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Beauty Retailing - UK - January 2013

“As affordable quick fix beauty treatments have become more established in the UK, we’ve seen greater spontaneity from consumers, a shift in channels to market and an opening up of the mass market.”

– Hilary Monk, Senior Retail Analyst

Some questions answered in this report include:

  • How has the beauty treatments market changed and what opportunities has this delivered to store based retailers?
  • How engaged are beauty shoppers with m-commerce and how can retailers capitalise on this?
  • How is new technology driving innovation in beauty product testing?
  • How can retailers leverage the power of personal recommendations and trust?
  • Who are the retail winners and losers?

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Table of contents

  1. Introduction

      • Report scope
        • Changes to our UK report
          • Sources
            • Definitions and abbreviations
              • Financial definitions
                • VAT
                  • Sales per store, sales per sq m
                    • Other
                      • Abbreviations
                      • Executive Summary

                          • The market
                            • Figure 1: UK: Consumer spending on beauty and personal care products through retail channels (incl. VAT), 2007-17
                            • Figure 2: Consumer spending on beauty products through retail channels (incl. VAT), 2007-17
                          • Market factors
                            • Online
                              • Figure 3: UK: Estimated annual sales of beauty and personal care goods online, 2007-13
                            • Companies, brands and innovation
                              • Figure 4: UK: Leading 15 beauty retailers’ share of total consumer spending on personal care goods, 2011
                            • Space allocation
                              • Figure 5: Health and beauty space allocations, December 2012
                            • Channels of distribution
                              • Figure 6: UK: Estimated distribution of spending on beauty and personal care goods, 2012
                            • The consumer
                              • Where they buy
                                • Figure 7: UK: Where they buy beauty products, November 2012
                              • How they shop
                                • Figure 8: UK: How they buy beauty products, November 2012
                              • Important factors in buying
                                • Figure 9: UK: What factors are very/fairly important in consumer choices, November 2012
                              • Attitudes towards beauty treatments and products
                                • Figure 10: UK: Attitudes towards beauty/grooming treatments and products, November 2012
                              • Mobile shopping attitudes
                                • Figure 11: UK: Mobile shopping attitudes, November 2012
                              • What we think
                              • Issues in the Market

                                  • How has the beauty treatments market changed and what opportunities has this delivered to store based retailers?
                                    • How engaged are beauty shoppers with m-commerce and how can retailers capitalise on this?
                                      • How is new technology driving innovation in beauty product testing?
                                        • How can retailers leverage the power of personal recommendations and trust?
                                          • Who are the retail winners and losers?
                                          • Trend Application

                                              • Inspire trend: FSTR and HYPR
                                                • Inspire trend: Slow It All Down
                                                  • 2015 trend: Transumers
                                                  • The Market Environment

                                                    • Key points
                                                      • Demography
                                                        • Figure 12: Ethnic composition of England and Wales, 2011
                                                      • Inflation
                                                        • Figure 13: Harmonised indices of consumer prices: annual % change, selected categories, Jan 2011-Oct 2012
                                                        • Figure 14: Annual % change in harmonised indices of consumer prices versus annual % change in average weekly earnings, Jan 2011-Oct 2012
                                                      • Economy
                                                        • Figure 15: Gross domestic product: Real-terms growth, Q1 2010-Q3 2012
                                                        • Figure 16: Consumer confidence levels, Jan-Dec 2012
                                                    • Market Size, Forecast and Segmentation

