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Beauty Retailing - Europe - January 2016

Beauty Retailing – Europe provides detailed coverage of the beauty retail sectors in five Western European markets: the UK, France, Germany, Italy and Spain. The data in its entirety is contained in the single copy five-country report, which gives a full overview of beauty retailing in these markets. Single country reports are also available for the UK, France, Germany, Italy and Spain.

In the European Summary – The Market section we also provide data for European beauty retailing beyond these five countries.

Our Europewide data in European Summary – The Market includes:

  • Consumer spending on personal care goods and services for 18 European countries, 2010-15;
  • Health and beauty specialists’ retail sales, 2010-15, and forecasts, 2016-20 for 19 European countries;
  • A ranking of Europe’s top 15 beauty specialists by 2014 revenues.

Our coverage of the five major markets includes Mintel market size data for each of the major beauty and personal care categories.

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Table of contents

  1. Europe - Overview

    • Areas covered in this report
      • Technical notes
        • Market size
          • Mintel’s market sizes
            • National statistics data
              • Retail sector sizes
                • Financial definitions
                  • Abbreviations
                    • VAT around Europe
                      • Figure 1: VAT rates, 2011-15
                  • Executive Summary: Europe: The Market

                      • Consumer spending on beauty products
                        • Mintel Market sizes
                          • Figure 2: Europe: Retail Sales of Beauty Products (Including VAT) - 17 Countries, 2010-16
                          • Figure 3: Europe: Retail Sales of Beauty Products (Including VAT) - 17 Countries, 2010-16
                          • Figure 4: Europe: Growth in demand for beauty products, 2009-16
                        • National statistics offices data
                          • Figure 5: Europe: Spending on Personal Care, 2010-14
                        • Spend per capita – Norwegians spend almost 7 x as much as the Turks.
                          • Figure 6: Europe: Beauty spending per capita, 2014
                        • The retail sales approach
                            • Figure 7: Europe: Sales by health and beauty specialists, 2011-16
                            • Figure 8: Europe: Estimated sales (ex VAT) by health and beauty retailers per capita, 2015
                          • Forecast
                            • Figure 9: Europe: Health and beauty specialists, forecast CAGR, 2015-20
                          • Leading retailers
                            • Figure 10: Europe: Leading Beauty and Personal Care Specialists: Net Sales, 2012/13-2014/15
                            • Figure 11: Europe: Leading Beauty and Personal Care Specialists: Outlet numbers, 2012/13-2014/15
                            • Figure 12: Europe: Leading Beauty and Personal Care Specialists: Sales per Outlet, 2012/13-2014/15
                          • Market shares
                            • Market shares as a proportion of all spending
                              • Figure 13: Leading health and beauty retailing share of all spending on health & beauty products, 2012-14
                            • Market shares as a proportion of all sales by specialist retailers
                              • Figure 14: Leading health and beauty retailing share of all sales by health & beauty specialists, 2012-14
                          • Executive summary: Europe - The Consumer

                              • Which products do they buy?
                                  • Figure 15: Europe: Buyers of beauty products by country, October 2015
                                  • Figure 16: Europe: Skincare – proportion of men and women buying, October 2015
                                  • Figure 17: Europe: Make-up – proportion of men and women buying, October 2015
                                  • Figure 18: Europe: Fragrance/aftershave – proportion of men and women buying, October 2015
                                  • Figure 19: Europe: Shaving cream – proportion of men and women buying, October 2015
                                • Factors influencing choice of retailer
                                  • Skin care
                                      • Figure 20: Europe: Three most important factors in choosing where to buy skincare, October 2015
                                      • Figure 21: Europe: Ranking of factors in choosing where to buy skincare, October 2015
                                    • Make-up
                                      • Figure 22: Europe: Three most important factors in choosing where to buy make-up, October 2015
                                      • Figure 23: Europe: Ranking of factors in choosing where to buy fragrances /aftershave, October 2015
                                    • Fragrances / aftershave
                                      • Figure 24: Europe: Three most important factors in choosing where to buy fragrances /aftershave, October 2015
                                      • Figure 25: Europe: Ranking of factors in choosing where to buy fragrances / aftershave, October 2015
                                    • Men’s shaving creams
                                      • Figure 26: Europe: Three most important factors in choosing where to buy shaving cream, October 2015
                                      • Figure 27: Europe: Ranking of factors in choosing where to buy shaving cream, October 2015
                                    • Shopping for prestige beauty products
                                      • Figure 28: Europe: Proportions who buy prestige beauty products, October 2015
                                      • Figure 29: Europe: Top 3 reasons for buying prestige products, October 2015
                                      • Figure 30: Europe: Ranking of reasons for buying prestige products, October 2015
                                    • What we think
                                      • UK
                                        • France
                                          • Germany
                                            • Italy
                                              • Spain
                                              • Europe – Innovation and Launch Activity

                                                • France: Urban Decay turns the customer into expert
                                                  • Netherlands: Selfies accepted as mobile payment
                                                    • France: Feelunique raises its profile with a pop-up experience
                                                      • Germany: Niche Man curates beauty products for men
                                                        • France: Sephora combines online and offline shopping
                                                          • Germany: Virtual-reality mirror for trying on make-up
                                                          • France

