Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Bedrooms and Bedroom Furniture - UK - October 2013

“Manufacturers and retailers are continuing to innovate, adding value to beds and bedroom furniture and helping to stimulate demand. In recent years times have been tough as consumers with low levels of confidence have held back from making big-ticket purchases. And this has caused some of the suppliers and retailers to rationalise or change hands. But there are green shoots of recovery as housing transactions pick up and more first-time buyers get on the property ladder.”

Jane Westgarth, Senior Market Analyst

Some questions answered in this report include:

What do people feel about their bedrooms and how will this influence demand?

Homes are getting smaller so how are people coping?

What should retailers do next?

Is online retailing continuing to grow share?

Are eco issues influencing consumer behaviour?

Bedrooms are flexible living spaces these days, with televisions, games consoles and personal computers often demanding space. Also, bedrooms are places for sleep, relaxation and escaping from the rest of the household. So style and layout plays an important role in shaping demand. Mintel Inspire notices that many young people have failed to leave the family home while others are in the Boomerang Generation (returned to the family home) and so are living in the family home for longer. More than ever people want to watch television from their beds, incorporate a play area into a child’s room or create a suitable space for dressing up for a big night out.

Innovation continues to be high on the agenda for manufacturers, particularly beds. There are many types of mattress construction, technical foams and fabrics and innovative ways to make beds more hygienic and comfortable for longer. Styling continues to evolve and beds are also providing more accessible storage for today’s crowded homes. The market is less affected by recession than other furniture for the home as everyone needs a bed and people will replace mattresses or beds once they wear out.

Definitions

The beds sector covers beds and mattresses and can be divided into the following sub-groups:
Divans – complete beds that are usually sold as a unit or set, comprising mattress and base, often with storage drawers built into the base.
Bedsteads – bed frames, usually with a slatted base, designed to be used with a separate mattress (or mattresses).
Mattresses – includes spring mattresses that may be of open spring or pocket spring construction, and memory foam and latex.
Others – including bunk beds, futons, headboards, bed ends, waterbeds and adjustable beds.
The bedroom furniture sector refers to all non-upholstered furniture and can be segmented as follows:
Fitted bedroom furniture (either ready-made or self-assembly/flatpack) including built-in wardrobe/drawer units and completely fitted bedrooms incorporating the bed as part of the unit.
Non-fitted/freestanding bedroom furniture (either ready-made or self-assembly/flatpack) and including items such as wardrobes, chests of drawers, dressing tables and bedside tables.

This report does not cover any furniture sold on contract for the non-domestic market (such as hotels and hospitals) and excludes second-hand and antique furniture. Other specialist sectors not included in the scope of this report are nursery furniture (ie cots, cribs and cot mattresses, and sofa beds.

The financial definitions used in the report are:
Sales: gross turnover, including overseas sales, inter-group sales and exports, but excluding VAT and intra-group sales
Operating profit: pre-tax profit plus interest, less non-trading income such as the sale of fixed assets
Pre-tax profit: the net trading profit after deducting all operating costs including depreciation and finance charges, but before deduction of tax, dividends and other appropriations
Operating margin: operating profit as a percentage of sales
Pre-tax margin: pre-tax profit as a percentage of sales.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Consumer spend on beds and bedroom furniture, 2008-18
            • Market factors
              • Companies, brands and innovation
                • Figure 2: Distribution of beds and bedroom furniture, by retailer, 2012 (est)
              • The consumer
                • What they bought
                  • Figure 3: Purchases of beds and bedroom furniture in the last three years, July 2012 and August 2013
                  • Figure 4: Purchases of bedroom furniture in the last three years, August 2013
                • What they spent
                  • Where people bought beds and bedroom furniture
                    • Figure 5: Where they purchased beds and bedroom furniture, August 2013
                  • What influences where they shop?
                    • Figure 6: Factors important when buying bedroom furniture and beds, August 2013
                  • Features important when revamping a bedroom
                    • Figure 7: Features important for a bedroom revamp, August 2013
                  • What people say about their bedrooms
                    • Figure 8: Attitudes towards bedrooms, August 2013
                  • What we think
                  • Issues in the Market

                      • What do people feel about their bedrooms and how will this influence demand?
                        • Homes are getting smaller so how are people coping?
                          • What should retailers do next?
                            • Is online retailing continuing to grow share?
                              • Are eco issues influencing consumer behaviour?
                              • Trend Application

                                  • Inspire Trend: Why Buy?
                                    • Inspire Trend: Prepare for the Worst
                                      • Future Trend: Generation Next
                                      • Internal Market Environment

