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Beauty Retailing - Ireland - February 2016

“The beauty retailing sector is a fairly resilient market in IoI given that most beauty products are deemed as daily essentials. However, the changing shopping habits of consumers has seen many venturing into discounters and online to avail of discounted prices that allow them to remain on trend without breaking the bank.”
– Emma McGeown, Research Analyst

This report discusses the following key questions:

  • How is the beauty market expected to perform in 2016?
  • What are the most popular beauty products purchased?
  • Where are consumers purchasing beauty products?
  • What are the top beauty treatments in IoI?

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this report
      • Executive Summary

          • The market
            • Figure 1: Estimated segmentation of the beauty and personal care market, IoI, 2016
          • The market
            • Consumer confidence on the rise in 2015
              • Desktop/laptop is the most popular device to purchase beauty products
                • Social media offers a channel for beauty retailing
                  • Rise in male grooming
                    • Companies, brands and innovations
                      • The consumer
                        • Mass market beauty products dominate in most categories
                          • Figure 2: Types of beauty products that consumers typically buy, NI and RoI, November 2015
                        • Boots is the most popular store for purchasing beauty products
                          • Figure 3: Top retailers used to purchase beauty and personal care products in the last 12 months, by type of retailer, NI and RoI, November 2015
                        • Irish consumers reluctant to trust beauty claims
                          • Figure 4: Agreement with statements relating to beauty and personal care, NI and RoI, November 2015
                        • Nail treatment is the most popular beauty treatment
                          • Figure 5: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), NI and RoI, November 2015
                        • What we think
                        • Issues and Insights

                          • How is the beauty market expected to perform in 2016?
                            • The facts
                              • The implications
                                • What are the most popular beauty products purchased?
                                  • The facts
                                    • The implications
                                      • Where are consumers purchasing beauty products?
                                        • The facts
                                          • The implications
                                            • What are the top beauty treatments in IoI?
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Beauty market estimated for 3% growth in 2016
                                                    • Colour cosmetics represents the largest segment of sales
                                                      • Consumer confidence on the rise in 2015
                                                        • Desktop/laptop is the most popular device to purchase beauty products
                                                          • Social media offers a channel for beauty retailing
                                                            • Rise in male grooming
                                                            • Market Size and Forecast

                                                              • Beauty market estimated for 3% growth in 2016
                                                                • Figure 6: Estimated value of the IoI, RoI and NI beauty and personal care markets, 2011-21
                                                              • Colour cosmetics largest beauty category
                                                                • Figure 7: Estimated segmentation of the beauty and personal care market, IoI, 2016
                                                              • Artisan fragrances offer potential
                                                                • Skin and body care products show potential for discounters and own-label
                                                                  • Mass market brands dominate market
                                                                  • Market Drivers

                                                                    • Consumer confidence on the rise
                                                                      • Figure 8: Consumer confidence index, NI, December 2012-15
                                                                      • Figure 9: Consumer confidence index, RoI, September 2014-15
                                                                    • Desktop/laptop is the most popular device to purchase beauty products
                                                                      • Figure 10: Consumers who have bought beauty/personal care items online in the last 12 months, by device, NI and RoI, December 2014
                                                                    • Social media offers a channel for beauty retailing
                                                                      • Figure 11: Social networks used by consumers at least once per week, by gender, NI and RoI, March 2015
                                                                    • Three in four consumers purchase beauty products
                                                                      • Figure 12: Consumers which have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for yourself or someone else in the last 12 months, by demographics, NI and RoI, November 2015
                                                                    • An aging population offers scope for beauty salons
                                                                      • Rise in male grooming offers opportunities for beauty salons
                                                                        • Figure 13: Men who typically purchase beauty and personal care products, by type, NI, November 2015
                                                                        • Figure 14: Men who typically purchase beauty and personal care products, by type, RoI, November 2015
                                                                    • Companies and Innovations – What You Need to Know

                                                                      • Long lasting claims remain most prevalent
                                                                        • Scope for more niche fragrances to enter the market
                                                                          • Consumers want au natural
                                                                            • Beard maintenance
                                                                              • Coty launches gender neutral fragrance
                                                                                • Estée Lauder capitalises on the booming male grooming market
                                                                                  • L’Oréal enters the wearable technology market
                                                                                  • Who’s Innovating?

