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Beauty Retailing - Spain - January 2011

Beauty retailers’ sales are believed to have contracted for the third consecutive year in 2010, coming in at €17.4 billion excluding VAT for the year.Underperformance in the last few years can be attributed to consumers cutting back and trading down in order to save money. Own brand lines and heavy price promotion have been prevalent across the sector. However, improvements in the economic climate and consumer confidence should boost spending going forwards with the beauty sector set to gain share of all retail sales in the forecast period to 2015.

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Table of contents

  1. Market in Brief

    • Report Scope

        • Beauty retailing
          • Sources
            • Abbreviations
              • Technical notes
                • Financial definitions
                  • Currencies
                    • Country codes
                      • Figure 1: Country codes
                    • VAT
                      • Figure 2: Europe: Standard VAT rates, 2009
                  • Broader Market Environment

                      • The economy
                        • Implications for beauty retailers
                        • Competitive Context

                          • Key points
                            • Personal care shows its resilience
                              • Figure 3: Spain: Consumer spending, growth in main categories, 2006-09
                              • Figure 4: Spain: Consumer spending on personal care and other selected categories, 2006-09
                            • Product market breakdown
                              • Figure 5: Spain: Consumer spending on personal care, by major category, 2009
                            • Deflationary pressures beginning to emerge
                                • Figure 6: Spain: Prices of personal care compared with selected other categories, 2002-09
                            • Sector Size and Forecast

                              • Key points
                                • Economic outlook
                                  • Retail outlook and forecasts
                                    • Figure 7: Spain: Health and beauty retailers’ sales, 2005-10
                                  • Outlook for beauty retailers
                                    • Figure 8: Spain: Health and beauty retailers’ sales forecasts, 2010-15
                                  • Enterprise and outlet numbers
                                    • Figure 9: Spain: Retail enterprises, 2005-09
                                    • Figure 10: Spain: Retail outlets, 2005, 2007 and 2009
                                • Channels of Distribution

                                      • Figure 11: Spain: beauty and toiletries market, retail channels of distribution, 2009
                                  • Retail Competitor Analysis

                                    • Key points
                                      • Sector sales contract
                                        • Schlecker belies the slowdown
                                          • Mixed performance from the foreign players
                                            • Arenal shows it flexibility
                                              • Building scale to ensure survival
                                                • Buying groups
                                                  • Non-specialists under pressure
                                                    • Figure 12: Spain: Leading beauty retailers, 2009/10
                                                  • Market shares
                                                    • Figure 13: Spain: Leading beauty retailers’ market shares, 2009
                                                • A.S. Watson (Europe)

                                                    • Figure 14: A.S. Watson (Europe): Sales as share of European health and beauty specialists’ sales, 2005-09
                                                  • Strategic evaluation
                                                      • Figure 15: Rossmann: Outlets per million population, 2009
                                                    • Group
                                                      • Recent history
                                                        • Figure 16: A.S.Watson: European health and beauty chains, 2009
                                                      • Financial performance
                                                          • Figure 17: A.S. Watson: Estimate European sales and store numbers, 2005-09
                                                          • Figure 18: Rossmann Eastern Europe (joint venture): Estimated total European sales and store numbers, 2005-09
                                                        • Store portfolio
                                                            • Figure 19: A.S.Watson Europe: Estimated store numbers, 2005-09
                                                          • UK operations
                                                            • Figure 20: A.S. Watson UK: Sales as share of UK health and beauty specialists’ sales, 2005-09
                                                          • Financial performance
                                                            • Superdrug back on the road to profit
                                                              • Can Savers beat the competition?
                                                                • The Perfume Shop continues its strong performance
                                                                  • Figure 21: AS Watson UK: Financial performance, 2005-09
                                                                • Store portfolio
                                                                  • Figure 22: AS Watson UK: Outlet data, 2005-09
                                                                • Retail offering
                                                                  • Superdrug focusing on beauty
                                                                    • Savers’ wider offer
                                                                      • The Perfume Shop’s successful niche
                                                                        • Advertising
                                                                          • Continental Europe operations
                                                                            • Benelux
                                                                              • Financial performance
                                                                                • Figure 23: A.S..Watson Benelux: Estimated sales contribution by fascia, 2009
                                                                              • Store portfolio
                                                                                • Figure 24: A.S.Watson: Benelux: Health and beauty store numbers, 2005-09
                                                                              • Retail offering
                                                                                • E-commerce
                                                                                  • Marionnaud
                                                                                    • Figure 25: A.S.Watson: Estimated Marionnaud sales as share of health & beauty specialists’ sales in Europe, 2005-09
                                                                                  • Financial performance
                                                                                      • Figure 26: A.S. Watson: Marionnaud: Estimated sales, 2005-09
                                                                                    • Store portfolio
                                                                                        • Figure 27: A.S. Watson: Marionnaud outlets (estimated), 2005-09
                                                                                        • Figure 28: A.S. Watson: Marionnaud’s store portfolio by country (estimated), 2005-09
                                                                                      • Retail offer
                                                                                        • Eastern Europe
                                                                                          • Rossman joint venture
                                                                                            • Baltic operations
                                                                                              • Other Eastern operations
                                                                                                • Figure 29: A.S. Watson: Eastern European operations, 2005-09
                                                                                            • Douglas

