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Beauty Retailing - Italy - January 2016

Beauty Retailing – Europe provides detailed coverage of the beauty retail sectors in five Western European markets: the UK, France, Germany, Italy and Spain. The data in its entirety is contained in the single copy five-country report, which gives a full overview of beauty retailing in these markets. Single country reports are also available for the UK, France, Germany, Italy and Spain.

“Spending on personal care in Italy returned to growth in 2014 and is estimated to have continued to rise in 2015. This will bring relief to retailers who for a number of years prior to 2014 faced falling consumer demand and deflationary prices. The leading specialists in Italy, Acqua e Sapone and Tigotá, are those that offer a broad range and competitive prices. However, the winners in recent years have been more specialised stores at both the mid-to-low (Kiko Milano) and high end (Sephora) of the market.”

– Nick Carroll, Retail Analyst

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Table of contents

  1. Europe - Overview

    • Areas covered in this report
      • Technical notes
        • Market size
          • Mintel’s market sizes
            • National statistics data
              • Retail sector sizes
                • Financial definitions
                  • Abbreviations
                    • VAT around Europe
                      • Figure 1: VAT rates, 2011-15
                  • Overview

                    • What you need to know
                      • Areas covered in this report
                      • Executive Summary

                          • Spending and inflation
                            • Figure 2: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                          • Channels of distribution
                            • Figure 3: Italy: Estimated retail distribution of spending on beauty and personal care goods, 2014
                          • Sector size and forecast
                            • Figure 4: Italy: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
                          • Leading specialists
                            • Market shares
                              • Figure 5: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
                            • Online
                              • Figure 6: Italy: Any online purchases made in the last 12 months, by country, 2011-15
                            • The consumer
                              • Which products do they buy?
                                • Figure 7: Italy: Beauty products purchased in the past 12 months, October 2015
                              • Factors influencing choice of retailer
                                • Figure 8: Italy: Factors that influence the choice of retailer, by beauty product category, November 2015
                              • Shopping for prestige beauty
                                • Figure 9: Italy: Reasons for buying prestige beauty products, October 2015
                              • What we think
                              • Issues and Insights

                                • Understanding the success of Kiko Milano
                                  • The facts
                                    • The implications
                                      • Doing more to appeal to Italy’s ageing population
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Consumer spending remains low
                                              • Channels battle for share of spending
                                                • Health and beauty retail sales back in positive growth
                                                • Spending and Inflation

                                                    • Figure 10: Italy: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
                                                    • Figure 11: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
                                                  • Inflation
                                                    • Figure 12: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
                                                    • Figure 13: Italy: Harmonised index of consumer prices on personal care, annual % change, Jan 2014-November 2015
                                                • Product Market Breakdown

                                                    • Figure 14: Italy: Main beauty and personal care markets, (incl. VAT), 2010-15
                                                    • Figure 15: Italy: Main beauty and personal care markets, forecasts, (incl. VAT), 2015-19
                                                • Channels of Distribution

                                                    • Figure 16: Italy: Channels of distribution for beauty and personal care products, 2012-14
                                                    • Figure 17: Italy: Any purchase of beauty products, by type of store, November 2014
                                                • Sector Size and Forecast

                                                  • Specialists’ sales growing again
                                                    • Figure 18: Italy: Health & beauty retailers sales, (excl VAT), 2010-15
                                                    • Figure 19: Italy: Health & beauty retailers sales forecasts, (excl VAT), 2015-20
                                                • Key Players – What You Need to Know

                                                  • Acqua e Sapona the dominant player but facing increasing competition
                                                    • Young focused retailers performing well
                                                      • A strong premium market
                                                        • Online still in its infancy
                                                        • Key Players

                                                          • Acqua e Sapone continues to lead the market but rivals catching up fast
                                                              • Figure 20: Italy: Leading beauty specialists’ net retail sales, 2011-15
                                                              • Figure 21: Italy: Leading beauty specialists’ outlet numbers, 2011-15
                                                              • Figure 22: Italy: Leading beauty specialists, sales per outlet, 2011-15
                                                          • Market Shares

                                                            • Acqua e Sapone remains the leading specialist
                                                              • Figure 23: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
                                                              • Figure 24: Italy: Leading beauty specialists’ share of consumer spending on personal care goods, 2011-15
                                                          • Online

                                                            • Access now higher than usage
                                                              • Figure 25: Italy: Percentage of households with broadband internet access and percentage of individuals who have used the internet in the past 12 months, 2011-15
                                                            • Online retailing remains underdeveloped
                                                              • Figure 26: Italy: Any online purchases made in the last 12 months, by country, 2011-15
                                                              • Figure 27: Italy: Percentage of individuals purchasing from retailers within and outside of Italy, 2011-15
                                                            • Online beauty within Italy
                                                              • Figure 28: Italy: Leading beauty retailers, by presence of transactional website, January 2016
                                                          • The Consumer – What You Need to Know

                                                            • Fragrances the most purchased beauty product
                                                              • Consumers most concerned with pricing and range
                                                                • Prestige products popular with Italian beauty buyers
                                                                • The Consumer – Which Products Do They Buy?