                                        • Key points
                                          • House moves
                                            • Figure 9: Housing transactions, UK, 2008-12
                                            • Figure 10: Housing transactions, by month, UK, March 2012-August 2013
                                          • Creating more space
                                            • How many bedrooms are there?
                                              • Bedrooms by tenure
                                                • Figure 11: Number of bedrooms, by household tenure, England and Wales, 2011/12
                                              • The bedroom ‘tax’
                                                • Price inflation
                                                  • Figure 12: CPI for furniture and furnishings, January 2009-June 2013*
                                                • The National Bed Federation
                                                  • The Sleep Council
                                                  • Broader Market Environment

                                                    • Key points
                                                      • Personal technology ownership rises
                                                        • Figure 13: Personal ownership of mobile phones, September 2012 and June 2013
                                                      • Computing is more mobile
                                                        • Figure 14: Household ownership of computers, September 2012 and June 2013
                                                      • Changing age structure of the population
                                                        • Size of British households
                                                          • Figure 15: UK households, by size, 2013 (est)
                                                          • Figure 16: Percentage change in UK household numbers, by size, 2008-13 and 2013-18
                                                        • Consumer confidence rising
                                                          • Figure 17: GfK NOP Consumer Confidence Index, January 1988-2013
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Whole market down compared to 2008
                                                            • Figure 18: Consumer spending on beds and bedroom furniture, 2008-18
                                                          • Forecast
                                                            • Figure 19: Consumer spending on bedroom furniture, 2008-18
                                                          • Everyone needs a bed
                                                            • Figure 20: Consumer spending on beds and mattresses, 2008-18
                                                          • Bedroom furniture recovering slowly
                                                            • Figure 21: Consumer spending on bedroom furniture, 2008-18
                                                        • Competitive Context

                                                          • Key points
                                                            • Consumer spending on household products
                                                              • Figure 22: Comparison of consumer spend on selected household durables, 2008-12
                                                          • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Plenty of innovation
                                                                    • Climate control in bed
                                                                      • Customise your own bed
                                                                        • Figure 23: Layezee customise your bed, header, 2013
                                                                      • Adjustable support caters for couples
                                                                        • American memory foam targeted at under-35s
                                                                          • A bed you store on the ceiling
                                                                            • Bed in a box
                                                                              • Targeting the sportsperson
                                                                                • Healthcare developments
                                                                                • Companies and Products

                                                                                  • Key points
                                                                                    • Airsprung Furniture Group
                                                                                      • Background
                                                                                        • Beds and bedroom ranges
                                                                                          • Innovation
                                                                                            • Brand communication and promotion
                                                                                              • Hilding Anders
                                                                                                • Ranges
                                                                                                  • Innovation
                                                                                                    • Brand communication and promotion
                                                                                                      • Silentnight Group
                                                                                                        • Background
                                                                                                          • Beds and bedroom ranges
                                                                                                            • Innovation
                                                                                                              • Brand communication and promotion
                                                                                                                • Simmons Bedding Group
                                                                                                                  • Background
                                                                                                                    • Beds and bedroom ranges
                                                                                                                      • Innovation
                                                                                                                        • The Symphony Group
                                                                                                                          • Background
                                                                                                                            • Beds and bedroom ranges
                                                                                                                              • Innovation
                                                                                                                                • Vi-Spring
                                                                                                                                  • Other manufacturers
                                                                                                                                    • Figure 24: Selected other companies in the bedroom market
                                                                                                                                • Channels of Distribution

