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Beauty Retailing - US - March 2010

The color cosmetics and facial skincare shopping experience in the US can leave women overwhelmed by choices from brand lines to retail channels. While pricepoint serves as a baseline for most beauty purchases, the desired retail experience is more elusive to define. This report looks at the way women shop for cosmetics and skincare by looking at the types of services and provisions that attract the most trial or loyalty. The economic climate continues to have a negative impact in many beauty and personal care markets, yet color cosmetics and skincare continue to thrive.

This report investigates the beauty retailing market, with specific emphasis on the following themes:

  • How deeply the economy is affecting shopping habits, including the potential for trading down, avoiding splurge purchases and seeking out sale items only
  • Where women shop most often for beauty care, and how mass and drug stores are staying current with specialty stores
  • What types of services and provisions women actively seek when shopping for color cosmetics and skincare products
  • How online retailers are competing with brick and mortar stores for consumer attention
  • The degree to which the growing and aging female population will shape future market trends
  • The impact of how race/Hispanic origin factors into the beauty retailing experience

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising sources
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • Competition for web shoppers
                        • Retail beauty faces economic and population challenges
                          • Mass and drug channels lead the retail market
                            • Purchases and usage
                              • Impact of the recession
                                • Where women shop for beauty care
                                  • Preferences for the beauty care shopping experience
                                    • Impact of race/Hispanic origin
                                    • Insights and Opportunities

                                      • Making ingredient lists easier to understand
                                        • Separating by product type at online stores can challenge brand loyal women
                                          • Drug stores could mirror department store amenities
                                          • Inspire Insights

                                              • The over-optioned consumer gets one more choice
                                                • What’s it all about
                                                  • Payless combines shoe shopping with beauty care
                                                  • Competitive Context

                                                    • Online presence grows as beauty companies exercise more creativity
                                                        • Figure 1: Mary Kay television ad, 2009
                                                    • Market Factors

                                                      • Key points
                                                        • Avoiding repertoire expansion
                                                            • Figure 2: Changes in purchase habits of color cosmetics/facial skincare in the past six months, among women, December 2009
                                                          • Shifting female demographics impact the market
                                                              • Figure 3: Women by age, 2005-15
                                                            • Teen population growth negatively impacts the beauty retailing market
                                                              • Figure 4: Population by age, 2004-2030
                                                          • Leading Retailers

                                                            • Overview
                                                              • Mass merchandisers
                                                                • Drug stores
                                                                  • Figure 5: Walgreens television ad, 2009
                                                                • Department stores
                                                                  • Boutique/specialty stores
                                                                    • Figure 6: Ulta television ad, 2009
                                                                  • Direct sellers
                                                                    • Figure 7: Mary Kay television ad, 2009
                                                                • Purchases and Usage

                                                                  • Key points
                                                                    • Most purchase color cosmetics and facial skincare
                                                                      • Figure 8: Purchases of color cosmetics and facial skincare in the past six months, among women, by age, December 2009
                                                                      • Figure 9: Purchases of color cosmetics and facial skincare in the past six months, among women, by HH income, December 2009
                                                                  • Change in Purchasing Habits

                                                                    • Key points
                                                                      • Color cosmetics
                                                                        • Figure 10: Changes in purchase habits of color cosmetics in the past six months, among women, by age, December 2009
                                                                        • Figure 11: Changes in purchase habits of color cosmetics in the past six months, among women, by HH income, December 2009
                                                                      • Facial skincare
                                                                        • Figure 12: Changes in purchase habits of facial skincare products in the past six months, among women, by age, December 2009
                                                                        • Figure 13: Changes in purchase habits of color cosmetics in the past six months, among women, by HH income, December 2009
                                                                    • Where Women Shop for Beauty Care

