235: How they buy, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 236: Most popular they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 237: Next most popular they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 238: Other they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 239: Other they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 240: Most popular they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 241: Next most popular they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 242: Other they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 243: Least popular they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Most popular they bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 245: Next most popular they bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 246: Other they bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The consumer – Key drivers
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 247: The importance of testers available in-store influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 248: The importance of free samples available influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 249: The importance of personal recommendations (eg from a friend or family member) influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 250: The importance of money off vouchers influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 251: The importance of in-store advice influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 252: The importance of online reviews, advice or blogs influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 253: The importance of TV/magazine/online advertisements influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 254: The importance of magazine reviews influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 255: The importance of video clips of makeovers (eg on retailers websites, YouTube) influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 256: The importance of virtual makeover tools used in store or online influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 257: The importance of comments on social network sites (eg Facebook) influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The consumer – Attitudes towards beauty treatments
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 258: Most popular attitudes towards beauty/grooming treatments and products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 259: Next most popular attitudes towards beauty/grooming treatments and products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The consumer – Mobile shopping habits
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 260: Most popular attitudes around smartphones and beauty shopping, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 261: Next most popular attitudes around smartphones and beauty shopping, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Repertoire analysis
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 262: Repertoire for where they bought beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                                                                                                                        • Acqua & Sapone

                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 263: Acqua e Sapone: Group financial performance, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 264: Acqua e Sapone: Outlet data, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                • A. S. Watson (Europe)

                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Health & beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Luxury
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 265: A. S. Watson: European health and beauty operations, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 266: A. S. Watson (Europe): Group financial performance, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 267: A. S. Watson (Europe): Sales by division, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 268: A. S. Watson (Europe): Turnover by chain (part estimated), 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 269: A. S. Watson (Europe): Sales breakdown by chain, 2011 (part estimated)
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 270: A. S. Watson (Europe): Outlet data, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 271: A. S. Watson (Europe): Stores by division, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 272: A. S. Watson (Europe): Outlet data by country (part estimated), 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 273: A. S. Watson (Europe): Store numbers by chain, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering – main businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Superdrug
                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Perfume Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Savers
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 274: Alliance Boots UK health and beauty division: Financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 275: Boots UK: Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • dm-drogerie markt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 276: dm-drogerie markt: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 277: dm-drogerie markt: Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 278: dm-drogerie markt: Outlet numbers by country, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Douglas

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 280: Douglas Holding: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 281: Douglas Perfumeries: Financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 282: Douglas Perfumeries: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Lush Retail Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 283: Lush Retail Ltd: Group financial performance, 2006/07-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 284: Lush Retail Ltd: UK outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Müller

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 285: Müller: Group financial performance, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 286: Müller: Outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 287: Müller product offer, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Nocibé

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 288: Nocibé: Group sales performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 289: Nocibé: Outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rossmann

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 290: Rossmann, Sales performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 291: Rossmann, Store numbers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Schlecker

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Breaking up of the business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 292: Schlecker: Group financial performance, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 293: Schlecker: Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sephora

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 294: LVMH Selective Retail, Financial performance, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 295: Sephora, Estimated sales, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 296: Sephora, Estimated sales, European markets, 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 297: Sephora: Estimated Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Space NK Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 298: Space NK Ltd: Group financial performance, 2006/07-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 299: Space NK Ltd: Outlet data, 2006/07-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Body Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 300: The Body Shop: Group financial performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 301: The Body Shop: Estimated UK sales performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 302: The Body Shop: Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Yves Rocher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 303: Groupe Yves Rocher, Sales performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 304: Yves Rocher: Estimated number of outlets, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Factors Influencing Purchase – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 305: Europe: Factors which influence users to try a new cosmetic product or brand, by country, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 306: Europe: Factors which influence users to try a new cosmetic product or brand, most popular, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 307: Europe: Factors which influence users to try a new cosmetic product or brand, less popular, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 308: France: Factors which influence users to try a new cosmetic product or brand, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 309: Germany: Factors which influence users to try a new cosmetic product or brand, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 310: Italy: Factors which influence users to try a new cosmetic product or brand, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 311: Italy: Factors which influence users to try a new cosmetic product or brand, by demographics, September 2012 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 312: Spain: Factors which influence users to try a new cosmetic product or brand, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 313: Spain: Factors which influence users to try a new cosmetic product or brand, by demographics, September 2012 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Where They Buy – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 314: Europe: Types of retailer where cosmetic products are bought, by country, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 315: Europe: Types of retailer where cosmetic products are bought, most popular, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 316: Europe: Types of retailer where cosmetic products are bought, less popular, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 317: France: Types of retailer where cosmetic products are bought, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 318: Germany: Types of retailer where cosmetic products are bought, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 319: Italy: Types of retailer where cosmetic products are bought, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 320: Spain: Types of retailer where cosmetic products are bought, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Attitudes to Purchasing Cosmetics – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 321: Europe: Attitudes to purchasing cosmetics, by country, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 322: Europe: Attitudes to purchasing cosmetics, most popular statements, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 323: Europe: Attitudes to purchasing cosmetics, less popular statements, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 324: France: Attitudes to purchasing cosmetics, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 325: Germany: Attitudes to purchasing cosmetics, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 326: Italy: Attitudes to purchasing cosmetics, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 327: Italy: Attitudes to purchasing cosmetics, by demographics, September 2012 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 328: Spain: Attitudes to purchasing cosmetics, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 329: Spain: Attitudes to purchasing cosmetics, by demographics, September 2012 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 330: Europe: Population, by age group, 2005
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 331: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 332: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 333: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 334: Europe: GDP (current prices), 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 335: Europe: GDP growth rates (current prices), 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 336: Europe: GDP growth rates (constant prices), 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 337: Europe: Year-on-year GDP growth rates (constant prices), Q1 2012-Q3 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 338: Europe: Households’ consumer spending (current prices), 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 339: Europe: Households’ consumer spending growth rates (current prices), 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 340: Europe: Harmonised index of consumer prices, 2002-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 341: Europe: Average rate of unemployment, 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 342: Europe: Average rate of unemployment, Q1 2012-Q3 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 343: Europe: Interest rates, 2005-Q4 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 344: Europe: Consumer confidence, Jan-Dec 2012

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Beauty Retailing - Europe - January 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      £1,285.00 (Excl.Tax)