                                                      • Key points
                                                        • Defining ‘beauty’
                                                          • Figure 17: UK: Total consumer spending on personal care goods (Incl. VAT), 2007-12
                                                        • Forecasts to 2017
                                                          • Spending on beauty and personal care products
                                                            • Figure 18: UK: Consumer spending on beauty and personal care products through retail channels (incl. VAT), 2007-17
                                                            • Figure 19: UK: Consumer spending on beauty and personal care products through retail channels (incl. VAT), 2007-17
                                                          • Spending on beauty products
                                                            • Figure 20: Consumer spending on beauty products through retail channels (incl. VAT), 2007-17
                                                            • Figure 21: UK: Consumer spending on beauty products through retail channels (incl. VAT), 2007-17
                                                          • Spending on personal care products
                                                            • Figure 22: Consumer spending on personal care products through retail channels (incl. VAT), 2007-17
                                                            • Figure 23: UK: Consumer spending on personal care products through retail channels (incl. VAT), 2007-17
                                                          • Segmentation by product category
                                                            • Figure 24: Breakdown of spending through retail channels on beauty and personal care products, 2012
                                                            • Figure 25: Consumer spending through retail channels on major beauty and personal care categories (incl. VAT), 2007-12
                                                          • The Mintel forecast
                                                          • Sector Size

                                                            • Key points
                                                              • H&B specialists sector sales
                                                                  • Figure 26: Health and beauty specialists’ sales (Incl. VAT), 2007-12
                                                                • Enterprises, outlets, and employees
                                                                  • Figure 27: Health and beauty specialists: Number of enterprises, 2008-11
                                                                  • Figure 28: Health and beauty specialists: Number of outlets, 2008-10
                                                                  • Figure 29: Health and beauty specialists: Number of employees – full-time equivalents, 2008-10
                                                              • Strengths and Weaknesses

                                                                • Strengths
                                                                  • Weaknesses
                                                                  • The Consumer – Customer Profile Comparisons

                                                                    • Key points
                                                                      • Age profile
                                                                          • Figure 30: Beauty retailers customer age profile, December 2012
                                                                        • Regional profile
                                                                            • Figure 31: Beauty retailers customer regional profile, December 2012
                                                                          • Socio-economic groups
                                                                              • Figure 32: Beauty retailers customer Socio-economic group profile, December 2012
                                                                            • Finances
                                                                              • Figure 33: State of finances of beauty product purchasers, December 2012
                                                                              • Figure 34: Beauty retailers customer finances profile, December 2012
                                                                          • The Consumer – Where They Buy

                                                                            • Key points
                                                                              • What we asked
                                                                                • Where consumers buy
                                                                                    • Figure 35: UK: Where they buy beauty products, November 2012
                                                                                  • Why they choose particular retailers
                                                                                    • Where consumers buy – offline/online split
                                                                                        • Figure 36: UK: Where they buy beauty products, in-store or online, November 2012
                                                                                      • Perceived benefits of online and in-store shopping
                                                                                        • Click and collect
                                                                                          • Who shops where
                                                                                              • Figure 37: UK: Where they buy by age and affluence, November 2012
                                                                                            • Shopping repertoire
                                                                                              • Men and older age groups are the most loyal
                                                                                                • And the under 35s are the most fickle
                                                                                                    • Figure 38: repertoire of where they bought beauty products in the last 12 months, by demographic, November 2012
                                                                                                • The Consumer – How They Buy

                                                                                                  • Key points
                                                                                                    • What we asked
                                                                                                      • How consumers buy
                                                                                                        • Figure 39: UK: How they buy usually beauty products, November 2012
                                                                                                      • Convenience and speed are important to men
                                                                                                          • Figure 40: UK: How they buy beauty products, by gender, November 2012
                                                                                                        • One in five 25-34-year-olds habitually use the internet to shop for beauty
                                                                                                            • Figure 41: Those who usually look and buy online by age, November 2012
                                                                                                            • Figure 42: Where 25-34-year-olds shop online for beauty products, November 2012
                                                                                                        • The Consumer – Key Drivers