                                                                                                                                  • Key points
                                                                                                                                    • Figure 25: Distribution of beds and bedroom furniture, by retailer, 2012 (est)
                                                                                                                                    • Figure 26: Distribution of beds and bedroom furniture, by retailer, 2008-12
                                                                                                                                  • Tough times for furniture specialists
                                                                                                                                    • Retailers restructuring
                                                                                                                                      • Retailers gaining ground
                                                                                                                                        • What are the supermarkets doing?
                                                                                                                                          • Emerging businesses
                                                                                                                                            • Shopping online
                                                                                                                                              • Argos
                                                                                                                                                • Background
                                                                                                                                                  • Beds and bedroom ranges
                                                                                                                                                    • Space allocation
                                                                                                                                                      • Figure 27: Argos furniture and furnishings, page allocation, 2013
                                                                                                                                                    • Innovation
                                                                                                                                                      • Strategy and performance
                                                                                                                                                        • Brand communication and promotion
                                                                                                                                                          • Dreams
                                                                                                                                                            • Background
                                                                                                                                                              • Beds and bedroom ranges
                                                                                                                                                                • Strategy and performance
                                                                                                                                                                  • Brand communication and promotion
                                                                                                                                                                    • Hammonds Furniture
                                                                                                                                                                      • Background
                                                                                                                                                                        • Beds and bedroom ranges
                                                                                                                                                                          • Innovation
                                                                                                                                                                            • Strategy and performance
                                                                                                                                                                              • Brand communication and promotion
                                                                                                                                                                                • IKEA
                                                                                                                                                                                  • Background
                                                                                                                                                                                    • Beds and bedroom ranges
                                                                                                                                                                                      • Figure 28: Space allocation, IKEA showroom area, 2013
                                                                                                                                                                                    • Innovation
                                                                                                                                                                                      • Strategy and performance
                                                                                                                                                                                        • Brand communication and promotion
                                                                                                                                                                                          • Steinhoff UK
                                                                                                                                                                                            • Background
                                                                                                                                                                                              • Beds and bedroom ranges
                                                                                                                                                                                                • Innovation
                                                                                                                                                                                                  • Brand communication and promotion
                                                                                                                                                                                                    • Other furniture specialist retailers
                                                                                                                                                                                                      • And So to Bed
                                                                                                                                                                                                        • Carpetright
                                                                                                                                                                                                          • Feather & Black
                                                                                                                                                                                                            • Furniture in Fashion
                                                                                                                                                                                                              • Furniture Village
                                                                                                                                                                                                                • Figure 29: Furniture Village, space allocation, 2013
                                                                                                                                                                                                              • Oak Furniture Land
                                                                                                                                                                                                                • Sharps
                                                                                                                                                                                                                  • Sliderobes
                                                                                                                                                                                                                    • Starplan
                                                                                                                                                                                                                      • Strachan Furniture
                                                                                                                                                                                                                        • Warren Evans
                                                                                                                                                                                                                          • Other general retailers stocking beds
                                                                                                                                                                                                                            • DIY retailers
                                                                                                                                                                                                                              • B&Q
                                                                                                                                                                                                                                • Homebase
                                                                                                                                                                                                                                  • Other general retailers with bedrooms
                                                                                                                                                                                                                                    • John Lewis
                                                                                                                                                                                                                                      • Laura Ashley
                                                                                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                                                                                          • Next
                                                                                                                                                                                                                                          • Brand Communication and Promotion

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Figure 30: Main media advertising expenditure for bedroom furniture and beds, by company, 2009-13
                                                                                                                                                                                                                                            • More than half of spend is on television
                                                                                                                                                                                                                                              • Figure 31: Main media advertising expenditure for bedroom furniture and beds, by media type, 2009-13
                                                                                                                                                                                                                                            • Dreams is the largest advertiser
                                                                                                                                                                                                                                              • Figure 32: Main media advertising expenditure for bedroom furniture and beds, by company, 2009-13
                                                                                                                                                                                                                                          • The Consumer – Purchases of Beds and Bedroom Furniture

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Purchases in the last three years
                                                                                                                                                                                                                                                • Figure 33: Purchases of beds and bedroom furniture in the last three years, July 2012 and August 2013
                                                                                                                                                                                                                                              • Purchasing activity by age band
                                                                                                                                                                                                                                                • Figure 34: Purchases of bedroom furniture, beds and mattresses in the last three years, by age, August 2013
                                                                                                                                                                                                                                              • Repertoire of purchases
                                                                                                                                                                                                                                                • Figure 35: Purchases of bedroom furniture in the last three years, repertoire, August 2013
                                                                                                                                                                                                                                              • Mattresses top the list of purchases
                                                                                                                                                                                                                                                • Figure 36: Purchases of beds and mattresses in the last three years, August 2013
                                                                                                                                                                                                                                                • Figure 37: Purchases of bedroom furniture in the last three years, August 2013
                                                                                                                                                                                                                                              • How much they spent on beds and mattresses
                                                                                                                                                                                                                                                • Figure 38: Expenditure on beds and mattresses, by price band, August 2013
                                                                                                                                                                                                                                              • How much they spent on bedroom furniture
                                                                                                                                                                                                                                                • Figure 39: Expenditure on bedroom furniture, by price band, August 2013
                                                                                                                                                                                                                                            • The Consumer – Where They Purchased Beds and Bedroom Furniture

                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • Where they purchased beds and bedroom furniture
                                                                                                                                                                                                                                                  • Figure 40: Where they purchased beds and bedroom furniture, August 2013
                                                                                                                                                                                                                                                • Online shopping
                                                                                                                                                                                                                                                  • Figure 41: Where they purchased beds and bedroom furniture, in-store or online, August 2013
                                                                                                                                                                                                                                                • How shopping varies by age
                                                                                                                                                                                                                                                  • Figure 42: Where they purchased beds and bedroom furniture, by age, August 2013
                                                                                                                                                                                                                                              • The Consumer – Factors Important When Choosing Which Retailer to Buy From