                                                            • Overview
                                                              • What you need to know
                                                                • Areas covered in this report
                                                                  • Executive Summary
                                                                    • The market
                                                                      • Spending and inflation
                                                                        • Figure 31: France: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                                                                      • Channels of distribution
                                                                        • Figure 32: France: Estimated retail distribution of spending on beauty and personal care goods, 2014
                                                                      • Sector size and forecast
                                                                        • Figure 33: France: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
                                                                      • Leading players
                                                                        • Key metrics
                                                                          • Market shares
                                                                            • Figure 34: France: Leading beauty specialists: Shares of all beauty retailers sales, 2015
                                                                          • Online
                                                                            • The consumer
                                                                              • Which products do they buy
                                                                                  • Figure 35: France: Shopping for personal care products, in-store and online, October 2015
                                                                                • Factors influencing choice of retailer
                                                                                  • Figure 36: France: Shopping for personal care products: Factors influencing choice of retailer, October 2015
                                                                                • Shopping for prestige beauty products
                                                                                  • Figure 37: France: Reasons for buying prestige beauty products, October 2015
                                                                                • What we think
                                                                                  • Issues and insights
                                                                                    • A changed retail landscape
                                                                                      • The facts
                                                                                        • The implications
                                                                                          • Figure 38: France: Attitudes towards face make-up, 2015
                                                                                        • Use of technology and in-store assistance to boost sales
                                                                                          • The facts
                                                                                            • The implications
                                                                                              • Figure 39: France: Attitudes towards eye/lip/nail make-up, 2014
                                                                                              • Figure 40: France: Attitudes towards shopping for facial skincare, 2014
                                                                                            • The market – What you need to know
                                                                                              • Economy weak but spending picking up
                                                                                                • Spending on personal care a mature market
                                                                                                  • Grocers dominate mass market with specialists at the premium end
                                                                                                    • Specialists: growth coming from low priced make up operators
                                                                                                      • Spending and inflation
                                                                                                        • France’s economy a weak spot in the eurozone
                                                                                                          • Consumption and purchasing power regaining momentum
                                                                                                            • Personal care, a mature market
                                                                                                              • Figure 41: France: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
                                                                                                              • Figure 42: France: Consumer spending on personal care goods and services (annual % change in volumes, 2010 prices), 2010-14
                                                                                                            • Product market breakdown
                                                                                                              • Figure 43: France: Main beauty markets, spending (inc VAT) 2010-15
                                                                                                              • Figure 44: France: Main beauty markets, spending (inc VAT) forecasts, 2015-19
                                                                                                            • Inflation
                                                                                                              • Figure 45: France: Harmonised index of consumer prices, annual % change, 2010-14
                                                                                                              • Figure 46: France: Harmonised index of consumer prices on personal care, annual % change, May 2014-October 2015
                                                                                                            • Channels of distribution
                                                                                                              • Figure 47: France: Retailers used to purchase beauty products, November 2014
                                                                                                            • Grocers dominate
                                                                                                              • Specialists stronger at the premium end
                                                                                                                • Pharmacies popular
                                                                                                                  • Department stores most significant in Paris
                                                                                                                    • Non-store growing
                                                                                                                      • Fashion retailers augmenting their offer with beauty
                                                                                                                        • Figure 48: France: Estimated retail distribution of spending on beauty and personal care goods, 2014
                                                                                                                      • Sector size and forecast
                                                                                                                        • A relatively robust sector of retail
                                                                                                                          • Figure 49: France: Health & beauty retailers sales, excl VAT, 2010-15
                                                                                                                          • Figure 50: France: Health & beauty retailers sales, Forecasts, excl VAT, 2015-20
                                                                                                                        • Key players – What you need to know
                                                                                                                          • A mature but evolving market
                                                                                                                            • A concentrating sector
                                                                                                                              • Online now an integrated and vital selling tool
                                                                                                                                • Key players
                                                                                                                                  • Innovative Sephora
                                                                                                                                    • Kiko Milano, the Primark of make-up
                                                                                                                                      • Yves Rocher, enduringly popular
                                                                                                                                        • Marionnaud
                                                                                                                                          • New store formats
                                                                                                                                            • Growth of own-label
                                                                                                                                              • Competition forcing consolidation
                                                                                                                                                • Figure 51: France: Leading beauty specialists’ sales, 2011-15
                                                                                                                                                • Figure 52: France: Leading beauty specialists outlet numbers, 2011-15
                                                                                                                                              • Sales per outlet
                                                                                                                                                • Figure 53: France: Leading beauty specialists’ sales per outlet, 2011-15
                                                                                                                                              • Market shares
                                                                                                                                                • Figure 54: France: Leading beauty specialists: Shares of all beauty retailers sales, 2011-15
                                                                                                                                              • Online
                                                                                                                                                • France at a medium stage of development
                                                                                                                                                  • Online activity
                                                                                                                                                      • Figure 55: France: Online buyers in last 3 months in key sectors, 2007-14
                                                                                                                                                    • Online sales
                                                                                                                                                      • Leading online players
                                                                                                                                                        • Figure 56: France: Beauty retailers: Transactional websites, December 2015
                                                                                                                                                      • The consumer – What you need to know
                                                                                                                                                        • Women shop more, but men spending too
                                                                                                                                                          • Women buy more skincare, men more fragrance
                                                                                                                                                            • Pricing and promotions are key to choosing where to shop
                                                                                                                                                              • Almost 40% buy prestige beauty products
                                                                                                                                                                • The promise of quality ingredients the main reason for buying prestige
                                                                                                                                                                  • The consumer – Which products do they buy?
                                                                                                                                                                    • Women buy more than men
                                                                                                                                                                      • Figure 57: France: Shopping for personal care products, in-store and online, October 2015
                                                                                                                                                                      • Figure 58: France: Shopping for personal care products, in-store and online, by gender, October 2015
                                                                                                                                                                      • Figure 59: France: Shopping for personal care products, in-store and online, by age, October 2015
                                                                                                                                                                    • The consumer – Factors influencing choice of retailer
                                                                                                                                                                      • Pricing and promotions the key factors
                                                                                                                                                                        • Figure 60: France: Shopping for personal care products: Factors motivating choice of retailer, October 2015
                                                                                                                                                                        • Figure 61: France: Shopping for personal care products: Factors motivating choice of retailer for skincare, by gender, October 2015
                                                                                                                                                                        • Figure 62: France: Shopping for personal care products: Factors motivating choice of retailer for make-up, by gender, October 2015
                                                                                                                                                                        • Figure 63: France: Shopping for personal care products: Factors motivating choice of retailer for fragrance, by gender, October 2015
                                                                                                                                                                      • The consumer – Shopping for prestige beauty products
                                                                                                                                                                        • Figure 64: France: Purchasing of prestige beauty products, by gender, October 2015
                                                                                                                                                                        • Figure 65: France: Purchasing of prestige beauty products, by age, October 2015
                                                                                                                                                                      • Why they buy prestige products
                                                                                                                                                                        • Figure 66: France: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                        • Figure 67: France: Reasons for buying prestige beauty products, by gender, October 2015
                                                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                        • Abbreviations
                                                                                                                                                                          • Data sources
                                                                                                                                                                            • INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE) – Paris
                                                                                                                                                                              • EUROSTAT – Luxembourg
                                                                                                                                                                              • Germany