                                                                                                          • Key points
                                                                                                            • What we asked
                                                                                                              • The power of friends and family
                                                                                                                  • Figure 43: UK: what factors are very/fairly important in consumer choices, November 2012
                                                                                                                • Free samples
                                                                                                                  • Face-to-face advice
                                                                                                                    • Social media opportunities
                                                                                                                      • Who thinks what
                                                                                                                        • Figure 44: What factors are very/fairly important in consumer choices by age and affluence, November 2012
                                                                                                                        • Figure 45: What factors are fairly/very important in consumer choices, by age, November 2012
                                                                                                                      • Unimportant factors
                                                                                                                        • Figure 46: What factors are fairly unimportant/not at all important in consumer choices, November 2012
                                                                                                                        • Figure 47: What factors are fairly unimportant/not at all important in consumer choices, by age, November 2012
                                                                                                                    • The Consumer – Attitudes Towards Beauty Treatments and Products

                                                                                                                      • Key points
                                                                                                                        • What we asked
                                                                                                                          • Trying out products in-store matters
                                                                                                                              • Figure 48: UK: attitudes towards beauty/grooming treatments and products, November 2012
                                                                                                                            • One in five are prepared to have beauty treatments on the shopfloor
                                                                                                                              • Who thinks what
                                                                                                                                  • Figure 49: UK: consumer attitudes to beauty products and treatments, by age and affluence, November 2012
                                                                                                                                • Attitudes by where they shop
                                                                                                                                    • Figure 50: Those liking new technology in more stores by where they shop, November 2012
                                                                                                                                    • Figure 51: Those liking more websites with virtual makeover tools, by where they shop, November 2012
                                                                                                                                • The Consumer – Mobile Shopping Attitudes

                                                                                                                                  • Key points
                                                                                                                                    • What we asked
                                                                                                                                      • More consumers are browsing and shopping on-the-move
                                                                                                                                        • A captive audience
                                                                                                                                            • Figure 52: UK: Mobile shopping attitudes, November 2012
                                                                                                                                          • Where existing mobile shoppers buy beauty products
                                                                                                                                            • Figure 53: Those who have used a smartphone to buy beauty by where they shop for beauty products, November 2012
                                                                                                                                          • Potential mobile shoppers
                                                                                                                                            • Figure 54: Those who would consider using their smartphone to buy beauty products in future by where they shop for beauty products, November 2012
                                                                                                                                          • On-the-move researchers
                                                                                                                                            • Figure 55: Those who use their smartphone to check products and prices but not to buy, by where they shop for beauty products, November 2012
                                                                                                                                          • The under 35s and the ABs want more choice of beauty apps
                                                                                                                                              • Figure 56: UK: Mobile shopping attitudes, November 2012
                                                                                                                                            • ‘Mobile money’ – the next big thing on the digital horizon
                                                                                                                                            • CHAID Analysis

                                                                                                                                              • Methodology
                                                                                                                                                • Virtual makeover tools are particularly important to young mothers in helping to decide what to buy
                                                                                                                                                  • Figure 57: beauty retailing – CHAID – Tree output, November 2012
                                                                                                                                                  • Figure 58: Beauty Retailing – CHAID – Table output, November 2012
                                                                                                                                              • Who’s Innovating?

                                                                                                                                                • Key points
                                                                                                                                                  • In-store clinics and beauty bars
                                                                                                                                                    • Store makeovers for a more engaging shopping experience
                                                                                                                                                      • Men aisles
                                                                                                                                                        • Making shopping for beauty a special and enjoyable experience
                                                                                                                                                          • Fittings which bring beauty products to life in-store
                                                                                                                                                            • T-commerce and e-catalogues
                                                                                                                                                              • Social media
                                                                                                                                                                • Superdrug first to market with content rich magazine style app
                                                                                                                                                                  • RoboShop
                                                                                                                                                                    • Ground-breaking online health and beauty store
                                                                                                                                                                      • Online beauty store opens on the high street
                                                                                                                                                                      • Channels of Distribution

                                                                                                                                                                            • Figure 59: UK: Estimated distribution of spending on beauty and personal care goods, 2012
                                                                                                                                                                        • Space Allocation Summary

