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Beauty Retailing - Germany - January 2016

Beauty Retailing – Europe provides detailed coverage of the beauty retail sectors in five Western European markets: the UK, France, Germany, Italy and Spain. The data in its entirety is contained in the single copy five-country report, which gives a full overview of beauty retailing in these markets. Single country reports are also available for the UK, France, Germany, Italy and Spain.

“Increasing competition from the discount food retailers, Aldi and Lidl, as well as online from Amazon is forcing the traditional market leaders to invest heavily in improving and expanding their store estates alongside launching their own transactional websites. The winners will be those that can integrate technology with the stores to provide the most convenient, yet cost-effective, solution for consumers.”

– Thomas Slide, Retail Analyst

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Table of contents

  1. Europe - Overview

    • Areas covered in this report
      • Technical notes
        • Market size
          • Mintel’s market sizes
            • National statistics data
              • Retail sector sizes
                • Financial definitions
                  • Abbreviations
                    • VAT around Europe
                      • Figure 1: VAT rates, 2011-15
                  • Overview

                    • What you need to know
                      • Areas covered in this report
                      • Executive Summary

                          • The market
                            • Spending and inflation
                              • Figure 2: Germany: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                            • Channels of distribution
                              • Figure 3: Germany: Estimated channels of distribution for personal care products (excl. services), 2015
                            • Sector size and forecast
                              • Figure 4: Germany: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-15
                            • Leading players
                              • Key metrics
                                • Market shares
                                  • Figure 5: Germany: Leading beauty specialists: Share of all beauty retailers’ sales, 2015
                                • Online
                                  • The consumer
                                    • Which products do they buy
                                        • Figure 6: Germany: Shopping for personal care products, October 2015
                                      • Factors influencing choice of retailer
                                        • Figure 7: Germany: Shopping for personal care products: factors influencing choice of retailer, October 2015
                                      • Shopping for prestige beauty
                                        • Figure 8: Germany: Purchasing of prestige beauty products, by age, October 2015
                                      • Reasons for buying prestige beauty products
                                        • Figure 9: Germany: Reasons for buying prestige beauty products, October 2015
                                      • What we think
                                      • Issues and Insights

                                        • The drugstores finally embrace e-commerce
                                          • The facts
                                            • The implications
                                              • Figure 10: Lidl Vorratsbox beauty range online, January 2016
                                            • The drugstore space race
                                              • The facts
                                                • The implications
                                                  • Incorporating technology into beauty retail
                                                    • The facts
                                                      • The implications
                                                      • The Market – What You Need to Know

                                                        • Growth in the economy driven by domestic demand
                                                          • Spending up on personal care
                                                            • Colour cosmetics are the strongest performer
                                                              • Drugstores dominate but discounters grow
                                                                • Health & Beauty retail sales show strong growth
                                                                  • Dm-Drogerie Markt leading growth of specialists
                                                                  • Spending and Inflation

                                                                      • Figure 11: Germany: Consumer spending on personal care products (incl VAT), 2010-15
                                                                    • Inflation
                                                                      • Figure 12: Germany: Harmonised index of consumer prices, annual % change, 2010-14
                                                                      • Figure 13: Germany: Harmonised index of consumer prices on personal care, annual % change, May 2014-November 2015
                                                                  • Product Market Breakdown

                                                                      • Figure 14: Germany: Main beauty markets, spending (inc VAT), 2010-15
                                                                      • Figure 15: Germany: Main beauty markets, spending (inc VAT) forecasts, 2015-19
                                                                  • Channels of Distribution

                                                                      • Figure 16: Germany: Retailers used to purchase beauty products, November 2014
                                                                    • Drugstores dominate
                                                                      • Discounters growing share
                                                                        • Online growing
                                                                          • Figure 17: Germany: Estimated channels of distribution for personal care products (excluding services), 2013-15
                                                                      • Sector Size and Forecast

                                                                        • A growing sector
                                                                          • Figure 18: Germany: Health & beauty retailers sales, excl VAT, 2010-15
                                                                          • Figure 19: Germany: Health & beauty retailers sales, forecasts, excl VAT, 2015-20
                                                                      • Key Players – What You Need to Know

                                                                        • The drugstores launch online
                                                                          • The drugstores are expanding
                                                                            • Douglas focusses on Beauty
                                                                              • Leading specialists lose share
                                                                              • Key Players

                                                                                • Dm Drogerie Markt embraces multichannel
                                                                                  • Another year of change for Douglas
                                                                                    • Rossman is expanding, but not keeping up with sales growth
                                                                                      • Figure 20: Germany: Leading beauty specialists’ sales, 2012-15
                                                                                      • Figure 21: Germany: Leading beauty specialists outlet numbers, 2012-15
                                                                                      • Figure 22: Germany: Leading beauty specialists’ sales per outlet, 2012-15
                                                                                  • Market Shares

                                                                                      • Figure 23: Germany: Leading beauty specialists: shares of all beauty retailers sales, 2013-15
                                                                                  • Online