                                                                                                • Figure 30: Douglas perfumery (Germany): Share of German health and beauty specialists’/beauty specialists’ sales, 2005-09
                                                                                                • Figure 31: Douglas perfumery division: Share of European health and beauty specialists’ sales, 2005-10
                                                                                              • Strategic evaluation
                                                                                                • A first mover
                                                                                                  • A fast mover
                                                                                                    • Flexible retail mix
                                                                                                      • Recent history
                                                                                                        • Financial performance
                                                                                                            • Figure 32: Douglas Holding: Group financial performance, 2005/06 -2009/10
                                                                                                            • Figure 33: Douglas Perfumeries: Group financial performance, 2005-10
                                                                                                            • Figure 34: Douglas Perfumeries: Sales contribution of German/International stores, 2005-10
                                                                                                            • Figure 35: Douglas Perfumeries: Sales growth rates in selected countries, 2008/09
                                                                                                          • Store portfolio
                                                                                                              • Figure 36: Douglas Perfumeries: German/International store portfolio, 2005-10
                                                                                                              • Figure 37: Douglas Perfumeries: Stores per million capita in selected countries, 2009
                                                                                                              • Figure 38: Douglas Perfumeries: Outlet data, 2005-2010
                                                                                                              • Figure 39: Douglas perfumeries: Average sales per outlet by country (and date of entry into market), 2009
                                                                                                            • Retail offering
                                                                                                              • E-commerce and home shopping
                                                                                                              • Lush

                                                                                                                  • Figure 40: Lush Retail Ltd: Sales as share of UK health and beauty retailers’ sales, 2005-2008
                                                                                                                • Strategic evaluation
                                                                                                                  • Struggling, but growing
                                                                                                                    • The cost of a clear conscience
                                                                                                                      • Spreading the risk
                                                                                                                        • Recent history
                                                                                                                          • Financial performance
                                                                                                                            • Figure 41: Lush Retail Ltd: Financial performance, 2005-09
                                                                                                                          • Store portfolio
                                                                                                                            • Figure 42: Lush Retail Ltd: Outlet data, 2005-09
                                                                                                                          • Retail offering
                                                                                                                            • e-commerce
                                                                                                                            • Müller

                                                                                                                                • Figure 43: Müller: Estimated sales as share of health & beauty retailers’ sales in Europe, 2005-09
                                                                                                                                • Figure 44: Müller: Estimated sales as share of health & beauty and beauty retailers’ sales in Germany, 2005-09
                                                                                                                              • Strategic evaluation
                                                                                                                                • Recent history
                                                                                                                                  • Financial performance
                                                                                                                                    • Figure 45: Müller: Estimated group sales performance, 2005/06-2009/10
                                                                                                                                  • Store portfolio
                                                                                                                                    • Figure 46: Müller: Estimated outlet data, 2006-10
                                                                                                                                  • Retail offering
                                                                                                                                      • Figure 47: Müller: Product areas, 2010
                                                                                                                                      • Figure 48: Müller: Major beauty own brand lines, 2010
                                                                                                                                    • e-commerce and home shopping
                                                                                                                                    • Schlecker (incl Ihr Platz)