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Space allocations
                                                                                                                                                                              • Figure 60: Boots: Estimated space allocation, December 2012
                                                                                                                                                                              • Figure 61: Body Shop, Superdrug, Savers, Avon, John Lewis: Estimated space allocation, December 2012
                                                                                                                                                                              • Figure 62: Major food retailers: Estimated space allocation, December 2012
                                                                                                                                                                            • Summary
                                                                                                                                                                              • Figure 63: Health and beauty space allocations, December 2012
                                                                                                                                                                              • Figure 64: Proportion of H&B space allocated to BPC products, December 2012
                                                                                                                                                                              • Figure 65: Beauty and personal care products space allocations, December 2012
                                                                                                                                                                            • Sales mix
                                                                                                                                                                            • The Retailers: Financials and Outlets

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Lessons learnt
                                                                                                                                                                                  • Boots
                                                                                                                                                                                    • Figure 66: Boots Health & Beauty UK: Revenue breakdown, 2007-11
                                                                                                                                                                                  • Superdrug
                                                                                                                                                                                    • Premium specialists
                                                                                                                                                                                      • Others
                                                                                                                                                                                        • 2012
                                                                                                                                                                                            • Figure 67: UK: Leading beauty specialists by revenues, 2007-11
                                                                                                                                                                                            • Figure 68: UK: Leading beauty specialists: CAGR in revenues, 2007-11
                                                                                                                                                                                          • Store numbers and sales per outlet
                                                                                                                                                                                            • Figure 69: UK: Leading beauty specialists’ outlet numbers, 2007-11
                                                                                                                                                                                            • Figure 70: UK: Leading beauty specialists’ sales per outlet, 2007-11
                                                                                                                                                                                            • Figure 71: UK: Leading beauty specialists: CAGR in sales per outlet, 2007-11
                                                                                                                                                                                          • Operating profits and margins
                                                                                                                                                                                            • Figure 72: UK: Leading beauty specialists’ operating profits, 2007-11
                                                                                                                                                                                            • Figure 73: UK: Leading beauty specialists’ operating margins, 2007-11
                                                                                                                                                                                        • The Non-Specialists: Leading Retailers and Profiles

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Leading non-specialists
                                                                                                                                                                                                • Figure 74: UK: Leading non-specialist retailers’ estimated beauty and personal care sales, 2010-11
                                                                                                                                                                                              • The non-food discounters
                                                                                                                                                                                                • The department stores
                                                                                                                                                                                                  • Debenhams: New moves bolster beauty
                                                                                                                                                                                                    • John Lewis: Excelling through investment
                                                                                                                                                                                                      • Marks & Spencer: moving forward at last
                                                                                                                                                                                                        • Figure 75: Marks & Spencer beauty departments: Old (Marble Arch, 2012), and new (Cheshire Oaks, 2012)
                                                                                                                                                                                                        • Figure 76: MarksandSpencer.com beauty homepage, January 2013
                                                                                                                                                                                                      • The grocers
                                                                                                                                                                                                        • Tesco: Investing and improving
                                                                                                                                                                                                            • Figure 77: Tesco.com’s beauty homepage, January 2013
                                                                                                                                                                                                          • J. Sainsbury: Trailing online
                                                                                                                                                                                                            • Asda: All about price
                                                                                                                                                                                                              • Figure 78: Asda.com: Health & beauty homepage, January 2013
                                                                                                                                                                                                            • Morrisons: Functional and undynamic
                                                                                                                                                                                                            • Market Shares

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Fragmented spending…
                                                                                                                                                                                                                  • Figure 79: UK: Leading 15 beauty retailers’ share of total consumer spending on personal care goods, 2011
                                                                                                                                                                                                                • And a concentrated specialists sector
                                                                                                                                                                                                                  • Figure 80: UK: Leading 20 beauty retailers’ share of total consumer spending on personal care goods, 2010 and 2011
                                                                                                                                                                                                              • Online and Social Media