                                                                                                                                                                                • Overview
                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                    • Areas covered in this report
                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                        • The market
                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                            • Figure 68: Germany: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                            • Figure 69: Germany: Estimated channels of distribution for personal care products (excl. services), 2015
                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                            • Figure 70: Germany: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-15
                                                                                                                                                                                          • Leading players
                                                                                                                                                                                            • Key metrics
                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                • Figure 71: Germany: Leading beauty specialists: Share of all beauty retailers’ sales, 2015
                                                                                                                                                                                              • Online
                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                  • Which products do they buy
                                                                                                                                                                                                      • Figure 72: Germany: Shopping for personal care products, October 2015
                                                                                                                                                                                                    • Factors influencing choice of retailer
                                                                                                                                                                                                      • Figure 73: Germany: Shopping for personal care products: factors influencing choice of retailer, October 2015
                                                                                                                                                                                                    • Shopping for prestige beauty
                                                                                                                                                                                                      • Figure 74: Germany: Purchasing of prestige beauty products, by age, October 2015
                                                                                                                                                                                                    • Reasons for buying prestige beauty products
                                                                                                                                                                                                      • Figure 75: Germany: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                      • Issues and insights
                                                                                                                                                                                                        • The drugstores finally embrace e-commerce
                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                              • Figure 76: Lidl Vorratsbox beauty range online, January 2016
                                                                                                                                                                                                            • The drugstore space race
                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                  • Incorporating technology into beauty retail
                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                        • The market – What you need to know
                                                                                                                                                                                                                          • Growth in the economy driven by domestic demand
                                                                                                                                                                                                                            • Spending up on personal care
                                                                                                                                                                                                                              • Colour cosmetics are the strongest performer
                                                                                                                                                                                                                                • Drugstores dominate but discounters grow
                                                                                                                                                                                                                                  • Health & Beauty retail sales show strong growth
                                                                                                                                                                                                                                    • Dm-Drogerie Markt leading growth of specialists
                                                                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                                                                        • Figure 77: Germany: Consumer spending on personal care products (incl VAT), 2010-15
                                                                                                                                                                                                                                      • Product market breakdown
                                                                                                                                                                                                                                        • Figure 78: Germany: Main beauty markets, spending (inc VAT), 2010-15
                                                                                                                                                                                                                                        • Figure 79: Germany: Main beauty markets, spending (inc VAT) forecasts, 2015-19
                                                                                                                                                                                                                                      • Inflation
                                                                                                                                                                                                                                        • Figure 80: Germany: Harmonised index of consumer prices, annual % change, 2010-14
                                                                                                                                                                                                                                        • Figure 81: Germany: Harmonised index of consumer prices on personal care, annual % change, May 2014-November 2015
                                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                                        • Figure 82: Germany: Retailers used to purchase beauty products, November 2014
                                                                                                                                                                                                                                      • Drugstores dominate
                                                                                                                                                                                                                                        • Discounters growing share
                                                                                                                                                                                                                                          • Online growing
                                                                                                                                                                                                                                            • Figure 83: Germany: Estimated channels of distribution for personal care products (excluding services), 2013-15
                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                            • A growing sector
                                                                                                                                                                                                                                              • Figure 84: Germany: Health & beauty retailers sales, excl VAT, 2010-15
                                                                                                                                                                                                                                              • Figure 85: Germany: Health & beauty retailers sales, forecasts, excl VAT, 2015-20
                                                                                                                                                                                                                                            • Key players – What you need to know
                                                                                                                                                                                                                                              • The drugstores launch online
                                                                                                                                                                                                                                                • The drugstores are expanding
                                                                                                                                                                                                                                                  • Douglas focusses on Beauty
                                                                                                                                                                                                                                                    • Leading specialists lose share
                                                                                                                                                                                                                                                      • Key players
                                                                                                                                                                                                                                                        • Dm Drogerie Markt embraces multichannel
                                                                                                                                                                                                                                                          • Another year of change for Douglas
                                                                                                                                                                                                                                                            • Rossman is expanding, but not keeping up with sales growth
                                                                                                                                                                                                                                                              • Figure 86: Germany: Leading beauty specialists’ sales, 2012-15
                                                                                                                                                                                                                                                              • Figure 87: Germany: Leading beauty specialists outlet numbers, 2012-15
                                                                                                                                                                                                                                                              • Figure 88: Germany: Leading beauty specialists’ sales per outlet, 2012-15
                                                                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                                                                              • Figure 89: Germany: Leading beauty specialists: shares of all beauty retailers sales, 2013-15
                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                              • Online activity
                                                                                                                                                                                                                                                                • Figure 90: Germany: Online buyers in the last 3 months in key sectors, 2006-15
                                                                                                                                                                                                                                                              • Online sales
                                                                                                                                                                                                                                                                • Leading online players
                                                                                                                                                                                                                                                                    • Figure 91: Germany: Beauty retailers: Transactional websites, December 2015
                                                                                                                                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                                                                                                                                    • Men are just as likely to have made a purchase as women
                                                                                                                                                                                                                                                                      • Dads are the most common buyers of fragrance
                                                                                                                                                                                                                                                                        • Women buy less make-up as they get older
                                                                                                                                                                                                                                                                          • Value and convenience are key
                                                                                                                                                                                                                                                                            • Make-up purchasers look for product quality and availability of brands
                                                                                                                                                                                                                                                                              • Men more likely to buy prestige beauty products
                                                                                                                                                                                                                                                                                • Prestige beauty buyers prefer high quality ingredients
                                                                                                                                                                                                                                                                                  • The consumer – Which products do they buy
                                                                                                                                                                                                                                                                                    • Skincare products are most popular
                                                                                                                                                                                                                                                                                      • Figure 92: Germany: Shopping for personal care products, in-store and online, October 2015
                                                                                                                                                                                                                                                                                    • Men are just as likely to have bought beauty products as women
                                                                                                                                                                                                                                                                                      • Figure 93: Germany: Shopping for personal care products, in-store and online, by gender, October 2015
                                                                                                                                                                                                                                                                                    • Encouraging older women to buy make-up
                                                                                                                                                                                                                                                                                      • Dads are the most common buyers of fragrance/aftershave products
                                                                                                                                                                                                                                                                                        • Figure 94: Germany: Shopping for beauty products, in-store and online, by age, October 2015
                                                                                                                                                                                                                                                                                      • The consumer – Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                        • Good value own-label products of most importance
                                                                                                                                                                                                                                                                                          • Figure 95: Germany: Pricing and promotion based factors motivating choice of retailer, October 2015
                                                                                                                                                                                                                                                                                        • Convenience is key
                                                                                                                                                                                                                                                                                          • Back to the experts
                                                                                                                                                                                                                                                                                            • Figure 96: Germany: Store and online based factors motivating choice of retailer, October 2015
                                                                                                                                                                                                                                                                                          • Young people prioritise convenience
                                                                                                                                                                                                                                                                                            • Figure 97: Germany: Selected factors affecting purchasing of skincare products by average age and income, October 2015.
                                                                                                                                                                                                                                                                                          • The consumer – Shopping for prestige beauty products
                                                                                                                                                                                                                                                                                            • Men buy more prestige beauty products
                                                                                                                                                                                                                                                                                              • Figure 98: Germany: Purchasing of prestige beauty products, by gender, October 2015
                                                                                                                                                                                                                                                                                            • Age dictates prestige buying habits
                                                                                                                                                                                                                                                                                              • Figure 99: Germany: Purchasing of prestige beauty products, by age, October 2015
                                                                                                                                                                                                                                                                                            • Reasons for buying prestige beauty products
                                                                                                                                                                                                                                                                                              • Special prices drive sales
                                                                                                                                                                                                                                                                                                • Figure 100: Germany: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                                                                                                                                              • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                                    • Statistisches Bundesamt – Wiesbaden
                                                                                                                                                                                                                                                                                                      • EUROSTAT – Luxembourg
                                                                                                                                                                                                                                                                                                      • Italy

