Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Bedrooms - UK - October 2009

  • There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.
  • When choosing a bed people don't just go for the cheapest available. Almost half (16 million) will buy the best they can afford, showing they recognise the importance of a quality mattress in getting a good night's sleep.
  • Customer service matters. Just under three in ten (10 million) say service in the store would affect their choice.But the same proportion also want quick delivery.
  • The growing importance of fashion in the home extends to the bedroom. More than half (19 million) say the look/style of their bedroom is important.
  • Good storage is high on the wish list for cluttered UK bedrooms. Just under half (17 million) want clever storage that maximises space usage and just under three in ten want hidden storage for electrical goods.
  • The internet is now a key part of the buying process. Just over a third (12 million) would research bedroom furniture before buying in a store and one in five (7 million) would be happy to bypass the retail outlet altogether.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Bringing bedroom retailing alive
              • Bedroom as hotel room
                • Flexible bedroom space
                • Market in Brief

                  • Recession hits bedroom sales
                    • Downward pressure on prices, but rising costs
                      • Widening choice of options
                        • Highly fragmented marketplace
                          • Argos and IKEA the biggest retailers
                            • More competition in fitted bedrooms
                              • Size and firmness key determinants
                                • Looks/style matter in the bedroom
                                  • Online growing in importance
                                    • Delayed purchases could boost market
                                    • Internal Market Environment

                                      • Key points
                                        • Decline in purchasing precedes recession
                                          • Figure 1: Ownership and purchasing of bedroom furniture and beds, 2005-09
                                        • Rising raw material costs push up prices
                                          • Figure 2: CPI annual price changes for furniture and furnishings, January 2008-August 2009
                                        • Recession hits sleeping patterns
                                          • High incidence of bad backs
                                            • Figure 3: Complaints suffered from and allergies prone to in the last 12 months, 2005-09
                                          • MFI biggest casualty of recession in furniture
                                            • Promoting sleep and beds
                                              • Recycling or re-using old furniture
                                              • Broader Market Environment

                                                • Key points
                                                  • Discretionary spending hit by recession
                                                    • Figure 4: Trends in PDI, consumer expenditure and GDP, at current prices, 2004-14
                                                  • Fewer house moves depressing sales
                                                    • Figure 5: UK housing market – number of transactions, average house prices and number of years between moves, 2004-08
                                                  • Smaller homes puts focus on maximising space
                                                    • Figure 6: UK households and size of households, 2004-14
                                                    • Figure 7: Number of bedrooms in homes, 2004-08
                                                  • Ageing population not such good news
                                                    • Figure 8: Structure of the UK population, by age, 2004-14
                                                  • Growing affluence should provide a boost
                                                    • Figure 9: Structure of the UK adult population, by socio-economic group, 2004-14
                                                  • Multi-channel retailing the way forward
                                                    • Figure 10: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group and age, 2002-09
                                                • Competitive Context

                                                  • Key points
                                                    • Furniture market hit hard by recession
                                                      • Figure 11: Comparison of bedroom furniture, beds and mattresses with other household markets, 2004-09
                                                      • Figure 12: Expenditure priorities, 2007-09
                                                  • Strengths and Weaknesses in the Market

                                                    • Strengths
                                                      • Weaknesses
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • New bed and mattress ranges
                                                            • Body-responsive sleep from Dreams
                                                              • Maintaining body temperature
                                                                • And keeping the body beautiful
                                                                  • Targeting the children’s market
                                                                    • New ranges in fitted bedrooms
                                                                      • Italian designs at Homebase
                                                                        • Sliding wardrobes from Hammonds
                                                                          • Extension of fitted bedrooms range at John Lewis
                                                                            • Next launches fitted bedrooms
                                                                              • The latest styles
                                                                                • Oak, walnut and high gloss at Sharps
                                                                                • Market Size and Forecast

                                                                                  • Key points
                                                                                    • Housing slump and recession hits bedrooms
                                                                                      • Figure 13: Retail value sales of bedroom furniture, 2004-14
                                                                                    • Beds market not immune from downturn
                                                                                      • Figure 14: Retail value sales of beds and mattresses, 2004-14
                                                                                  • Companies and Brands