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • The online market
                                                                                                                                                                                                                    • Online BPC sales
                                                                                                                                                                                                                      • Figure 81: UK: Estimated annual sales of beauty and personal care goods online, 2007-13
                                                                                                                                                                                                                      • Figure 82: UK: Estimated distribution of sales of beauty and personal care goods online, 2012
                                                                                                                                                                                                                    • Leading retailers
                                                                                                                                                                                                                        • Figure 83: Leading online beauty-retail pureplayers, (excl. vat), 2010 and 2011
                                                                                                                                                                                                                      • Profiling retailers’ online shoppers
                                                                                                                                                                                                                        • Figure 84: UK: Where they buy beauty products online, by gender, November 2012
                                                                                                                                                                                                                        • Figure 85: UK: Where they buy beauty products online, by age, November 2012
                                                                                                                                                                                                                        • Figure 86: Where they buy beauty products online, by socio-economic group, November 2012
                                                                                                                                                                                                                      • The consumer: Shopping online by category
                                                                                                                                                                                                                        • Figure 87: What has been bought online in the last 12 months, leading categories, May 2012
                                                                                                                                                                                                                      • The consumer: Shopping online by device
                                                                                                                                                                                                                        • Figure 88: UK: Percentage of consumers having shopped online (for any goods) in the last three months, by type of device, September 2012
                                                                                                                                                                                                                      • Social media
                                                                                                                                                                                                                        • The consumer: Social media usage
                                                                                                                                                                                                                          • Figure 89: Frequency of usage of Facebook and Twitter, January 2012
                                                                                                                                                                                                                          • Figure 90: UK: Ways in which people have contacted or shared thoughts on new beauty and personal care products or brands, January 2012
                                                                                                                                                                                                                        • The consumer: Usage of Facebook and Twitter
                                                                                                                                                                                                                          • Figure 91: Ways in which people have used Facebook or Twitter to discuss or contact a beauty and personal care brand, January 2012
                                                                                                                                                                                                                          • Figure 92: Usage of Facebook and Twitter for making contact with or sharing thoughts on beauty and personal care brands, by age group and gender, January 2012
                                                                                                                                                                                                                        • Social media follower numbers
                                                                                                                                                                                                                            • Figure 93: Leading retailers’ follower numbers on selected social media, December 2012
                                                                                                                                                                                                                        • Advertising and Promotion

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Beauty advertising expenditure increasing
                                                                                                                                                                                                                                • Figure 94: Leading retailers’ advertising spend on cosmetics, personal care, healthcare and bodycare, 2009-11
                                                                                                                                                                                                                              • Spending relative to turnover
                                                                                                                                                                                                                                • Spending by media type
                                                                                                                                                                                                                                  • Figure 95: Percentage breakdown of leading beauty retailers’ advertising spend, by media type, 2011
                                                                                                                                                                                                                                • What we saw in 2012
                                                                                                                                                                                                                                • Brand Research

                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                      • Figure 96: Attitudes towards and usage of brands in the beauty retail sector, November 2012
                                                                                                                                                                                                                                    • Correspondence analysis
                                                                                                                                                                                                                                      • Brand attitudes
                                                                                                                                                                                                                                        • Figure 97: Attitudes by beauty retail brand, November 2012
                                                                                                                                                                                                                                      • Brand personality
                                                                                                                                                                                                                                        • Figure 98: Beauty retail brand personality – macro image, November 2012
                                                                                                                                                                                                                                        • Figure 99: Beauty retail brand personality – micro image, November 2012
                                                                                                                                                                                                                                      • Brand experience
                                                                                                                                                                                                                                        • Figure 100: Beauty retail brand usage, November 2012
                                                                                                                                                                                                                                        • Figure 101: Satisfaction with various beauty retail brands, November 2012
                                                                                                                                                                                                                                        • Figure 102: Consideration of beauty retail brands, November 2012
                                                                                                                                                                                                                                        • Figure 103: Consumer perceptions of current beauty retail brand performance, November 2012
                                                                                                                                                                                                                                        • Figure 104: Beauty retail brand recommendation – Net Promoter Score, November 2012
                                                                                                                                                                                                                                      • Brand index
                                                                                                                                                                                                                                        • Figure 105: Beauty retail brand index, November 2012
                                                                                                                                                                                                                                        • Figure 106: Beauty retail brand index vs. recommendation, November 2012
                                                                                                                                                                                                                                      • Target group analysis
                                                                                                                                                                                                                                        • Figure 107: Target groups, November 2012
                                                                                                                                                                                                                                        • Figure 108: Beauty retail brand usage, by target groups, November 2012
                                                                                                                                                                                                                                      • Group One – Conformists
                                                                                                                                                                                                                                        • Group Two – Simply the Best
                                                                                                                                                                                                                                          • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                            • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                              • Group Five – Individualists
                                                                                                                                                                                                                                              • A.S. Watson UK (Superdrug, Perfume Shop, Savers)