                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • Factors important when choosing which retailer to buy from
                                                                                                                                                                                                                                                    • Figure 43: Factors important when buying bedroom furniture and beds, August 2013
                                                                                                                                                                                                                                                    • Figure 44: Factors important when buying bedroom furniture and beds, 55-64s and over-65s, August 2013
                                                                                                                                                                                                                                                  • Would they buy flat-packed bedroom furniture?
                                                                                                                                                                                                                                                  • The Consumer – Features Important For a Bedroom Revamp

                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                      • Features important for a bedroom revamp
                                                                                                                                                                                                                                                        • Figure 45: Features important for a bedroom revamp, August 2013
                                                                                                                                                                                                                                                      • Storage matters
                                                                                                                                                                                                                                                        • A quarter would pay more for better quality
                                                                                                                                                                                                                                                          • 17% just want something basic
                                                                                                                                                                                                                                                            • Enduring style even for younger customers
                                                                                                                                                                                                                                                              • Technology for the younger shopper
                                                                                                                                                                                                                                                                • Beds and backs
                                                                                                                                                                                                                                                                  • Coughs and sneezes
                                                                                                                                                                                                                                                                    • Fitted bedrooms
                                                                                                                                                                                                                                                                      • Low rank for brands
                                                                                                                                                                                                                                                                        • Romance
                                                                                                                                                                                                                                                                        • The Consumer – Attitudes towards Bedrooms

                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                            • Attitudes towards bedrooms
                                                                                                                                                                                                                                                                              • Figure 46: Attitudes towards bedrooms, August 2013
                                                                                                                                                                                                                                                                            • Relaxing, unwinding and escaping
                                                                                                                                                                                                                                                                              • Young people’s relationship with bedrooms
                                                                                                                                                                                                                                                                                • Tidy rooms
                                                                                                                                                                                                                                                                                  • Older people make less use of their bedrooms
                                                                                                                                                                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                    • Population age structure
                                                                                                                                                                                                                                                                                      • Figure 47: Trends in the age structure of the UK population, 2008-18
                                                                                                                                                                                                                                                                                    • Socio-economic groups
                                                                                                                                                                                                                                                                                      • Figure 48: Forecast adult population trends, by socio-economic group, 2008-18
                                                                                                                                                                                                                                                                                    • Household size
                                                                                                                                                                                                                                                                                      • Figure 49: UK households, by size, 2008-18
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Purchases of Beds and Bedroom Furniture

                                                                                                                                                                                                                                                                                      • Figure 50: Most popular purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 51: Next most popular purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 52: Other purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 53: Repertoire of purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Expenditure on Beds and Bedroom Furniture

                                                                                                                                                                                                                                                                                      • Figure 54: Most popular expenditure on bedroom furniture, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 55: Next most popular expenditure on bedroom furniture, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 56: Most popular expenditure on beds or mattresses, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 57: Next most popular expenditure on beds or mattresses, by demographics, August 2013
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Where They Purchased Beds and Bedroom Furniture

                                                                                                                                                                                                                                                                                      • Figure 58: Most popular purchases of beds and bedroom furniture in the last three years – Any bought, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 59: Next most popular purchases of beds and bedroom furniture in the last three years – Any bought, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 60: Other purchases of beds and bedroom furniture in the last three years – Any bought, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 61: Most popular purchases of beds and bedroom furniture in the last three years – Bought in-store, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 62: Next most popular purchases of beds and bedroom furniture in the last three years – Bought in-store, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 63: Other purchases of beds and bedroom furniture in the last three years – Bought in-store, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 64: Most popular purchases of beds and bedroom furniture in the last three years – Bought online, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 65: Next most popular purchases of beds and bedroom furniture in the last three years – Bought online, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 66: Other purchases of beds and bedroom furniture in the last three years – Bought online, by demographics, August 2013
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Factors Important When Buying Bedroom Furniture and Beds

                                                                                                                                                                                                                                                                                      • Figure 67: Most popular factors important when buying bedroom furniture and beds, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 68: Next most popular factors important when buying bedroom furniture and beds, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 69: Other factors important when buying bedroom furniture and beds, by demographics, August 2013
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Features Important For a Bedroom Revamp

                                                                                                                                                                                                                                                                                      • Figure 70: Most popular features important for a bedroom revamp, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 71: Next most popular features important for a bedroom revamp, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 72: Other features important for a bedroom revamp, by demographics, August 2013
                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Attitudes towards Bedrooms

                                                                                                                                                                                                                                                                                      • Figure 73: Most popular attitudes towards bedrooms, by demographics, August 2013
                                                                                                                                                                                                                                                                                      • Figure 74: Next most popular attitudes towards bedrooms, by demographics, August 2013

                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                  Bedrooms and Bedroom Furniture - UK - October 2013

                                                                                                                                                                                                                                                                                  £1,995.00 (Excl.Tax)