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Beauty Retailing - Germany - January 2011

Germany’s economy has enjoyed one of the strongest recoveries in Europe, bouncing back from the recession thanks to an export-led recovery. However consumers are still held back by the recent austerity measures, and although confidence is on the up, spending is likely to remain fairly subdued.The retail sector is beginning to see something of a resurgence, but it remains unclear to what extent the traditionally cautious German consumer will feel confident enough to increase spending.With an element of non-discretionary spending, the personal care goods category (including electricals) grew ahead of all consumer spending over the last five years, by an estimated 12% to around €15.8 billion in 2009.

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Table of contents

  1. Market in Brief

    • Report Scope

        • Beauty retailing
          • Sources
            • Abbreviations
              • Technical notes
                • Financial definitions
                  • Currencies
                    • Country codes
                      • Figure 1: Country codes
                    • VAT
                      • Figure 2: Europe: Standard VAT rates, 2009
                  • Broader Market Environment

                    • Key points
                      • Implications for beauty retailers
                      • Competitive Context

                        • Key points
                          • Personal care spending
                            • Figure 1: Germany: Consumer spending on personal care and other selected categories, 2005-09
                          • Low prices for beauty goods
                              • Figure 2: Germany: Consumer price indices for selected personal care products categories, 2001-09
                            • Product market breakdown
                              • Figure 3: Germany: Consumer spending on personal care, by major category, 2009
                          • Sector Size and Forecast

                            • Key points
                              • Economic outlook
                                • Retail sales
                                    • Figure 4: Germany: Health and beauty retailers’ sales, 2005-10
                                    • Figure 5: Germany: Health and beauty retailers’ sales, 2005-09
                                  • Health & beauty retailers’ prospects
                                      • Figure 6: Germany: Health and beauty retailers’ sales, 2010-15 (f)
                                    • Outlet and enterprise data
                                      • Figure 7: Germany: Number of retail enterprises, 2004-08
                                      • Figure 8: Germany: Number of outlets, 2005-08
                                  • Channels of Distribution

                                    • Drugstores dominate the beauty market
                                      • Perfumeries led by Douglas
                                        • Grocers gain share thanks to Schlecker’s crisis
                                          • Department stores in decline
                                            • Others
                                            • Retail Competitor Analysis

                                              • Key points
                                                • Schlecker’s dominance being eroded
                                                  • dm in second place
                                                    • Dynamic Rossmann
                                                      • Müller lagging a little, but still outperforming Schlecker
                                                        • Douglas dominates in perfumery
                                                          • Budnikowsky, a regional player
                                                            • Figure 9: Germany: Leading beauty retailers, 2009/10
                                                          • Market shares
                                                            • Figure 10: Germany: Leading beauty retailers’ market shares, 2009
                                                        • dm-drogerie markt

                                                            • Figure 11: dm-drogerie-markt: Share of all European health and beauty retailers’ sales, 2005-09
                                                            • Figure 12: dm-drogerie markt: Share of German health and beauty and german beauty specialists’ sales, 2005-09
                                                          • Strategic evaluation
                                                            • Recent history
                                                              • Financial performance
                                                                • Figure 13: dm-drogerie markt: Sales performance, 2005/06-2009/10
                                                              • Store portfolio
                                                                • Figure 14: dm-drogerie markt: Outlet data, 2006-10
                                                              • International stores
                                                                • Figure 15: dm-drogerie markt: International outlet numbers, 2006-10
                                                              • Retail offering
                                                                • e-commerce
                                                                • Douglas

                                                                    • Figure 16: Douglas perfumery (Germany): Share of German health and beauty specialists’/beauty specialists’ sales, 2005-09
                                                                    • Figure 17: Douglas perfumery division: Share of European health and beauty specialists’ sales, 2005-10
                                                                  • Strategic evaluation
                                                                    • A first mover
                                                                      • A fast mover
                                                                        • Flexible retail mix
                                                                          • Recent history
                                                                            • Financial performance
                                                                                • Figure 18: Douglas Holding: Group financial performance, 2005/06 -2009/10
                                                                                • Figure 19: Douglas Perfumeries: Group financial performance, 2005-10
                                                                                • Figure 20: Douglas Perfumeries: Sales contribution of German/International stores, 2005-10
                                                                                • Figure 21: Douglas Perfumeries: Sales growth rates in selected countries, 2008/09
                                                                              • Store portfolio
                                                                                  • Figure 22: Douglas Perfumeries: German/International store portfolio, 2005-10
                                                                                  • Figure 23: Douglas Perfumeries: Stores per million capita in selected countries, 2009
                                                                                  • Figure 24: Douglas Perfumeries: Outlet data, 2005-2010
                                                                                  • Figure 25: Douglas perfumeries: Average sales per outlet by country (and date of entry into market), 2009
                                                                                • Retail offering
                                                                                  • E-commerce and home shopping
                                                                                  • Lush

                                                                                      • Figure 26: Lush Retail Ltd: Sales as share of UK health and beauty retailers’ sales, 2005-2008
                                                                                    • Strategic evaluation
                                                                                      • Struggling, but growing
                                                                                        • The cost of a clear conscience
                                                                                          • Spreading the risk
                                                                                            • Recent history
                                                                                              • Financial performance
                                                                                                • Figure 27: Lush Retail Ltd: Financial performance, 2005-09
                                                                                              • Store portfolio
                                                                                                • Figure 28: Lush Retail Ltd: Outlet data, 2005-09
                                                                                              • Retail offering
                                                                                                • e-commerce
                                                                                                • Müller

