Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Bedrooms and Bedroom Furniture - UK - October 2014

“As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from the rest of the household. So today’s bedrooms need to be a clever combination of functional design with great storage where people can organise all their possessions as well as spend some leisure time. And in a tight space this calls for innovative solutions.”
– Jane Westgarth, Senior Market Analyst

This report answers the following questions:

  • What is the role of brands in the bedroom furniture market?
  • What will retailers do to compete with online sellers?
  • Is better storage driving demand in the bedroom market?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Consumer spend on beds and bedroom furniture, 2009-19
            • Market factors
              • Companies, brands and innovation
                • Figure 2: Distribution of beds and bedroom furniture, by value, by type of retailer, 2014 (est)
              • The consumer
                • Figure 3: Purchases of beds and bedroom furniture in the last three years, bought any, July 2014
                • Figure 4: Purchases of beds and bedroom furniture in the last three years, by category, August 2013 and July 2014
                • Figure 5: What people spent on bedroom furniture, July 2014
                • Figure 6: What people spent on beds and mattresses, July 2014
                • Figure 7: Where they bought bedroom furniture, July 2014
                • Figure 8: Where they bought beds and/or mattresses, July 2014
                • Figure 9: Attitudes to beds and bedroom furniture, July 2014
                • Figure 10: Target groups for beds and bedroom furniture, July 2014
                • Figure 11: Factors affecting choice of mattresses, July 2014
              • What we think
              • Trend Application

                  • Trend: Minimise Me
                    • Trend: Many Mes
                      • Trend: Boomerang Generation
                      • Issues and Insights

                          • What is the role of brands in the bedroom furniture market?
                            • The facts
                              • The implications
                                • What will retailers do to compete with online sellers?
                                  • The facts
                                    • The implications
                                      • Is better storage driving demand in the bedroom market?
                                        • The facts
                                          • The implications
                                          • Internal Market Environment

                                            • Key points
                                              • 70 million bedrooms in the UK
                                                • Number of bedrooms in each home
                                                  • Figure 12: Number of bedrooms in homes, by tenure, England and Wales, 2013
                                                • Owner-occupiers have more bedrooms
                                                  • Figure 13: Number of bedrooms, by household tenure, England and Wales, 2012/13
                                                • Bigger bedrooms in private homes
                                                  • Figure 14: size of bedrooms, by household tenure, England and Wales, 2012/13
                                              • Broader Market Environment

                                                • Key points
                                                  • Upward trend in house sales in 2014
                                                    • Figure 15: Housing transactions, UK, by month, February 2013- July 2014
                                                  • Looking ahead at housing transactions
                                                    • Higher house prices lead to feel-good factor
                                                      • Figure 16: All dwellings annual house price rates of change: country and regions, July 2014
                                                    • Renters move far more often than home owners
                                                      • Figure 17: House moves by tenure, 2009-13
                                                    • Gradual uplift in spend on the home
                                                      • Figure 18: Trends in activities done and considering to do, Spend money on my home (new kitchen, redecorate, new furniture etc), June 2012-June 2014
                                                      • Figure 19: Trends in consumer sentiment for the coming year, January 2009-May 2014
                                                  • Competitive Context

                                                    • Key points
                                                      • Figure 20: Comparison of consumer spend on selected household sectors, 2009-13
                                                  • Strengths and Weaknesses in the Market

                                                    • Strengths
                                                      • Weaknesses
                                                      • Who’s Innovating?

                                                          • Dedicated sales training
                                                            • Bed Buyers Guide
                                                              • Sports Therapy Mattress
                                                                • Temperature regulation in bed
                                                                  • Store sleepover for staff
                                                                    • Beds targeting female shoppers
                                                                      • Bodyease innovative technology
                                                                      • Market Size and Segmentation

                                                                        • Key points
                                                                          • Figure 21: Consumer spend on beds and bedroom furniture, 2009-19
                                                                          • Figure 22: Consumer spending on beds and bedroom furniture, 2009-19
                                                                        • Beds and mattresses were resilient in recession
                                                                          • Figure 23: Consumer spending on beds and mattresses, 2009-19
                                                                        • Bedroom furniture bounces back
                                                                          • Figure 24: Consumer spending on bedroom furniture, 2009-19
                                                                      • Companies and Products