                                                                                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                                                                                          • Areas covered in this report
                                                                                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                                                                                              • Spending and inflation
                                                                                                                                                                                                                                                                                                                • Figure 101: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                • Figure 102: Italy: Estimated retail distribution of spending on beauty and personal care goods, 2014
                                                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                                                • Figure 103: Italy: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
                                                                                                                                                                                                                                                                                                              • Leading specialists
                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                  • Figure 104: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                  • Figure 105: Italy: Any online purchases made in the last 12 months, by country, 2011-15
                                                                                                                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                                                                                                                  • Which products do they buy?
                                                                                                                                                                                                                                                                                                                    • Figure 106: Italy: Beauty products purchased in the past 12 months, October 2015
                                                                                                                                                                                                                                                                                                                  • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                    • Figure 107: Italy: Factors that influence the choice of retailer, by beauty product category, November 2015
                                                                                                                                                                                                                                                                                                                  • Shopping for prestige beauty
                                                                                                                                                                                                                                                                                                                    • Figure 108: Italy: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                    • Issues and insights
                                                                                                                                                                                                                                                                                                                      • Understanding the success of Kiko Milano
                                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                                            • Doing more to appeal to Italy’s ageing population
                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                  • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                    • Consumer spending remains low
                                                                                                                                                                                                                                                                                                                                      • Channels battle for share of spending
                                                                                                                                                                                                                                                                                                                                        • Health and beauty retail sales back in positive growth
                                                                                                                                                                                                                                                                                                                                          • Spending and Inflation
                                                                                                                                                                                                                                                                                                                                            • Figure 109: Italy: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                            • Figure 110: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                                                                                                                                                                                                                                                                                                                                          • Product market breakdown
                                                                                                                                                                                                                                                                                                                                            • Figure 111: Italy: Main beauty and personal care markets, (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                            • Figure 112: Italy: Main beauty and personal care markets, forecasts, (incl. VAT), 2015-19
                                                                                                                                                                                                                                                                                                                                          • Inflation
                                                                                                                                                                                                                                                                                                                                            • Figure 113: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
                                                                                                                                                                                                                                                                                                                                            • Figure 114: Italy: Harmonised index of consumer prices on personal care, annual % change, Jan 2014-November 2015
                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                            • Figure 115: Italy: Channels of distribution for beauty and personal care products, 2012-14
                                                                                                                                                                                                                                                                                                                                            • Figure 116: Italy: Any purchase of beauty products, by type of store, November 2014
                                                                                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                            • Specialists’ sales growing again
                                                                                                                                                                                                                                                                                                                                              • Figure 117: Italy: Health & beauty retailers sales, (excl VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                              • Figure 118: Italy: Health & beauty retailers sales forecasts, (excl VAT), 2015-20
                                                                                                                                                                                                                                                                                                                                            • Key players – What you need to know
                                                                                                                                                                                                                                                                                                                                              • Acqua e Sapona the dominant player but facing increasing competition
                                                                                                                                                                                                                                                                                                                                                • Young focused retailers performing well
                                                                                                                                                                                                                                                                                                                                                  • A strong premium market
                                                                                                                                                                                                                                                                                                                                                    • Online still in its infancy
                                                                                                                                                                                                                                                                                                                                                      • Key players
                                                                                                                                                                                                                                                                                                                                                        • Acqua e Sapone continues to lead the market but rivals catching up fast
                                                                                                                                                                                                                                                                                                                                                            • Figure 119: Italy: Leading beauty specialists’ net retail sales, 2011-15
                                                                                                                                                                                                                                                                                                                                                            • Figure 120: Italy: Leading beauty specialists’ outlet numbers, 2011-15
                                                                                                                                                                                                                                                                                                                                                            • Figure 121: Italy: Leading beauty specialists, sales per outlet, 2011-15
                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                            • Acqua e Sapone remains the leading specialist
                                                                                                                                                                                                                                                                                                                                                              • Figure 122: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
                                                                                                                                                                                                                                                                                                                                                              • Figure 123: Italy: Leading beauty specialists’ share of consumer spending on personal care goods, 2011-15
                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                              • Access now higher than usage
                                                                                                                                                                                                                                                                                                                                                                • Figure 124: Italy: Percentage of households with broadband internet access and percentage of individuals who have used the internet in the past 12 months, 2011-15
                                                                                                                                                                                                                                                                                                                                                              • Online retailing remains underdeveloped
                                                                                                                                                                                                                                                                                                                                                                • Figure 125: Italy: Any online purchases made in the last 12 months, by country, 2011-15
                                                                                                                                                                                                                                                                                                                                                                • Figure 126: Italy: Percentage of individuals purchasing from retailers within and outside of Italy, 2011-15
                                                                                                                                                                                                                                                                                                                                                              • Online beauty within Italy
                                                                                                                                                                                                                                                                                                                                                                • Figure 127: Italy: Leading beauty retailers, by presence of transactional website, January 2016
                                                                                                                                                                                                                                                                                                                                                              • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                • Fragrances the most purchased beauty product
                                                                                                                                                                                                                                                                                                                                                                  • Consumers most concerned with pricing and range
                                                                                                                                                                                                                                                                                                                                                                    • Prestige products popular with Italian beauty buyers
                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Which products do they buy?
                                                                                                                                                                                                                                                                                                                                                                        • Figure 128: Italy: Beauty products purchased in the past 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 129: Italy: Beauty products purchased in the past 12 months, by gender, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 130: Italy: Beauty products purchased in the past 12 months, by age, October 2015
                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                                                                        • Figure 131: Italy: Range, price and promotion factors that influence the choice of retailer, by beauty product category, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 132: Italy: Store-based factors that influence the choice of retailer, by beauty product category, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 133: Italy: Online factors that influence the choice of retailer, by beauty product category, October 2015
                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Shopping for prestige beauty products
                                                                                                                                                                                                                                                                                                                                                                        • Figure 134: Italy: Purchasing of prestige beauty products, by gender, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 135: Italy: Purchasing of prestige beauty products, by age, October 2015
                                                                                                                                                                                                                                                                                                                                                                      • Why they buy prestige products
                                                                                                                                                                                                                                                                                                                                                                        • Figure 136: Italy: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 137: Italy: Reasons for buying prestige beauty products, by gender, October 2015
                                                                                                                                                                                                                                                                                                                                                                        • Figure 138: Italy: Reasons for buying prestige beauty products, by age and average income, October 2015
                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                                                                                                                            • INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
                                                                                                                                                                                                                                                                                                                                                                              • EUROSTAT – Luxembourg
                                                                                                                                                                                                                                                                                                                                                                                • PIANETTA DISTRIBUZIONE, a report produced by Largo Consumo
                                                                                                                                                                                                                                                                                                                                                                                • Spain

