Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beauty Retailing - Germany - January 2010

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Beauty retailing
              • Beauty specialists
                • Product markets
                  • Abbreviations
                    • Technical notes
                      • Financial definitions
                        • Currencies
                          • Country codes
                            • Figure 1: Country codes
                          • VAT
                            • Figure 2: Europe: Standard VAT rates, 2009
                        • Broader Market Environment

                          • Key points
                            • Population
                              • Figure 3: Germany: Population trends, 2004-08
                              • Figure 4: Germany: Births, deaths, immigration and emigration, 2000-07
                              • Figure 5: Germany: Population, by age group, 2008, 2010 and 2015
                            • Economy
                              • Out of recession
                                  • Figure 6: Germany: Gross domestic product, 1999-2009
                                • Consumer spending remains problematic
                                    • Figure 7: Germany: Consumer expenditure, 1999-2009
                                  • Inflation in decline
                                    • Figure 8: Germany: Consumer prices, 2005-09
                                  • Implications for beauty specialists
                                  • Competitive Context

                                    • Key points
                                      • Personal care spending
                                          • Figure 9: Germany: Consumer spending on personal care and other selected categories, 2004-08
                                        • Low prices for beauty goods
                                            • Figure 10: Germany: Consumer price indices for selected personal care products categories, 2000-08
                                          • Product market breakdown
                                              • Figure 11: Germany: Sales of cosmetics, fragrances and toiletries, by category, 2004, 2006-08
                                              • Figure 12: Germany: Relative sales importance of categories vs Western Europe, 2008
                                            • Channels of distribution
                                              • Figure 13: Facial care and personal care markets: Distribution by retail channel, 2008
                                            • Drugstores dominate the beauty market
                                              • Discounters have gained share
                                                • Department stores in decline
                                                  • Others
                                                    • Figure 14: Facial care and personal care markets: Distribution by retail channel, 2008
                                                • Sector Size and Forecast

                                                  • Key points
                                                    • Economic outlook
                                                      • Retail sales forecasts
                                                          • Figure 15: Germany: Health and beauty retailers’ sales, 2004-14
                                                        • Beauty retailers’ prospects
                                                          • Past
                                                            • Figure 16: Germany: Beauty specialist sales, 2004-08
                                                          • Drugstore sales
                                                            • Figure 17: Germany: Drugstore sector, sales performance, 2004-08
                                                          • Outlet and enterprise data
                                                            • Figure 18: Germany: Number of retail enterprises, 2005-07
                                                            • Figure 19: Germany: Number of outlets, 2005-07
                                                        • Retail Competitor Analysis

                                                          • Key points
                                                            • Schlecker goes XL
                                                              • Dm in second place
                                                                • Rossmann going strong
                                                                  • Müller under pressure
                                                                    • Douglas holds on to its market share
                                                                      • Budnikowsky
                                                                        • Others
                                                                          • Figure 20: Germany: Leading beauty specialists, 2008/09
                                                                        • Market shares
                                                                          • Figure 21: Germany: Leading beauty specialists’ market shares, 2008
                                                                        • Evaluation
                                                                          • Figure 22: Germany: Health and beauty retailers, evaluation, 2008/09
                                                                      • Appendix – Agreements with Selected Lifestyle Statements on Appearance/Beauty

                                                                          • Figure 23: Agreement with selected lifestyle statements on appearance/beauty, Germany, by demographics, 2009
                                                                          • Figure 24: Agreement with selected lifestyle statements on appearance/beauty, Germany, by demographics, 2009
                                                                      • dm-drogerie markt

                                                                          • Figure 25: dm-drogerie-markt: Share of all European health and beauty retailers’ sales, 2004-08
                                                                          • Figure 26: dm-drogerie markt: Share of German health and beauty specialists’ sales, 2004-08
                                                                          • Figure 27: dm-drogerie markt: Share of German drugstore retailers’ sales, 2004-08
                                                                        • Strategic evaluation
                                                                          • History
                                                                            • Financial performance
                                                                                • Figure 28: dm-drogerie markt: Sales performance, 2004/05-2008/09
                                                                              • Store portfolio
                                                                                • Sales performance
                                                                                  • Figure 29: dm-drogerie markt: Outlet data, 2005-09
                                                                                  • Figure 30: dm-drogerie markt: International outlet numbers, 2005-09
                                                                                • Retail offering
                                                                                  • Market positioning
                                                                                    • Brands
                                                                                      • Pricing
                                                                                        • Product offer
                                                                                          • Marketing and loyalty card
                                                                                            • Distribution
                                                                                              • e-commerce
                                                                                              • Douglas

