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Beauty Retailing - US - January 2016

Definition

The focus of this report is on the retail experience where shopping for items in the beauty and cosmetic category are concerned, based largely on the results of Mintel’s exclusive consumer research.

For the purposes of this report, Mintel defines the beauty and cosmetic category to include the following: color cosmetics, facial skincare, body care, haircare, nail care, women’s fragrances, men’s fragrances, hair accessories, sun protection products, and beauty appliances (hair and skin).

This report builds on the analysis presented in Mintel’s Beauty Retailing – US, January 2015, Shopping for Beauty Products – US, December 2013, Beauty Retailing – US, April 2011 and March 2010 as well as Beauty Online – US, December 2012.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Beauty market slated for growth
            • Figure 1: Total US sales and fan chart forecast of beauty products, at current prices, 2010-20
          • Amazon rivals specialty retailers as preferred retail channel
            • Figure 2: Retailers shopped, October 2015
          • Rinse and repeat
            • Figure 3: Reasons for buying beauty products, October 2015
          • The opportunities
            • Men are beauty buyers too
              • Figure 4: Beauty items purchased by men, by age, October 2015
            • Unlock the mobile moments
              • Figure 5: Behaviors and attitudes toward using mobile devices to shop for beauty products, October 2015
            • Give them what they want
              • Figure 6: Interest in retail innovations, by heaviest beauty shoppers, October 2015
            • What it means
            • The Market – What You Need to Know

              • Steady outlook
                • Crowded landscape
                  • Population trends impact the beauty market
                  • Market Size and Forecast

                    • Steady market growth should hold in the foreseeable future
                      • Figure 7: Total US sales and fan chart forecast of beauty products, at current prices, 2010-20
                      • Figure 8: Total US retail sales and forecast of beauty products, at current prices, 2010-20
                  • Market Breakdown

                    • Color cosmetics clearly lead this multidimensional category
                      • Share leaders
                        • Fast-growing categories
                          • Facing challenges
                            • Figure 9: Total US retail sales of beauty products, by segment, at current prices, 2013 and 2015
                          • Drug stores comprise nearly 20% of beauty sales
                            • Figure 10: Total US retail sales of beauty products, by channel, at current prices, 2010-15
                        • Market Factors

                          • Population growth among women bodes well for beauty market
                            • Men take a vested interest in their appearance
                              • Multicultural segments are key targets
                                • Figure 11: US population, by race and Hispanic origin, percent of total population, 2010-20
                              • A brighter economy will help support sales in the market
                                • Increasing interest in organic and natural beauty products
                                • Key Players – What You Need to Know

                                  • Drug stores are holding their own while department stores slip back
                                    • Many men have no qualms about using grooming products
                                      • Technology is transforming how the category is shopped
                                      • What’s Working?

                                        • Drug stores experiencing success
                                            • Figure 12: Factors that influence where to shop, by primary retailer shopped – Drug stores, October 2015
                                          • Marketing to men
                                          • What’s Struggling?

                                            • Department stores trying to keep up
                                              • Figure 13: Factors that influence where to shop, by primary retailer shopped – Any department store, October 2015
                                          • What’s Next?

                                            • Subscription services are beginning to make an impact
                                              • Technology continues to invigorate the category
                                                • In-store immersion
                                                  • Virtual tools
                                                  • The Consumer – What You Need to Know

                                                    • Opportunity to extend targeting efforts
                                                      • Path to purchase gets more complex
                                                        • Ample opportunity for experimentation by retailers and consumers alike
                                                          • Mobile phones as personal beauty shopping assistants
                                                          • Who’s Shopping for Beauty Products?

                                                            • Over half of beauty purchasers are “heavy” buyers
                                                              • Figure 14: Repertoire of beauty shoppers, October 2015
                                                              • Figure 15: Beauty items purchased by store type, by repertoire of beauty shoppers, October 2015
                                                            • Young parents are another key target group
                                                              • Figure 16: Repertoire of heavy beauty shoppers*, by demographics, October 2015
                                                            • Don’t overlook the men
                                                              • Figure 17: Mean skincare and haircare expenditures, by gender and race/Hispanic origin, February 2014-March 2015
                                                          • Retailers Shopped

                                                            • Signs of channel shifting and blurring
                                                                • Figure 18: Retailers shopped, October 2015
                                                              • Men and women shop the category differently
                                                                • Figure 19: Select retailers also shopped at, by gender, October 2015
                                                              • Department stores commonly visited by multicultural consumers
                                                                • Figure 20: Select retailers also shopped at, by race and Hispanic origin, October 2015
                                                              • Grocery stores for beauty products?
                                                                • Figure 21: Select retailers also shopped at, by repertoire of beauty shoppers, October 2015
                                                            • Reasons for Choosing Where to Shop

