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Beauty Retailing - US - April 2011

This report looks at the latest developments in the beauty retail market including online marketing strategies currently being deployed, external market factors set to impact, consumer behaviour around purchasing and usage and changes in purchasing habits.

This report builds on the analysis presented in Mintel’s Beauty Retailing—U.S., March 2010 and takes a detailed look at all retail channels that sell color cosmetics and facial skincare.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising sources
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • Online marketing strategies
                        • Market factors—the economy is only slightly better
                          • Purchasing and usage
                            • Changes in purchasing habits
                              • Changes in spending
                                • Where women shop for beauty care
                                  • Loyalty cards perks
                                    • Attitudes regarding price, value, and online offers
                                      • Attitudes regarding packaging
                                        • Impact of race/Hispanic origin
                                        • Insights and Opportunities

                                          • Vending machines boost beauty sales
                                            • Kiosks
                                            • Inspire Insights

                                                • Trend: Cool Vending
                                                • Market Factors

                                                  • Key points
                                                    • Not a protected species
                                                        • Figure 1: Changes in purchase habits of color cosmetics in the past six months, among women, December 2010
                                                        • Figure 2: Changes in purchase habits of facial skincare in the past six months, among women, December 2010
                                                      • Female demographics are changing
                                                        • Figure 3: Projected U.S. population, by age and gender, 2010
                                                      • The retailer’s role
                                                      • Beauty Retail Innovators

                                                          • Search engine marketing (SEM)
                                                            • Figure 4: Popular online marketing tools, 2010
                                                          • Online contests
                                                            • Social networking
                                                              • Social media strategies by retailer
                                                                • Beauty bloggers
                                                                • Marketing Strategies

                                                                  • Mass merchandisers
                                                                    • Walmart
                                                                      • Figure 5: Most consumers see little difference between mass and high-end beauty
                                                                      • Figure 6: Impact of digital signage on Walmart departments
                                                                    • Target
                                                                      • Drug stores
                                                                        • Supermarkets
                                                                          • Department stores
                                                                            • Boutique/specialty stores
                                                                              • Figure 7: Ulta brand qualities
                                                                              • Figure 8: Ulta television ad
                                                                            • Other specialty chains
                                                                              • Direct sellers
                                                                                • Facts about the direct selling industry:
                                                                                    • Figure 9: Brand analysis of Anew, 2011
                                                                                    • Figure 10: Avon Anew television ad, 2010
                                                                                    • Figure 11: Brand analysis of Mary Kay, 2011
                                                                                    • Figure 12: Mary Kay television ad, 2010
                                                                                • Purchases and Usage

                                                                                  • Key points
                                                                                    • Eye makeup leads color cosmetics
                                                                                      • Figure 13: Purchases of color cosmetics and facial skincare in the past six months, among women, by age, December 2010
                                                                                    • Anti-aging dominates facial skincare
                                                                                      • Figure 14: Purchases of color cosmetics and facial skincare in the past six months, among women, by HH income, December 2010
                                                                                  • Changes in Purchasing Habits

                                                                                    • Key points
                                                                                      • Shoppers research cosmetic purchases online
                                                                                        • Figure 15: Changes in purchase habits of color cosmetics in the past six months, among women, by age, December 2010
                                                                                        • Figure 16: Changes in purchase habits of color cosmetics in the past six months, among women, by HH income, December 2010
                                                                                      • Time availability impacts bargain hunting in facial skincare
                                                                                        • Figure 17: Changes in purchase habits of facial skincare products in the past six months, among women, by age, December 2010
                                                                                        • Figure 18: Changes in purchase habits of facial skincare in the past six months, among women, by HH income, December 2010
                                                                                    • Changes in Spending

                                                                                      • Key points
                                                                                        • Younger women increased spending
                                                                                          • Figure 19: Changes in amount spent on color cosmetics, by age, December 2010
                                                                                          • Figure 20: Changes in amount spent on color cosmetics, by HH income, December 2010
                                                                                        • Young women embrace anti-aging skincare
                                                                                          • Figure 21: Changes in amount spent on facial skincare, by age, December 2010
                                                                                          • Figure 22: Changes in amount spent on facial skincare, by HH income, December 2010
                                                                                      • Where Women Shop for Beauty Care

                                                                                        • Key points
                                                                                          • Admitting they shop at Walmart
                                                                                              • Figure 23: Retailers shopped for color cosmetics purchases in the past six months, among women, by age, December 2010
                                                                                              • Figure 24: Retailers shopped for color cosmetics purchases in the past six months, among women, by HH income, April 2010
                                                                                            • More older women shop drug stores for skincare
                                                                                              • Figure 25: Retailers shopped for facial skincare in the past six months, among women, by age, December 2010
                                                                                            • Upper-income women shop specialty stores for facial skincare
                                                                                              • Figure 26: Retailers shopped for facial skincare in the past six months, among women, by HH income, December 2010
                                                                                          • Loyalty Card Perks

                                                                                            • Key points
                                                                                              • Loyalty card diversity
                                                                                                  • Figure 27: Interest in retailer loyalty cards, among women, by age, December 2010
                                                                                              • Attitudes Regarding Price, Value, and Online Offers

                                                                                                • Key points
                                                                                                  • Does price reflect quality?
                                                                                                    • Figure 28: Attitudes toward price, value, and online offers among women, by age, December 2010
                                                                                                    • Figure 29: Attitudes toward price, value, and online offers among women, by HH income, December 2010
                                                                                                • Attitudes Regarding Packaging

                                                                                                  • Key points
                                                                                                    • Multifaceted packaging
                                                                                                      • Figure 30: Attitudes toward product packaging, among women, by age, December 2010
                                                                                                  • Impact of Race/Hispanic Origin

