Bedrooms and Bedroom Furniture - UK - October 2014
“As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from the rest of the household. So today’s bedrooms need to be a clever combination of functional design with great storage where people can organise all their possessions as well as spend some leisure time. And in a tight space this calls for innovative solutions.”
– Jane Westgarth, Senior Market Analyst
This report answers the following questions:
- What is the role of brands in the bedroom furniture market?
- What will retailers do to compete with online sellers?
- Is better storage driving demand in the bedroom market?
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