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Beauty Retailing - UK - January 2014

“With consumers ever keener to secure the best deals, retailers would do well to find new ways to bolster customer loyalty. Following the lead of food retailers and introducing a Price Matching scheme could be one way to encourage loyalty by deepening trust. Giving customers a feeling of control over their loyalty programme interaction could be compelling too, for instance by offering shoppers a choice in how their loyalty is rewarded.”

– Hilary Monk, Senior Retail Analyst

Some questions answered in this report include:

  • How can beauty retailers encourage greater customer loyalty?
  • Who were the retail winners and losers in 2012 and 2013?
  • Can retailers capitalise more on the gift market?
  • Are there new opportunities in the male beauty market?
  • Can retailers prevent older people ageing out of the beauty market?

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Table of contents

  1. Introduction

      • Definitions
        • Market size
          • Market shares
            • Retail sector size
              • Financial definitions
                • List of abbreviations
                • Executive Summary

                    • The market
                      • Figure 1: Market size and forecast: retail sales of beauty and personal care products, 2008-18
                    • Segment performance
                      • Figure 2: Segment size and forecast: retail sales of beauty products, 2008-18
                    • Online
                      • Figure 3: Online sales as % of all sales of beauty and personal care products, 2012-14
                    • Companies, brands and innovation
                      • Figure 4: Leading beauty and personal care retailers’ shares of spending on all personal care goods, 2012
                    • The consumer
                      • How often they use beauty products
                        • Figure 5: The consumer: How often they use beauty products, November 2013
                      • Where they buy
                        • Figure 6: The consumer: Where they have bought beauty products, whether in-store or online, in the past 12 months, November 2013
                      • What factors are important
                        • Figure 7: The consumer: What factors drive the decision where to shop, November 2013
                      • Attitudes towards buying beauty products as gifts
                        • Figure 8: The consumer: Attitudes towards gift buying, November 2013
                      • What we think
                      • Issues in the Market

                          • How can beauty retailers encourage greater customer loyalty?
                            • Who were the retail winners and losers in 2012 and 2013?
                              • Can retailers capitalise more on the gift market?
                                • Are there new opportunities in the male beauty market?
                                  • Can retailers prevent older people ageing out of the beauty market?
                                  • Trend Application

                                      • Inspire trend: Immaterial World
                                        • Inspire trend: Experience Is All
                                          • Mintel Futures
                                          • Market Environment

                                            • Key points
                                              • Ethnic diversity drives demand for non-white beauty
                                                • Figure 9: Ethnic composition of England and Wales, 2011
                                                • Figure 10: Asian, African & Caribbean beauty section, Morrisons, Walworth Road, London, December 2013
                                              • Ageing population presents challenges and opportunities
                                                • Figure 11: Trends in the age structure of the UK population, 2013 and 2018
                                              • Squeezed incomes despite increased confidence
                                                • Figure 12: Annual % change in average weekly earnings versus consumer prices inflation, 2009-13
                                                • Figure 13: Consumer confidence levels, December 2012-November 2013
                                                • Figure 14: Price promotions on make-up at Superdrug, January 2014
                                              • Animal testing ban and CSR
                                              • Market Size and Forecast

                                                • Key points
                                                  • In this section
                                                    • Beauty and personal care market size and forecast
                                                      • Figure 15: Market size and forecast: Retail sales of beauty and personal products, 2008-18
                                                      • Figure 16: Market size and forecast: Retail sales of beauty and personal products, in current and constant prices, 2008-18
                                                    • Segment performance
                                                      • Beauty
                                                        • Figure 17: Market size and forecast: Retail sales of beauty products, 2008-18
                                                        • Figure 18: Market size and forecast: Retail sales of beauty products, in current and constant prices, 2008-18
                                                      • Other personal care products
                                                        • Figure 19: Market size and forecast: Retail sales of personal care products, 2008-18
                                                        • Figure 20: Market size and forecast: Retail sales of personal care products, in current and constant prices, 2008-18
                                                      • Segmentation by beauty category
                                                        • Figure 21: Beauty market: Segmentation by category, 2012 and 2013
                                                      • Body, hand and footcare
                                                        • Colour cosmetics
                                                          • Facial skincare
                                                            • Fragrances
                                                              • Total personal care market
                                                                  • Figure 22: Total consumer spending on personal care items (incl. VAT), 2008-13
                                                                • Mintel’s forecast methodology
                                                                • Retail Sector Size