                                                                                                    • Figure 29: Müller: Estimated sales as share of health & beauty retailers’ sales in Europe, 2005-09
                                                                                                    • Figure 30: Müller: Estimated sales as share of health & beauty and beauty retailers’ sales in Germany, 2005-09
                                                                                                  • Strategic evaluation
                                                                                                    • Recent history
                                                                                                      • Financial performance
                                                                                                        • Figure 31: Müller: Estimated group sales performance, 2005/06-2009/10
                                                                                                      • Store portfolio
                                                                                                        • Figure 32: Müller: Estimated outlet data, 2006-10
                                                                                                      • Retail offering
                                                                                                          • Figure 33: Müller: Product areas, 2010
                                                                                                          • Figure 34: Müller: Major beauty own brand lines, 2010
                                                                                                        • e-commerce and home shopping
                                                                                                        • Rossmann

                                                                                                            • Figure 35: Rossmann: Sales as share of health and beauty specialists’ sales in Europe, 2005-09 (%)
                                                                                                            • Figure 36: Rossmann: Sales as share of health and beauty specialists’ and beauty specialists’ sales in Germany, 2005-09
                                                                                                          • Strategic evaluation
                                                                                                            • Recent history
                                                                                                              • Financial performance
                                                                                                                  • Figure 37: Rossmann: Group financial performance, 2005-09
                                                                                                                • Store portfolio
                                                                                                                    • Figure 38: Rossmann: Outlet data, 2005-09
                                                                                                                  • Retail offering
                                                                                                                    • e-commerce and home shopping
                                                                                                                    • Schlecker (incl Ihr Platz)

                                                                                                                        • Figure 39: Schlecker: Share of European health and beauty specialists’ sales, 2005-09
                                                                                                                        • Figure 40: Schlecker: Estimated share of German health and beauty and of German beauty retailers’ sales, 2005-09
                                                                                                                      • Strategic evaluation
                                                                                                                        • Ihr Platz offers an opportunity
                                                                                                                          • Recent history
                                                                                                                            • Financial data
                                                                                                                              • Figure 41: Schlecker: Estimated sales performance, 2005-09
                                                                                                                            • Store portfolio
                                                                                                                                • Figure 42: Schlecker: Estimated outlet data, 2005-09
                                                                                                                              • Retail offering
                                                                                                                                • Ihr Platz
                                                                                                                                  • e-commerce and home shopping
                                                                                                                                  • The Body Shop

                                                                                                                                      • Figure 43: The Body Shop UK & Republic of Ireland: Estimated sales as share of UK health and beauty retailers’ sales, 2005-09
                                                                                                                                    • Strategic evaluation
                                                                                                                                      • Recent history
                                                                                                                                        • Financial performance
                                                                                                                                            • Figure 44: The Body Shop (UK & RoI): Group financial performance, 2005-09
                                                                                                                                          • Store portfolio
                                                                                                                                              • Figure 45: The Body Shop UK: Outlet data, 2005-09
                                                                                                                                            • Retail offering
                                                                                                                                              • Market positioning
                                                                                                                                                • E-commerce and home shopping
                                                                                                                                                • Yves Rocher Group

                                                                                                                                                    • Figure 46: Groupe Yves Rocher: Estimated sales as share of health & beauty specialists’ sales in Europe, 2005-09
                                                                                                                                                  • Strategic evaluation
                                                                                                                                                    • Recent history
                                                                                                                                                      • Figure 47: Groupe Yves Rocher brands, 2010
                                                                                                                                                    • Financial performance
                                                                                                                                                      • Figure 48: Groupe Yves Rocher: Group sales performance, 2005-09
                                                                                                                                                    • Store portfolio
                                                                                                                                                      • Figure 49: Groupe Yves Rocher: Estimated European outlet data, 2005-09
                                                                                                                                                      • Figure 50: Groupe Yves Rocher: Yves Rocher brand: Estimated outlet numbers, 2005, 2006 and 2009
                                                                                                                                                    • Retail offering
                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                        • Population
                                                                                                                                                          • Figure 51: Europe Top 6: Population breakdown, by age group, 2005
                                                                                                                                                          • Figure 52: Europe Top 6: Population breakdown, by age group, 2010
                                                                                                                                                          • Figure 53: Europe Top 6: Population breakdown, by age group, 2015
                                                                                                                                                          • Figure 54: Europe Top 6: Population breakdown, by age group, 2020
                                                                                                                                                        • GDP
                                                                                                                                                          • Figure 55: Europe Top 6: GDP (in current prices) 2000-Q3 2010
                                                                                                                                                          • Figure 56: Europe top 6: GDP growth rates (in constant prices), 2000-Q3 2010
                                                                                                                                                        • Consumer spending
                                                                                                                                                          • Figure 57: Europe top 6: Consumer spending (in current prices) 2001-Q3 2010
                                                                                                                                                          • Figure 58: Europe Top 6: Consumer spending growth rates (in constant prices) 2001-Q3 2010
                                                                                                                                                        • Consumer prices
                                                                                                                                                          • Figure 59: Europe Top 6: Consumer prices, 2001-Oct 2010
                                                                                                                                                        • Unemployment
                                                                                                                                                          • Figure 60: Europe Top 6: Average rate of unemployment, 2001-Q3 2010
                                                                                                                                                        • Interest rates
                                                                                                                                                          • Figure 61: UK and Eurozone: Interest rates, 2004-Q3 2010
                                                                                                                                                        • Consumer confidence
                                                                                                                                                          • Figure 62: Europe top 5: Consumer confidence, March 2009-November 2010

                                                                                                                                                      Companies Covered

                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                      Beauty Retailing - Germany - January 2011

                                                                                                                                                      £795.00 (Excl.Tax)