Beauty Retailing - UK - January 2016
“Spending on beauty and personal care contracted marginally in 2015. The market remains very price sensitive and discount retailers’ customer numbers grew significantly. Even buyers of prestige brands are price conscious. The market will recover in 2016 but premium retailers must give consumers original and compelling reasons to trade up.”
– Hilary Monk, Senior Retail Analyst
Spending on beauty and personal care contracted marginally in 2015. As we explore in this report, the rise of the discounters and the highly promotionally-driven market is impacting value growth, particularly within the personal care segment. Despite improvements in the economy, savvy shopping habits have become engrained in consumers’ minds and this is set to continue into 2016, although we expect to see a return to growth.
Within the beauty segment, the colour cosmetics category is performing well, boosted by fashion trends for particular looks, such as strong eyebrows, and the launch of complementary make-up ranges within a number of leading fashion retailers.
The consumer research highlights the importance of price to consumers, even among those buying into prestige brands. This presents both challenges and opportunities, with the value-led retailers delivering impressive growth, while the department stores and niche specialists are using unique experiences to drive shoppers in-store and encourage them to trade up to more premium products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.