                                                                  • Key points
                                                                    • Sector surges in 2013 despite slower growth in BPC
                                                                        • Figure 23: Health and beauty specialists’ sales (incl. VAT; excl. prescriptions), 2008-13
                                                                      • Relative to spending
                                                                        • Figure 24: Health and beauty specialists’ sales relative to spending on all personal care goods, 2008-13
                                                                      • Outlets, enterprises and employment
                                                                        • Figure 25: Number of retail outlets, 2008/09-2012/13
                                                                        • Figure 26: Number of retail enterprises, 2008-12
                                                                        • Figure 27: Total employment in retail, 2008-12
                                                                    • Strengths and Weaknesses

                                                                      • Strengths
                                                                        • Weaknesses
                                                                        • The Consumer – Retail Customer Profile Comparisons

                                                                          • Key points
                                                                            • Gender
                                                                              • Figure 28: UK: Customer profile, by gender, November 2013
                                                                            • Age
                                                                              • Figure 29: UK: Customer profile, by age, November 2013
                                                                            • Socio-economic group
                                                                              • Figure 30: UK: Customer profile, by socio-economic group, November 2013
                                                                            • Region
                                                                              • Figure 31: UK: Customer profile, by region, November 2013
                                                                            • State of finances
                                                                              • Figure 32: UK: Customer profile, by state of finances, November 2013
                                                                          • The Consumer – Where They Buy In-store and Online

                                                                            • Key points
                                                                              • What we asked
                                                                                • Where consumers buy
                                                                                    • Figure 33: UK: Where they buy any beauty product, November 2013
                                                                                  • Trend data
                                                                                      • Figure 34: UK: Where they buy any beauty product, November 2012 and November 2013
                                                                                    • Where consumers buy – offline/online split
                                                                                        • Figure 35: UK: Where they buy beauty products, in-store or online, November 2013
                                                                                      • Favourite beauty retailers
                                                                                        • Attitudes towards online shopping…
                                                                                          • … and social media
                                                                                            • Who shops where
                                                                                                • Figure 36: UK: Where they buy any beauty product, by age and affluence, November 2013
                                                                                              • Shopping repertoire
                                                                                                • Least interested are the most loyal
                                                                                                  • And the under 25s are the most fickle
                                                                                                      • Figure 37: Repertoire of where they bought beauty products in the last 12 months by demographic, November 2013
                                                                                                      • Figure 38: Where they buy (in-store or online), by repertoire of where they buy, November 2013
                                                                                                  • The Consumer – What They Buy Where

                                                                                                    • Key points
                                                                                                      • What we asked
                                                                                                        • Where consumers buy
                                                                                                            • Figure 39: UK: Where they buy any beauty product, November 2013
                                                                                                          • Where consumers buy skincare
                                                                                                              • Figure 40: UK: Where they buy skincare, November 2013
                                                                                                            • Where consumers buy make-up
                                                                                                                • Figure 41: UK: Where they buy make-up, November 2013
                                                                                                              • Where consumers buy fragrances/aftershave
                                                                                                                • Figure 42: UK: Where they buy fragrance/aftershave, November 2013
                                                                                                              • Where consumer buy by retail sector
                                                                                                                • Department stores
                                                                                                                  • Figure 43: UK: What beauty products they buy in department stores, November 2013
                                                                                                                • Chemists/drugstores
                                                                                                                  • Figure 44: UK: What beauty products they buy in chemists and drugstores, November 2013
                                                                                                                • Supermarkets
                                                                                                                  • Figure 45: UK: What beauty products they buy in supermarkets, November 2013
                                                                                                                • Beauty specialists
                                                                                                                  • Figure 46: UK: What beauty products they buy in beauty specialist shops, November 2013
                                                                                                                • Other channels
                                                                                                                  • Figure 47: UK: What beauty products they buy through other channels, November 2013
                                                                                                                • Who shops where
                                                                                                                  • Figure 48: UK: Where they buy skincare, by age and affluence, November 2013
                                                                                                                  • Figure 49: UK: Where they buy make-up by age and affluence, November 2013
                                                                                                                  • Figure 50: UK: Where they buy fragrances and aftershave, by age and affluence, November 2013
                                                                                                                • Why they choose particular retailers
                                                                                                                  • Attitudes towards brands
                                                                                                                    • Who doesn’t buy
                                                                                                                        • Figure 51: UK: Those that have not bought in last 12 months, November 2013
                                                                                                                    • The Consumer – How Often and What Type of Beauty Products They Use