                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                    • Background
                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                          • Figure 109: A. S. Watson UK: Group financial performance, 2007-12
                                                                                                                                                                                                                                                          • Figure 110: A. S. Watson UK: Outlet data (part estimated), 2007-12
                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                        • Boots UK

                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                              • Walgreens strategic partnership
                                                                                                                                                                                                                                                                • Leveraging the own brand potential
                                                                                                                                                                                                                                                                  • A good fit with real potential?
                                                                                                                                                                                                                                                                    • Expanding reach through online and multichannel
                                                                                                                                                                                                                                                                      • Mobile moves
                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                            • Figure 111: Alliance Boots UK health and beauty division: Financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                            • Figure 112: Boots UK: Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                          • Store formats
                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                            • Lush Retail Ltd

                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                  • Background
                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                      • Figure 113: Lush Retail Ltd: Group financial performance, 2006/07-2010/12
                                                                                                                                                                                                                                                                                      • Figure 114: Lush Retail Ltd: UK outlet data, 2007-12
                                                                                                                                                                                                                                                                                    • Store formats
                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                      • Space NK Ltd

                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                            • Outperforming in difficult times
                                                                                                                                                                                                                                                                                              • The future is digital
                                                                                                                                                                                                                                                                                                • Background
                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                    • Figure 115: Space NK Ltd: Group financial performance, 2006/07-2011/12
                                                                                                                                                                                                                                                                                                    • Figure 116: Space NK Ltd: Outlet data, 2006/07-2011/12
                                                                                                                                                                                                                                                                                                  • Store format
                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                    • The Body Shop

                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                          • “Beauty with heart”
                                                                                                                                                                                                                                                                                                            • Pulse concept reinjects excitement
                                                                                                                                                                                                                                                                                                              • Talking to target consumers
                                                                                                                                                                                                                                                                                                                • Campaigns remain key
                                                                                                                                                                                                                                                                                                                  • Background
                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                      • Figure 117: The Body Shop: Group financial performance, 2007-12
                                                                                                                                                                                                                                                                                                                      • Figure 118: The Body Shop: Estimated UK sales performance, 2007-12
                                                                                                                                                                                                                                                                                                                      • Figure 119: The Body Shop: Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                                                                                                                                                                                        • Figure 120: Brand usage, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 121: Brand commitment, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 122: Brand momentum, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 123: Brand diversity, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 124: Brand satisfaction, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 125: Brand recommendation, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 126: Brand attitude, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 127: Brand image – macro image, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 128: Brand image – micro image, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 129: Profile of target groups, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 130: Psychographic segmentation, by target groups, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 131: Brand usage, by target groups, November 2012
                                                                                                                                                                                                                                                                                                                      • Brand index
                                                                                                                                                                                                                                                                                                                        • Figure 132: Brand index, November 2012
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – How They Shop

                                                                                                                                                                                                                                                                                                                        • Figure 133: How they buy, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 134: Most popular they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 135: Next most popular they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 136: Other they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 137: Other they bought instore + bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 138: Most popular they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 139: Next most popular they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 140: Other they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 141: Least popular they bought in-store beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 142: Most popular they bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 143: Next most popular they bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 144: Other they bought online beauty products in last 12 months, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Key Drivers