                                                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                      • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 139: Health and beauty retailers, sales growth 2010-16
                                                                                                                                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 140: Spain: Retail distribution of spending on beauty and personal care products, 2014
                                                                                                                                                                                                                                                                                                                                                                                            • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 141: Spain: Leading beauty retailers, 2014
                                                                                                                                                                                                                                                                                                                                                                                            • The consumer
                                                                                                                                                                                                                                                                                                                                                                                              • Which products do they buy
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 142: Spain: Buyers of personal care products, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 143: Spain: Who buys what: Men vs women, October 2015
                                                                                                                                                                                                                                                                                                                                                                                              • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 144: Spain: Shopping for personal care products: Factors motivating choice of retailer, October 2015
                                                                                                                                                                                                                                                                                                                                                                                              • Prestige products
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Spain: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                  • Are drugstores the way forward for beauty retailing?
                                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                                        • But are they the only way forward?
                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                              • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Spain: Consumer spending on beauty and selected other goods (incl. Vat), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                • Product market breakdown
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 147: Spain: Personal care markets spending (inc VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: Spain: Core beauty products, forecast spending, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 149: Spain: Consumer prices, annual change, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 150: Spain: Consumer prices, annual change, monthly data, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 151: Spain: Retailers used to purchase beauty products, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 152: Spain: Estimated retail distribution of spending on beauty and personal care products, inc VAT, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 153: Spain: Health & beauty retailers sales, ex VAT 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 154: Spain: Health & beauty retailers forecast sales, ex VAT, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                • Key players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                  • Clarel – Early success
                                                                                                                                                                                                                                                                                                                                                                                                                    • Kiko – Promising specialist newcomer
                                                                                                                                                                                                                                                                                                                                                                                                                      • Mixed performance during downturn
                                                                                                                                                                                                                                                                                                                                                                                                                        • Key players
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 155: Spain: Leading beauty retailers sales 2011/12-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 156: Spain: Leading beauty retailers outlets, 2011/12-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 157: Spain: Leading beauty retailers sales per outlet, 2011/12-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 158: Spain: Leading beauty retailers, estimated market shares, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 159: Spain: Broadband connections and online buyers in last 3 months in key sectors, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                          • Who bought what
                                                                                                                                                                                                                                                                                                                                                                                                                            • Young vs old
                                                                                                                                                                                                                                                                                                                                                                                                                              • Male vs female
                                                                                                                                                                                                                                                                                                                                                                                                                                • Price the dominant factor
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Smaller but important market for quality and service
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Prestige products
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Which products do they buy?
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 160: Spain: Buyers of personal care products, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 161: Spain: Profile of who buys what, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 162: Who buys what: Men vs women, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 163: Spain: Shopping for personal care products: factors motivating choice of retailer, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 164: Spain: Relative importance of key factors in choosing a personal care retailer, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Male-female
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 165: Spain: Shopping for personal care products: Key factors motivating choice of retailer, men vs women, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Shopping for prestige beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 166: Spain: Reasons for buying prestige beauty products, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 167: Spain: Reasons for buying prestige products men vs women, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 168: Spain: Profile of reasons given for buying prestige products, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                          • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                              • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Products covered in this report
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Beauty market dips 0.1% in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 169: Market size and forecast: Spending on beauty and personal care products (including VAT), 2010-2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Health and beauty specialists deliver growth in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 170: Health and beauty specialists’ sales (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Discount shopping impacts value sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Better prospects for prestige brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Companies, brands and innovations
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Boots and Superdrug mature businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Beauty specialists account for 36% of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Estimated distribution of spending on beauty and personal care products, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Fashion retailers branch out into beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Delivering new experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online accounts for 10% of BPC spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Skincare is the most purchased category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 172: Types of product bought either in-store or online, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Discount stores are the winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 173: Where they bought beauty products, in-store and online, November 2014 and October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Young women are most fickle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Competitive prices are the key driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 174: Key factors in deciding where to shop for beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Discount shoppers rate their prices and own label
