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Beauty Retailing - Italy - January 2012

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Report Scope

        • Beauty and personal care retailing
          • Sources for consumer spending
            • Abbreviations
              • Technical notes
                • Financial definitions
                  • Currencies
                    • Country codes
                      • Figure 1: Country codes
                    • VAT
                      • Figure 2: Europe: Standard VAT rates, 2010/11
                  • The Market: Economic and Demographic Context

                    • Long-standing economic problems
                      • Pharmacy liberalisation
                        • The economy
                          • Figure 3: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q2 2011
                          • Figure 4: Italy: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
                        • Austerity
                          • Bond markets
                            • Consumer price inflation
                              • Figure 5: Italy: Harmonised index of consumer prices: Annual % change, Jan 2006-Nov 2011
                            • The consumer
                              • Figure 6: Selected labour market indicators, Q1 2009-Q2 2011
                            • Demographics
                              • Figure 7: Italy: Foreign resident population on 1 January, 2007-11
                            • Implications for beauty retailers
                              • Economy:
                                • Demographics:
                                • The Market: Consumer Spending

                                    • Personal care spending data
                                        • Figure 8: Italy: Consumer spending on selected categories, 2006-10
                                      • Personal care goods spending per capita
                                        • Figure 9: Italy: Annual per-capita consumer expenditure on personal care goods, 2006-10
                                      • Personal care goods spending as a share of all expenditure
                                        • Figure 10: Italy: Consumer spending on personal care goods as a percentage of total consumer spending, 2006-10
                                      • Spending on personal care goods relative to services
                                          • Figure 11: Italy: Consumer spending on personal care goods relative to spending at hairdressing salons & personal grooming establishments, 2006-10
                                        • Trade association data
                                            • Figure 12: Italy: Total consumption of cosmetics and toiletries products, 2006-10
                                          • Spending breakdown by category
                                              • Figure 13: Italy: Consumer spending on skin care and hair care, 2010-11
                                              • Figure 14: Italy: Consumer spending on personal care by major category, 2010-11
                                            • Category performance and prospects
                                            • The Market: The Health and Beauty Specialists Sector

                                              • Economic and consumer outlook
                                                • Retail sales and forecasts
                                                    • Figure 15: Italy: Estimated retail sales, 2006-10
                                                    • Figure 16: Italy: Retail sales forecasts, 2011-16
                                                  • Index of retail sales
                                                    • Figure 17: Italy: Index of retail sales: Annual % change, Jan 2010-Sep 2011
                                                  • Enterprise numbers
                                                    • Figure 18: Italy: Retail enterprises, by sector, 2008-09
                                                  • Outlet numbers
                                                    • Figure 19: Italy: Outlet numbers, 2007
                                                    • Figure 20: Italy: Estimated enterprise numbers, 2010
                                                • The Retailers: Channels of Distribution

                                                    • Figure 21: Italy: Personal care goods, estimated channels of distribution, 2010
                                                  • Pharmacies, parapharmacies and legislation
                                                    • Direct selling
                                                      • Figure 22: Italy: Specialist beauty members of the direct selling association, 2011
                                                  • The Retailers: Online

                                                      • Proportion of consumers shopping online
                                                        • Figure 23: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
                                                        • Figure 24: Percentage of female consumers who have purchased beauty products online in the 12 months to March 2011, Italy, Spain, Germany, France and UK
                                                      • Barrier to online growth: Cash culture
                                                        • Barrier to online growth: Low levels of internet access
                                                          • Figure 25: Italy: Percentage of households with any internet access/broadband connection, 2006-11
                                                        • Leading websites by usage
                                                          • Figure 26: Italy: Leading transactional beauty websites, July 2011
                                                      • The Retailers: Leading Specialists

                                                        • Characteristics of the sector
                                                          • Bridgepoint builds scale in perfumery
                                                            • Private label a focus for perfumery
                                                              • The drugstores
                                                                • Bottega Verde
                                                                  • Figure 27: Italy: Identified leading beauty specialists, 2010/11
                                                              • The Retailers: Market Shares

                                                                  • Figure 28: Italy: Leading beauty specialists’ estimated shares of sector sales, 2010
                                                              • The Consumer: Where They Shop

                                                                    • Figure 29: Italy: Outlets from which make-up/haircare/skincare/fragrance products were bought by female consumers in the last 12 months, March 2011
                                                                  • Where they shop by age group and product type
                                                                      • Figure 30: Italy: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
                                                                      • Figure 31: Italy: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
                                                                      • Figure 32: Italy: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
                                                                      • Figure 33: Italy: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
                                                                  • A.S. Watson (Europe)