                                                                                                                                        • Figure 49: Schlecker: Share of European health and beauty specialists’ sales, 2005-09
                                                                                                                                        • Figure 50: Schlecker: Estimated share of German health and beauty and of German beauty retailers’ sales, 2005-09
                                                                                                                                      • Strategic evaluation
                                                                                                                                        • Ihr Platz offers an opportunity
                                                                                                                                          • Recent history
                                                                                                                                            • Financial data
                                                                                                                                              • Figure 51: Schlecker: Estimated sales performance, 2005-09
                                                                                                                                            • Store portfolio
                                                                                                                                                • Figure 52: Schlecker: Estimated outlet data, 2005-09
                                                                                                                                              • Retail offering
                                                                                                                                                • Ihr Platz
                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                  • Sephora

                                                                                                                                                      • Figure 53: Sephora: Estimated sales as share of European health and beauty retailers’ sales, 2005-09
                                                                                                                                                    • Strategic evaluation
                                                                                                                                                      • Recent history
                                                                                                                                                        • Financial performance
                                                                                                                                                            • Figure 54: Sephora: Financial performance, 2005-09
                                                                                                                                                          • Store portfolio
                                                                                                                                                            • Figure 55: Sephora: Estimated outlet data, 2004-09
                                                                                                                                                          • Retail offering
                                                                                                                                                          • The Body Shop

                                                                                                                                                              • Figure 56: The Body Shop UK & Republic of Ireland: Estimated sales as share of UK health and beauty retailers’ sales, 2005-09
                                                                                                                                                            • Strategic evaluation
                                                                                                                                                              • Recent history
                                                                                                                                                                • Financial performance
                                                                                                                                                                    • Figure 57: The Body Shop (UK & RoI): Group financial performance, 2005-09
                                                                                                                                                                  • Store portfolio
                                                                                                                                                                      • Figure 58: The Body Shop UK: Outlet data, 2005-09
                                                                                                                                                                    • Retail offering
                                                                                                                                                                      • Market positioning
                                                                                                                                                                        • E-commerce and home shopping
                                                                                                                                                                        • Yves Rocher Group

                                                                                                                                                                            • Figure 59: Groupe Yves Rocher: Estimated sales as share of health & beauty specialists’ sales in Europe, 2005-09
                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                            • Recent history
                                                                                                                                                                              • Figure 60: Groupe Yves Rocher brands, 2010
                                                                                                                                                                            • Financial performance
                                                                                                                                                                              • Figure 61: Groupe Yves Rocher: Group sales performance, 2005-09
                                                                                                                                                                            • Store portfolio
                                                                                                                                                                              • Figure 62: Groupe Yves Rocher: Estimated European outlet data, 2005-09
                                                                                                                                                                              • Figure 63: Groupe Yves Rocher: Yves Rocher brand: Estimated outlet numbers, 2005, 2006 and 2009
                                                                                                                                                                            • Retail offering
                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                              • Appendix – Broader Market Environment

                                                                                                                                                                                • Population
                                                                                                                                                                                  • Figure 64: Europe Top 6: Population breakdown, by age group, 2005
                                                                                                                                                                                  • Figure 65: Europe Top 6: Population breakdown, by age group, 2010
                                                                                                                                                                                  • Figure 66: Europe Top 6: Population breakdown, by age group, 2015
                                                                                                                                                                                  • Figure 67: Europe Top 6: Population breakdown, by age group, 2020
                                                                                                                                                                                • GDP
                                                                                                                                                                                  • Figure 68: Europe Top 6: GDP (in current prices) 2000-Q3 2010
                                                                                                                                                                                  • Figure 69: Europe top 6: GDP growth rates (in constant prices), 2000-Q3 2010
                                                                                                                                                                                • Consumer spending
                                                                                                                                                                                  • Figure 70: Europe top 6: Consumer spending (in current prices) 2001-Q3 2010
                                                                                                                                                                                  • Figure 71: Europe Top 6: Consumer spending growth rates (in constant prices) 2001-Q3 2010
                                                                                                                                                                                • Consumer prices
                                                                                                                                                                                  • Figure 72: Europe Top 6: Consumer prices, 2001-Oct 2010
                                                                                                                                                                                • Unemployment
                                                                                                                                                                                  • Figure 73: Europe Top 6: Average rate of unemployment, 2001-Q3 2010
                                                                                                                                                                                • Interest rates
                                                                                                                                                                                  • Figure 74: UK and Eurozone: Interest rates, 2004-Q3 2010
                                                                                                                                                                                • Consumer confidence
                                                                                                                                                                                  • Figure 75: Europe top 5: Consumer confidence, March 2009-November 2010

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                              Beauty Retailing - Spain - January 2011

                                                                                                                                                                              £795.00 (Excl.Tax)