                                                                                    • Airsprung Furniture Group
                                                                                      • Dreams
                                                                                        • Hammonds Furniture
                                                                                          • Hilding Anders
                                                                                            • IKEA
                                                                                              • Sharps Bedrooms
                                                                                                • Silentnight Group
                                                                                                  • Simmons Bedding Group
                                                                                                    • Steinhoff UK
                                                                                                      • The Symphony Group
                                                                                                        • Other companies
                                                                                                          • And So to Bed
                                                                                                            • Argos
                                                                                                              • B&Q
                                                                                                                • Feather & Black
                                                                                                                  • Furniture Village
                                                                                                                    • Homebase
                                                                                                                      • John Lewis
                                                                                                                        • Laura Ashley
                                                                                                                          • Marks & Spencer
                                                                                                                            • Next
                                                                                                                              • Sleepright
                                                                                                                                • Sliderobes
                                                                                                                                  • Strachan Furniture
                                                                                                                                    • Vi-Spring
                                                                                                                                      • Warren Evans
                                                                                                                                        • Supermarkets
                                                                                                                                          • Figure 15: Selected other companies in the bedrooms market, 2009
                                                                                                                                      • Brand Elements

                                                                                                                                        • Key points
                                                                                                                                          • Brand map
                                                                                                                                              • Figure 16: Attitudes towards and usage of bedroom brands, June 2009
                                                                                                                                            • Brand qualities of bedroom brands
                                                                                                                                              • IKEA dominates, but Bensons and Dreams fairly functional
                                                                                                                                                • Figure 17: Personalities of various bedroom brands, June 2009
                                                                                                                                              • Experience of bedroom brands
                                                                                                                                                • IKEA most used, Feather & Black lacks awareness
                                                                                                                                                  • Figure 18: Consumer usage of various bedroom brands, June 2009
                                                                                                                                                • Brand intentions for bedroom brands
                                                                                                                                                  • Dreams most considered
                                                                                                                                                    • Figure 19: Consideration of various bedroom brands, June 2009
                                                                                                                                                  • Brand satisfaction for bedroom brands
                                                                                                                                                    • Bedroom buyers happy, but fewer points for Sharps
                                                                                                                                                      • Figure 20: Satisfaction with various bedroom brands, June 2009
                                                                                                                                                    • Brand commitment to bedroom brands
                                                                                                                                                      • IKEA has affection, Sharps most premium
                                                                                                                                                        • Figure 21: Commitment to various bedroom brands, June 2009
                                                                                                                                                      • Dreams
                                                                                                                                                        • What the consumer thinks
                                                                                                                                                          • Figure 22: Attitudes towards the Dreams brand, June 2009
                                                                                                                                                        • Bensons for Beds
                                                                                                                                                          • What the consumer thinks
                                                                                                                                                            • Figure 23: Attitudes towards the Bensons for Beds brand, June 2009
                                                                                                                                                          • IKEA
                                                                                                                                                            • What the consumer thinks
                                                                                                                                                              • Figure 24: Attitudes towards the IKEA brand, June 2009
                                                                                                                                                          • Brand Communication and Promotion

                                                                                                                                                            • Key points
                                                                                                                                                              • Total spending holds up well
                                                                                                                                                                • Figure 25: Main media advertising expenditure for bedroom furniture and beds, 2005-08
                                                                                                                                                              • Fitted bedroom companies big spenders
                                                                                                                                                                • Figure 26: Main media advertising for bedroom furniture, by advertiser, 2006-08
                                                                                                                                                                • Figure 27: Main media advertsising expenditure for bedroom furniture, by media type, 2006-08
                                                                                                                                                              • Dreams dominate advertising of beds
                                                                                                                                                                • Figure 28: Main media advertising for beds, by advertsiser, 2006-08
                                                                                                                                                                • Figure 29: Main media advertsising expenditure for beds, by media type, 2006-08
                                                                                                                                                              • Seasonality
                                                                                                                                                                • Figure 30: Seasonality of main media advertsising for bedroom furniture and beds, by average monthly spend, 2006-08
                                                                                                                                                            • Channels to Market