                                                                      • Figure 34: A. S. Watson (Europe): Sales as share of Health & beauty specialists’ sales in Europe, 2008-10
                                                                    • Strategic evaluation
                                                                      • Revenues by region and operation
                                                                        • Figure 35: A. S. Watson (Europe): Estimated sales breakdown by operation, 2010
                                                                      • Mixed fortunes for Marionnaud
                                                                        • UK: Superdrug
                                                                            • Figure 36: Superdrug: Optimum and brand-similar products, launched 2011
                                                                          • UK: The Perfume Shop
                                                                            • Background
                                                                              • Figure 37: A. S. Watson: European health and beauty operations, 2011
                                                                            • Company performance
                                                                              • Figure 38: A. S. Watson (Europe): Estimated sales, 2008-10
                                                                              • Figure 39: A. S. Watson (Europe): Outlet data, 2008-10
                                                                            • Retail offering
                                                                              • Rossmann joint venture
                                                                                • Figure 40: A. S. Watson (Europe): Rossmann store numbers, 2006-10
                                                                                • Figure 41: A. S. Watson (Europe): Rossmann JV store numbers by territory, December 2010
                                                                              • UK profile
                                                                                • UK: Company performance
                                                                                  • Figure 42: A. S. Watson (UK): Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-10
                                                                                  • Figure 43: A. S. Watson (UK): Financial performance, 2006-10
                                                                                  • Figure 44: A. S. Watson (UK): Outlet data, 2006-10
                                                                                • UK: Superdrug consumer profile
                                                                                  • Figure 46: Superdrug: Consumer profile (relative to average), by location, November 2011
                                                                                  • Figure 47: Superdrug: Consumer profile (relative to average), by ACORN classification, November 2011
                                                                                • UK retail offering
                                                                                  • UK: E-commerce and home shopping
                                                                                    • Figure 48: A.S. Watson (UK): Online consumer demographics for Superdrug.com, three month average to October 2011
                                                                                    • Figure 49: A.S. Watson (UK): Online consumer demographics for ThePerfumeShop.com, three month average to October 2011
                                                                                • Douglas

                                                                                    • Figure 50: Douglas perfumery: Share of European health and beauty specialists’/beauty specialists’ sales, 2007-11
                                                                                  • Strategic evaluation
                                                                                    • Figure 51: Douglas Perfumeries: Sales contribution of German/International stores, 2007-11
                                                                                    • Figure 52: Douglas Perfumeries: German/International store portfolio, 2007-11
                                                                                    • Figure 53: Douglas Perfumeries: Stores per million capita in selected countries, 2010
                                                                                    • Figure 54: Douglas Perfumeries: Sales per store, 2010
                                                                                    • Figure 55: Douglas Perfumeries: Sales per store growth rates in selected countries, 2006/07-2009/10
                                                                                  • Background
                                                                                    • Company performance
                                                                                      • Figure 56: Douglas Holding: Group financial performance, 2006/07-2010/11
                                                                                      • Figure 57: Douglas Perfumeries: Group financial performance, 2006/07-2010/11
                                                                                      • Figure 58: Douglas Perfumeries: Outlet data, 2007-11
                                                                                    • Retail offering
                                                                                      • e-commerce and home shopping
                                                                                      • Lush Retail Ltd

                                                                                          • Figure 59: Lush Retail Ltd: Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-09
                                                                                        • Strategic evaluation
                                                                                          • Background
                                                                                            • Company performance
                                                                                              • Figure 60: Lush Retail Ltd: Group financial performance, 2005/06-2009/10
                                                                                              • Figure 61: Lush Retail Ltd: Outlet data, 2006-10
                                                                                            • Store formats
                                                                                              • Retail offering
                                                                                                • e-commerce
                                                                                                  • Figure 62: Lush: Online consumer demographics, three month average to October 2011
                                                                                              • Schlecker (incl Ihr Platz)

                                                                                                  • Figure 63: Schlecker: Share of European health and beauty specialists’ sales, 2006-10
                                                                                                • Strategic evaluation
                                                                                                  • Background
                                                                                                    • Company performance
                                                                                                      • Figure 64: Schlecker: Estimated sales performance, 2006-10
                                                                                                      • Figure 65: Schlecker: Estimated outlet data, 2006-10
                                                                                                    • Store format
                                                                                                      • Retail offering
                                                                                                        • e-commerce and home shopping
                                                                                                        • Sephora