                                                                                    • Online activity
                                                                                      • Figure 24: Germany: Online buyers in the last 3 months in key sectors, 2006-15
                                                                                    • Online sales
                                                                                      • Leading online players
                                                                                          • Figure 25: Germany: Beauty retailers: Transactional websites, December 2015
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Men are just as likely to have made a purchase as women
                                                                                          • Dads are the most common buyers of fragrance
                                                                                            • Women buy less make-up as they get older
                                                                                              • Value and convenience are key
                                                                                                • Make-up purchasers look for product quality and availability of brands
                                                                                                  • Men more likely to buy prestige beauty products
                                                                                                    • Prestige beauty buyers prefer high quality ingredients
                                                                                                    • The Consumer – Which Products Do They Buy

                                                                                                      • Skincare products are most popular
                                                                                                          • Figure 26: Germany: Shopping for personal care products, in-store and online, October 2015
                                                                                                        • Men are just as likely to have bought beauty products as women
                                                                                                            • Figure 27: Germany: Shopping for personal care products, in-store and online, by gender, October 2015
                                                                                                          • Encouraging older women to buy make-up
                                                                                                            • Dads are the most common buyers of fragrance/aftershave products
                                                                                                                • Figure 28: Germany: Shopping for beauty products, in-store and online, by age, October 2015
                                                                                                            • The Consumer – Factors Influencing Choice of Retailer

                                                                                                                • Good value own-label products of most importance
                                                                                                                    • Figure 29: Germany: Pricing and promotion based factors motivating choice of retailer, October 2015
                                                                                                                  • Convenience is key
                                                                                                                    • Back to the experts
                                                                                                                      • Figure 30: Germany: Store and online based factors motivating choice of retailer, October 2015
                                                                                                                    • Young people prioritise convenience
                                                                                                                        • Figure 31: Germany: Selected factors affecting purchasing of skincare products by average age and income, October 2015.
                                                                                                                    • The Consumer – Shopping for Prestige Beauty Products

                                                                                                                        • Men buy more prestige beauty products
                                                                                                                            • Figure 32: Germany: Purchasing of prestige beauty products, by gender, October 2015
                                                                                                                          • Age dictates prestige buying habits
                                                                                                                            • Figure 33: Germany: Purchasing of prestige beauty products, by age, October 2015
                                                                                                                          • Reasons for buying prestige beauty products
                                                                                                                            • Special prices drive sales
                                                                                                                                • Figure 34: Germany: Reasons for buying prestige beauty products, October 2015
                                                                                                                            • Appendix – Data sources, Abbreviations and Supporting Information

                                                                                                                              • Abbreviations
                                                                                                                                • Data sources
                                                                                                                                  • Statistisches Bundesamt – Wiesbaden
                                                                                                                                    • EUROSTAT – Luxembourg
                                                                                                                                    • dm-Drogerie Markt

                                                                                                                                        • What we think
                                                                                                                                          • Store investments
                                                                                                                                            • New ranges for new diets
                                                                                                                                              • Growth in international markets
                                                                                                                                                • Embracing multi-channel
                                                                                                                                                  • Company background
                                                                                                                                                    • Company performance
                                                                                                                                                      • Figure 35: dm-Drogerie Markt: Group sales performance, excl. tax, 2010/11-2014/15
                                                                                                                                                      • Figure 36: dm-Drogerie Markt: Outlet data, 2010/11-2014/15
                                                                                                                                                      • Figure 37: dm-Drogerie Markt: Outlet numbers, 2010/11-2014/15
                                                                                                                                                    • Retail offering
                                                                                                                                                    • Douglas Perfumeries

                                                                                                                                                        • What we think
                                                                                                                                                          • A focus on beauty
                                                                                                                                                            • Expansion and diversification
                                                                                                                                                              • Bringing Les Bellista to Germany
                                                                                                                                                                • Multichannel
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Figure 38: Douglas Perfumeries: Financial performance, 2010/11-2014/15
                                                                                                                                                                      • Figure 39: Douglas Perfumeries: Outlet data, 2010/11-2014/15
                                                                                                                                                                    • Retail offering
                                                                                                                                                                    • Müller

                                                                                                                                                                        • What we think
                                                                                                                                                                          • Strength in breadth
                                                                                                                                                                            • Growth from international business
                                                                                                                                                                              • Online
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                    • Figure 40: Müller: Group sales performance, 2010/11-2014/15
                                                                                                                                                                                    • Figure 41: Müller: Group financial performance, by division, 2012/13-2013/14
                                                                                                                                                                                    • Figure 42: Müller: Outlet data, 2010/11-2014/15
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                  • Rossmann

                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • Expansion
                                                                                                                                                                                          • Modernising the stores
                                                                                                                                                                                            • Online shop
                                                                                                                                                                                              • Figure 43: Rossmann – Poland online shop
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 44: Rossmann: Group financial performance, 2011-15
                                                                                                                                                                                                • Figure 45: Rossmann: Outlet data, 2011-15
                                                                                                                                                                                              • Retail offering

                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                              Beauty Retailing - Germany - January 2016

                                                                                                                                                                                              £995.00 (Excl.Tax)