                                                                      • Key points
                                                                        • Most use mass and drug stores for cosmetic purchases
                                                                          • Figure 14: Retailers shopped for color cosmetics purchases in the past six months, among women, by age, December 2009
                                                                          • Figure 15: Retailers shopped for color cosmetics purchases in the past six months, among women, by HH income, December 2009
                                                                        • Mass and drug channels also most used for facial skincare purchases
                                                                          • Figure 16: Retailers shopped for facial skincare purchases in the past six months, among women, by age, December 2009
                                                                          • Figure 17: Retailers shopped for facial skincare purchases in the past six months, among women, by HH income, December 2009
                                                                        • Many prefer BOGO, but interest in retailer loyalty cards is high
                                                                          • Figure 18: Interest in retailer loyalty cards, among women, by age, December 2009
                                                                      • Preferences for the Beauty Care Shopping Experience

                                                                        • Key points
                                                                          • Sales associates are not always preferred
                                                                            • Figure 19: Attitudes towards beauty retailer sales associates, among women, by age, December 2009
                                                                          • Beauty care shoppers want a range of in-store provisions
                                                                            • Figure 20: Preferred provisions when shopping for beauty care products, among women, by age, December 2009
                                                                            • Figure 21: Preferred provisions when shopping for beauty care products, among women, by HH income, December 2009
                                                                          • Most prefer products grouped by brand, although many prefer product type groupings
                                                                            • Figure 22: Preferred displays when shopping for beauty care products, among women, by age, December 2009
                                                                            • Figure 23: Preferred displays when shopping for beauty care products, among women, by HH income, December 2009
                                                                          • Most have no product packaging preferences
                                                                              • Figure 24: Attitudes towards product packaging, among women, by age, December 2009
                                                                          • Impact of Race/Hispanic Origin

                                                                            • Key points
                                                                              • Purchases and usage among ethnicities
                                                                                • Figure 25: Purchases of color cosmetics and facial skincare in the past six months, among women, by race/Hispanic origin, December 2009
                                                                              • Impact of the recession among ethnicities—color cosmetics
                                                                                • Figure 26: Changes in purchase habits of color cosmetics in the past six months, among women, by race/Hispanic origin, December 2009
                                                                              • Impact of the recession among ethnicities—facial skincare
                                                                                • Figure 27: Changes in purchase habits of facial skincare products in the past six months, among women, by race/Hispanic origin, December 2009
                                                                              • Where ethnic women shop for beauty care—color cosmetics
                                                                                • Figure 28: Retailers used for color cosmetics purchases in the past six months, among women, by race/Hispanic origin, December 2009
                                                                              • Where ethnic women shop for beauty care—facial skincare
                                                                                • Figure 29: Retailers used for facial skincare purchases in the past six months, among women, by race/Hispanic origin, December 2009
                                                                              • Ethnic preferences for the beauty care shopping experience
                                                                                • Figure 30: Attitudes towards beauty retailer sales associates, among women, by race/Hispanic origin, December 2009
                                                                              • Preferred provisions among ethnicities for the beauty care shopping experience
                                                                                • Figure 31: Preferred provisions when shopping for beauty care products, among women, by race/Hispanic origin, December 2009
                                                                              • Ethnic attitudes towards product packaging
                                                                                • Figure 32: Attitudes towards product packaging, among women, by age, December 2009
                                                                            • Cluster Analysis

                                                                                • Unchangelings
                                                                                  • Characteristics:
                                                                                    • Prima donnas
                                                                                      • Characteristics:
                                                                                        • Greta Garbos
                                                                                          • Characteristics:
                                                                                            • Characteristic tables:
                                                                                              • Figure 33: Color cosmetic and facial skincare product clusters, December 2009
                                                                                              • Figure 34: Interest in retailer loyalty cards, by clusters, December 2009
                                                                                              • Figure 35: Attitudes towards beauty retailer sales associates, by clusters, December 2009
                                                                                              • Figure 36: Preferred provisions when shopping for beauty care products, by clusters, December 2009
                                                                                              • Figure 37: Attitudes towards product packaging, by clusters, December 2009
                                                                                              • Figure 38: Changes in purchase habits of color cosmetics/facial skincare in the past six months, by clusters, December 2009
                                                                                            • Demographic tables:
                                                                                              • Figure 39: Color cosmetic and facial skincare product clusters, by age group, December 2009
                                                                                              • Figure 40: Color cosmetic and facial skincare product clusters, by household income group, December 2009
                                                                                              • Figure 41: Color cosmetic and facial skincare product clusters, by Hispanic origin, December 2009
                                                                                              • Figure 42: Color cosmetic and facial skincare product clusters, by marital status, December 2009
                                                                                              • Figure 43: Color cosmetic and facial skincare product clusters, by education groups, December 2009
                                                                                              • Figure 44: Color cosmetic and facial skincare product clusters, by employment groups, December 2009
                                                                                            • Cluster methodology:
                                                                                            • Custom Consumer Groups