                                                                                                                      • Key points
                                                                                                                        • What we asked
                                                                                                                          • What type of products consumers use
                                                                                                                              • Figure 52: UK: What type of skincare products they use, November 2013
                                                                                                                              • Figure 53: UK: What type of make-up products they use, November 2013
                                                                                                                              • Figure 54: What type of fragrance/aftershave product they use, November 2013
                                                                                                                            • How often they use beauty products by gender
                                                                                                                              • Skincare
                                                                                                                                  • Figure 55: How often they use skincare, by gender, November 2013
                                                                                                                                • Make-up
                                                                                                                                    • Figure 56: How often they use make-up, by gender, November 2013
                                                                                                                                  • Fragrance/aftershave
                                                                                                                                    • Figure 57: How often they use fragrance and aftershave, by gender, November 2013
                                                                                                                                  • How often they use beauty products by age and affluence
                                                                                                                                      • Figure 58: How often they use different types of skincare brand, by age and affluence, November 2013
                                                                                                                                      • Figure 59: How often they use different types of make-up brand, by age and affluence, November 2013
                                                                                                                                      • Figure 60: How often they use different types of fragrance/aftershave brand, by age and affluence, November 2013
                                                                                                                                  • The Consumer – Key Drivers

                                                                                                                                    • Key points
                                                                                                                                      • What we asked
                                                                                                                                        • Why consumers shop where they do
                                                                                                                                          • Figure 61: UK: Why consumer shop where they do, November 2013
                                                                                                                                        • Key drivers by age and affluence
                                                                                                                                            • Figure 62: UK: Key drivers, by age and affluence, November 2013
                                                                                                                                          • Gender differences
                                                                                                                                            • Figure 63: UK: Select key drivers, by gender, November 2013
                                                                                                                                            • Figure 64: Those for whom special offers are important, by where they shop, November 2013
                                                                                                                                            • Figure 65: UK: Select key drivers, by gender, November 2013
                                                                                                                                            • Figure 66: Those for whom new ways to test products are important, by where they shop, November 2013
                                                                                                                                            • Figure 67: Those for whom a range of beauty treatments available are important, by where they shop, November 2013
                                                                                                                                        • The Consumer – Attitudes Towards Beauty Gifting

                                                                                                                                          • Key points
                                                                                                                                            • What we asked
                                                                                                                                              • Attitudes towards beauty gifting
                                                                                                                                                • Beauty products are a popular choice of gift
                                                                                                                                                    • Figure 68: UK: Attitudes towards beauty gifting, November 2013
                                                                                                                                                  • Opportunities for gift sets
                                                                                                                                                    • And gift services
                                                                                                                                                      • Attitudes by gender
                                                                                                                                                          • Figure 69: Attitudes towards beauty gifting, by gender, November 2013
                                                                                                                                                        • Attitudes by age and affluence
                                                                                                                                                            • Figure 70: UK: Key drivers, by age and affluence, November 2013
                                                                                                                                                        • Who’s Innovating?

                                                                                                                                                          • Key points
                                                                                                                                                            • New retail concepts
                                                                                                                                                              • In-store events
                                                                                                                                                                • More convenient online shopping
                                                                                                                                                                  • Supermarkets and beauty retailers boost own-label offering
                                                                                                                                                                  • Channels of Distribution

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Specialists and grocers vie for majority share
                                                                                                                                                                        • Figure 71: Estimated distribution of spending on beauty and personal care goods, 2013
                                                                                                                                                                        • Figure 72: Estimated distribution of spending on beauty and personal care goods, 2013
                                                                                                                                                                    • Space Allocation Summary