                                                                                                  • Figure 31: Douglas perfumery (Germany): Share of German health and beauty specialists’ sales, 2004-08
                                                                                                  • Figure 32: Douglas perfumery division: Share of European health and beauty specialists’ sales, 2004-08
                                                                                                • Strategic evaluation
                                                                                                  • Recent history
                                                                                                    • Financial performance
                                                                                                        • Figure 33: Douglas Holding: Group financial performance, 2004/05-2008/09
                                                                                                        • Figure 34: Douglas perfumery division: Financial performance, 2004/05-2008/09
                                                                                                      • Store portfolio
                                                                                                          • Figure 35: Douglas perfumery division: Outlet data, 2005-09
                                                                                                          • Figure 36: Douglas perfumery division: Average sales per outlet, by country, 2008/09
                                                                                                        • Retail offering
                                                                                                          • Market positioning
                                                                                                            • Brands and own brand
                                                                                                              • Product offer
                                                                                                                • Pricing
                                                                                                                  • Advertising and marketing
                                                                                                                    • e-commerce and home shopping
                                                                                                                    • Müller Ltd

                                                                                                                        • Figure 37: Müller Ltd: Estimated sales as share of health and beauty retailers’ sales in Europe, 2004-08
                                                                                                                        • Figure 38: Müller Ltd: Estimated sales as share of health and beauty retailers’ sales in Germany, 2004-08
                                                                                                                      • Strategic evaluation
                                                                                                                        • History
                                                                                                                          • Financial performance
                                                                                                                              • Figure 39: Müller Ltd: Estimated group sales performance, 2004/05-08/09
                                                                                                                            • Store portfolio
                                                                                                                              • Figure 40: Müller Ltd: Outlet data, 2004-08
                                                                                                                            • Retail offering
                                                                                                                              • Market positioning
                                                                                                                                • Brands
                                                                                                                                  • Figure 41: Müller Ltd: Major beauty own brand lines, 2009
                                                                                                                                • Product offer
                                                                                                                                  • Pricing
                                                                                                                                    • Operational issues
                                                                                                                                      • Advertising and marketing
                                                                                                                                        • e-commerce and home shopping
                                                                                                                                        • Rossmann

                                                                                                                                            • Figure 42: Rossmann: Sales as share of health and beauty specialists’ sales in Europe, 2004-08
                                                                                                                                            • Figure 43: Rossmann: Sales as share of health and beauty specialists’ sales in Germany, 2004-08
                                                                                                                                          • Strategic evaluation
                                                                                                                                            • Recent history
                                                                                                                                              • Financial performance
                                                                                                                                                  • Figure 44: Rossmann: Group financial performance, 2004-08
                                                                                                                                                • Store portfolio
                                                                                                                                                    • Figure 45: Rossmann: Outlet data, 2004-08
                                                                                                                                                  • Retail offering
                                                                                                                                                    • Market positioning
                                                                                                                                                      • Brands
                                                                                                                                                        • Product offer
                                                                                                                                                          • Pricing
                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                            • Schlecker

                                                                                                                                                                • Figure 46: Schlecker: Estimated share of German health and beauty retailers’ sales, 2004-08
                                                                                                                                                                • Figure 47: Schlecker: Share of European health and beauty specialists’ sales, 2004-08
                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                • Recent history
                                                                                                                                                                  • Financial data
                                                                                                                                                                      • Figure 48: Schlecker: Estimated sales performance, 2004-08
                                                                                                                                                                    • Store portfolio
                                                                                                                                                                        • Figure 49: Schlecker: Estimated outlet data, 2004-08
                                                                                                                                                                      • Retail offering
                                                                                                                                                                        • Market positioning
                                                                                                                                                                          • Brands
                                                                                                                                                                            • Pricing
                                                                                                                                                                              • Product offer
                                                                                                                                                                                • Operational issues
                                                                                                                                                                                  • Advertising
                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                      • Ihr Platz
                                                                                                                                                                                        • Figure 50: Ihr Platz: Share of all German health and beauty retailers’ sales, 2004-08
                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                        • Recent history
                                                                                                                                                                                          • Financial data
                                                                                                                                                                                              • Figure 51: Ihr Platz: Sales performance, 2004-08
                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                • Figure 52: Ihr Platz: Outlet data, 2004-08
                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                        • Operational issues
                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                          • The Body Shop

                                                                                                                                                                                                              • Figure 53: The Body Shop UK & Republic of Ireland: Estimated sales as share of UK health and beauty retailers’ sales, 2004-08
                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                    • Figure 54: The Body Shop UK & Republic of Ireland: Financial performance, 2004-08
                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                      • Figure 55: The Body Shop UK: Outlet data, 2004-08
                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                              • Yves Rocher Group

                                                                                                                                                                                                                                  • Figure 56: Groupe Yves Rocher: Estimated sales as share of health & beauty specialists’ sales in Europe, 2004-08
                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                    • Figure 57: Groupe Yves Rocher: Group brands, 2009
                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                      • Figure 58: Groupe Yves Rocher: Group sales performance, 2004-08
                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                      • Figure 59: Groupe Yves Rocher: Estimated European outlet data, 2004-09
                                                                                                                                                                                                                                      • Figure 60: Groupe Yves Rocher: Yves Rocher brand: Estimated outlet numbers, 2005, 2006 and 2009
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                • Figure 61: Yves Rocher Group: Yves Rocher brand: Identified group websites, 2008

                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                            Beauty Retailing - Germany - January 2010

                                                                                                                                                                                                                                            US $987.79 (Excl.Tax)