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 175: Reasons for using discount stores in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Word-of-mouth recommendation more important for prestige than discount shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Smartphones used for research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 176: How beauty buyers have used a smartphone to research and shop for beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Under-45s men most important prestige buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 177: Reasons people bought prestige brands in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where next for the value retailers and supermarkets?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What are the prospects for the premium end of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How are smartphones being used for beauty purchases and what are the opportunities for driving engagement?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Beauty market dips 0.1% in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Specialists sector grows 3.2%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Discount shopping impacts value sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Better prospects for prestige brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Growing interest in men’s grooming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Aging population presents an opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Aging population presents an opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 178: Trends in the age structure of the UK population, by gender, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 179: Trends in the age structure of the UK population, by gender, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Women most concerned with wrinkles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 180: Women’s facial skin type, March 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 181: Men’s facial skin type, March 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Men show growing interest in health and beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumers spend their extra money on beauty categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 182: Trends in what extra money is spent on – Beauty categories, January 2014-October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Better prospects for prestige brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Savvy shopping habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: Savvy shopping habits in total and BPC markets, August 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Growth of the discounters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Loyalty card usage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Smartphone ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 184: Personal ownership of consumer technology products, by demographics, June 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Discounters and promotional activity impact growth in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 185: Market size and forecast: consumer spending on all beauty and personal care products (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 186: Market size and forecast: consumer spending on all beauty and personal care products (including VAT), at current and constant prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Segment forecast: beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 187: Consumer spending on beauty products, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 188: Consumer spending on beauty products, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Category performance in beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 189: Consumer spending on beauty products, by category, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Colour cosmetics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Fragrances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Facial skincare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Body, hand and foot care
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Segment forecast: other personal care products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 190: Consumer spending on personal care products, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 191: Consumer spending on personal care products, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer spending on personal care items
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 192: Total consumer spending on personal care items (including VAT), 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Health and beauty specialists’ sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 193: Health and beauty specialists’ sales (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 194: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Annual growth in beauty specialists sales vs annual growth in BPC spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 195: Annual growth in specialists’ sector sales and annual growth in spending on beauty and personal care products, 2016-20 (fore)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Notes on the sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Outlet and enterprise numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: Health and beauty specialists: Outlet numbers, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: Health and beauty specialists: Enterprise numbers, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Boots and Superdrug mature businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Value retailers excel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Niche specialists outperform too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Supermarkets suffer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Delivering new experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online beauty spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • A fragmented market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: Leading specialist and non-specialist retailers: estimated market shares, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 199: Leading specialist and non-specialist retailers: market shares, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Note on market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading specialist retailers – Financials and outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Boots and Superdrug mature businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots could do with more in-store experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Superdrug unveils new concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Price-led specialists do well
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Niche players excel too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Top specialists by sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 200: Leading specialist retailers: Net revenues, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 201: Leading pharmacy chains’ net revenues, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Outlet numbers and sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 202: Leading specialist retailers: Store numbers, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 203: Leading specialist retailers: Annual sales per outlet, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 204: Leading specialist retailers: Operating profits, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 205: Leading specialist retailers: Operating margins, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sales area and sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 206: Selected leading specialist retailers: Estimated total sales area, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 207: Selected leading specialist retailers: Estimated annual sales per sq m, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Aldi and Lidl outpace the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 208: Leading non-specialist retailers: Estimated sales growth by segment, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading non-specialists: Estimated beauty revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 209: Leading non-specialist retailers: Estimated beauty and personal care goods sales (excluding VAT), 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The discounters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 210: Leading discounters: Health and beauty space allocation estimates, August 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The department stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 211: John Lewis Liverpool: The retailer’s first Charlotte Tilbury concession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Summary allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 212: Leading health and beauty retailers: Health and beauty products space allocation, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Detailed space allocation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 213: Leading health and beauty retailers: Estimated health and beauty products space allocation, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 214: Leading health and beauty retailers: Estimated health and beauty products space allocation, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Beauty versus non health and beauty-related in-store space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 215: Department store, supermarket and discount store: Estimated percentage of total in-store space dedicated to health and beauty category, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online spending accounts for 10% of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 216: Estimated online consumer spending on BPC products, 2010-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Supermarkets most commonly used BPC online retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 217: Retailer shares of online sales of BPC products, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Discounters gain share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 218: Estimated distribution of spending on beauty and personal care products, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 219: Estimated distribution of spending on beauty and personal care products, in percentage and value terms (including VAT), 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Fashion retailers branch out into beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 220: H&M’s beauty range, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Harvey Nichols launches beauty concierge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tesco teams up with online bloggers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Bridging the gap between in-store and online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Boots taps into expanding dermo-cosmetic market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 221: The Eau Thermale Avène range in Boots’ Brent cross store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Harvey Nichols’ customised beauty launches
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Aldi launches caviar skin cream