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Space allocations
                                                                                                                                                                          • Figure 73: Leading personal care retailers: Detailed space allocation, December 2013
                                                                                                                                                                          • Figure 74: Leading personal care retailers: Detailed space allocation, December 2013 (continued)
                                                                                                                                                                        • Space allocation overview
                                                                                                                                                                          • Figure 75: Health and beauty space allocations, December 2013
                                                                                                                                                                          • Figure 76: Beauty and personal care products space allocations, December 2012
                                                                                                                                                                        • Sales mix
                                                                                                                                                                        • The Leading Specialist Retailers

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Sales: midmarket weak, value and premium strong
                                                                                                                                                                              • The midmarket
                                                                                                                                                                                • Value retailers outperform
                                                                                                                                                                                  • Premium performs better
                                                                                                                                                                                    • Some notes
                                                                                                                                                                                      • Figure 77: Leading beauty specialists’ net revenues, 2008-12
                                                                                                                                                                                      • Figure 78: Leading beauty specialists’ net revenues: compound annual growth rates, 2008-12
                                                                                                                                                                                    • Leading chemists
                                                                                                                                                                                      • Figure 79: Leading pharmacy chains’ net revenues, 2008-12
                                                                                                                                                                                    • Outlets and sales per outlet
                                                                                                                                                                                      • Figure 80: Leading beauty specialists’ outlet numbers, 2008-12
                                                                                                                                                                                      • Figure 81: Leading beauty specialists’ annual sales per outlet, 2008-12
                                                                                                                                                                                      • Figure 82: Leading beauty specialists’ annual sales per outlet: Compound annual growth rates, 2008-12
                                                                                                                                                                                    • Operating profits and margins
                                                                                                                                                                                        • Figure 83: Leading beauty specialists’ operating profits, 2008-12
                                                                                                                                                                                        • Figure 84: Leading beauty specialists’ operating margins, 2008-12
                                                                                                                                                                                      • Sales area and sales densities
                                                                                                                                                                                        • Figure 85: Selected beauty specialists’ total sales area, 2008-12
                                                                                                                                                                                        • Figure 86: Selected beauty specialists’ annual sales per sq m, 2008-12
                                                                                                                                                                                    • Leading Retailers’ New Product Launches

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Number of new products launched
                                                                                                                                                                                          • Figure 87: Number of identified new beauty and personal care products launched, selected retailers, 2012 and 2013
                                                                                                                                                                                        • Most popular categories
                                                                                                                                                                                          • Figure 88: Most popular categories for new beauty and personal products launched, selected retailers, 2013
                                                                                                                                                                                        • Most popular product claims
                                                                                                                                                                                          • Figure 89: Most popular claims for new products launched, selected retailers, 2013
                                                                                                                                                                                        • What they launched
                                                                                                                                                                                          • Figure 90: Number of new products launched by product category, selected retailers, 2013
                                                                                                                                                                                      • The Non-Specialist Retailers

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • The leading non-specialist retailers
                                                                                                                                                                                            • Figure 91: Leading non-specialist retailers: estimated beauty and personal care goods sales (excl. VAT), 2010-12
                                                                                                                                                                                          • The consumer: Where they shop
                                                                                                                                                                                            • Figure 92: The consumer: Where they buy instore and online, November 2013
                                                                                                                                                                                          • Major retailers: Profiles
                                                                                                                                                                                            • Debenhams
                                                                                                                                                                                              • John Lewis
                                                                                                                                                                                                • House of Fraser
                                                                                                                                                                                                  • Marks & Spencer
                                                                                                                                                                                                    • Figure 93: M&S Your Beauty, Oxford Street, July 2013
                                                                                                                                                                                                  • The grocers
                                                                                                                                                                                                    • Figure 94: Beauty hall, Tesco Extra, Dudley
                                                                                                                                                                                                  • Value mixed-goods stores
                                                                                                                                                                                                      • Figure 95: Big-name brands at fixed prices: Poundland, Walworth Road, London, December 2013
                                                                                                                                                                                                    • Others
                                                                                                                                                                                                    • Market Shares

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Boots leads – but non-specialists are strong
                                                                                                                                                                                                          • Figure 96: Leading beauty and personal care retailers’ shares of spending on personal care goods, 2012
                                                                                                                                                                                                          • Figure 97: Leading beauty and personal care retailers’ shares of spending on personal care goods, 2010-12
                                                                                                                                                                                                        • Technical notes
                                                                                                                                                                                                        • Online