                                                                      • Figure 29: Italy: Beauty products purchased in the past 12 months, October 2015
                                                                      • Figure 30: Italy: Beauty products purchased in the past 12 months, by gender, October 2015
                                                                      • Figure 31: Italy: Beauty products purchased in the past 12 months, by age, October 2015
                                                                  • The Consumer – Factors Influencing Choice of Retailer

                                                                        • Figure 32: Italy: Range, price and promotion factors that influence the choice of retailer, by beauty product category, October 2015
                                                                        • Figure 33: Italy: Store-based factors that influence the choice of retailer, by beauty product category, October 2015
                                                                        • Figure 34: Italy: Online factors that influence the choice of retailer, by beauty product category, October 2015
                                                                    • The Consumer – Shopping for Prestige Beauty Products

                                                                          • Figure 35: Italy: Purchasing of prestige beauty products, by gender, October 2015
                                                                          • Figure 36: Italy: Purchasing of prestige beauty products, by age, October 2015
                                                                        • Why they buy prestige products
                                                                            • Figure 37: Italy: Reasons for buying prestige beauty products, October 2015
                                                                            • Figure 38: Italy: Reasons for buying prestige beauty products, by gender, October 2015
                                                                            • Figure 39: Italy: Reasons for buying prestige beauty products, by age and average income, October 2015
                                                                        • Appendix – Data sources, Abbreviations and Supporting Information

                                                                          • Abbreviations
                                                                            • Data sources
                                                                              • INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
                                                                                • EUROSTAT – Luxembourg
                                                                                  • PIANETTA DISTRIBUZIONE, a report produced by Largo Consumo
                                                                                  • Acqua e Sapone

                                                                                      • What we think
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 40: Acqua e Sapone: Estimated total retail revenues, 2011-15
                                                                                            • Figure 41: Acqua e Sapone: Outlet data, 2011-15
                                                                                          • Retail offering
                                                                                          • Douglas Perfumeries

                                                                                              • What we think
                                                                                                • A focus on beauty
                                                                                                  • Expansion and diversification
                                                                                                    • Bringing Les Bellista to Germany
                                                                                                      • Multichannel
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 42: Douglas Perfumeries: Financial performance, 2010/11-2014/15
                                                                                                            • Figure 43: Douglas Perfumeries: Outlet data, 2010/11-2014/15
                                                                                                          • Retail offering
                                                                                                          • Lush Retail

                                                                                                              • What we think
                                                                                                                • Unique and innovative product offering
                                                                                                                  • Bigger stores to showcase brand uniqueness and full product range
                                                                                                                    • Online sales growth on back of fully responsive website launch
                                                                                                                      • In-store digital customer engagement
                                                                                                                        • Scent and mood shopping app
                                                                                                                          • In-store spa experience
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 44: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
                                                                                                                                • Figure 45: Lush Retail Ltd: Outlet data, 2010/11-2014/15
                                                                                                                              • Retail offering
                                                                                                                              • Sephora

                                                                                                                                  • What we think
                                                                                                                                    • Beauty retail trendsetter
                                                                                                                                      • Connected beauty store
                                                                                                                                        • Hair salon services
                                                                                                                                          • Customisable digital experiences
                                                                                                                                            • New shipping method for frequent shoppers
                                                                                                                                              • Trialling beauty box subscription service
                                                                                                                                                • Company background
                                                                                                                                                  • Company performance
                                                                                                                                                    • Figure 46: LVMH Selective Retail: Financial performance, 2010-14
                                                                                                                                                  • Retail offering
                                                                                                                                                  • The Body Shop

                                                                                                                                                      • What we think
                                                                                                                                                        • Pushing its ethical credentials in an increasingly crowded market
                                                                                                                                                          • New loyalty scheme
                                                                                                                                                            • Rush-hour makeovers
                                                                                                                                                              • Company background
                                                                                                                                                                • Company performance
                                                                                                                                                                  • Figure 47: The Body Shop – Retail sales: Group financial performance, 2010-14
                                                                                                                                                                  • Figure 48: The Body Shop: Estimated UK sales performance, 2010-14
                                                                                                                                                                  • Figure 49: The Body Shop – Retail sales: Outlet data, 2010-14
                                                                                                                                                                  • Figure 50: The Body Shop: Outlet breakdown, 2010-14
                                                                                                                                                                • Retail offering
                                                                                                                                                                • Yves Rocher

                                                                                                                                                                    • What we think
                                                                                                                                                                      • New concept store offers an enhanced experience
                                                                                                                                                                        • Augmented reality app that lets consumers virtually apply makeup
                                                                                                                                                                          • A gift with every order
                                                                                                                                                                            • Competitive prices
                                                                                                                                                                              • Seal of authenticity
                                                                                                                                                                                • Spanish store expansion on back of a recovery in the country’s beauty retail market
                                                                                                                                                                                  • Company background
                                                                                                                                                                                    • Company performance
                                                                                                                                                                                      • Figure 51: Yves Rocher Groupe: Estimated group financial performance, 2011-15
                                                                                                                                                                                      • Figure 52: Yves Rocher Groupe: Estimated outlet data, 2011-15
                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                    Beauty Retailing - Italy - January 2016

                                                                                                                                                                                    £995.00 (Excl.Tax)