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Augmented reality app for trying new hair colours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • John Lewis and Elemis ramp up in-store beauty service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Charlotte Tilbury’s first store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Beauty retailers cut back on advertising in 2014, but spend in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 222: Recorded above-the-line, online display and direct mail total advertising expenditure on beauty, personal care and body care, by leading retailers, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Television accounts for half of beauty ad spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 223: Recorded above-the-line, online display and direct mail total advertising expenditure on beauty, personal care and body care, by leading retailers, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Nielsen Media Research coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 224: Attitudes towards and usage of selected brands, November 2015 and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 225: Key metrics for selected retail brands, November 2015 and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand attitudes: Lush has advantage on environmental and social responsibility
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 226: Attitudes, by brand, November 2015 and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand personality: L’Occitane has a particularly exclusive image
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 227: Brand personality – Macro image, November 2015 and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Superdrug has an association with being basic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 228: Brand personality – Micro image, November 2015 and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Amazon continues to enjoy a strong position
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 229: User profile of Amazon, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • John Lewis leads direct competitors on customer service and online offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 230: User profile of John Lewis, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots is noted for reliability and accessibility
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 231: User profile of Boots, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Lush offers a fun and vibrant option
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 232: User profile of Lush, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Marks & Spencer still has a strong reputation but is more likely to be seen as boring and tired than others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 233: User profile of Marks & Spencer, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Superdrug is considered a value option but some see it as basic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 234: User profile of Superdrug, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Debenhams lags behind other department stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 235: User profile of Debenhams, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • L’Occitane has premium connotations but exclusivity means it lacks trust and usage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 236: User profile of L’Occitane, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • World Duty Free’s image and usage is limited by locations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 237: User profile of World Duty Free, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Discount stores are the winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Young woman are most fickle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Smartphones used for research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Competitive prices are the key driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Discount shoppers rate their prices and own-label
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Word-of-mouth recommendation more important for prestige than discount shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Delivering on claims
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Types of beauty products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Skincare is the most purchased category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 238: Types of product bought either in-store or online, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Women’s beauty purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 239: Types of product bought either in-store or online – By women, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Men’s beauty purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 240: Types of product bought either in-store or online – By women, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Beauty/health stores most popular channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 241: Main channels where they bought beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Boots dominates the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 242: Where they bought beauty products in the last 12 months, either in-store or online, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Gender preferences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 243: Where they bought beauty products in the last 12 months, by gender, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online versus in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Beauty/health specialists: Where they bought beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 245: Supermarkets and discounters: Where they bought beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 246: Other retailers: Where they bought beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer usage by age and affluence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 247: Where they bought beauty products in the last 12 months, by age and affluence, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Trend data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 248: Where they bought beauty products, in-store and online, November 2014 and October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Men, the elderly and the retired shop around less
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Young women are the most fickle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 249: Buying repertoire (in-store and online) in the last 12 months by gender, age and socio-economic group, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The less affluent shop around more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 250: Buying repertoire (in-store and online) for those who shop at five or more stores in the last 12 months by gender, age and socio-economic group, November 2014 and October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Boots has the most loyal customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Opportunity for Wilkinsons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 251: Buying repertoire (in-store and online) by where they buy, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Why they use discount stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Price the number one driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Word-of-mouth recommendation could become more important
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 252: Reasons for using discount stores in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Men more influenced by advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Women rate the discounters’ own-labels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 253: Reasons for using discount stores in the last 12 months, by gender, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands are cheaper at other discount stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 254: Reasons for using discount stores in the last 12 months, crossed by discount stores used, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key drivers analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Price the most important driver in all product categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A promotions driven market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Fragrance and aftershave – Quality counts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 255: Key factors in deciding where to shop for beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Loyalty cards and staff expertise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 256: Further factors in deciding where to shop for beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Own-label is a key driver for older shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 257: Key factors in deciding where to shop for skincare in the last 12 months, by age and affluence October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Convenient opening hours matter to younger shopper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 258: Key factors in deciding where to shop for Make-up in the last 12 months, by age and affluence October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Competitive prices on fragrance and aftershave
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 259: Key factors in deciding where to shop for fragrance/aftershave in the last 12 months, by age and affluence, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 260: Key factors in deciding where to shop for men’s shaving cream in the last 12 months, by age and affluence October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Smartphone usage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Smartphones predominantly used for researching purposes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 261: How beauty buyers have used a smartphone to research and shop for beauty products in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 262: How beauty buyers have used a smartphone to research and shop for beauty products in the last 12 months – 16-24s, by gender, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Opportunity for more personalised approach in apps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Alert services could be used to offer guidance for men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Using virtual reality to encourage product testing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Department store shoppers use their phone for research purposes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Prestige beauty buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Under-45s men most important prestige buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 263: Those who had bought prestige brands in the last 12 months, by gender/age, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Buying also skewed to the most affluent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 264: Those who had bought prestige brands in the last 12 months, by household income, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • London centric
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 265: Those who had bought prestige brands in the last 12 months, by region, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Quality tops the bill
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Personal recommendations are influential
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Packaging matters to the young and to men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Delivering on claims
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 266: Reasons people bought prestige brands in the last 12 months, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 267: Reasons for people buying prestige brands in the last 12 months, by age and affluence, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • National statistics data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Usage of IRI data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Acqua e Sapone