                                                                                      • Long-lasting claims remain most prevalent
                                                                                        • Figure 15: Top five claims of new product launches within the colour cosmetics market, February 2011-16
                                                                                      • Branded label dominates NPD in fragrance category
                                                                                        • Figure 16: Share of branded and private label launches in the fragrance category, February 2011-16
                                                                                      • Consumers want au natural
                                                                                        • Beard grooming market booms
                                                                                          • Micellar water brings convenience to skincare
                                                                                          • Company Profiles

                                                                                              • Manufacturers
                                                                                                • Coty Inc
                                                                                                  • Key facts
                                                                                                    • Product portfolio
                                                                                                      • Brand NPD
                                                                                                        • Recent developments
                                                                                                          • Estée Lauder
                                                                                                            • Key facts
                                                                                                              • Brands and products
                                                                                                                • Brand NPD
                                                                                                                  • Recent developments
                                                                                                                    • Johnson & Johnson
                                                                                                                      • Key facts
                                                                                                                        • Product portfolio
                                                                                                                          • Brand NPD
                                                                                                                            • L’Oréal UK and Ireland
                                                                                                                              • Key facts
                                                                                                                                • Product portfolio
                                                                                                                                  • Brand NPD
                                                                                                                                    • Recent developments
                                                                                                                                      • LVMH (Moët Hennessy – Louis Vuitton)
                                                                                                                                        • Key facts
                                                                                                                                          • Product portfolio
                                                                                                                                            • Brand NPD
                                                                                                                                              • Recent developments
                                                                                                                                                • Procter & Gamble Co (P&G)
                                                                                                                                                  • Key facts
                                                                                                                                                    • Product portfolio
                                                                                                                                                      • Brand NPD
                                                                                                                                                        • Recent developments
                                                                                                                                                          • Unilever
                                                                                                                                                            • Key facts
                                                                                                                                                              • Product portfolio
                                                                                                                                                                • Brand NPD
                                                                                                                                                                  • Recent development
                                                                                                                                                                    • Retailers
                                                                                                                                                                      • A.S. Watson (Superdrug, Perfume Shop, Savers)
                                                                                                                                                                        • Key facts
                                                                                                                                                                          • Product portfolio
                                                                                                                                                                            • Brand NPD
                                                                                                                                                                              • Recent development
                                                                                                                                                                                • Debenhams
                                                                                                                                                                                  • Key facts
                                                                                                                                                                                    • Product portfolio
                                                                                                                                                                                      • Brand NPD
                                                                                                                                                                                        • Recent developments
                                                                                                                                                                                          • Gordons Chemist
                                                                                                                                                                                            • Key facts
                                                                                                                                                                                              • Product portfolio
                                                                                                                                                                                                • Lush
                                                                                                                                                                                                  • Key facts
                                                                                                                                                                                                    • Product portfolio
                                                                                                                                                                                                      • Brand NPD
                                                                                                                                                                                                        • Recent developments
                                                                                                                                                                                                          • The Body Shop
                                                                                                                                                                                                            • Key facts
                                                                                                                                                                                                              • Product portfolio
                                                                                                                                                                                                                • Brand NPD
                                                                                                                                                                                                                  • Recent developments
                                                                                                                                                                                                                    • Walgreens Boots Alliance
                                                                                                                                                                                                                      • Key facts
                                                                                                                                                                                                                        • Product portfolio
                                                                                                                                                                                                                          • Brand NPD
                                                                                                                                                                                                                            • Recent developments
                                                                                                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                                                                                                              • Mass market beauty products dominate in most categories
                                                                                                                                                                                                                                • Premium brands demanded in fragrance market
                                                                                                                                                                                                                                  • Boots is the most popular for purchasing beauty products
                                                                                                                                                                                                                                    • Irish consumers reluctant to trust beauty claims
                                                                                                                                                                                                                                      • Nail treatment is the most popular beauty treatment
                                                                                                                                                                                                                                      • The Consumer – Types of Beauty Products Purchased