                                                                                                                                                              • Key points
                                                                                                                                                                • Non-specialists gaining share
                                                                                                                                                                  • Figure 31: Estimated retail distribution of bedroom furniture, 2006-08
                                                                                                                                                                • Argos and IKEA lead the market
                                                                                                                                                                  • Bed specialists strengthening position
                                                                                                                                                                    • Figure 32: Estimated retail distribution of beds and mattresses, 2006-08
                                                                                                                                                                • Purchasing Patterns

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Strong demand for beds and mattresses
                                                                                                                                                                      • Figure 33: Purchasing of bedroom furniture, and beds and mattresses in the last three years, August 2009
                                                                                                                                                                    • Divans suffering from an older image
                                                                                                                                                                      • Figure 34: Purchasing of bedsteads/frames and divan beds, by age, August 2009
                                                                                                                                                                    • Self-assembly the most affordable option
                                                                                                                                                                        • Figure 35: Purchasing of self-assembly freestanding furniture, by age and presence of children, August 2009
                                                                                                                                                                      • Fitted bedrooms not an option for the majority
                                                                                                                                                                      • Factors Influencing Choice of Beds and Mattresses

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Firmness and size matters
                                                                                                                                                                            • Figure 36: Factors influencing choice of beds or mattresses, August 2009
                                                                                                                                                                          • Making the most of space in the bedroom
                                                                                                                                                                            • Affordable quality rather than cheapest available
                                                                                                                                                                              • Figure 37: Influence of price on choice of beds or mattresses, by age, August 2009
                                                                                                                                                                            • Quick delivery and good customer service important
                                                                                                                                                                              • Recycling old beds or exchanging new ones
                                                                                                                                                                                • Figure 38: Recycling old beds and exchanging new ones, by age, August 2009
                                                                                                                                                                              • Service factors more important to older shoppers
                                                                                                                                                                                • Figure 39: Repertoire of factors influencing choice of beds and mattresses, by age, August 2009
                                                                                                                                                                            • Buying Behaviour, Attitudes and Preferences

                                                                                                                                                                              • Key points
                                                                                                                                                                                • More clever storage a top priority
                                                                                                                                                                                  • Figure 40: Buying behaviour and attitudes towards bedroom furniture, August 2009
                                                                                                                                                                                • Customisation not high on the agenda
                                                                                                                                                                                    • Figure 41: Interest in made-to-measure fitted bedrooms and customisation, by age, August 2009
                                                                                                                                                                                  • Bedroom appearances matter to the majority
                                                                                                                                                                                    • Women more engaged with their bedrooms
                                                                                                                                                                                      • Figure 42: Attitudes and preferences in relation to bedroom furniture, by gender, August 2009
                                                                                                                                                                                    • Confidence takes a knock in recession
                                                                                                                                                                                      • Internet key for research before buying
                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                          • Figure 43: Ownership and purchasing of beds, by demographics, 2009
                                                                                                                                                                                          • Figure 44: Ownership and purchasing of bedroom furniture (excluding beds), by demographics, 2009
                                                                                                                                                                                      • Appendix – Purchasing Patterns

                                                                                                                                                                                          • Figure 45: Purchasing of bedroom furniture in the last three years, by demographics, August 2009
                                                                                                                                                                                          • Figure 46: Purchasing of bedroom furniture in the last three years, by demographics, August 2009
                                                                                                                                                                                      • Appendix – Factors Influencing Choice of Beds and Mattresses

                                                                                                                                                                                          • Figure 47: Factors influencing choice of beds or mattresses – product features, by demographics, August 2009
                                                                                                                                                                                          • Figure 48: Factors influencing choice of beds or mattresses – price, by demographics, August 2009
                                                                                                                                                                                          • Figure 49: Factors influencing choice of beds or mattresses – service, by demographics, August 2009
                                                                                                                                                                                          • Figure 50: Repertoire of factors influencing choice of beds or mattresses, by demographics, August 2009
                                                                                                                                                                                          • Figure 51: Factors influencing choice of beds or mattresses, by repertoire of factors influencing choice of beds or mattresses, August 2009
                                                                                                                                                                                      • Appendix – Buying Behaviour, Attitudes and Preferences