                                                                        • Key points
                                                                          • Airsprung Furniture Group
                                                                            • Background
                                                                              • Financial information
                                                                                • Figure 25: Airsprung furniture Limited financial performance, 2009-13
                                                                              • Product range
                                                                                • Innovation
                                                                                  • Brand communication and promotion
                                                                                    • Silentnight Group
                                                                                      • Background
                                                                                        • Financial information
                                                                                          • Figure 26: Silentnight Group Ltd financial performance, 2012-14
                                                                                        • Product range
                                                                                          • Innovation
                                                                                            • Brand communication and promotion
                                                                                              • Simmons Bedding Group
                                                                                                • Background
                                                                                                  • Financial information
                                                                                                    • Figure 27: Financial information for Simmons Bedding Group Plc, 2009-13
                                                                                                  • Product range
                                                                                                    • Innovation
                                                                                                      • The Symphony Group
                                                                                                        • Background
                                                                                                          • Financial information
                                                                                                            • Figure 28: Financial information for The Symphony Group Plc, 2009-13
                                                                                                          • Product range
                                                                                                            • Innovation
                                                                                                              • Vi-Spring
                                                                                                                • Background
                                                                                                                  • Financial information
                                                                                                                    • Figure 29: Financial information for Vi-Spring Limited, 2008-12
                                                                                                                  • Product range
                                                                                                                    • Innovation
                                                                                                                      • Other manufacturers
                                                                                                                        • Steinhoff
                                                                                                                          • Morris Furniture Group
                                                                                                                            • Ercol
                                                                                                                              • Kingstown Furniture
                                                                                                                                • Corndell
                                                                                                                                  • Crown Imperial
                                                                                                                                    • Figure 30: Selected other companies in the bedroom market
                                                                                                                                • Channels of Distribution

                                                                                                                                  • Key points
                                                                                                                                      • Figure 31: Distribution of beds and bedroom furniture, by value, by type of retailer, 2013 (est)
                                                                                                                                      • Figure 32: Distribution of beds and bedroom furniture, by retailer, 2009-13
                                                                                                                                    • Overview of furniture retailers
                                                                                                                                      • Emerging businesses
                                                                                                                                        • Shopping online
                                                                                                                                          • Retailer profiles
                                                                                                                                            • Bed and Bedroom Specialists
                                                                                                                                              • Dreams
                                                                                                                                                • Figure 33: Dreams, Financial performance, 2008-12
                                                                                                                                              • Bensons for Beds (Steinhoff)
                                                                                                                                                • Hammonds
                                                                                                                                                  • And So to Bed
                                                                                                                                                    • Feather & Black
                                                                                                                                                      • Sliderobes
                                                                                                                                                        • Starplan
                                                                                                                                                          • Strachan Furniture
                                                                                                                                                            • Warren Evans
                                                                                                                                                              • Other specialists
                                                                                                                                                                • Furniture Retailers with Beds and Bedroom
                                                                                                                                                                  • IKEA
                                                                                                                                                                    • Figure 34: IKEA UK company financial performance, 2009-13
                                                                                                                                                                    • Figure 35: Space allocation, IKEA showroom area, 2013
                                                                                                                                                                  • Furniture Village
                                                                                                                                                                    • Figure 36: Furniture village plc, financial performance, 2010-14
                                                                                                                                                                    • Figure 37: Furniture Village, space allocation, 2013
                                                                                                                                                                  • Wren Living
                                                                                                                                                                    • Figure 38: Wren company financial performance, 2010-12
                                                                                                                                                                  • Betta Living
                                                                                                                                                                    • Carpetright
                                                                                                                                                                      • Oak Furniture Land
                                                                                                                                                                        • General Retailers with beds and bedroom
                                                                                                                                                                          • Argos
                                                                                                                                                                            • B&Q
                                                                                                                                                                              • Homebase
                                                                                                                                                                                • John Lewis
                                                                                                                                                                                  • Marks & Spencer
                                                                                                                                                                                    • Debenhams
                                                                                                                                                                                      • Next
                                                                                                                                                                                        • Supermarkets
                                                                                                                                                                                          • Online and home shopping sellers of beds and bedroom
                                                                                                                                                                                          • Brand Communication and Promotion