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Online market size and forecast
                                                                                                                                                                                                              • Figure 98: Market size and forecast of online consumer expenditure on cosmetics and toiletries, 2012-14
                                                                                                                                                                                                            • The consumer: What they buy and where they shop online
                                                                                                                                                                                                              • What they buy online
                                                                                                                                                                                                                • Figure 99: Beauty and personal care products bought online in the last year, October 2013
                                                                                                                                                                                                              • Where they shop online
                                                                                                                                                                                                                • Figure 100: The consumer: Where they buy beauty products online in the past year, November 2013
                                                                                                                                                                                                              • Leading pureplay specialists
                                                                                                                                                                                                                • Figure 101: Leading pureplay beauty specialists; net revenues, 2011 and 2012
                                                                                                                                                                                                              • Visitor numbers online
                                                                                                                                                                                                                • Figure 102: Fragrance and cosmetics retail sites: number of total unique visitors and average daily visitors, UK, September 2013
                                                                                                                                                                                                              • Major retailers online
                                                                                                                                                                                                                • Amazon
                                                                                                                                                                                                                  • Figure 103: Number of beauty/health and personal care SKUs identified on Amazon.co.uk, December 2013
                                                                                                                                                                                                                  • Figure 104: Amazon’s new add-on programme, launched 2013
                                                                                                                                                                                                                  • Figure 105: Amazon.co.uk’s Beauty homepage, December 2013
                                                                                                                                                                                                                • Ebay
                                                                                                                                                                                                                  • Figure 106: Ebay.co.uk’s Health & Beauty homepage, January 2014
                                                                                                                                                                                                                • The grocers
                                                                                                                                                                                                                  • Figure 107: Tesco Direct’s Beauty homepage, December 2013
                                                                                                                                                                                                                • Major store-based specialists
                                                                                                                                                                                                                    • Figure 108: Boots.com’s Beauty homepage, December 2013
                                                                                                                                                                                                                • Brand Communication and Promotion

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Beauty advertising expenditure in decline
                                                                                                                                                                                                                        • Figure 109: Main monitored media advertising expenditure on cosmetics, personal care and bodycare, by leading retailers, 2009-12
                                                                                                                                                                                                                      • Advertising spend by media type
                                                                                                                                                                                                                        • Figure 110: Main monitored media advertising expenditure on cosmetics, personal care and bodycare, by leading retailers, by media type, 2012
                                                                                                                                                                                                                      • Notable advertising campaigns in 2012
                                                                                                                                                                                                                      • Brand Research

                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                            • Figure 111: Attitudes towards and usage of brands in the beauty retailing sector, November 2013
                                                                                                                                                                                                                          • Correspondence analysis
                                                                                                                                                                                                                            • Brand attitudes
                                                                                                                                                                                                                              • Figure 112: Attitudes, by beauty retailing brand, November 2013
                                                                                                                                                                                                                            • Brand personality
                                                                                                                                                                                                                              • Figure 113: Beauty retailing brand personality – macro image, November 2013
                                                                                                                                                                                                                              • Figure 114: Beauty retailing brand personality – micro image, November 2013
                                                                                                                                                                                                                            • Brand experience
                                                                                                                                                                                                                              • Figure 115: Beauty retailing brand usage, November 2013
                                                                                                                                                                                                                              • Figure 116: Satisfaction with various beauty retailing brands, November 2013
                                                                                                                                                                                                                              • Figure 117: Consideration of beauty retailing brands, November 2013
                                                                                                                                                                                                                              • Figure 118: Consumer perceptions of current beauty retailing brand performance, November 2013
                                                                                                                                                                                                                            • Brand index
                                                                                                                                                                                                                              • Figure 119: Beauty retailing brand index, November 2013
                                                                                                                                                                                                                            • Target group analysis
                                                                                                                                                                                                                              • Figure 120: Target groups, November 2013
                                                                                                                                                                                                                              • Figure 121: Beauty retailing brand usage, by target groups, November 2013
                                                                                                                                                                                                                            • Group One – Conformists
                                                                                                                                                                                                                              • Group Two – Simply the Best
                                                                                                                                                                                                                                • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                  • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                    • Group Five – Individualists
                                                                                                                                                                                                                                    • Alliance Boots