                                                                                                                                                                                          • Figure 52: Preferences when considering bedroom furniture, by demographics, August 2009
                                                                                                                                                                                          • Figure 53: Attitudes towards bedrooms and bedroom furniture, by demographics, August 2009
                                                                                                                                                                                          • Figure 54: Use of the internet in the buying process, by demographics, August 2009

                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                      • Airsprung Furniture Group PLC
                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                      • Alstons (Cabinets) Ltd
                                                                                                                                                                                      • And So To Bed Ltd
                                                                                                                                                                                      • Argos
                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                      • Bensons Bed Centres Ltd
                                                                                                                                                                                      • Britannia Wardrobes Ltd
                                                                                                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                                                                                                      • Carpetright Plc
                                                                                                                                                                                      • Cauval Industries Sa
                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                      • Corndell Furniture Co Ltd
                                                                                                                                                                                      • Council of Mortgage Lenders
                                                                                                                                                                                      • Department for Environment, Food & Rural Affairs
                                                                                                                                                                                      • Dolphin
                                                                                                                                                                                      • Dreams Plc
                                                                                                                                                                                      • Dunlopillo
                                                                                                                                                                                      • Ercol Furniture Ltd
                                                                                                                                                                                      • Feather And Black Limited
                                                                                                                                                                                      • Forest Stewardship Council
                                                                                                                                                                                      • Furniture Village Plc
                                                                                                                                                                                      • Gainsborough Sofa Beds
                                                                                                                                                                                      • Grupo Inditex
                                                                                                                                                                                      • Hammonds Furniture Ltd
                                                                                                                                                                                      • Harrods Group Total
                                                                                                                                                                                      • Harveys Furnishing Plc
                                                                                                                                                                                      • Hilding Anders Uk Plc
                                                                                                                                                                                      • Home Retail Group
                                                                                                                                                                                      • Homebase Ltd
                                                                                                                                                                                      • IKEA
                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                      • John Lewis Partnership
                                                                                                                                                                                      • Kingfisher UK & Ireland
                                                                                                                                                                                      • Laura Ashley Group
                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                      • Market & Opinion Research International (MORI)
                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                      • MFI Furniture Group Plc
                                                                                                                                                                                      • Millbrook Beds Ltd
                                                                                                                                                                                      • Moben
                                                                                                                                                                                      • National Lottery Commission
                                                                                                                                                                                      • Netto Foodstores Ltd
                                                                                                                                                                                      • Next Group
                                                                                                                                                                                      • Pocket Spring Bed Company
                                                                                                                                                                                      • Sealy UK
                                                                                                                                                                                      • Sharps
                                                                                                                                                                                      • Silentnight Holdings
                                                                                                                                                                                      • Simmons Bedding Company
                                                                                                                                                                                      • Sleepmasters Plc
                                                                                                                                                                                      • Slumberland, Inc.
                                                                                                                                                                                      • Steinhoff UK
                                                                                                                                                                                      • Steinhoff UK Furniture
                                                                                                                                                                                      • Strachan Furniture Makers Ltd.
                                                                                                                                                                                      • Sun Capital Partners, Inc.
                                                                                                                                                                                      • Tempur-Pedic International Inc.
                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                      • The Bed Shed
                                                                                                                                                                                      • The Body Shop - Retail Sales
                                                                                                                                                                                      • The HomeForm Group
                                                                                                                                                                                      • The Symphony Group PLC
                                                                                                                                                                                      • Travelodge
                                                                                                                                                                                      • Vi-Spring Ltd
                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                      • Warren Evans
                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                      • Woolworths Group plc

                                                                                                                                                                                      Bedrooms - UK - October 2009

                                                                                                                                                                                      £1,995.00 (Excl.Tax)