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Topline expenditure falls in 2013
                                                                                                                                                                                                • Figure 39: Main media advertising expenditure for bedroom furniture and beds, by category and all, 2010-13
                                                                                                                                                                                              • Over half of spending on television
                                                                                                                                                                                                • Figure 40: Main media advertising expenditure for bedroom furniture and beds, by media type, 2013
                                                                                                                                                                                                • Figure 41: Main media advertising expenditure for bedroom furniture and beds, by media type, 2010-14
                                                                                                                                                                                              • Bensons Beds is the largest spender
                                                                                                                                                                                                • Figure 42: Main media advertising expenditure for bedroom furniture and beds, by media type, 2010-14
                                                                                                                                                                                            • The Consumer – Bed and Bedroom Furniture Purchases

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Bed and bedroom furniture purchases
                                                                                                                                                                                                  • Figure 43: Purchases of beds and bedroom furniture in the last three years, bought any, July 2014
                                                                                                                                                                                                  • Figure 44: Purchases of beds and bedroom furniture in the last three years, by category, August 2013 and July 2014
                                                                                                                                                                                                  • Figure 45: Repertoire of purchases for the bedroom, July 2014
                                                                                                                                                                                                  • Figure 46: Bought any furniture for the bedroom in the last three years, by age and socio-economic group, July 2014
                                                                                                                                                                                                • What people spend on bedroom furniture
                                                                                                                                                                                                  • Figure 47: What people spent on bedroom furniture, July 2014
                                                                                                                                                                                                • What people spend on beds and mattresses
                                                                                                                                                                                                  • Figure 48: What people spent on beds and mattresses, July 2014
                                                                                                                                                                                              • The Consumer – Where They Bought Beds and Bedroom Furniture

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Where they bought bedroom furniture
                                                                                                                                                                                                    • Figure 49: Where they bought bedroom furniture, July 2014
                                                                                                                                                                                                  • Where they bought beds and mattresses
                                                                                                                                                                                                    • Figure 50: Where they bought beds and/or mattresses, July 2014
                                                                                                                                                                                                  • Online shopping for beds and bedroom furniture
                                                                                                                                                                                                  • The Consumer – Factors Affecting Demand for Mattresses

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Factors affecting demand for mattresses
                                                                                                                                                                                                        • Figure 51: Factors affecting choice of mattresses, July 2014
                                                                                                                                                                                                      • Label it please
                                                                                                                                                                                                        • Help my posture
                                                                                                                                                                                                          • Low prices for the younger buyer
                                                                                                                                                                                                            • Try before you buy
                                                                                                                                                                                                              • Branding matters more to older purchasers
                                                                                                                                                                                                                • Longer guarantees
                                                                                                                                                                                                                  • Allergy assurance
                                                                                                                                                                                                                    • Memory foam vs springs
                                                                                                                                                                                                                      • Other
                                                                                                                                                                                                                        • Comparing non-purchasers with those who had bought
                                                                                                                                                                                                                          • Figure 52: Factors that would affect choice of mattresses, July 2014
                                                                                                                                                                                                                      • The Consumer – Attitudes to Beds and Bedroom Furniture