                                                                                                            • Strategic evaluation
                                                                                                              • Background
                                                                                                                • Company performance
                                                                                                                  • Figure 66: Sephora, Financial performance, 2006-10
                                                                                                                  • Figure 67: Sephora, Estimated financial performance, European markets, 2009-10
                                                                                                                • Store formats
                                                                                                                  • Figure 68: Sephora: Estimated Outlet data, 2006-10
                                                                                                                • Retail offering
                                                                                                                  • e-commerce and home shopping
                                                                                                                  • The Body Shop

                                                                                                                      • Figure 69: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists’ sales, 2006-10
                                                                                                                    • Strategic evaluation
                                                                                                                      • Background
                                                                                                                        • Company performance
                                                                                                                          • Figure 70: The Body Shop: Financial performance, 2006-10
                                                                                                                          • Figure 71: The Body Shop: Estimated UK and RoI sales performance, 2006-10
                                                                                                                          • Figure 72: The Body Shop: Outlet data, 2006-10
                                                                                                                        • Store formats
                                                                                                                          • Consumer profile
                                                                                                                            • Figure 73: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011
                                                                                                                            • Figure 74: The Body Shop shoppers in last 12 months, by region and ACORN group, November 2011
                                                                                                                          • Retail offering
                                                                                                                            • e-commerce and home shopping
                                                                                                                              • Figure 75: The Body Shop: Online consumer demographics, three month average to October 2011
                                                                                                                          • Yves Rocher Group

                                                                                                                              • Figure 76: Yves Rocher’s Sales of share of health & beauty retailers’ sales in France, 2006-10
                                                                                                                            • Strategic evaluation
                                                                                                                              • Background
                                                                                                                                • Company performance
                                                                                                                                  • Figure 77: Groupe Yves Rocher, Sales performance, 2006-10
                                                                                                                                  • Figure 78: Yves Rocher: Estimated outlet data, 2005 -11
                                                                                                                                • Store formats
                                                                                                                                  • Retail offering
                                                                                                                                    • e-commerce and home shopping
                                                                                                                                    • Appendix – The Market

                                                                                                                                      • Population
                                                                                                                                        • Figure 79: Europe: Population, by age group, 2005
                                                                                                                                        • Figure 80: Europe: Population, by age group, 2010
                                                                                                                                        • Figure 81: Europe: Population, by age group, 2015
                                                                                                                                        • Figure 82: Europe: Population, by age group, 2020
                                                                                                                                      • GDP
                                                                                                                                        • Figure 83: Europe: GDP (current prices), 2010
                                                                                                                                        • Figure 84: Europe: GDP growth rates (current prices), 2001-Q3 2011
                                                                                                                                        • Figure 85: Europe: GDP growth rates (constant prices), 2001-Q3 2011
                                                                                                                                      • Consumer spending
                                                                                                                                        • Figure 86: Europe: Households’ consumer spending (current prices), 2010
                                                                                                                                        • Figure 87: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
                                                                                                                                        • Figure 88: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
                                                                                                                                      • Consumer prices
                                                                                                                                        • Figure 89: Europe: Harmonised index of consumer prices, 2001-10
                                                                                                                                      • Unemployment
                                                                                                                                        • Figure 90: Europe: Average rate of unemployment, 2001-10
                                                                                                                                      • Interest rates
                                                                                                                                        • Figure 91: Europe: Interest rates, 2005-Q4 2011
                                                                                                                                      • Consumer confidence
                                                                                                                                        • Figure 92: Europe: Consumer confidence, Jan 2011-Dec 2011
                                                                                                                                    • Appendix – Consumer Data

                                                                                                                                        • Make-up
                                                                                                                                          • Figure 93: Outlets from where make-up was bought in the last 12 months, UK, March 2011
                                                                                                                                          • Figure 94: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                                                                          • Figure 95: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                                                                        • Fragrances
                                                                                                                                          • Figure 96: Outlets from where fragrances were bought in the last 12 months, March 2011
                                                                                                                                          • Figure 97: Outlets from where fragrance products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                                                                        • Skincare
                                                                                                                                          • Figure 98: Outlets from where skincare was bought in the last 12 months, March 2011
                                                                                                                                          • Figure 99: Most popular outlets from where skincare products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                                                                          • Figure 100: Next most popular outlets from where skincare products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                                                                        • Haircare
                                                                                                                                          • Figure 101: Outlets from where haircare was bought in the last 12 months, March 2011
                                                                                                                                          • Figure 102: Outlets from where haircare products were bought in the last 12 months, by demographics, Italy, March 2011

                                                                                                                                      Companies Covered

                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                      Beauty Retailing - Italy - January 2012

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