Bed and Bath Linens - US - January 2012
After experiencing sharp declines in the depths of the recession, the bed and bath linens market has begun to show signs of life. The category stabilized in 2010 and is estimated to have gained ground in 2011. While sales remain far below their pre-recession levels, and consumers remain cautious about all household expenditures, the market is poised to continue on a positive tract over the next few years.
This report features Mintel’s exclusive research on consumer attitudes and behaviors concerning the bed and bath linens category, including reasons for purchase and key purchase criteria. In addition, the report includes:
- Analysis of sales trends for the overall bed and bath linens market and for each segment
- A perspective on the impact of spiking prices for cotton and other raw materials
- A look at the issue of thread count from both an industry and a consumer perspective
- A recap of new product innovation
- Insight into how bed and bath linens shoppers are approaching the category in the aftermath of the recession
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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