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 268: Acqua e Sapone: Estimated total retail revenues, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 269: Acqua e Sapone: Outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Alliance Boots

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending spree
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Restructuring the US business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Implications for Boots
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 270: Alliance Boots: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 271: Alliance Boots: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 272: Boots: UK sales mix, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A. S. Watson Health & Beauty Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Marionnaud
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 273: A. S. Watson Health & Beauty Europe: Group financial performance, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 274: A. S. Watson Health & Beauty Europe: Outlet data, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Continental Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Body Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pushing its ethical credentials in an increasingly crowded market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Rush-hour makeovers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 275: The Body Shop – Retail sales: Group financial performance, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 276: The Body Shop: Estimated UK sales performance, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 277: The Body Shop – Retail sales: Outlet data, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 278: The Body Shop: Outlet breakdown, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Clarel (Dia)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 279: Dia: Group financial performance, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 280: Dia: Outlet data, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Debenhams

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • In-store experience and beauty exclusives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Conveniently located stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Multichannel improvements aimed at making online beauty purchasing more convenient
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Customer service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 281: Debenhams: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 282: Debenhams: Estimated beauty sales, 2011/12-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 283: Debenhams: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • dm-Drogerie Markt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store investments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New ranges for new diets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Growth in international markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Embracing multi-channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 284: dm-Drogerie Markt: Group sales performance, excl. tax, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 285: dm-Drogerie Markt: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 286: dm-Drogerie Markt: Outlet numbers, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Douglas Perfumeries

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A focus on beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Expansion and diversification
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Bringing Les Bellista to Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Multichannel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 287: Douglas Perfumeries: Financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 288: Douglas Perfumeries: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Fragrance Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Affordable prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Free gifts and samples
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Making online fragrance shopping risk-free and as convenient as possible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Authentic scents direct from the fragrance houses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Wide selection of brand names and exclusives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Perfumery expertise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New product categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 289: The Fragrance Shop: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 290: The Fragrance Shop: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • House of Fraser

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Refurbished beauty halls to attract new prestige brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Beauty Confidential
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expanding online beauty offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Enhanced multi-channel shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Ancillary beauty services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • House Brand beauty opportunity?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 291: House of Fraser Plc: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 292: House of Fraser Plc: Estimated beauty sales, 2011/12-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 293: House of Fraser Plc: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • John Lewis

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Price promise pledge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Refurbished beauty departments attract new brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New lifestyle shopping concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • In-store beauty services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Impact of click-and-collect charge on online beauty sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 294: John Lewis Plc (department store): Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 295: John Lewis: Estimated beauty and personal care goods sales (excluding VAT), 2011/12-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 296: John Lewis Plc (department store): Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Lush Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Unique and innovative product offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Bigger stores to showcase brand uniqueness and full product range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online sales growth on back of fully responsive website launch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • In-store digital customer engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Scent and mood shopping app
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • In-store spa experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 297: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 298: Lush Retail Ltd: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Müller

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strength in breadth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Growth from international business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 299: Müller: Group sales performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 300: Müller: Group financial performance, by division, 2012/13-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 301: Müller: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rossmann

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Modernising the stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 302: Rossmann – Poland online shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 303: Rossmann: Group financial performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 304: Rossmann: Outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sephora

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Beauty retail trendsetter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Connected beauty store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hair salon services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Customisable digital experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New shipping method for frequent shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Trialling beauty box subscription service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 305: LVMH Selective Retail: Financial performance, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Yves Rocher

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New concept store offers an enhanced experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Augmented reality app that lets consumers virtually apply makeup
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A gift with every order
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Competitive prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Seal of authenticity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spanish store expansion on back of a recovery in the country’s beauty retail market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 306: Yves Rocher Groupe: Estimated group financial performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 307: Yves Rocher Groupe: Estimated outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Beauty Retailing - Europe - January 2016

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          US $3,878.43 (Excl.Tax)