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                            • Figure 53: Attitudes to beds and bedroom furniture, July 2014
                                                                                                                                                                                                                          • Target groups
                                                                                                                                                                                                                              • Figure 54: Target groups for beds and bedroom furniture, July 2014
                                                                                                                                                                                                                            • Fitted Fans (28%)
                                                                                                                                                                                                                              • Figure 55: Attitudes about bedroom furniture, Fitted Fans, July 2014
                                                                                                                                                                                                                            • What they bought
                                                                                                                                                                                                                              • Figure 56: Bed and bedroom purchases, by Target Groups, Fitted Fans, July 2014
                                                                                                                                                                                                                            • Where they shopped
                                                                                                                                                                                                                              • Figure 57: Where they bought bedroom furniture, by Target Groups, Fitted Fans, July 2014
                                                                                                                                                                                                                              • Figure 58: Where they bought beds, by Target Groups, Fitted Fans, July 2014
                                                                                                                                                                                                                            • What they think about mattresses
                                                                                                                                                                                                                              • Bedroom Basics (27%)
                                                                                                                                                                                                                                • Figure 59: Attitudes about bedroom furniture, Bedroom Basics, July 2014
                                                                                                                                                                                                                              • What they bought
                                                                                                                                                                                                                                • Figure 60: Bed and bedroom purchases, by Target Groups, Bedroom Basics, July 2014
                                                                                                                                                                                                                              • Where they shopped
                                                                                                                                                                                                                                • Figure 61: Where they bought bedroom furniture, by Target Groups, Bedroom Basics, July 2014
                                                                                                                                                                                                                                • Figure 62: Where they bought beds, by Target Groups, July 2014
                                                                                                                                                                                                                              • Work, Rest and Play (25%)
                                                                                                                                                                                                                                • Figure 63: Attitudes about bedroom furniture, work rest and play, July 2014
                                                                                                                                                                                                                              • What they bought
                                                                                                                                                                                                                                • Figure 64: Bed and bedroom purchases, by Target Groups, Work, Rest and Play, July 2014
                                                                                                                                                                                                                              • Where they shopped
                                                                                                                                                                                                                                • Figure 65: Attitudes about bedroom furniture, by Target Groups, Work, Rest and Play, July 2014
                                                                                                                                                                                                                                • Figure 66: Where they bought beds, by Target Groups, July 2014
                                                                                                                                                                                                                              • Just for Sleep (20%)
                                                                                                                                                                                                                                • Figure 67: Attitudes about bedroom furniture, Just for Sleep, July 2014
                                                                                                                                                                                                                              • What they bought
                                                                                                                                                                                                                                • Figure 68: Bed and bedroom purchases, by Target Groups, Conventional, July 2014
                                                                                                                                                                                                                              • Where they shopped
                                                                                                                                                                                                                                • Figure 69: Where they bought bedroom furniture, by Target Groups, Just for Sleep, July 2014
                                                                                                                                                                                                                                • Figure 70: Where they bought beds, by Target Groups, July 2014

                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                            • Airsprung Furniture Group PLC
                                                                                                                                                                                                                            • Alstons (Cabinets) Ltd
                                                                                                                                                                                                                            • Argos
                                                                                                                                                                                                                            • Bensons Bed Centres Ltd
                                                                                                                                                                                                                            • Britannia Wardrobes Ltd
                                                                                                                                                                                                                            • Carpetright UK
                                                                                                                                                                                                                            • Cauval Industries Sa
                                                                                                                                                                                                                            • Conforama
                                                                                                                                                                                                                            • Corndell Furniture Co Ltd
                                                                                                                                                                                                                            • Crown Imperial
                                                                                                                                                                                                                            • DM Design
                                                                                                                                                                                                                            • Dreams Plc
                                                                                                                                                                                                                            • Dunlopillo
                                                                                                                                                                                                                            • Ercol Furniture Ltd
                                                                                                                                                                                                                            • Furniture Village Plc
                                                                                                                                                                                                                            • G Plan Upholstery Ltd
                                                                                                                                                                                                                            • Gainsborough Sofa Beds
                                                                                                                                                                                                                            • Halo Living Ltd
                                                                                                                                                                                                                            • Harrison Bedding Group
                                                                                                                                                                                                                            • Harveys Furnishing Plc
                                                                                                                                                                                                                            • Hilding Anders Uk Plc
                                                                                                                                                                                                                            • ITV plc
                                                                                                                                                                                                                            • John Lewis Partnership
                                                                                                                                                                                                                            • Millbrook Beds Ltd
                                                                                                                                                                                                                            • Pocket Spring Bed Company
                                                                                                                                                                                                                            • Rest Assured Ltd
                                                                                                                                                                                                                            • Sealy UK
                                                                                                                                                                                                                            • Silentnight Holdings
                                                                                                                                                                                                                            • Simmons Bedding Company
                                                                                                                                                                                                                            • Slumberland, Inc.
                                                                                                                                                                                                                            • Steinhoff UK
                                                                                                                                                                                                                            • Steinhoff UK Furniture
                                                                                                                                                                                                                            • Tempur-Pedic International Inc.
                                                                                                                                                                                                                            • Tesco (UK)
                                                                                                                                                                                                                            • The Morris Furniture Group
                                                                                                                                                                                                                            • The Symphony Group PLC
                                                                                                                                                                                                                            • The White Company Ltd
                                                                                                                                                                                                                            • Travelodge
                                                                                                                                                                                                                            • Vi-Spring Ltd

                                                                                                                                                                                                                            Bedrooms and Bedroom Furniture - UK - October 2014

                                                                                                                                                                                                                            £1,995.00 (Excl.Tax)