                                                                                                    • Changes in purchase habits
                                                                                                      • Key points
                                                                                                        • Figure 31: Purchases of color cosmetics and facial skincare in the past six months, among women, by race/Hispanic origin, December 2010
                                                                                                      • Hispanics favor coupons and online promotions
                                                                                                        • Figure 32: Changes in purchase habits of color cosmetics in the past six months, among women, by race/Hispanic origin, December 2010
                                                                                                        • Figure 33: Changes in purchase habits of facial skincare products in the past six months, among women, by race/Hispanic origin, December 2010
                                                                                                      • Blacks and Hispanics are still big spenders
                                                                                                        • Figure 34: Changes in amount spent on color cosmetics, by race/Hispanic origin, December 2010
                                                                                                        • Figure 35: Changes in amount spent on facial skincare, by race/Hispanic origin, December 2010
                                                                                                      • Ethnic population shifts impact retailer assortments
                                                                                                          • Figure 36: Retailers used for color cosmetics purchases in the past six months, among women, by race/Hispanic origin, December 2010
                                                                                                          • Figure 37: Retailers used for facial skincare purchases in the past six months, among women, by race/Hispanic origin, December 2010
                                                                                                        • Blacks and Hispanics embrace mobile shopping
                                                                                                          • Figure 38: Attitudes toward price, value, and online offers among women, by race/Hispanic origin, December 2010
                                                                                                      • Custom Consumer Groups

                                                                                                          • Key points
                                                                                                            • Single moms were the biggest beauty purchasers
                                                                                                              • Figure 39: Purchases of color cosmetics and facial skincare in the past six months among women, by children/ marital status, December 2010
                                                                                                            • Unmarried moms made the most changes
                                                                                                                • Figure 40: Changes in purchasing habits of color cosmetics in the past six months, among women, by marital status/presence of children, December 2010
                                                                                                              • Changes in purchasing habits, facial skincare
                                                                                                                  • Figure 41: Changes in purchase habits of facial skincare products in the past six months, among women, by marital status/presence of children, December 2009
                                                                                                              • Cluster Analysis

                                                                                                                  • Continuers
                                                                                                                    • Demographics
                                                                                                                      • Characteristics
                                                                                                                        • Opportunity
                                                                                                                          • Payers
                                                                                                                            • Demographics
                                                                                                                              • Characteristics
                                                                                                                                • Opportunity
                                                                                                                                  • Shoppers
                                                                                                                                    • Demographics
                                                                                                                                      • Characteristics
                                                                                                                                        • Opportunity
                                                                                                                                          • Cluster characteristics
                                                                                                                                            • Figure 42: Beauty retail clusters, December 2010
                                                                                                                                            • Figure 43: Interest in retailer loyalty cards by beauty retail clusters, December 2010
                                                                                                                                            • Figure 44: Attitudes toward product packaging, by beauty retail clusters, December 2010
                                                                                                                                            • Figure 45: Changes in purchase habits of color cosmetic products in the past six months, by beauty retail clusters, December 2010
                                                                                                                                            • Figure 46: Attitudes toward price, value, and online offers, by beauty retail clusters, December 2010
                                                                                                                                          • Cluster demographics
                                                                                                                                            • Figure 47: Beauty retail clusters, by age group, December 2010
                                                                                                                                            • Figure 48: Beauty retail clusters, by household income, December 2010
                                                                                                                                            • Figure 49: Beauty retail clusters, by race, December 2010
                                                                                                                                          • Cluster methodology
                                                                                                                                          • Appendix—Trade Associations

                                                                                                                                            Companies Covered

                                                                                                                                            • American Academy of Dermatology
                                                                                                                                            • American Beauty Association
                                                                                                                                            • Avon USA
                                                                                                                                            • Burt's Bees Inc.
                                                                                                                                            • CVS Caremark Corporation
                                                                                                                                            • Estée Lauder Companies Inc. (The)
                                                                                                                                            • Food and Drug Administration
                                                                                                                                            • Grocery Manufacturers of America (GMA)
                                                                                                                                            • Independent Cosmetic Manufacturers and Distributors Inc. (ICMAD)
                                                                                                                                            • J C Penney Company, Inc
                                                                                                                                            • L'Oréal USA
                                                                                                                                            • Lancôme
                                                                                                                                            • LVMH Inc. (U.S.)
                                                                                                                                            • Macy's, Inc.
                                                                                                                                            • Mercedes-Benz USA
                                                                                                                                            • MTV Networks
                                                                                                                                            • National Association of Chain Drug Stores (NACDS)
                                                                                                                                            • National Cosmetology Association (NCA)
                                                                                                                                            • National Retail Federation (NRF)
                                                                                                                                            • Personal Care Products Council
                                                                                                                                            • Procter & Gamble USA
                                                                                                                                            • Safeway Inc
                                                                                                                                            • Sephora
                                                                                                                                            • Society of Cosmetic Chemists (SCC)
                                                                                                                                            • Stage Stores, Inc
                                                                                                                                            • Target Corporation
                                                                                                                                            • The Body Shop - Retail Sales
                                                                                                                                            • Twitter, Inc.
                                                                                                                                            • U.S. Department of Agriculture
                                                                                                                                            • Ulta Salon, Cosmetics & Fragrance, Inc.
                                                                                                                                            • Victoria's Secret
                                                                                                                                            • Walgreen Co
                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                            • Wegmans Food Markets, Inc
                                                                                                                                            • Whole Foods Market Inc

                                                                                                                                            Beauty Retailing - US - April 2011

                                                                                                                                            £2,684.63 (Excl.Tax)