                                                                                                                                                                                                                                          • Mass market brands dominate facial skincare sector
                                                                                                                                                                                                                                            • Figure 17: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, NI and RoI, November 2015
                                                                                                                                                                                                                                          • Own-label body care products driven by younger consumers
                                                                                                                                                                                                                                            • Figure 18: Types of body care products (eg moisturiser, exfoliator) that consumers typically use, NI and RoI, November 2015
                                                                                                                                                                                                                                            • Figure 19: Types of own-label (budget and premium own-label) body care products (eg moisturiser, exfoliator) that consumers typically use, by age, NI and RoI, November 2015
                                                                                                                                                                                                                                          • Make-up innovations points to long-lasting claims
                                                                                                                                                                                                                                            • Figure 20: Type of make-up (eg lipstick, concealer, eyeliner) that consumers typically use, NI and RoI, November 2015
                                                                                                                                                                                                                                          • Premium brands excel in fragrance market
                                                                                                                                                                                                                                            • Figure 21: Type of fragrances/aftershave that consumers typically use, NI and RoI, November 2015
                                                                                                                                                                                                                                          • Opportunity for customisation in fragrance market
                                                                                                                                                                                                                                          • The Consumer – Stores Used to Purchase Beauty and Personal Care Items

                                                                                                                                                                                                                                              • Beauty specialists most popular for purchasing beauty products
                                                                                                                                                                                                                                                • Figure 22: Main retailers used to purchase beauty and personal care products in the last 12 months, by type of retailer, NI and RoI, November 2015
                                                                                                                                                                                                                                              • Boots appeals to all ages
                                                                                                                                                                                                                                                • Figure 23: Consumers who purchased beauty and personal care products from Boots in the last 12 months, by gender and age, NI and RoI, November 2015
                                                                                                                                                                                                                                              • Tesco is the most popular supermarket for beauty products
                                                                                                                                                                                                                                                • Figure 24: Supermarkets used to purchase beauty and personal care products in the last 12 months, NI and RoI, November 2015
                                                                                                                                                                                                                                              • Online-only stores offer a new opportunity for beauty brands
                                                                                                                                                                                                                                                • Figure 25: Consumers who purchased beauty and personal care products from online-only retailer/auction site (eg Amazon, Lookfantastic, eBay) stores in the last 12 months, by age of children, NI and RoI, November 2015
                                                                                                                                                                                                                                            • The Consumer – Attitudes towards Beauty and Personal Care

                                                                                                                                                                                                                                                • Irish consumers reluctant to trust beauty claims
                                                                                                                                                                                                                                                  • Figure 26: Agreement with statements relating to beauty and personal care, NI and RoI, November 2015
                                                                                                                                                                                                                                                • Premium brands seen as good gifts
                                                                                                                                                                                                                                                  • Half of Irish consumers do not trust beauty product claims
                                                                                                                                                                                                                                                    • Figure 27: Agreement with the statement ‘I do not trust all the claims made by some skincare products (eg anti-ageing), by age and gender, NI and RoI, November 2015
                                                                                                                                                                                                                                                  • Mature consumers most likely to think packaging has less importance
                                                                                                                                                                                                                                                    • Figure 28: Agreement with the statement ‘Packaging is not important to me when buying beauty products’, by age, NI and RoI, November 2015
                                                                                                                                                                                                                                                  • All natural ingredients appeals to women
                                                                                                                                                                                                                                                    • Figure 29: Agreement with the statement ‘I would like to see more beauty ranges with all-natural ingredients’, by gender, NI and RoI, November 2015
                                                                                                                                                                                                                                                  • A third see premium own-label as offering better value than branded options
                                                                                                                                                                                                                                                    • Figure 30: Agreement with the statement ‘I think premium own brands beauty products (eg Boots No7, L'Occitane) are better value for money compared to premium/luxury brands (eg Benefit, Lancôme)’, by age, NI and RoI, November 2015
                                                                                                                                                                                                                                                • The Consumer – Types of Beauty or Grooming Treatments Purchased