                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                            • Figure 122: Boots UK Retail: Share of sales by product, 2008/09-2012/13
                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                  • Figure 123: Alliance Boots: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                  • Figure 124: Alliance Boots: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                • A.S. Watson UK (Superdrug, Perfume Shop, Savers)

                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                            • Figure 125: A. S. Watson UK: Financial performance, 2008-13
                                                                                                                                                                                                                                                            • Figure 126: A. S. Watson UK: Outlet data (part estimated), 2008-13
                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                          • Lush Retail Ltd

                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                    • Figure 127: Lush Retail Ltd: Group financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                    • Figure 128: Lush Retail Ltd: UK outlet data, 2007/08-2012/13
                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                  • Space NK Ltd

                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                            • Figure 129: Space NK Ltd: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                            • Figure 130: Space NK Ltd: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                          • The Body Shop

                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                    • Figure 131: The Body Shop: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                    • Figure 132: The Body Shop: Estimated UK sales performance, excl. sales tax, 2008-13
                                                                                                                                                                                                                                                                                    • Figure 133: The Body Shop: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                                                                                                                                      • Figure 134: Brand usage, November 2013
                                                                                                                                                                                                                                                                                      • Figure 135: Brand commitment, November 2013
                                                                                                                                                                                                                                                                                      • Figure 136: Brand momentum, November 2013
                                                                                                                                                                                                                                                                                      • Figure 137: Brand diversity, November 2013
                                                                                                                                                                                                                                                                                      • Figure 138: Brand satisfaction, November 2013
                                                                                                                                                                                                                                                                                      • Figure 139: Brand attitude, November 2013
                                                                                                                                                                                                                                                                                      • Figure 140: Brand image – macro image, November 2013
                                                                                                                                                                                                                                                                                      • Figure 141: Brand image – micro image, November 2013
                                                                                                                                                                                                                                                                                      • Figure 142: Profile of target groups, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 143: Psychographic segmentation, by target groups, November 2013
                                                                                                                                                                                                                                                                                      • Figure 144: Brand usage, by target groups, November 2013
                                                                                                                                                                                                                                                                                      • Figure 145: Brand usage, by target groups, November 2013 (continued)
                                                                                                                                                                                                                                                                                    • Brand index
                                                                                                                                                                                                                                                                                      • Figure 146: Brand index, November 2013
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – How Often and What Type of Beauty Products They Use

                                                                                                                                                                                                                                                                                      • Figure 147: Most popular how often they use skincare products – How often they use any skincare products, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 148: Next most popular how often they use skincare products – How often they use any skincare products, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 149: Most popular how often they use skincare products – Store own brand skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 150: Next most popular how often they use skincare products – Store own brand skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 151: Most popular how often they use skincare products – Standard skincare brand, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 152: Next most popular how often they use skincare products – Standard skincare brand, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 153: Most popular how often they use skincare products – Premium brand skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 154: Next most popular how often they use skincare products – Premium brand skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 155: Most popular how often they use make-up products – How often they use any make-up products, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 156: Next most popular how often they use make-up products – How often they use any make-up products, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 157: Most popular how often they use make-up products – Store own brand make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 158: Next most popular how often they use make-up products – Store own brand make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 159: Most popular how often they use make-up products – Standard brand make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 160: Next most popular how often they use make-up products – Standard brand make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 161: Most popular how often they use make-up products – Premium brand make up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 162: Next most popular how often they use make-up products – Premium brand make up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 163: Most popular how often they use fragrance and/or aftershave products – How often they use any fragrances and/or aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 164: Next most popular how often they use fragrance and/or aftershave products – How often they use any fragrances and/or aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 165: Most popular how often they use fragrance and/or aftershave products – Standard brand fragrance/perfume, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 166: Next most popular how often they use fragrance and/or aftershave products – Standard brand fragrance/perfume, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 167: Most popular how often they use fragrance and/or aftershave products – Standard brand aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 168: Next most popular how often they use fragrance and/or aftershave products – Standard brand aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 169: Most popular how often they use fragrance and/or aftershave products – Premium brand fragrance/perfume, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 170: Next most popular how often they use fragrance and/or aftershave products – Premium brand fragrance/perfume, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 171: Most popular how often they use fragrance and/or aftershave products – Premium brand aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 172: Next most popular how often they use fragrance and/or aftershave products – Premium brand aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                  • Appendix – Consumer – What They Buy Where