                                                                                              • Key points
                                                                                                • Women with children are more likely than those without to buy color cosmetics
                                                                                                    • Figure 45: Purchases of color cosmetics and facial skincare in the past six months, among women, by age, December 2009
                                                                                                  • Single moms show recessionary concerns for cosmetic purchases
                                                                                                      • Figure 46: Changes in purchase habits of color cosmetics in the past six months, among women, by marital status/presence of children, December 2009
                                                                                                    • Single moms buying facial skincare also more strapped
                                                                                                        • Figure 47: Changes in purchase habits of facial skincare products in the past six months, among women, by marital status/presence of children, December 2009
                                                                                                    • Appendix: Other Useful Consumer Tables

                                                                                                      • Where women shop for beauty care
                                                                                                        • Figure 48: Interest in retailer loyalty cards, among women, by HH income, December 2009
                                                                                                      • Preferences for the beauty care shopping experience
                                                                                                        • Figure 49: Attitudes towards beauty retailer sales associates, among women, by HH income, December 2009
                                                                                                        • Figure 50: Attitudes towards product packaging, among women, by HH income, December 2009
                                                                                                    • Appendix: Trade Associations

                                                                                                      Companies Covered

                                                                                                      • Abercrombie & Fitch Co
                                                                                                      • American Academy of Dermatology
                                                                                                      • American Beauty Association
                                                                                                      • Avon USA
                                                                                                      • Bloomingdale's
                                                                                                      • Chanel USA
                                                                                                      • Clarins USA
                                                                                                      • Clinique Laboratories, Inc.
                                                                                                      • Coty Inc
                                                                                                      • CVS Caremark Corporation
                                                                                                      • Estée Lauder Companies Inc. (The)
                                                                                                      • Facebook, Inc.
                                                                                                      • Food and Drug Administration
                                                                                                      • Forever 21 Inc.
                                                                                                      • Greenfield Online
                                                                                                      • Grocery Manufacturers of America (GMA)
                                                                                                      • Independent Cosmetic Manufacturers and Distributors Inc. (ICMAD)
                                                                                                      • L'Oréal USA
                                                                                                      • Macy's, Inc.
                                                                                                      • Mary Kay Inc.
                                                                                                      • MTV Networks
                                                                                                      • National Association of Chain Drug Stores (NACDS)
                                                                                                      • National Cosmetology Association (NCA)
                                                                                                      • Nivea
                                                                                                      • Nordstrom
                                                                                                      • Olay Company, Inc.
                                                                                                      • Payless ShoeSource Inc
                                                                                                      • Personal Care Products Council
                                                                                                      • Procter & Gamble USA
                                                                                                      • Saks Incorporated
                                                                                                      • Sephora
                                                                                                      • Shiseido International
                                                                                                      • Society of Cosmetic Chemists (SCC)
                                                                                                      • Starbucks Corporation
                                                                                                      • Target Corporation
                                                                                                      • Twitter, Inc.
                                                                                                      • U.S. Bureau of the Census
                                                                                                      • Ulta Salon, Cosmetics & Fragrance, Inc.
                                                                                                      • Vanity Fair Corporation
                                                                                                      • Victoria's Secret
                                                                                                      • Walgreen Co
                                                                                                      • Walmart Stores (USA)
                                                                                                      • Women's Wear Daily (WWD)

                                                                                                      Beauty Retailing - US - March 2010

                                                                                                      US $3,995.00 (Excl.Tax)