                                                                                                                                                                                                                                                    • Nail treatment is the most popular beauty treatment
                                                                                                                                                                                                                                                      • Figure 31: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), NI and RoI, November 2015
                                                                                                                                                                                                                                                    • Nail treatments driven by younger consumers
                                                                                                                                                                                                                                                      • Figure 32: Consumers who have had nail treatment (ie manicure) done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by gender and age, NI and RoI, November 2015
                                                                                                                                                                                                                                                    • Body hair removal usage peaks among younger consumers
                                                                                                                                                                                                                                                      • Figure 33: Consumers who have had body hair removal (eg waxing) done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by age, NI and RoI, November 2015
                                                                                                                                                                                                                                                    • Full-time workers least likely to have time for hair removal treatments
                                                                                                                                                                                                                                                      • Figure 34: Consumers who have had facial hair removal (eg threading) done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by occupation, NI and RoI, November 2015
                                                                                                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                    • Definition
                                                                                                                                                                                                                                                      • Data sources
                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                        • Appendix

                                                                                                                                                                                                                                                          • NI Toluna data
                                                                                                                                                                                                                                                            • Figure 35: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 36: Types of bodycare products (eg moisturisers, exfoliators) products that consumers typically buy, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 37: Types of make-up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 38: Types of fragrances/aftershave products that consumers typically buy, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 39: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for yourself or someone else in the last 12 months, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 40: Beauty specialists have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 41: Supermarkets consumers have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 42: Department stores consumers have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 43: Other types of retailers consumers have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 44: Agreement with statements relating to buying beauty items, by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 45: Agreement with statements relating to buying beauty items, by demographics, NI, November 2015 (continued)
                                                                                                                                                                                                                                                            • Figure 46: Agreement with statements relating to buying beauty items, by demographics, NI, November 2015 (continued)
                                                                                                                                                                                                                                                            • Figure 47: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, NI, November 2015
                                                                                                                                                                                                                                                            • Figure 48: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, NI, November 2015 (continued)
                                                                                                                                                                                                                                                            • Figure 49: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, NI, November 2015 (continued)
                                                                                                                                                                                                                                                          • RoI Toluna data
                                                                                                                                                                                                                                                            • Figure 50: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 51: Types of bodycare products (eg moisturisers, exfoliators) products that consumers typically buy, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 52: Types of make–up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 53: Types of fragrances/aftershave products that consumers typically buy, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 54: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for yourself or someone else in the last 12 months, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 55: Beauty specialists have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 56: Supermarkets consumers have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 57: Department stores consumers have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 58: Other types of retailers consumers have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 59: Agreement with statements relating to buying beauty items, by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 60: Agreement with statements relating to buying beauty items, by demographics, RoI, November 2015 (continued)
                                                                                                                                                                                                                                                            • Figure 61: Agreement with statements relating to buying beauty items, by demographics, RoI, November 2015 (continued)
                                                                                                                                                                                                                                                            • Figure 62: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, RoI, November 2015
                                                                                                                                                                                                                                                            • Figure 63: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, RoI, November 2015 (continued)
                                                                                                                                                                                                                                                            • Figure 64: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, RoI, November 2015 (continued)

                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                        Beauty Retailing - Ireland - February 2016

                                                                                                                                                                                                                                                        £1,095.00 (Excl.Tax)