                                                                                                                                                                                                                                                                                      • Figure 173: Next most popular where they buy any beauty product, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 174: Other where they buy any beauty product, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 175: Most popular where they buy skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 176: Next most popular where they buy skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 177: Other where they buy skincare, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 178: Most popular where they buy make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 179: Next most popular where they buy make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 180: Other where they buy make-up, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 181: Most popular where they buy fragrances/aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 182: Next most popular where they buy fragrances/aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 183: Other where they buy fragrances/aftershave, by demographics, November 2013
                                                                                                                                                                                                                                                                                  • Appendix – Consumer – Where They Buy In-store and Online

                                                                                                                                                                                                                                                                                      • Figure 184: Most popular where they buy instore and on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 185: Next most popular where they buy instore and on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 186: Other where they buy instore and on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 187: Most popular where they buy in-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 188: Next most popular where they buy in-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 189: Other where they buy in-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 190: Most popular where they buy on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 191: Next most popular where they buy on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 192: Other where they buy on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 193: Repertoire of where they buy instore and on-line, by demographics, November 2013
                                                                                                                                                                                                                                                                                  • Appendix – Consumer – Key Drivers

                                                                                                                                                                                                                                                                                      • Figure 194: Most popular what factors drive the decision where to shop, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 195: Next most popular what factors drive the decision where to shop, by demographics, November 2013
                                                                                                                                                                                                                                                                                  • Appendix – Consumer – Attitudes Towards Beauty Gifting

                                                                                                                                                                                                                                                                                      • Figure 196: Most popular attitudes towards gift buying, by demographics, November 2013
                                                                                                                                                                                                                                                                                      • Figure 197: Next most popular attitudes towards gift buying, by demographics, November 2013

                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                  • Asda Group Ltd
                                                                                                                                                                                                                                                                                  • B&M Retail
                                                                                                                                                                                                                                                                                  • Calvin Klein, Inc.
                                                                                                                                                                                                                                                                                  • Chanel Ltd (UK)
                                                                                                                                                                                                                                                                                  • Clarins UK Ltd
                                                                                                                                                                                                                                                                                  • Colgate-Palmolive UK Ltd
                                                                                                                                                                                                                                                                                  • Coty UK Ltd
                                                                                                                                                                                                                                                                                  • Elemis Ltd.
                                                                                                                                                                                                                                                                                  • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                                                                                                  • House of Fraser Plc
                                                                                                                                                                                                                                                                                  • J. Sainsbury
                                                                                                                                                                                                                                                                                  • Jean Paul Gaultier SA
                                                                                                                                                                                                                                                                                  • John Lewis Plc (department store)
                                                                                                                                                                                                                                                                                  • Marks & Spencer
                                                                                                                                                                                                                                                                                  • Next Group
                                                                                                                                                                                                                                                                                  • Nivea
                                                                                                                                                                                                                                                                                  • Poundland Ltd
                                                                                                                                                                                                                                                                                  • Poundstretcher Ltd
                                                                                                                                                                                                                                                                                  • Poundworld Retail Ltd
                                                                                                                                                                                                                                                                                  • PZ Cussons
                                                                                                                                                                                                                                                                                  • Tesco (UK)
                                                                                                                                                                                                                                                                                  • The Nutri Centre
                                                                                                                                                                                                                                                                                  • TJ Morris Ltd
                                                                                                                                                                                                                                                                                  • Topman old
                                                                                                                                                                                                                                                                                  • Topshop old
                                                                                                                                                                                                                                                                                  • Unilever Plc
                                                                                                                                                                                                                                                                                  • Wilkinson Hardware Stores Ltd

                                                                                                                                                                                                                                                                                  Beauty Retailing - UK - January 2014

                                                                                                                                                                                                                                                                                  £1,995.00 (Excl.Tax)