                                                              • Attractive prices and convenient locations drive nearly half of beauty buyers to their retailer of choice
                                                                  • Figure 22: Factors that influence where to shop, October 2015
                                                                • Easy-to-navigate stores draw young male buyers
                                                                  • Figure 23: Agree that easy to shop/navigate the store/website impacts retailer choice for beauty products, by gender and age, October 2015
                                                                • To help or not to help
                                                                  • Figure 24: Attitudes toward sales associates – Agree, by gender and age, October 2015
                                                                • In their words
                                                                • Beauty Items Purchased

                                                                  • Grooming staples are commonly purchased items
                                                                    • Figure 25: Beauty items purchased, October 2015
                                                                  • High/low buying strategy in place
                                                                    • Figure 26: Beauty items purchased by store type, October 2015
                                                                  • Hispanic women see beauty products as tools to enrich their looks
                                                                      • Figure 27: Any beauty items purchased by store type, by female race and Hispanic origin, October 2015
                                                                    • In their words
                                                                    • Reasons for Buying Beauty Products

                                                                      • Bee-lining to the products she knows and trusts
                                                                          • Figure 28: Reasons for buying beauty products, October 2015
                                                                        • Young and multicultural women key targets for trial tactics
                                                                          • Figure 29: Agreement to trying something new as a reason for buying beauty products, by select demographics, October 2015
                                                                        • Product reviews can impact purchase decisions
                                                                          • Figure 30: Agreement to read a review of a product online and then bought it as a reason for buying beauty products, by select demographics, October 2015
                                                                        • In their words
                                                                        • Shopping Process Revealed

                                                                          • Attitudes toward Digital Technology

                                                                            • Power of the mobile device
                                                                                • Figure 31: Behaviors and attitudes toward using mobile devices to shop for beauty products, October 2015
                                                                              • Geo-fencing mobile strategies and beacon technology can help retailers engage with customers
                                                                                • Figure 32: Agreement to redeem coupons received on mobile device while shopping for beauty products, by select demographics, October 2015
                                                                              • Men prefer to consult their phones for advice instead of a human
                                                                                • Figure 33: Attitudes toward digital technology, by gender, October 2015
                                                                              • In their words
                                                                              • CHAID Analysis

                                                                                  • Figure 34: CHAID analysis among those who agree they would be interested in smartphone/tablet apps that give them beauty product offers to redeem in-store, October 2015
                                                                              • Role of Social Media

                                                                                • Influenced and influential
                                                                                  • Figure 35: Attitudes toward social media's influence on beauty purchases, by gender, age, and repertoire of heaviest beauty shoppers, October 2015
                                                                                  • Figure 36: Reasons for buying beauty products and/or choosing where to shop related to social media, by select demographics, October 2015
                                                                                • Over half of heavy beauty buyers use YouTube
                                                                                    • Figure 37: Social media sites visited daily by repertoire of heaviest beauty shoppers, October 2015
                                                                                  • In their words
                                                                                  • Interest in Retail Innovations

                                                                                    • More samples please
                                                                                        • Figure 38: Desired retail innovations and/or improvements, October 2015
                                                                                      • Younger consumers interested in delivery and pickup services
                                                                                        • Figure 39: Select desired retail innovations and/or improvements, by gender and age, October 2015
                                                                                      • Hispanics and Blacks like personalized assistance
                                                                                        • Figure 40: Select desired retail innovations and/or improvements, by race and Hispanic origin, October 2015
                                                                                      • If consumers were beauty store owners…
                                                                                      • Appendix – Data Sources and Abbreviations

                                                                                        • Data sources
                                                                                          • Sales data
                                                                                            • Fan chart forecast
                                                                                              • Consumer survey data
                                                                                                • Consumer qualitative research
                                                                                                  • Abbreviations and terms
                                                                                                    • Abbreviations
                                                                                                      • Terms
                                                                                                      • Appendix – The Market

                                                                                                          • Figure 41: Total US retail sales and forecast of beauty products, at inflation-adjusted prices, 2010-20
                                                                                                          • Figure 42: Female population by age, 2010-20
                                                                                                          • Figure 43: Consumer confidence and unemployment, 2007-November 2015*
                                                                                                      • Appendix – The Consumer

                                                                                                            • Figure 44: Attitudes toward digital technology, CHAID analysis, October 2015
                                                                                                            • Figure 45: Amount spent on beauty products in last three months – Makeup, haircare, and skincare, July 2014-September 2015
                                                                                                            • Figure 46: Attitudes and opinions about social media, July 2014-September 2015

                                                                                                        Companies Covered

                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                        Beauty Retailing - US - January 2016

                                                                                                        £3,199.84 (Excl.Tax)