                                                                                                                                                                                                                                                                                                                        • Figure 145: The importance of testers available in-store influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 146: The importance of free samples available influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 147: The importance of personal recommendations (eg from a friend or family member) influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 148: The importance of money off vouchers influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 149: The importance of in-store advice influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 150: The importance of online reviews, advice or blogs influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 151: The importance of TV/magazine/online advertisements influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 152: The importance of magazine reviews influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 153: The importance of video clips of makeovers (eg on retailers websites, YouTube) influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 154: The importance of virtual makeover tools used in store or online influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 155: The importance of comments on social network sites (eg Facebook) influencing choice of products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Beauty Treatments

                                                                                                                                                                                                                                                                                                                        • Figure 156: Most popular attitudes towards beauty/grooming treatments and products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 157: Next most popular attitudes towards beauty/grooming treatments and products, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Mobile Shopping Habits

                                                                                                                                                                                                                                                                                                                        • Figure 158: Most popular attitudes around smartphones and beauty shopping, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                        • Figure 159: Next most popular attitudes around smartphones and beauty shopping, by demographics, November 2012
                                                                                                                                                                                                                                                                                                                    • Appendix – Repertoire Analysis

                                                                                                                                                                                                                                                                                                                        • Figure 160: Repertoire for where they bought beauty products in last 12 months, by demographics, November 2012

                                                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                                                    • 99p Stores Ltd
                                                                                                                                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                    • Avon Cosmetics Ltd
                                                                                                                                                                                                                                                                                                                    • B&M Retail Ltd
                                                                                                                                                                                                                                                                                                                    • Boots UK health & beauty retail
                                                                                                                                                                                                                                                                                                                    • Chanel Ltd (UK)
                                                                                                                                                                                                                                                                                                                    • Christian Dior
                                                                                                                                                                                                                                                                                                                    • Clarins UK Ltd
                                                                                                                                                                                                                                                                                                                    • Clinique Laboratories Ltd (UK)
                                                                                                                                                                                                                                                                                                                    • Co-operative Group
                                                                                                                                                                                                                                                                                                                    • Debenhams (UK and Republic of Ireland)
                                                                                                                                                                                                                                                                                                                    • Elemis Ltd.
                                                                                                                                                                                                                                                                                                                    • Elizabeth Arden, Inc.
                                                                                                                                                                                                                                                                                                                    • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                                                                                                                                    • Eve Lom Limited
                                                                                                                                                                                                                                                                                                                    • Guerlain
                                                                                                                                                                                                                                                                                                                    • House of Fraser Plc
                                                                                                                                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                                                                                                                                    • John Lewis Partnership
                                                                                                                                                                                                                                                                                                                    • Lancôme
                                                                                                                                                                                                                                                                                                                    • Liz Earle
                                                                                                                                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                                                                                                                                    • Murad, Inc.
                                                                                                                                                                                                                                                                                                                    • Origins Natural Resources, Inc.
                                                                                                                                                                                                                                                                                                                    • Philip Kingsley
                                                                                                                                                                                                                                                                                                                    • Poundland Ltd
                                                                                                                                                                                                                                                                                                                    • Poundworld Retail Ltd
                                                                                                                                                                                                                                                                                                                    • QVC
                                                                                                                                                                                                                                                                                                                    • Roger & Gallet
                                                                                                                                                                                                                                                                                                                    • Shiseido International
                                                                                                                                                                                                                                                                                                                    • Tesco Plc
                                                                                                                                                                                                                                                                                                                    • Tisserand Aromatherapy
                                                                                                                                                                                                                                                                                                                    • Topshop old
                                                                                                                                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                                                                                                                                    • Wilkinson Hardware Stores Ltd
                                                                                                                                                                                                                                                                                                                    • Wm Morrison Supermarkets

                                                                                                                                                                                                                                                                                                                    Beauty Retailing - UK - January 2013

                                                                                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)